Mobile Coupons & NFC Smart Posters
Strategies, Applications & Forecasts 2009-2014

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Publisher: Juniper Research
Date Published: 11-2009
Category: Mobile Commerce
No of Pages: 117
Coverage: Global - 8 Key regions

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Overview

-    Expanded forecasting suites for mobile coupons, NFC smart posters, NFC coupons
-    Mobile coupon and smart poster campaign strategies
-    ARPU analysis for NFC Smart posters

This mobile coupons and smart posters focused report looks in detail at three key emerging segments of the mobile marketing sector, providing analysis and forecasts for mobile coupons, NFC coupons and NFC smart posters.

The mobile coupon and NFC coupon forecasts include retail redemption value, redemption rates, mobile coupon user forecasts and total mobile coupons and NFC coupons redeemed.  For NFC smart posters, the number of smart poster users are forecast as well as the number of product information downloads and product sales from smart posters.

The report looks in depth at the key developments within the mobile coupons market over the past 12 months and a number of key interviews with leading mobile coupon vendors, coupon scheme operators and mobile marketing agencies are presented.

Key questions answered by this report:
•    How many mobile subscribers will use their mobiles to redeem coupons over the next five years?
•    Which will be the leading regions in the market in 2014?
•    What will be the size of overall mobile coupon redemption values?
•    How large will be the NFC coupons and smart posters ARPU opportunity?
•    What are the trends, drivers and constraints affecting the development of the market?
•    What will be the regional trends in mobile coupon values over the next five years?
•    How are mobile coupons currently being used by brands and merchants around the world?

Any Questions about this report please contact us.

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