Juniper interviewed Christophe Zehnacker, Head of Strategic Digital Partnerships, Mastercard, in March 2017.
Zehnacker confirmed that Mastercard has seen astonishing growth in contactless payments: ‘Driven by our mandate to enable all POS terminals in Europe to be contactless capable by 2020, we have made great progress over the past 12-24 months, especially in Europe. In 2015, we passed the 1 billion transaction mark for European Mastercard transactions processed by our network; we are in the range of several billions for 2016.’
Baselworld 2017 is here, and it’s becoming more and more a smartwatch showcase, as more vendors offer up a multitude of smartwatches, from full-blown Android Wear devices to hybrid smartwatches, which apply minimal smarts to the watch itself, while maintaining traditional watch functionalities. We’re seeing more hybrid smartwatches arrive from Fossil, alongside new offerings from Fossil, TAG Heuer, and Guess, and new entrants Diesel and Gc. Michael Kors, already in the space, is pivoting to make all its watches have some degree of smart capability.
Juniper believes that whilst the F2P market has seen growth over the past few years, opportunity exists for a continued expansion in the eSports sector, with MOBA (Multiplayer Online battle Arena) games in particular offering a popular format for competitive play.
Due to the fragmented nature of the Smart Home market, innovation will play a key role in a success of start-ups, rather than agility. The ‘Big 4’ platform providers, Apple, Amazon, Google and Samsung will continue to have a monopoly on the market, therefore any successful new entrants into the market will be those who integrate themselves into a wider offering from the bigger players.
In the mobile & online coupons space there is a pronounced trend from brands and retailers to offer coupons which are based around location-aware delivery mechanisms, be it NFC (Near Field Communication), Wi-Fi or GPS.
In the short term we expect to see significant uptake in mobile based VR and a corresponding drive in content production. High-end VR technology will expand quickly but in slower numbers relative to mobile VR, largely because of price. However, the overall increasing user uptake and accessibility of VR is expected to help push diversification of the market, particularly into advertising and eCommerce opportunities, as well as the technological advancements from this enabling growth in enterprise markets and applications.
Since the release of Pokémon Go in July 2016, there has been a rising interest in the technology. Whilst meeting and managing consumer expectations of AR’s (Augmented Reality’s) capabilities is a significant challenge, consumers have begun to understand current applications of AR.
Juniper's recent research into the digital TV & video industry has discovered that TV networks are further expanding into online video, through new models and means of content delivery.
Street lighting is undoubtedly one of the pain points for cities, and it comes at a high price. Traditional lighting fixtures, using HPS (high pressure sodium) or LPS (low pressure sodium) lamps are inefficient, produce an unpleasant colour cast while simultaneously containing chemicals toxic to the environment.
Our latest survey ‘Consumer Attitudes to Mobile Banking & Contactless Payments: US’ provides unique insights into consumer usage and attitudes, together with indications for the future adoption of services.