Press Release: eBook Sales to Smartphones, Tablets & eReaders to Reach $9.7bn by 2016, as Storefront Tablet Apps Fuel Usage
Hampshire, UK - 1st December 2011: A new report from Juniper Research has found that continued strong growth in the dedicated
eReader market, allied to an upsurge in usage across tablet devices, will push
annual revenues from eBooks delivered to portable devices to $9.7 billion by
2016, up from $3.2 billion this year.
The report - Mobile Publishing: eBooks, eMagazines &
eNewspapers for Smart Devices - found that the increasing demand for tablets
means that these devices will account for nearly 30% of all eBook downloads by
2016. In addition to the higher rate of tablet penetration, eBook access on
these devices has already been boosted by the launch of leading brand bookstore
applications, such as Apple's iBookStore and Amazon's Kindle.
Synchronised eBook content across multiple
devices
While mobile handsets currently
account for the largest share of eBook downloads, the majority of these are
comprised by the Japanese manga market. Elsewhere, smartphones are not - and
are unlikely to become - a primary reading device. However, storefront
operators are increasingly seeking to enable synchronised eBook content across
multiple devices, thereby allowing users to continue reading text on their
smartphone when their eReader/tablet is unavailable.
"Bricks
and Mortar" chains embrace digital
While the transition to eCommerce and
to digital content delivery has demonstrably had a negative impact on
traditional "bricks and mortar" retailers, the report observed larger bookstore
chains increasingly seeking to marry their digital and physical activities.
According to report author Dr Windsor
Holden, "The Barnes & Noble model has been to use its own brand eReader -
and its tablet application - to act as a bridge between online and in-store
purchases. The other chains are picking up on that, launching their own
devices, offering digital coupons to be redeemed in-store, reinforcing the
relationship with the consumer."
Other
findings from the report include:
·
The adoption of the EPUB3 standard should create new
markets for rich media titles - enhanced eBooks - across dedicated eReaders
·
Subscription pricing models are likely to proliferate
amongst corporate/educational content
The mPublishing whitepaper is available to download from the Juniper website together with further
details of the full report.
Juniper Research provides research and analytical services to
the global hi-tech communications sector, providing consultancy, analyst
reports and industry commentary.
Jess Hanslip
Juniper Research
T: +44(0)1256 830 001
E: jess.hanslip@juniperresearch.com
Author
Related Reports
- Mobile Publishing - eBooks, eMagazines & eNewspapers for Smart Devices 2011-2016
- The Mobile Publishing Briefing
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