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Digital Content Business Models
OverviewJuniper Research's Strategies & Competition Research provides stakeholders in the digital economy with an unrivalled breadth and depth of insight into the impact of key developments upon the content space, covering trends across content acquisition, distribution and monetisation.

This industry leading guide to digital content business models explores the strategies of the primary players within this fast-moving sector, accompanied by a forecast suite exploring the likely adoption and monetisation of key billing mechanisms over the next 5 years.

Key Features

  • Business model evolution analysis.
  • Leading OTT strategic evaluations.
  • Carrier billing opportunities assessment.
  • Heat map assessment of carrier billing platform providers, player profiles and matrix ranking
  • Market forecasts for digital content revenues split by region, by device type and by billing mechanism, together with operator revenue opportunity from carrier billing

Key Questions

  1. How much will digital content be worth over the next 5 years?
  2. What are the key benefits that accrue from carrier billing deployments?
  3. Should OTTs consider bidding for major sporting rights?
  4. Who are the major carrier billing platform providers?
  5. What are the likely implications of proposed net neutrality regulations in the US and Europe?

Companies Referenced

Interviewed: AT&T, Bango, Boku, DIMOCO, Netsize (Gemalto).

Profiled: Amdocs, Bango, Danal, Boku, DIMOCO, Fortumo, Infobip, Netsize (Gemalto), OneBip (Neomobile).

Mentioned: 91, 360 Appstore, ACE*COMM, Aeria Games, AIS, Amaze, Amazon, America Movil, American Express, Apple, ARM, Badoo, Baidu, Bango, Barnes & Noble, BBC, BEREC (Bureau of European Regulators for Electronic Communications), Bharti Airtel, Big Point, BitTorrent, BlackBerry, BSkyB, BT, Canal+, Cellmania, China Mobile, Chunghwa Telecom, Deezer, DeNa, Deutsche Telekom, Dialogue, Disney, DTAC, du, EA, eBay, EE, EMVCo, ESPN, Etisalat, ETNO (European Telecommunications Network Operators), Facebook, FarEasTone, Feibra, Fonix, Gameforge, Gameloft, Gemalto, Globe, Google, GREE, HBO (Home Box Office), HiAPK, Huawei, Hulu, IMI, Impulse, Indosat, Intuit, IPS (International Processing Solution), ITU, KDDI, Korea Telecom, KPMG, KPN, LCC International, LG, Lookout, LOVEFiLM, MasterCard, Maxis, MDV (Mitteldeutschen Verkehrsverbund), Mediaset, MetroPCS, Microsoft, Mixi,, Mobi Solutions, mopay, Morganthaler Partners, Movistar, Mozilla, NBC, Netflix, Net-MO2, NTT DoCoMo, OpenMarket, Orange, Orascom Telecom, Orca, Oxygen8, Panasonic, Pandora, Pantea, Paramount, PassportParking, Payforit, PayPal, PlayJam, Qihoo, Qpass, Qubecell, Rakuten, Riot Games, Rogers, Samsung, Sandvine, Schlumberger, SecureTrading, SFR, Shazam, Shopcreator, Showtime, SK Telecom, Sky, Smart, Sony, Spotify, Sprint, Starz, Sun, SWB (Stadtwerke Bonn), Syniverse, T-Mobile, Taiwan Mobile, Telecom Italia, Telefonica, TeliaSonera, Telkomsel, Tencent, Three, TIM, Travian, Turkcell, Turner, txtNation, UCT (United Cellular Technologies) Group, Umniah, Unix, US Cellular, Valve, Velti, Veoo, Verizon, VESTEL, Vibo, Vietnamobile, Viettel, Vimpelcom, Virgin, Visa, Visa Europe. Vizio, Vodafone, Wandoujia, Western Digital, Wind Telecom, WorldPay, Xiaomi, XL Axiata, YouTube, ZTE, Zynga.

Data & Interactive Forecast

Juniper Research’s highly granular IFxls (Interactive Forecast Excels) enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions, perform what-if analysis; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability both to understand a particular market and to integrate their own views into the model.

Forecast suite includes:
  • Content Revenue splits by 6 content types (Games, Video, Music, Lifestyle, ePublishing, Other).
  • Device split by 4 device types (Smartphone, Featurephone, Tablet, Other Connected Devices)
  • Billing Mechanism splits by 3 types (Credit/Debit Card, Carrier Billing, Other)
  • What-If Analysis tool allowing user the ability to manipulate Juniper’s data for 28 different metrics.
Access to the full set of forecast data of 104 tables and more than 4,000 datapoints.

Research Options

All research reports now come with an enterprise-wide licence

Digital Content Business Models: OTT & Operator Strategies 2015-2019

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This market leading research from Juniper has been thoroughly revised and updated for 2015, providing in-depth analysis of the trends shaping the digital content market today. Including an assessment of the options for both telcos and OTTs, it is required reading for any stakeholder seeking to maximise their opportunity within the digital environment.

The research suite includes:
  1. Executive Summary - Slide deck summarising key trends, competitive analysis and market forecasts, allied to a series of strategic recommendations for players across the value chain (PPT).
  2. Market Trends & Competitive Landscape - strategic analysis of market dynamics, drivers and trends, together with carrier billing platform provider capability assessment and matrix (PDF)
  3. Market Sizing & Forecasts – regional and sector prospects analysis together with five year forecasts for digital content revenues split by region, by device type and by billing mechanism, together with operator revenue opportunity from carrier billing (PDF).
  4. Interactive Forecast Excel – highly granular dataset comprising more than 4,000 datapoints, allied to What-If Analysis tool giving user the ability to manipulate Juniper’s data (Interactive XL).

Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

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Research Details

Windsor Holden
Strategy & Competition
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Regional Split Only

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