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Press Release: Mobile Adult Video Users to Triple on Tablet Devices by 2015

Mobile Adult Video Users to Triple on Tablet Devices by 2015

Hampshire, UK – 11th June  2012: The growth in the tablet user base will cause the number of users of mobile adult video content on tablets to triple by 2015, a new report from Juniper Research finds. This trend is repeated across all forms of mobile adult content on tablets with the number of mobile adult subscribers and mobile adult videochat users also tripling by 2015.

Constraints to Growth

While the numbers of users accessing mobile adult content on tablets will grow rapidly, the fact that a significant proportion of tablets are shared devices will restrict growth. The move towards ‘multiscreen’ experiences also means that consumers may be reluctant to purchase content solely for the tablet. In some regions, legislation and social attitudes towards adult content will also restrain the growth of the mobile adult industry.

Tablets to Drive Revenues from Adult Content

Despite the many restrictions to growth, the adult industry is forecast to generate significant revenues from tablet devices. Tablet owners are generally more affluent than the average user, and are more likely than smartphone users to own a credit card – even in emerging markets. This means that tablet users are likely to spend more and more often on mobile adult content than the average smartphone user.

According to report author Charlotte Miller, ‘Tablets combine the privacy of a smartphone with a large screen, particularly suited for content consumption. It is clear that, as with many other types of content, users of mobile adult content will want to access content on their tablets as well as on smartphones and PCs.’

Other key findings from the report include:

·          Revenues generated on tablets to increase by more than five times by 2017.

·          Average annual spend on mobile adult subscriptions for handsets will increase by 11% by 2015.

The Mobilising Adult Revenues whitepaper is available to download from the Juniper website together with further details of the full study, Mobile Adult Content: Trends, Drivers and Business Models 2012 – 2017.

Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.

For further details please contact Rebecca Holman, Press Relations
T: +44(0)1256 830 001
E: rebecca.holman@juniperresearch.com

Author

Charlotte Miller

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