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• Operator Mobile Content Revenues to Rise to $52bn in 2013 but only if they move towards a ‘Smart pipe’ Business Model

Mobile Content Strategies & Business Models
Scenarios & Forecasts 2008-2013

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Overview

This second edition strategic report investigates the current and future market opportunity for mobile content dissemination in three key scenarios; Smart Pipe, Dump Pipe and On-Portal and provides six year forecasts for eight key regions under each scenario.

For the Smart Pipe scenario it discusses how the network operators will benefit from increased levels of traffic and how third parties and billing service providers will have a much smaller part to play.  For the Dumb Pipe scenario the report considers the impact of effectively all retail revenue from mobile content going to the content provider.  For the On-Portal scenario, the report discusses the operators gaining all mobile content revenues, but also having to shoulder all costs for content acquisition, marketing/placement and billing.

Crucially, this report considers Apple's 'Apps store' model and sets this in context with the three scenarios discussing the various drivers and constraints as well as provides forecasting up until 2013 from the most recent ARPU figures available, split by voice and data.

Key questions the report answers:
• What are the constraints placed on mobile content uptake/usage at present?
• Why are MNOs not adequately promoting availability/usage of mobile content on their networks?
• What is the global mobile content market worth and how will it grow over the next five years?
• Which business models will help all players maximise their returns on mobile content provision?
• What is the Dumb Pipe and why should MNOs strive to move away from this situation?
• What is the Smart Pipe and why should MNOs want to become Smart Pipes?

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