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Future Voice Strategies
OverviewJuniper Research is highly regarded as a leader in providing strategic assessment of key markets such as mobile voice. Juniper's success is based on offering market leading research and competitive intelligence to the telecoms sector on voice strategies since 2006.

Juniper’s mobile voice research delivers benchmark forecasts and an authoritative assessment of the mobile voice, VoIP and video calling industry.

Key Features

  • Evaluation of the monetisation prospects of 3G VoIP and VoLTE for both MNOs and third parties.
  • Strategic assessment of the major trends, along with MNO and OTT future prospects.
  • Interviews with leading players across the value chain, including Amdocs, EE, Kineto, Nimbuzz, Rebtel, and Tango.
  • Key player capability and capacity assessment, together with vendor market positioning matrix.
  • Benchmark industry forecasts for size and growth of the users and service revenue.

Key Questions

  1. How have third-party OTT mobile VoIP services impacted upon network operator services?
  2. What strategic options can MNOs deploy in the voice arena, and how can these best be monetised?
  3. How can third-party providers maximise the revenue opportunity from mVoIP?
  4. What are the prospects for voice within an IP-based environment?
  5. What are the major constraints on mVoIP adoption?


Companies Referenced

Interviewed: Amdocs, EE, Etrali Trading Solutions, Genband, Kineto, Nimbuzz, Rebtel, Tango,

Profiled: Amdocs, Genband, Kineto, Movius, Nimbuzz, Rebtel, Skype, Tango, Twilio, Viber, Voxeo.

Case Studied:  EE

Referenced: 3UK, A1 Telekom Austria, Acme Packet, ADV Consulting, Aegis, Agile Dimension, Antel, Apple, Aspect Software, AT&T, Atemation, Avaya, Bada, BASE Technologies, Belam, Bell Mobility, Beltel, BendBroadband, Bharti Airtel, BlackBerry, BT, Callfire, China Mobile, Chunghwa Telecom, Cisco, Claro, Classica, Datalot, Deutsche Telekom, DGT Poland, Ditech, eBay, Eircom, Elisa, ENEC, Ericsson, Etisalat, F5 Networks, Facebook, Fring, Fruition, Gloobetom, Google, GSMA, HTC, Huawei, IBM, Impact Dialing, Innovative Systems, Interdnestrcom, KDDI, KPN, KT, LG, LightSquared, MACH, MediaNetworks, MetroPCS, Microsoft, MobilTel, MobisleApps, Monaco Telecom, Motorola, Movistar, MySpace, NEC, Netas, NewSpace, NG-Solution, Nokia, NTT DoCoMo, O2, ONO, ooVoo, Open Communications, Oracle, Orange, PCCW, Polycom, Redhat, Reliance, RingDNA, Rogers Canada, RomTelecom, Samsung, SCS, SFR, SK Telecom, Sky Telecom, Sonus Networks, Spectranet, Spotify, Sprint, STC, Taquia, Tata Communications, TelAPI, Telcel, Telcomcel, Telecom Italia, Telefonica, Telenet, Telenor, TeliaSonera, Telkom SA, Telstra, Telus, TGTHR, T-Metrics, T-Mobile, TRAI, Truphone, T Systems, Twitter, UNE EPM Telecomunicaciones, Velocity, Verizon, VimpelCom, Vivox, Vodafone, Vonage, Voss, Whatsapp, Xantaro, Yoigo, Zain, Zendesk, ZTE.

Data & Interactive Forecast

Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions, perform what-if analysis; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Forecast suite includes:
  • Country level data splits for the US, Canada, UK, Germany and Japan as well as 8 key regions.
  • Device splits by mobile handsets and tablet.
  • What-If Analysis tool allowing user the ability to manipulate Juniper’s data for 17 different metrics.
  • Access to the full set of forecast data of 49 tables and 4,600 datapoints.

Research Options

All research reports now come with an enterprise-wide licence

Future Voice Strategies: mVoIP, Carrier OTT and Mobile Video Calling 2014-2018

Click here for product details

Our Future Voice Strategies research suite provides an evaluation of the monetisation prospects of 3G VoIP and VoLTE for both MNOs and third party OTT service providers, in the rapidly evolving mobile voice ecosystem. It includes an exhaustive set of forecasts on the mobile VoIP and video calling sectors.

The research suite includes:
  1. Executive Summary - Slide deck summarising key trends, competitive analysis and market forecasts, allied to a series of strategic recommendations for players across the value chain (PPT).
  2. Market Trends & Competitive Landscape - strategic analysis of market dynamics, drivers and trends, together with key player capability assessment and matrix (PDF)
  3. Market Sizing & Forecasts – regional and sector prospects analysis together with five year forecasts for key metrics, including adoption, traffic and service revenue (PDF).
  4. Interactive Forecast Excel – highly granular dataset comprising more than 4,600 datapoints, allied to What-If Analysis tool giving user the ability to manipulate Juniper’s data (Interactive XL).
Download a summary of the forecasts above, or request a detailed list of every table and chart via

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30 Minutes Analyst time

30 minutes of support time on the telephone with one of our expert analysts.

Analyst support is provided for the following areas:
  • Research related queries
  • Clarifying methodologies, forecast assumptions and forecast outputs
  • Identification of key market trends and opportunities

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Research Details

Anthony Cox
Strategy & Competition
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, Germany, Japan, UK, USA

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