For Qualcomm, the expression ‘it’s tough at the top’ has never been truer in the past few weeks for the company.
I have often expatiated at length on the difficulties that NFC stakeholders face in persuading the public to adopt NFC. They have to have handsets that can NFC payments; they have to know they have handsets that can make NFC payments; they need to know how to use those handsets for NFC payments; they need to be convinced that they should make NFC payments as an alternative to cash or card payments; and so on.
It’s not so long ago that M2M was viewed as the poor relation to standard “human” voice and data services. Now it is firmly on the radar of the operator heavyweights. According to Vodafone, a fifth of businesses globally now have an M2M deployment in place, with 98 per cent already seeing return on investment.
As the quarterly financial results from technology companies roll in, we are presented with two similar but contrasting visions of the devices market. One is of an expanding market, of an underdog recovering its strength, while the other is of record-breaking sales and exceeded expectations in some places, while trying to ignore its decline in others.