The Mobile Coupons Consumer Survey

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Publisher:	Juniper Research
Date Published:	11-2009
Category:	Mobile Commerce
No of Pages:	50
Coverage:	Global - 8 Key regions

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Overview

This consumer survey looks at both the current awareness and usage of mobile coupons and smart posters in the UK. The report provides analysis and data split by gender, socio-economic group, age and working status, presenting the following in 35 tables and charts.

-   mobile phone usage
-   mobile coupon awareness
-   mobile coupon usage and redemption
-   likelihood of subscribing to mobile coupon services
-   likelihood of using smart posters

Conducted in October 2009, this survey report provides an extensive insight in the opportunities for marketing on the mobile, including the most up to date consumer responses on the prospects for mobile coupons and smart posters.

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Related Reports:

Mobile Coupons & NFC Smart Posters - Strategies, Applications & Forecasts 2009-2014.