Press Release: Mobile TV Viewing to Reach 3 Hours per Month on Tablets by 2014
User Engagement driven by Unique Device Features
Hampshire, UK - 6th March 2012: A new report from Juniper Research finds that growing user satisfaction with mobile TV
on tablets will push average monthly viewing times to 186 minutes per month in
2014.
The Ideal Device
The report, ‘Mobile TV: Applications, Devices and Opportunities 2012-2016' finds that
as users become more accustomed to viewing content on tablets, and as a wider
range of content becomes available on tablets, consumers will increase their
viewing times. This increase will be most apparent in North America where there
is already significant mobile TV usage, and where internet TV services such as
Hulu and Netflix are extremely popular. A tablet is the ideal device on which to
consume mobile TV content - their large screen sizes and intuitive user
interfaces allow almost everyone to browse for and watch content.
TV Everywhere
Another driver for this growth is the continued
integration of mobile services into pay-TV packages. Tablets can offer a richer
viewing experience when used alongside traditional television by allowing the
user to access supplementary information such as plot synopses and actor
biographies. These devices also enable users to view pay-TV content or to watch
catch-up services when away from home, extending the reach of traditional TV
services.
According to report author Charlotte Miller, ‘Consumers
are already accustomed to timeshifting thanks to DVRs such as TiVo and Sky+;
what mobile TV allows them to do is placeshift. This allows users to watch
their pay-TV content anytime, anywhere and on any device - the TV experience is
no longer confined to the home.'
Other key findings from the report include:
·
The number of users of
streamed mobile TV services on smartphones will increase by 2.8x between 2011
and 2016.
·
The majority of broadcast
mobile TV users will be from the Far East & China.
·
Subscriptions will make up the
vast majority of mobile TV revenues.
The ‘Mobile TV ~ What's On?' whitepaper is available to download from the Juniper website together with further details of the full study, ‘Mobile TV: Applications,
Devices and Opportunities 2012 - 2016'.
Juniper Research provides research and analytical
services to the global hi-tech communications sector, providing consultancy,
analyst reports and industry commentary.
Jess Hanslip
Juniper Research
T: +44(0)1256 830 001
E: jess.hanslip@juniperresearch.com
Author
Related Reports
- Mobile TV - Applications, Devices & Opportunities 2012-2016
- Mobile TV Interactive Forecast Suite 2012-2016
- The Mobile TV Briefing 2012-2016
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