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Tablets, Phablets & Hybrids
OverviewWith mobility becoming the new computing paradigm, Juniper Research explores and analyses the potential of and opportunities for key device form factors, including Tablet, Phablet, and Hybrid, that fall into the Post-Legacy Device Ecosystem.

This research suite is a one-stop access for players seeking to understand the complex mechanics of these fast-evolving arenas, from niche to mass consumer markets.

Key Features

  • Evaluates in-depth the development of each device segment providing insightful analysis into the impact of the each device on one another as they emerge.
  • Strategic assessment of the major trends, both from a market and technology perspective.
  • Interviews with leading players across the value chain including Intel, ARM and Logitech.
  • Key player capability and capacity assessment, together with vendor market positioning matrix.
  • Benchmark industry forecasts for size and growth of the device markets, including shipment and adoption levels.

Key Questions

  1. How are the tablet and phablet markets evolving, and what effect are they having on each other?
  2. What are the aims, strategies, strengths and weaknesses of the players in these spaces?
  3. What is driving the market forward and what is impacting growth?
  4. What do current device usage patterns mean for the success of future devices’ positioning and features?
  5. What impact will budget devices have on the sector?

Companies Referenced

Interviewed: ARM, Intel, Logitech.

Profiled: Acer, Amazon, Apple, ASUS, DataWind, Dell, Lenovo, LG, Microsoft, Samsung, Sony, Xiaomi.

Case Studied: Apple, ASUS, Intel, Lenovo, Microsoft, Qualcomm,

Mentioned: AT&T, BlackBerry, Canonical, Carphone Warehouse, EE, Ericsson, EyeLock, Facebook,, Gizmodo, Google, HP, HTC, Huawei, IBM, IIT Bombay, Kantar ComTech, Kensington Computer Products Group, Logitech, MediaTek, Motorola, Mozilla, NEC, Nokia, NVIDIA, OnePlus, Pegatron, Razer, Schneider Electric, Snapchat, Sprint, Synaptics, Systena, Tesco, T-Mobile, Twitter, Verizon, WhatsApp, YouTube, ZTE.

Data & Interactive Forecast

Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions, perform what-if analysis; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Forecast suite includes:
  • Top-level country data splits for Canada, China, Germany, Japan, South Korea, UK and US as well as 8 key regions.
  • Device splits by Tablets, Phablets, and Hybrids.
  • Device shipments split by OS and Vendor.
  • What-If Analysis tool allowing user the ability to manipulate Juniper’s data for 12 different metrics.
  • Access to the full set of forecast data of more than 80 tables and 4,800 datapoints.

Research Options

All research reports now come with an enterprise-wide licence

Tablets, Phablets & Hybrids: Ecosystem Evolution, Vendor Landscape & Forecasts 2014-2019

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This latest industry intelligence research from Juniper details the opportunity for the established market of Tablets and also for the new markets of Phablets and Hybrid. It provides an in-depth analysis of the demographics that will be key to their success, alongside a thorough examination of developments and trends in hardware, software and usage for these devices.

The research suite includes:
  1. Executive Summary - Slide deck summarising key trends, competitive analysis and market forecasts, allied to a series of strategic recommendations for players across the value chain (PPT)
  2. Market Trends & Competitive Landscape - strategic analysis of market dynamics, drivers and trends, together with vendor capability assessment and matrix (PDF)
  3. Market Sizing & Forecasts – regional and sector prospects analysis together with five year forecasts for key metrics, including adoption and shipment volume (PDF)
  4. Interactive Forecast Excel – highly granular dataset comprising 4,800 datapoints, allied to What-If Analysis tool giving user the ability to manipulate Juniper’s data (Interactive XL)
Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

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Analyst support is provided for the following areas:
  • Research related queries
  • Clarifying methodologies, forecast assumptions and forecast outputs
  • Identification of key market trends and opportunities

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Research Details

James Moar
Devices & Wearables
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, China, Germany, Japan, South Korea, UK, USA

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