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Smart Watches
OverviewJuniper Research’s Wearable Device research suite is the only service providing an end-to-end analysis of this new and fast developing segment, mapping the future path for this exciting technology.

Juniper's Smart Watches research provides cutting-edge analysis of this emerging and highly anticipated wearables segment. The research service, including regular quarterly updates, is a must-have purchase for both leaders and start-ups looking to establish itself in this sector.

Key Features

  • Impact of key vendor activities within the space, alongside an examination of factors that could help or hinder adoption and development of the segment.
  • Commentary on market strategies available to players in each segment, as well as discussing potential future devices and patent applications.
  • Hardware and Software ecosystem analysis and future prospects.
  • Benchmark industry forecasts for size and growth of the smart watch segment.
  • Expert recommendations and competitive analysis for stakeholders.

Key Questions

  1. What trends are driving smart watches forward and holding them back?
  2. What are the major players in this space doing?
  3. What kinds of smart watches will consumers use in the coming years?
  4. Where are the largest revenue opportunities for this market?
  5. How can vendors increase consumer adoption of smart watches?

Companies Referenced

Apple, ASUS, Beats Audio, BestBuy, BlackBerry, Casio, Citizen, Clove, COOKOO, Dell, Fossil, Google, I’m Watch, Intel, iZettle, JBL, Lumus, Martian, MetaWatch, Microsoft, Motorola, Nike, Nokia, OMG Electronics, Pebble, Probendi, Qualcomm, Samsung, Seiko, Softbank, Sony, Target, Techcrunch, Timex, Twitter, Walmart, WIMM.

Data & Interactive Forecast

Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions, perform what-if analysis; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Forecast suite includes:
  • Country level data splits for Canada, China, Germany, Japan, South Korea, UK and US as well as 8 key regions.
  • Segment split by Multifunctional and Dashboard smart watches.
  • Global smart watch vendor splits for Apple, Samsung, Pebble, LG, & Others.
  • Global smart watch OS splits for Apple, Android, Tizen, & Others.
  • Scenario forecasts assuming slow and faster category growth, namely Early Exposure and Key Case. 
  • What-If Analysis tool allowing user the ability to manipulate Juniper’s data for 8 different metrics.
  • Access to the full set of forecast data of 40 tables and over 5,000 datapoints.

Research Options

All research reports now come with an enterprise-wide licence

Smart Watches: Market Dynamics, Vendor Strategies & Scenario Forecasts 2014-2019

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Our research into Smart Wearables Devices is one of the very first in the industry and provides a comprehensive market data set, including segment and device level granularity. 

Juniper’s dedicated team of analysts focussing on Smart Wearables tracks this sector on a quarterly basis to provide clients with the most up to date view of the market from a technology and business perspective. 

The research suite is delivered in PDF and Excel formats and includes:
  1. Key trends, competitive analysis and market forecasts, allied to a series of strategic recommendations for players across the value chain.
  2. Strategic analysis of market dynamics, drivers and trends, together with competitive analysis of leading vendors.
  3. Five year forecasts for key metrics, including the following breakdown:
    • Adoption rates, Installed Base, Shipments, ASP, Hardware Revenue.
    • Smart Watches Vendor Split (Global): Apple, Samsung, Pebble, LG, and Others.
    • Smart Watches OS Split (Global): Apple, Android Wear, Tizen, and Others.
    • Smart Watches Segment Split: Multifunctional and Dashboard.
  4. The report outlines outlining 2 possible scenarios for smart watches adoption in the consumer segment:
    • Early Exposure – with several new high-profile smart watch releases expected across 2014 and 2015, this may accelerate adoption over this period. However, after the barrage of new releases the rate of growth decelerates again from 2016 onwards.
    • Key Case – consumers discover a key use case or cases for smart watches, and the higher rate of growth from the 2014-2015 releases continues for the remainder of the forecast period.
  5. Interactive Forecast Excel – highly granular dataset comprising more than 5,000 datapoints, allowing clients to compare select markets side by side in customised charts and tables (Interactive XL).
Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

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Email Support

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Support options

30 Minutes Analyst time

30 minutes of support time on the telephone with one of our expert analysts.

Analyst support is provided for the following areas:
  • Research related queries
  • Clarifying methodologies, forecast assumptions and forecast outputs
  • Identification of key market trends and opportunities

Research Details

Nitin Bhas
Devices & Wearables
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, China, Germany, Japan, South Korea, UK, USA

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