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Digital Advertising Gets Personal

April 2015
Since the first ever clickable banner advert in 1993, advertising on digital platforms has seen significant developments. According to the IAB (Interactive Advertising Bureau), 2013 saw digital advertising revenues overtake cable TV advertising in the US for the first time. The process by which advertisements reach their target audiences has advanced from just being the advertiser and publisher to including a plethora of stakeholders in between them...

Digital Content - An Over The Top Reaction

April 2015
The digital content landscape continues to evolve at pace, an evolution which has implications for all its stakeholders. With paradigm shifts in the way that content is accessed, monetised and delivered, those stakeholders need to adopt agile strategies which can respond to the shifting demands that this evolution creates and, if necessary, adjust their roles in the digital ecosystem.

Augmented Reality ~ A Market, Primed

March 2015
AR (Augmented reality), also known as ‘mixed reality’, has a long history with roots that can be traced all the way back to the beginning of the 20th century. Indeed, the concept first appeared in L Frank Baum’s 1901 novel The Master Key: An Electrical Fairy Tale, in which the protagonist’s special glasses overlay a coded analysis of an encountered person’s personality.

Smart Wireless Devices & the Internet of Me

March 2015
Since the conception of the Web, Internet-connected devices have expanded in every conceivable direction, from phones to absent computing in the cloud. Cloud computing, in particular, has enabled the growth of the Internet of Things in the last few years, allowing devices to receive and transmit data. Since the introduction of a common standard for low-energy communications began in the mid 2000s and became ever-more common and efficient, we are now moving beyond the Internet of Things to devices which become part of consumers’ personal space when they are used. This is the Internet of Me.

Ticketing Takes Off

March 2015
The following figure explains how Juniper Research segments the overall digital commerce market into retail, payments and banking and their respective principal sub-segments. It is important to appreciate that these segments are not mutually exclusive and necessarily intersect one other to a varying extent. Boundaries between the segments are not always black and white in the reality of the marketplace and services delivered...

Mobile World Congress 2015 - Disruptors, Innovators & Cash Cows

March 2015
Mobile World Congress is the world's largest annual gathering of mobile and related industry C-Level executives. Launched in 1987, MWC has become the platform for the world’s leading mobile device vendors and service providers to launch their latest hi-tech products and platforms. This year we have seen key product and platform launches from Samsung, Huawei, HTC, Microsoft, SAP, Sony, Nokia, Google, LG, AT&T, Vodafone, Sierra Wireless, Cisco, Ericsson, Alcatel-Lucent….and more...

The App Landscape Today

February 2015
The market for consumer applications has evolved dramatically over the past 6 years. A storefront-oriented ecosystem which was effectively created in mid-2008 by Apple’s App Store rapidly branched out across other operating systems, killing off the operator portals. Meanwhile, the traditional payment mechanism, PPD (Pay Per Download) has been eclipsed by a freemium model which enables apps to generate ongoing revenue streams without reinstallation...

The World in 2020 - A Technology Vision

February 2015
In 2014 consumers became aware of several new technologies, from wearable tech to drones. But the majority of these are still in in the ‘early adopter’ phase, or with technical and legal growing pains that hamper their integration into society at large. So, when are they going to ‘arrive’? . . . and what impact will they have when they are in use...

Top 10 Tech Trends for 2015

February 2015
Over the past year, the tech industries have continued to evolve at pace, deploying new devices in new form factors; re-imagining and redesigning services for the connected, smarter world. These new devices, in turn, present additional challenges that must be addressed, from consumer acceptance to the use and security of consumer data...

Will Bitcoins Bite Back?

February 2015
The emergence of Bitcoin and an array of alternative cryptocurrencies over the past 5 years has been one of the true phenomena of eCommerce. Initially a purely P2P (Person To Person) mechanism, cryptocurrencies are increasingly being offered by online retailers as purchasing options. However, in their short history cryptocurrencies have been dogged by controversy, with a number of exchanges closed down and their assets seized after their owners were accused of using the sites for illegal activities, including money laundering and the purchase of prohibited substances...
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