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Mobile Advertising
Delivery Channels, Business Models & Forecasts 2009-2014 (Second Edition)

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Overview

This report provides in-depth analysis and market forecasts for the mobile advertising sector in the context of the global economic recession, and discusses how advertising spend is increasingly moving towards 'below the line' activities such as mobile phone ads – offering unparalleled opportunity for consumer engagement. 

Key forecasts include the number of users who receive advertising on their mobiles, both by region and by delivery channel (SMS, MMS, Mobile Internet, On-portal, In content downloads, Idle screen, P2P and Mobile TV). Other forecasts include cost per clickthrough (CPC) and cost per mille (CPM) rates  and the number of users who respond to mobile advertising.  The number of responses per annum and total adspend per channel are also forecast.

The report analyses a number of key drivers for mobile advertising such as the personal nature of the mobile phone, enabling targeted and potentially more effective campaigns.  The report also considers a number of major constraints including mobile's perceived lack of reach due to low access rates of rich media content and services.

Key questions the report answers:
• How has the global recession impacted upon the mobile advertising market?
• What will be the key mobile distribution channels for brand advertising in five years' time?
• Who are the major players in the mobile advertising ecosystem?
• How have brands utilised mobile channels within integrated multimedia campaigns?
• Will mobile advertising be viable as a primary revenue stream for content providers?
• What strategies should brands, agencies and network operator employ to derive optimal success from mobile advertising?

Any Questions about this report please contact us.

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