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Cloud Computing - Consumer Market
OverviewJuniper Research's enabling technologies research area cover a range of topics with an in-depth focus on the strategies, drivers and constraints faced by the different industry stakeholders.

Juniper’s market-leading research on Consumer Cloud Computing provides definitive insight into the market, with a particular focus on the cloud storage, games, music and social media landscape. Digital and mobile markets are assessed.

Key Features

  • Extensive analysis of the recommended strategies for the different stakeholders within the service landscape.
  • Invaluable insights into the technology behind cloud computing, including recommendations for developers and service providers when making decisions regarding native vs cloud applications, cost and security.
  • In-depth analysis of the service and deployment models for cloud computing alongside market drivers, hurdles and pitfalls for consumer cloud decision-makers.
  • 15 exclusive case studies supplemented by interviews with key enablers including Amdocs, AWS, McAfee/Intel Security, Rackspace and Splunk.
  • Key player capability and capacity assessment, together with vendor market positioning matrix.
  • Benchmark industry forecasts for size and growth of cloud computing in the consumer sector.

Key Questions

  1. What is cloud computing, and how is it a disruptive phenomenon?
  2. What are the use cases for cloud computing, and how are consumer markets addressing this?
  3. What are the key drivers and hurdles that the market is facing?
  4. What strategies should service providers take to maximise revenues? 
  5. What key trends are shaping the consumer cloud computing market today?

Companies Referenced

Interviewed: Amazon, Amdocs, McAfee: a Part of Intel Security, Rackspace.

Profiled: Amazon, Amdocs, Apple, Ericsson, Facebook, Funambol, Microsoft, Netflix, Pandora, Spotify, Twitter.

Case Studied: Cloud Security Alliance, Distributed Management Task Force, Dropbox, Facebook, Flickr, Google, Hong Kong Broadband Network, Institute of Electrical and Electronics Engineers, OnLive, Open Data Centre Alliance, Open Grid Forum, PlayStation, Telefónica.

Referenced: Accenture, Actix, Adobe, Advanced Systems Group, Akamai, América Móvil, AT&T, Azuki Systems, Baidu, Bang & Olufsen, BitTorrent, BlackBerry, BMW, Braintree, Buzz Finder, Canonical, Celcite, Center for Digital Democracy, Chrysler, Chunghwa, Cisco, Cloud Union, Comcast, ComScore, Conceptwave, Deezer, Dell, Deutsche Telekom, Digital Reality Trust, Disney, EA, eBay, Electronic Privacy Information Center, EMC, Engine Yard, Foxconn, Fujisoft, Gakai, Government Communications Headquarters, GSMA, Hasselblad, Haven Power, HBO, Hitachi, HP, HTC, Huawei, Hulu, IBM, Instagram, International Electrotechnical Commission, International Federation of the Phonograph Industry, International Telecommunication Union, LG, LinkedIn, LoveFilm, Lucky Sort, MelOn, MGM, Mobilink, MoPub, Mozilla, Music Genome Project, MySpace, National Institute of Standards and Technology, National Security Agency, Nielsen, Nokia, O2, Oculus Rift, Open Compute Project, Oracle, Orange, Paramount Pictures, PayPal, Pear Analytics, Philips, Pioneer, Porsche, Proctor & Gamble, QuickTime, Rdio, Rogers, Roku,, Samsung, Sandvine, SAP, Security, Trust & Assurance Registry, SFR, Shell, Skype, Softbank, Sony, Sprint, Stitche, Storyful, Stripe, Swisscom, Tata Communications, Telstra, Telus, Tencent, Terremark, Time Warner, T-Mobile, Toyota, TuneIn, Universal Music Group, Valve, Verizon, Vine, Virgin Media, Vizio, Vodafone, Volvo, WebTV, WhatsApp, Wipro, Xbox, Yahoo, Yamaha, ZTE.

Data & Interactive Forecast

Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions, perform what-if analysis; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Forecast suite includes:
  • Country level data splits for Canada, Germany, Japan, South Korea, UK and US, as well as 8 key regions.
  • Segment Split by Storage, Music & Games.
  • What-If Analysis tool allowing user the ability to manipulate Juniper’s data for 8 different metrics.
  • Access to the full set of forecast data of 33 tables and over 3,100 datapoints.

Research Options

All research reports now come with an enterprise-wide licence

Cloud Computing - Consumer Markets: Strategies & Forecasts 2014-2018

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Our internationally recognised Cloud Computing research suite explores the growing consumer cloud computing market, investigating the primary service delivery models (SaaS, PaaS and IaaS) alongside common deployment models (public, private and hybrid clouds), analysing the various security and cost implications of each model. It includes a comprehensive suite of 5 year calculated projections which assess the anticipated market opportunity to 2018.

The research suite includes:
  1. Executive Summary - Slide deck summarising key trends, competitive analysis and market forecasts, allied to a series of strategic recommendations for players across the value chain (PPT).
  2. Market Trends & Competitive Landscape - strategic analysis of market dynamics, drivers and trends, together with vendor capability assessment and matrix (PDF)
  3. Market Sizing & Forecasts – regional and sector prospects analysis together with five year forecasts for key metrics, including adoption and revenues (PDF).
  4. Interactive Forecast Excel – highly granular dataset comprising more than 3,100 datapoints, allied to What-If Analysis tool giving user the ability to manipulate Juniper’s data (Interactive XL).
Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

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Analyst support is provided for the following areas:
  • Research related queries
  • Clarifying methodologies, forecast assumptions and forecast outputs
  • Identification of key market trends and opportunities

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Research Details

Steffen Sorrell
Enabling Technologies
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, Germany, Japan, South Korea, UK, USA

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