Press Release: NFC Mobile Payments to Exceed $30bn by 2012, Supported by Revenues from Mobile Coupons and Smart Posters
Hampshire, UK – 2nd September 2009: A new analysis from Juniper Research of the NFC opportunity forecasts that the application of NFC as a mobile retail marketing tool via coupons and smart posters will support the growth of NFC mobile payment transaction values from $8bn in 2009 to $30bn within three years.Such is the
excitement about the potential of NFC, vendors are developing and launching a
variety of interim solutions such as stickers and SD cards to get NFC to market
faster on existing phones rather than new NFC enabled phones.
NFC report author Howard Wilcox stated: "Many people focus on the use of NFC
for payments but in fact it is poised to revolutionise the way many people shop
too. The ability to tap smart posters and receive coupons and product
information also presents new channels to market for merchants. Whilst vendors
see widespread availability of NFC phones in future, the jury is out as whether
interim solutions will attract users or actually have a detrimental effect.”
Further
findings from the NFC research include:
• First NFC devices will be shipped commercially
later in 2009 and the market will ramp up from 2011.
•
NFC/Felica payments are already established in Japan but by 2014 North America
and Western Europe will be experiencing high growth.
• By 2012, NFC global gross transaction value will exceed $30bn.
The
Juniper Research report examines the opportunities available in both the mobile
payments market and the mobile retail market (smart posters and coupons), as
well as newly emerging interim solutions such as stickers & SD cards. This
report features detailed six year forecasts across eight regions of the world,
for shipments of NFC enabled devices and interim NFC solutions, NFC devices in
use for payments, transactions traffic, NFC transaction value and coupons and
smart poster ARPU until 2014.
Juniper Research conducted primary research interviews with CxO
level management from key industry players.
NFC whitepaper and further details of the study, “NFC Mobile
Payments & Marketing Opportunities: Forecasts & Analysis 2009 - 2014”
can be freely downloaded from the Juniper Research website. Alternatively please contact John Levett at john.levett@juniperresearch.com, telephone +44(0)1256 830002.
Juniper
Research provides research and analytical services to the global hi-tech
communications sector, providing consultancy, analyst reports and industry
commentary.
Author
Related Reports
- NFC Mobile Payments & Marketing Opportunities - Forecasts & Analysis 2009 – 2014.