The value of 'presence based Mobile Web 2.0 services' will increase to more than $6 billion by 2012, according to our new report published today.
As well as the developments in China and Korea with mobile operators and the finance industry teaming up to offer mobile payments, there are more indications over the last few weeks that NFC based services will be available very shortly.
It is probably fair to say that, for many forms of mobile entertainment, progress is often a case of two steps forward, one step back; that during those two steps forward, the analyst community (and, if it’s a particularly big step that makes a lot of noise, mainstream journalists and thereby the wider public) is deluged in information about product launches that are going to drive that form of mobile entertainment into overdrive.
From a retailing perspective the involvement of the mobile device in the shopping experience can begin well before the purchase transaction with product searches, continue through the in-store experience and then beyond: mobile therefore will play a pivotal role in both customer acquisition and customer retention.
Our new report published today has found that demand for mobile access to Web 2.0 applications and services will see related annual revenues from these services hit $18.9 billion in 2014.