The accessibility of the Internet and the ability to commit fraud remotely creates an appetising prospect for fraudsters. Meanwhile, the potential attack surface for miscreants is enormous; some 94 billion transactions were made for remote goods purchases in 2016, which is only a fraction of the total eCommerce landscape. Meanwhile, advanced security measures are increasingly being implemented to protect against fraud carried out at physical locations. It is for these reasons that fraudsters have developed, and are continually developing, new methods to illegally siphon cash over the Internet.
Beyond the connected car ecosystem, opportunities will present themselves for integration with other ecosystems, such as the smart home and smart city technology. Juniper believes that the true value of the ecosystem will be felt by others outside the connected car ecosystem, such as law makers and MNOs (Mobile Network Operators). The lack of standardisation in the market is especially interesting in the space for ADAS (Advanced Driver Assistance Systems) and autonomous cars.
The digital commerce sector is set to see substantial growth in user numbers over the next 4 years, as we see unique users surpass 3 billion by 2021. Juniper has identified two sectors set to drive the digital commerce market, in terms of transaction values; these are digital & physical goods and digital banking.
Given the digital adoption in markets such as the UK, there is great opportunity for the charity sector to utilise contactless payments and digitise transactions.
Juniper interviewed Christophe Zehnacker, Head of Strategic Digital Partnerships, Mastercard, in March 2017.
Zehnacker confirmed that Mastercard has seen astonishing growth in contactless payments: ‘Driven by our mandate to enable all POS terminals in Europe to be contactless capable by 2020, we have made great progress over the past 12-24 months, especially in Europe. In 2015, we passed the 1 billion transaction mark for European Mastercard transactions processed by our network; we are in the range of several billions for 2016.’
Baselworld 2017 is here, and it’s becoming more and more a smartwatch showcase, as more vendors offer up a multitude of smartwatches, from full-blown Android Wear devices to hybrid smartwatches, which apply minimal smarts to the watch itself, while maintaining traditional watch functionalities. We’re seeing more hybrid smartwatches arrive from Fossil, alongside new offerings from Fossil, TAG Heuer, and Guess, and new entrants Diesel and Gc. Michael Kors, already in the space, is pivoting to make all its watches have some degree of smart capability.
Juniper believes that whilst the F2P market has seen growth over the past few years, opportunity exists for a continued expansion in the eSports sector, with MOBA (Multiplayer Online battle Arena) games in particular offering a popular format for competitive play.
Due to the fragmented nature of the Smart Home market, innovation will play a key role in a success of start-ups, rather than agility. The ‘Big 4’ platform providers, Apple, Amazon, Google and Samsung will continue to have a monopoly on the market, therefore any successful new entrants into the market will be those who integrate themselves into a wider offering from the bigger players.
In the mobile & online coupons space there is a pronounced trend from brands and retailers to offer coupons which are based around location-aware delivery mechanisms, be it NFC (Near Field Communication), Wi-Fi or GPS.
In the short term we expect to see significant uptake in mobile based VR and a corresponding drive in content production. High-end VR technology will expand quickly but in slower numbers relative to mobile VR, largely because of price. However, the overall increasing user uptake and accessibility of VR is expected to help push diversification of the market, particularly into advertising and eCommerce opportunities, as well as the technological advancements from this enabling growth in enterprise markets and applications.