The annual number of mobile downloads featuring augmented reality (AR) content is expected to rise from less than 1 million in 2009 to more than 400 million by 2014.
Our recent mobile augmented reality report found that the proliferation of apps stores amongst both network operators and OS vendors, allied to a steady rollout of AR-enabling technology on smartphones, will lead to a greater number of AR apps being made readily available to end-users, and to subsequent rapid increases both in the levels of adoption and service usage.
In addition, the report stated that location-based search apps will account for the majority of all AR downloads annually over the next five years, although by 2014 games – the second most successful category in terms of downloads - will have achieved nearly 30% of all downloads per annum. However, it also noted that while AR enterprise apps are unlikely to launch before 2012 due to technological constraints, and will subsequently account for a small minority of downloads, they will be able to command a very high subscription price.
Other findings from the mobile augmented reality research include:
• Total annual revenues from AR-enabled apps will reach $732 million in 2014, up from less than $2 million in 2010
• Deployments of time-critical AR apps will be limited in the short term due to issues with GPS accuracy
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