Mobile Coupons
Strategies, Applications & Markets 2008-2013

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Publisher: Juniper Research
Date Published: 11-2008
Category: Mobile Commerce
No of Pages: 98
Coverage: Worldwide - 8 Key Regions - N. America, S. America, W. Europe, E. Europe, Far East & China, Indian Sub Continent, Africa & Middle East, Rest of Asia Pacific

Please note: This report has been superceded by Mobile Coupons & NFC Smart Posters Strategies, Applications & Forecasts 2009-2014

Overview

This sector focused mobile coupons report provides the most detailed analysis of the market to date.  It includes a six year forecasting suite presenting regional data on mobile coupon users, mobile coupon traffic and mobile coupon redemption value.

Key forecasts include the total number of mobile users who redeem mobile coupons, as well as the average and total number of mobile coupons redeemed per mobile coupon user, as well as the average mobile coupon value and the total mobile coupons redemption value.

The report investigates all current mobile coupon technologies including Code, (predominantly barcode but also SMS and MMS) and Contactless RFID & NFC (Near Field Communication).  It presents a number of examples of the applications and services that are currently being deployed for mobile coupons for both commercial and pilot deployments.

Key questions that the report answers:

•             How many mobile subscribers will use their mobiles to redeem coupons over the next five years?

•             Which will be the leading regions in the market in 2013?

•             What will be the size of overall mobile coupon redemption values?

•             What are the trends, drivers and constraints affecting the development of the market?

•             What will be the regional trends in mobile coupon values over the next five years?

•             What are the application scenarios for mobile coupons currently around the world?

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