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Augmented Reality
OverviewJuniper Research has a strong track record in assessing the future business opportunities and monetisation potential for new technologies. Juniper's research on Augmented Reality consistently sets the standard for research into this fast moving space.

Juniper’s expansive Augmented Reality research provides a comprehensive perspective on the three key platforms for the future of mobile AR: Smartphones, Head-Mounted Devices and Tablets. Now for the first time, our latest research brings an in-depth assessment of augmented reality systems in vehicles.

Key Features

  • Analysis across four key platforms: Smartphones; Tablets; Head-Mounted Devices; and Consumer Vehicles.
  • App usage analysis - breaking the market down into six app categories: Games, Search & Discovery, Lifestyle, Multimedia, Social Communications and Enterprise.
  • Insights and strategic recommendations for key stakeholders.
  • Value chain analysis – opportunity assessment across hardware and software components.
  • Interviews with leading players, including ARToolworks, Atheer Labs, Blippar, Catchoom, InGlobe Technologies, Innovega, Metaio and Vuzix.
  • Key player capability and capacity assessment, together with market positioning matrix.
  • Market forecasts for adoption and spend across consumer and enterprise markets.

Key Questions

  1. How is AR developing in terms of consumer & enterprise markets?
  2. How can stakeholders best encourage end-user take-up?
  3. What emerging technologies and services are driving the market forward?
  4. What strategies can value chain stakeholders employ to maximise the opportunity?
  5. What is the projected market value for AR in consumer & enterprise markets?

Companies Referenced

Interviewed: ARToolworks, Atheer Labs, Blippar, Catchoom, Inglobe Technologies, Innovega, Metaio, Vuzix.

Profiled: ARToolworks, Atheer Labs, Blippar, Catchoom, Daqri, Inglobe Technologies, Intel, Innovega, Metaio, Qualcomm, Total Immersion, Vuzix.

Case Studied: Blippar, Continental, Inuitive, Insightness, Innovega, Lowe’s, Metaio, SensorMotoric Instruments, Tissot, Vuzix.

Mentioned: 3dfx Interactive, Adidas, Amazon, Anheuser Busch, Apple, ARM, AstraZeneca, Asus, Audi, Cadillac, Camfind, Canon, Citroën, Coca-Cola, Condé Nast, Crayola, Dassault, eBay, Epson, Ericsson, Facebook, Flextronics Lab IX, Ford, Geo Games, Google, Heinz, HIT Lab, Hokkaido Nikko Telecommunications, Holition, Honda, HP, HTC, Hyundai, Ikea, Indiegogo, Ingress, iQ media, Jaguar, Kraft, Layar, Lego, Lenovo, L'Oréal, Luxottica, Maybelline, Melon, Mercedes, Meta, Microsoft, NASA, Nestlé, Nikon, Nokia, NTT DoCoMo, Nvidia, Oculus, ODG, Olympus, Optifade, Orange, Orca Tools, Pioneer, Pristine, Procter & Gamble, Recon Instruments, Red Bull, Samsung, SAP, Selfridges, Semiconductor Industry Association, Sony, STMicroelectronics, Synopsys, Telefónica, TIME, TimesMobile, Ubimax, Universal Pictures, Unity technologies, Volkswagen, Vserv, WhatsApp, Wikitude, WorldViz, Xiaomi, XOEye Technologies.

Data & Interactive Forecast

Juniper Research’s highly granular interactive excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions, perform what-if analysis; and compare select markets side by side in customised charts and tables. IFxls greatly increase a clients’ ability to both understand a particular market and to integrate their own views into the model.

Forecast suite includes:
  • Updated forecasts for 12 countries including: Canada, China, Denmark, Germany, Japan, Norway, Portugal, Spain, South Korea, Sweden, UK, USA, as well as 8 Key Regions.
  • Mobile AR splits by Smartphones, Tablets and Head-Mounted Devices.
  • App Ecosystem assessment across AR Games, Search & Discovery, Lifestyle, Multimedia, Social Communications and Enterprise.
  • App Revenue models according to Pay-per-Download, In-App Purchases / Subscriptions / Licencing, Ad Spend
  • AR Vehicle Assessment according to take-up in consumer vehicles and service revenues.
  • What-If Analysis tool allowing user the ability to manipulate Juniper’s data for 50 different metrics.
  • Access to the full set of forecast data of more than 410 tables and over 57,000 datapoints.

Research Options

All research reports now come with an enterprise-wide licence

Augmented Reality: Consumer, Enterprise & Vehicles 2015-2019

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Juniper Research has thoroughly assessed the augmented reality market from the perspective of mobile consumer and enterprise markets, as well as in consumer vehicles. This report is essential reading for stakeholders looking to capitalise on the augmented reality opportunity.

The research suite includes:
  1. Executive Summary - Slide deck summarising key trends, competitive analysis and market forecasts, allied to a series of strategic recommendations for players across the value chain (PPT).
  2. Market Trends & Competitive Landscape - strategic analysis of market dynamics, drivers and trends, together with augmented reality capability assessment and matrix (PDF)
  3. Market Sizing & Forecasts – regional and sector prospects analysis together with five year forecasts for key metrics, including adoption, mobile app spend and vehicle service revenues (PDF).
  4. Interactive Forecast Excel – highly granular dataset comprising more than 57,000 datapoints, allied to What-If Analysis tool giving user the ability to manipulate Juniper’s data (Interactive XL).
Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

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Research Details

Steffen Sorrell
Enabling Technologies
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, China, Denmark, Germany, Japan, South Korea, Norway, Portugal, Spain, Sweden, UK, USA

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