Mobile Augmented Reality
OverviewJuniper Research has a strong track record in assessing the future business opportunities and monetisation potential for new technologies. Juniper's research on Augmented Reality consistently sets the standard for research into this fast moving space.

Juniper’s expansive Mobile Augmented Reality research provides a comprehensive perspective on the three key platforms for the future of mobile AR: Smartphone, Smart Glasses and Tablet.

Key Features

  • Unrivalled analysis for the future of the AR market with all three major devices: Smartphones, Tablets and Smart Glasses.
  • Comprehensive app usage analysis, breaking the market down into six app categories each with distinct potential and challenges. 
  • Insights and strategic recommendations for important stakeholders in this nascent market.
  • Interviews with leading players across the value chain, including Atheer Labs, Blippar, Jolla, Layar, metaio, Mind Pirate, Mollejuo, Wikitude.
  • Key player capability and capacity assessment, together with market positioning matrix.
  • Benchmark industry forecasts for adoption and consumer spend.

Key Questions

  1. What will the long term impact of smart glasses be?
  2. What are the major challenges to continued AR adoption?
  3. What has been the impact of smartphones recent rise to dominance?
  4. How will the different devices be utilised by the consumer in terms of AR?
  5. What potential does the medium have to become an integral part of the consumer’s life?

Companies Referenced

Interviewed: Atheer Labs, Blippar, Jolla, Layar, metaio, Mind Pirate, Mollejuo, Wikitude.

Case Studied: Argon, Atheer Labs, Augmented Pixels, Blippar, Fast Food Reality, Google, Hexter Labs Software, Jolla, Layar, metaio, Microsoft, Mind Pirate, Mollejuo, Niantic Labs, Occipital, PanOULU, Qualcomm, ScanLife, Tonchidot, Total Immersion, Useless Creations Ltd, Wikitude.

Referenced: acrossair, Amazon, Anheuser-Busch, Apple, ARTY, Atol, Audi, Augmented Views, Been, BlackBerry, Bloomberg, Boeing, CACI International Inc, Cadbury, Coco-Cola, D.Phone, Denso-Wave, Diageo, Digital Property Group, Domino's, Doro, eBay, Facebook, Forbes, Ford, Georgia Tech (Georgia Institute of Technology), GetJar, GlassUp, Golden-I, GottaBeMobile, Guinness Book of World Records, Harman, Heinz, Homeplus, Honda, HTC, Huawei, Intel, Intridea, Johnson & Johnson, Juggi, Kakao, Koozyt, Lego, LG, Lowe’s Canada, Mattel, Maybelline, McDonalds, MediaTek, Meta, Metro Herald, Mobilistar, Nestlé, Nike, Nokia, Ohio State Wexner Medical Centre, OnScreen Communication, OGC (Open Geospatial Consortium), PayPal, Pioneer, Razer, ReconJet, Red Robot Labs, Samsung, Science Museum, London, Sensopia, Seoul Metropolitan Government, Seventeen, Sony, String, Taco Bell, Talk PR, Tesco, The Guardian, Unilever, University of Huntsville, US PTO (US Patent and Trademark Office), VentureBeat, Virgin Media, Visit Isle of Wight Ltd, Volkswagen, Vuzix, Weibo, Winfield & Co, Xbox, Xiaomi, Yahoo, Zoopla.

Data & Interactive Forecast

Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions, perform what-if analysis; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Forecast suite includes:
  • Country level data splits for Canada, China, Japan, South Korea, UK and US, as well as 8 key regions.
  • Device splits by Smartphone, Smart Glasses and Tablet.
  • What-If Analysis tool allowing user the ability to manipulate Juniper’s data for 18 different metrics.
  • Access to the full set of forecast data of more than 500 tables and over 50,000 datapoints.

Buying Options

All research reports now come with an enterprise-wide licence

Mobile Augmented Reality: Smartphones, Tablets and Smart Glasses 2013-2018

Heralded as the 8th Mass Medium, the research details the opportunity for AR to become a platform integral to the consumer’s ecosystem and daily life, detailing the future business opportunities and monetisation potential within the medium. It provides a comprehensive app usage analysis based on six app categories:
  • Location-Based
  • Games
  • Multimedia & Entertainment
  • Lifestyle & Healthcare
  • Enterprise
  • Social Networking
The research suite includes:
  1. Executive Summary - Slide deck summarising key trends, competitive analysis and market forecasts, allied to a series of strategic recommendations for players across the value chain (PPT).
  2. Market Trends & Competitive Landscape - strategic analysis of market dynamics, drivers and trends, together with key player capability assessment and matrix (PDF)
  3. Market Sizing & Forecasts – regional and sector prospects analysis together with five year forecasts for key metrics, including adoption, downloads and average spend (PDF).
  4. Interactive Forecast Excel – highly granular dataset comprising more than 50,000 datapoints, allied to What-If Analysis tool giving user the ability to manipulate Juniper’s data (Interactive XL).
Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

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Research Details

Analyst Team
Enabling Technologies
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East

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