Mobile Applications & Apps Stores
Business Models, Opportunities & Forecasts 2009-2014

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Publisher: Juniper Research
Date Published: 05-2009
Category: Mobile Content & Applications
No of Pages: 103
Coverage: Global - 8 Key regions

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Overview

This report provides a unique analysis of the opportunity for mobile applications and app stores forecasting the market for six years and vitally breaking down by category of application (mobile game applications, lifestyle and healthcare apps, multimedia & entertainment apps, education & reference, finance & productivity and social networking).

Also available when purchasing this report is the Mobile Applications & Apps Stores Excel Database please click on the link to find out more.

In this report app-billed value added services (subscriptions, premium events and additional content) are forecast revealing a market value well in excess of standalone app downloads and an investigation as to how apps are delivered both on-store and across traditional channels is presented.

In addition this mobile apps report also explains how developers, operators and OS providers have responded to the challenges laid down by the Apps Store including a discussion of how apple differentiated itself from traditional models of content distribution, monetisation and revenue share.

Key questions this mobile applications report answers:
• How will the mass deployment of app stores impact both upon existing distribution content channels?
• How will the market for mobile applications develop over the next five years, and to what extent will growth be dependent upon onstore sales?
• What revenue streams will accrue from value-added services enabled by in-app billing?
• What opportunities do app stores offer for players across the mobile value chain?
• Which categories of mobile application will generate the largest revenues?
• How will app stores effect the distribution of entertainment and content revenues within the mobile ecosystem?
• Which players are poised to launch app stores in the short and medium term?

Any Questions about this report please contact us.

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