Mobile Numbers Unleashed by WebRTC Technology to Tablets and Laptops
Not so long ago one SIM meant one device. Not so any more. Indeed, one viable strategy in the future will be to extend mobility from the SIM to other devices, and then find ways to charge for it. Take CloudPhone, for example, a service from a technology company Movirtu. CloudPhone enable calls over Wi-Fi networks from non-SIM tablets and laptops using mobile phone numbers.
CloudPhone allows mobile operators to serve non-SIM devices, essentially bringing operators’ mobile numbers to the internet, raising the possibility of several interesting strategies. Operators could raise revenue by providing Virtual SIMs to existing subscribers (and other operators’ subscribers), from upgraded plans, and from terminating calls.
Heading off the OTT VoIP threat is one strategy; reducing churn by making users’ mobile numbers their principal identity for calls on non-SIM tablets and laptops is another. CloudPhone is also an alternative to femtocells in low coverage zones, getting rid of the associated operational, technical and cost overheads faced by mobile operators who deploy and support femtocells.
Finally in the corporate environment, corporate mobile numbers can be assigned to BYOD devices and the opportunity exists to replace desk phones altogether.
And what is driving all this? One thing, without a doubt, is the rise of the OTT carrier and mobile VoIP, another is WebRTC, the standard for incorporating voice into web pages. Standards don’t receive many headlines but they happen to provide certain building blocks without which things don’t happen.
And Web RTC is going to change the Internet in ways we have not even thought of yet.