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Digital Advertising
OverviewJuniper Research provides actionable insights, market intelligence data and strategic recommendations throughout the life cycle of a given technology or service.

Juniper Research’s highly regarded Digital Advertising research provides the reader with an array of key insights into the rapidly evolving mobile and online advertising markets. It investigates the role of smartphones, tablets, smartwatches and PCs as a delivery and engagement channel, how it is positioned by brands and retailers within an omnichannel strategy, and what hurdles must be overcome if it is to achieve its full potential.

Key Features

  • Extensive analysis of the advertising value network, as new advertising formats and payment mechanisms emerge.
  • Assesses future challenges which may hinder growth, as well as key trends and drivers which will shape the industry, such as Native Advertising.
  • New Wearable advertising analysis and Smartwatch ad spend forecasts.
  • Interviews with leading players across the advertising value chain, including Millennial Media, Fiksu, Amobee, Demandbase, OpenX, Triplelift, and xAd.
  • Key player capability and capacity assessments, together with our vendor market positioning matrix.
  • Benchmark industry forecasts for the size and growth of mobile and online advertising industry.
  • Key industry executives identified in our ‘Movers & Shakers’ section.

Key Questions

  1. Who are the key players in the digital advertising industry at present, and what strategic moves are they making?
  2. How does mobile advertising fit into the wider digital advertising industry?
  3. What are the current hurdles to digital advertising that is affecting the advertising industry?
  4. What are the key drivers and trends in the digital advertising industry at present?
  5. What innovations are happening within the digital advertising industry with regards to rich media, ad formats, programmatic buying etc?

Companies Referenced

Interviewed: Amobee, Demandbase, Fiksu, Millennial Media, OpenX, Triplelift, xAd.

Profiled: Alibaba, Amobee, BuzzCity, Datalogix, DataXu, Demandbase, Google, Millennial Media, OpenX, SpotXchange, The BIO Agency, xAd.

Case Studied: ALS Association, Ikea, MediaMath, PubMatic, Unruly, Weve, WinBack Tone.

Mentioned: Accenture, AccuWeather, Adconian Direct, Adexchanger, Adjitsu, AdMarvel, AdMeld, AdMob, Admoove, Adobe, Airpush, Akamai, Amazon, AMI (American Media Inc), AOL, Apple, Asda, Ask, BBC,, BlackBerry, Blogger, BlueKai, BMW, Booyah Networks, Booz Allen Hamilton, BSkyB, BT, CAP (Committee of Advertising Practice), Captivate Network, CEB, Cellmania, Citigroup, Coca Cola, comScore, Convade, Datalogix, Dell, Deloitte, DFS, Digitaria, DocuSign, DoubleClick, Dunkin’ Donuts, Dynamic Logic, EA, Econsultancy, EE, Eloqua, Expedia, Extreme Reach, Facebook, Flipboard, Forbes, Foursquare, Garmin, GCA Savvian,, Google, Gradient X, Halfords, HP, HSBC, IAB (Interactive Advertising Bureau), IAMAI (Internet and Mobile Association of India), Ichabod Farm Ventures, IDG TechNetwork, Imangi, Instagram, Integral Ad Science, Iponweb, iResearch,, ITV, Jumptap, JumpTime, Komli, Kontera, LiftDNA, LinkedIn, LiveRamp, Lotum, LUMA Partners, Marketo, Media Ratings Council, Metaresolver, Microsoft, Mocospace, Moosylvania, NASA, NBC, Newsweek, Nexage, NHS, Niche, Nimble Tank, O2, Ooyala, Opodo, Oracle, Outback Steakhouse, P&G, PageFair, Penna Powers, Philips, Picasa, PwC (PricewaterhouseCooper), Raindance Communications, Responsys, RingRing Media,, Santander, Search Engine Land, SingTel, Skype, Sokal Media Group, SonoTrend, Sony,, Spinrilla, Swarovski, TalkTalk, TapSense, Telefonica, Tesco, The Telegraph, Three, Time, TruMedia Technologies, Turkcell, Twitter, Unilever, United Online, Verizon, Vertu, VideoElephant, VideoHub, Vine, Virgin, Vodafone, Vuzix, Wayfair, White Ops, Williams-Sonoma, Wm Morrison Supermarkets, Yahoo, YouGov, YouTube, YP.

Data & Interactive Forecast

Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions, perform what-if analysis; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Forecast suite includes:
  • Country level data splits for Canada, Germany, UK, and US, as well as 8 key regions.
  • Split by Advertising Channel: Online (Display, Search), Mobile Internet (Display and Search), In-App (Display and Rich Media), Message-Based (SMS) and Wearables (Smartwatch)
  • Split by Device Type: Desktop/Notebook, Smartwatch, Smartphones, Tablets, Featurephones, Handsets and All Devices (where applicable).
  • What-If Analysis tool enabling users to manipulate Juniper’s data for 20 different metrics.
  • Access to the full set of forecast data of over 200 tables and over 16,500 datapoints.

Research Options

All research reports now come with an enterprise-wide licence

Digital Advertising: Online, Mobile & Wearables 2015-2019

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The research assesses the potential for the digital advertising sector, providing a host of recommendations for brands, ad networks, exchanges, operators and publishers. It also identifies the critical factors that are influencing the digital advertising industry across mobile, online and wearable sectors. In order to gauge the size of the total market for digital advertising, the research includes forecasts split by delivery channel, device and advertising formats for 2014 to 2019. 

The research suite includes:
  1. Executive Summary - Slide deck summarising key trends, competitive analysis and market forecasts, allied to a series of strategic recommendations for players across the value chain (PPT).
  2. Market Trends & Competitive Landscape - strategic analysis of market dynamics, drivers and trends, together with key player capability assessment and matrix (PDF)
  3. Market Sizing & Forecasts – regional and sector prospects analysis together with five year forecasts for key metrics, including ad impressions and total spend (PDF).
  4. Interactive Forecast Excel – highly granular dataset comprising more than 16,500 datapoints, allied to What-If Analysis tool giving user the ability to manipulate Juniper’s data (Interactive XL).

Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

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Research Details

Analyst Team
Strategy & Competition
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, Germany, UK, USA

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