Mobile Data Offload & Onload
OverviewJuniper Research is the only analyst house delivering a unique and complete picture of data migration models - from mobile to fixed (data offload), as well as data migration from fixed to mobile (data onload), providing a clear picture for studying the impact of data traffic growth.

Juniper’s market leading research provides valuable insight into the multifaceted offload value chain and delivers an in-depth appraisal of the growing demand for mobile data and offload solutions.

Key Features

  • Evaluates in-depth the challenges confronting MNOs and examines the strategies which are being embraced by the mobile operators and how this has changed over the past 12 months.   
  • Highlights the advancement of carrier grade Wi-Fi and the architecture of both Wi-Fi and Small Cell offload technologies.
  • Interviews with leading players across the value chain, including Boingo, Devicescape, Ericsson, Ixia, ip.access, Kineto, Qualcomm, Ruckus Wireless, Ubiquisys and Wi-Fi Alliance.
  • Key player capability and capacity assessment, together with vendor market positioning matrix.
  • Benchmark industry forecasts for size and growth of mobile data traffic and offload data traffic.

Key Questions

  1. What strategies have operators evolved to deal with network congestion?
  2. How much data will be onloaded back onto the network?
  3. How to monetise mobile data offloading?
  4. What are the different mobile data offloading technologies?
  5. What is the current market in terms of data offloading?

Companies Referenced

Interviewed:  Boingo Wireless, Devicescape, Epitiro, Ericsson, ip.access, Ixia, Kineto Wireless,  Qualcomm, Ruckus Wireless, Ubee‑AirWalk , Ubiquisys, Wi-Fi Alliance

Profiled: Ubiquisys, Ericsson (BelAir Networks), Devicescape, ip.access, Kineto, Airvana, Stoke, Ruckus Wireless, Ubee‑AirWalk, Qualcomm

Case Studied: Wi-Fi Alliance, Boingo Wireless, Orange, AT&T, Vodafone, KPN, Softbank, Verizon Wireless

Referenced: 72 Mobile Acquisition Corp, AC Restaurants, Accel Partners, Accuris Networks, ADC, ADP telecom, Advent Venture Partners, Aircel, Airvana, AirWalk Communications, Alcatel Lucent, Alta Berkeley, Amadeus Capital Partners Limited, Amdocs, Apple, Aptilo Networks, Arieso, AT&T, Atheros, Atlas Venture, August Capital, Azal Airlines, Azerfon, BBC, BDC Venture Capital, BelAir Networks, Bharti Airtel, BlackBerry, Bluetooth, Boingo Wireless, Bouygues Télécom, Bridgewater Systems, BT, Kineto, Campanile, Caufield & Byers, CEGETEL, Cellcom, China Mobile, China Unicom, Cisco, Comcast, Concourse Communications Group, DAG Ventures, DesignArt, DOCOMO, Docomo Capital Inc, DOVADO, Duchossois Technology Partners, EDC, Enterprise Partners, Ericsson,, Facebook, Federal Communications Commission, Firelake Capital, Five Continents Consulting Group, Focus Ventures, France Telecom Orange, Freescale, GigXone BelAir Networks, Google, Greenpacket, Guangxi Unicom, Hilton, Hrakto, HTC, Huawei, Integral Capital Partners, Intel Capital, Intellinet, Intellinet-tech, Interdigital, Intouch Seamless Data Offload, Investor AB, ip.access, iPass, IPR, JAFCO, JiWire, Kineto, Kleiner Perkins Caufield & Byers, KPN Netherlands, KT, La Place, LG, LG+, LLC, Marks & Spencer, McDonald’s, McLean Watson Capital, MetroPCS, Mitusi & Co, MMV Financial Inc, Mobidia, Mobile Internet Capital, Mobile Venture Fund, Mosaic Telecom, Motorola, Nar Mobile, NEC, Nedelco Inc, Nissay Capital, Nokia Siemens Networks (NEC), ntel Corporation, O2, Oak Investment Partners, Ofcom, Oyster, Pacific Venture Partners, Panorama Capital, Passpoint, Perkins, Pilot House Ventures, Presidio STX, Proxim Wireless, Public Mobile, Qualcomm, Real Wireless Ltd, Reliance Technology Ventures Ltd, Rothschild, Ruckus Wireless, Sagemcom, Saguna, Samsung, Scottish Equity Partners, Seapoint Ventures, Sequoia Capital, SerComm, Sevin Rosen Funds, SFR, Shaanxi Normal University (SNNU), Sky, Small Cell Forum, Smart, SNCF, SoftBank, Starbucks, Stoke, Storm Ventures, Superdrug, Sutter Hill Ventures, Taqua LLC, Telefonica O2, Telenor Group, The 3GPP, The BBC, The Cloud, TL Ventures, T-Mobile USA, T-Mobile Venture Fund, Trilogy Equity Partners, T-Venture, Twitter, Ubee‑AirWalk, UMC Capital Corporation, Van Der Valk, VenGrowth Capital partners, Venrock, Venture Partners, Ventures West Management Inc, Verizon, Virgin Media, Vodafone, Waterstones, Weroam, Wi-Fi Alliance, Wilocity, Wireless Broadband Alliance, Wireless Gigabit Alliance, WK Technology Fund, Yasuda Enterprise Development, YouTube, Zain Bahrain, Zigbee, ZTE.

Data & Interactive Forecast

Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions, perform what-if analysis; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Forecast suite includes:
  • Country level data splits for Canada, US, Germany, UK, Japan, South Korea and India, as well as 8 key regions.
  • Device splits by smartphones, featurephones, tablets, notebooks & eReaders.
  • What-If Analysis tool allowing user the ability to manipulate Juniper’s data for 25 different metrics.
  • Access to the full set of forecast data of 140 tables and over 15,000 datapoints.

Buying Options

All research reports now come with an enterprise-wide licence

Mobile Data Offload & Onload: Wi-Fi, Small Cell & Carrier-Grade Strategies 2013-2017

The research evaluates the challenges faced by mobile network operators, and examines the strategies that MNOs are putting in place to ameliorate these challenges. It demonstrates the scale of the data challenge facing MNOs, providing forecasts for the data traffic across the cellular network, and the extent to which traffic will be both offloaded from, and onloaded onto, operator infrastructure. 

The research suite includes:
  1. Executive Summary - Slide deck summarising key trends, competitive analysis and market forecasts, allied to a series of strategic recommendations for players across the value chain (PPT).
  2. Market Trends & Competitive Landscape - strategic analysis of market dynamics, drivers and trends, together with key player capability assessment and matrix (PDF)
  3. Market Sizing & Forecasts – regional and sector prospects analysis together with five year forecasts for key metrics, including mobile data traffic forecasts (PDF).
  4. Interactive Forecast Excel – highly granular dataset comprising more than 15,000 datapoints, allied to What-If Analysis tool giving user the ability to manipulate Juniper’s data (Interactive XL).
Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

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Research Details

Nitin Bhas
Enabling Technologies
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, Germany, India, Japan, South Korea, UK, USA

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