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Mobile & Online TV & Video
OverviewJuniper Research is a leading digital media and content strategy expert. For more than a decade we have provided comprehensive coverage of this fast moving space, including the key developments within TV and video products and services.

Juniper’s expansive Mobile and Online TV & Video research provides assessment of the entire mobile and online TV ecosystem. It gives comprehensive analysis of the latest deployments, technologies, content distribution and monetisation strategies via OTT (Over-The-Top), IPTV (Internet Protocol TV) and VOD (Video On Demand) services.

Key Features

  • Analysis across four key platforms: Smartphones; Tablets, Connected TVs, PCs and Laptops.
  • Service revenue forecasts for OTT, IPTV, and VOD.
  • Data Consumption evaluated by device and distribution channel.
  • Insights and strategic recommendations for key stakeholders.
  • Value chain analysis opportunity assessment.
  • Interviews with leading players, including AT&T, Roku, BT, MobiTV, Sling Media, and Elgato.
  • Key player capability and capacity assessment, together with market positioning matrix.

Key Questions

  1. How is the market for Mobile and Online TV & Video evolving?
  2. How can stakeholders, in particular Network Operators, draw consumers towards using their services?
  3. What emerging technologies and services are driving the market forward?
  4. What strategies can value chain stakeholders employ to maximise their opportunity?
  5. Which segment: OTT, IPTV, or VOD, has the most potential for growth in terms of revenue?

Companies Referenced

Interviewed: AT&T, BT, Elgato, MobiTV, Roku, Sling Media.
Profiled: Amazon, AT&T, BT, Comcast, Elgato, Hulu, MobiTV, Netflix, Roku, Sky, Sling Media, Starz, YouTube.
Case Studied: AT&T, BBC, Fremantle Media, Google, Life On Air, Vessel.
Mentioned: A+E Networks, ABC, ADB Americas, Adult Swim, Amino, Apple, Audi, BBTV, Beamly, BEREC (Bureau of European Regulators for Electronic Communications), Best Buy, BET, BlackBerry, Blockbuster, Boomerang, Boxee, Broadcom, Canal+, Cartoon Network, CBS, CinemaNow, Cinemax, CNBC, CNN, Comedy Central, Cooking Channel, Cox Communications, Crackle, Criterion, Curry’s, Deutsche Telekom, DiBcom, DirecTV, Discovery, DISH Network, Disney Channel, Dolby Laboratories, DoubleClick, DreamWorks, Dyle TV, EchoStar, EE, Elemental Technologies, Endemol, Epix, Ericsson, ESPN, ETNO (European Telecommunications Network Operators), ETSI (European Telecommunication standards Institute), European Broadcasting Union, Facebook, Fairphone, Food Network, Fox, GetGlue, GSMA, Harmonic, Harris, HBO, Hisense, Hitachi, HTC, iband, IMDB, IndyCar, Intel, ITU, ITV, KDDI, KPN, LG, Liberty Media, Lionsgate, Logitech, LOVEFiLM, LTE Broadcast User Group, Machinima, Macromedia, Maker Studios, Marvel Studios, Mediaset, MGM, MHL Consortium, Microsoft, Miramax, MTV Networks, Myspace, National Geographic, NBC, Netgear, Netmagic Solutions, News Corporation, NHK (Nippon Hoso Kyokai), Nickelodeon, Nielsen, Nippon Television Network, Nissan, NTT DOCOMO, Orange, Panasonic, Pandora, Paramount, Parks Associates, PBS Kids, Pepsi, Providence Equity Partners, Pure Software, Qualcomm, Rational Software, ReplayTV, Samsung, Screenvision, Sharp, Showtime, Siano, Sling TV, Softbank, Sony, Spotify, TalkTalk, Target, TBS, TCL, TED, Telefonica, Telstra, Texas Instruments, The CW, Time Warner, TiVo, T-Mobile, TNS, TNT, Toshiba, Travel Channel, Turner Broadcasting Systems, TV Tag, Tvtv, Twitter, Univision, US Cellular, Verizon, VEVO, VH1, Viasat, Virgin, Visa, V-Nova, Vudu, Warner Bros, WD TV, WWE, Youku Tudou, YuppTV, Zeebox.

Data & Interactive Forecast

Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions by performing what-if analysis, and compare select markets and sectors side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Forecast suite includes:
  • Device splits for Smartphones, Tablets, Connected TVs, PCs and Laptops.
  • OTT revenue model includes subscription OTT and Download-to-Own (DTO)/Pay-per-view (PPV).
  • IPTV subscription costs and service uptake.
  • VOD Ad spend calculated by ad impressions and service use.
  • Data Usage Evaluated by device
  • What-If Analysis tool allowing the user the ability to manipulate Juniper’s data for 12 different metrics.
Access to the full set of forecast data of more than 160 tables and over 17,000 datapoints.

Research Options

All research reports now come with an enterprise-wide licence

Mobile & Online TV & Video: OTT, IPTV & Connected Markets 2015-2019

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Juniper Research has thoroughly assessed the Mobile and Online TV & Video market from the perspective of OTT, VOD and IPTV markets. This report is essential reading for stakeholders looking to capitalise on the OTT and online TV & Video opportunity.

The research suite includes:
  1. Executive Summary - Slide deck summarising key trends, competitive analysis and market forecasts, allied to a series of strategic recommendations for players across the value chain (PPT).
  2. Market Trends & Competitive Landscape - strategic analysis of market dynamics, drivers and trends, together with Mobile and Online TV & Video capability assessment and matrix (PDF).
  3. Market Sizing & Forecasts - regional and sector prospects analysis together with five year forecasts for key metrics, including subscription numbers and revenue in regards to OTT, VOD ad spend, and IPTV revenues (PDF).
  4. Interactive Forecast Excel – highly granular dataset comprising of more than 17,000 datapoints, allied to What-If Analysis tool giving user the ability to manipulate Juniper’s data (Interactive XL).

Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via



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Research Details

Lauren Foye
Content & Applications
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, Germany, Japan, South Korea, UK, USA

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