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Mobile & Online Messaging
OverviewJuniper Research is a leading digital media and content strategy expert. For more than a decade we have provided comprehensive coverage of this fast moving space, including the key developments within mobile messaging products and services.

Juniper’s expansive Mobile & Online Messaging research provides an assessment of the entire mobile ecosystem and, for the first time, includes online messaging. It gives a comprehensive analysis of the latest developments, including content distribution, new technologies and monetisation strategies. We also provide analysis for over-the-top instant messaging applications, SMS/MMS, social messaging, email services and mobile network operator solutions, such as RCS/RCS-e.

Key Features

  • Evaluates four key platforms:
    • Smartphones
    • Featurephones
    • Tablets
    • Desktop PCs & Notebooks
  • Provides service revenue and traffic forecasts for SMS, MMS and IM.
  • Includes traffic forecasts for RCS/RCS-e, Social Messaging & Email.
  • Delivers insights and strategic recommendations for key stakeholders.
  • Value chain analysis, business models and opportunity assessment.
  • Interviews with leading players, including: 
    • Acision
    • BitTorrent
    • ChatGrape
    • Genband
    • GoButler
    • Infobip
    • Netsize
    • Sameroom
    • SAP
    • SMSGlobal
  • Assesses the leading players through a ‘Key player capability and capacity assessment’, together with a vendor market positioning matrix.
  • Identifies key executives driving the sector in our ‘Movers & Shakers’ review.

Key Questions

  1. What is the size of the market for Mobile and Online Messaging and how is it evolving?
  2. What emerging technologies and services are driving the market forward?
  3. What are the challenges faced by MNOs with the ever growing influence of OTT messaging services?
  4. How can SMS/MMS technologies adapt to meet the threat of OTT messaging services?
  5. What strategies can both MNOs and OTT players utilise to see revenues increase?

Companies Referenced

Interviewed: Acsion, BitTorrent, ChatGrape, GENBAND, GoButler, Infobip, Netsize, Sameroom, SAP, SMSGlobal.

Profiled: BitTorrent, ChatGrape, Infobip, LINE, Netsize, Slack, SMSGlobal, Snapchat, Telefónica, Viber, WeChat, WhatsApp.

Case Studied: Bleep, ChatGrape, ChatON, Cyber Dust, Drop Messages, Facebook, fring, GoButler, Google, joyn, Orange, Quack Messenger, Sameroom, Slack, Snapchat, WhatsApp, Yo Messenger.

Mentioned: AIM/iChat, Alcatel-Lucent, Antik Technology, AOL, App Annie, Apple, Banco Urquijo, Bharti Airtel, BlackBerry, Bleep, BNS Group, Bradesco Bank, Buffalo, Burberry, Buzzfeed, Campfire, China Mobile, China Unicom, Claro Perú, Coca-Cola, Cogobuy, CyberSource, Deutsche Telekom, Disney, D-Link, DTS Digital, eBay, Electronic Frontier Foundations, E-Plus, ESA Flash Components, Expedia, Fetion, Gadu-Gadu, Gemalto, Gibson Security, Google, GSMA, HBO, HeyWire, HTCm Hutchison Whampoa, IBM, ICQ, iMessenger, IngDan, Internap, I-O Data, Jabber, Jibe Mobile, Kakao Talk, Kato, Kickstarter, Kik, KPN, LG, M2, Marvell Semiconductors, Mediaset España Comunicación, Mention Mobile, Microsoft, Mig33, MobeyForum, Mobile Marketing Association, Movistar, NAVER, Netgear, Nimbuzz, O2, Ofcom, Opera Software, Pinger, QQ, Rakuten, Rasello, RenRen, Samsung, sba-research, Sina Weibo, SK Telecom, Skype, SMSGlobal, Sony, Summit Tech, Tango, TechCrunch, Telenor, TeliaSonera, Telstra, Tencent, textPlus, T-Mobile, Torrent Freak, Twilio, Twitter, Vimpelcom, Virgin, Vivo, Vodafone, Web Burgess, Yahoo, Zalo, Zynga.

Data & Interactive Forecast

Juniper Research’s highly granular interactive Excels (IFxls) enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions by using the interactive scenario tool, and compare select markets and sectors side by side in customised charts and tables. IFxls greatly increase a clients’ ability to both understand a particular market and to integrate their own views into the model.
The forecast suite includes:
  • Service take-up and user numbers.
  • SMS forecasts across smartphones & featurephones.
  • MMS forecasts across smartphone & featurephones.
  • Instant Messaging forecasts.
  • Email & social messaging forecasts.
  • RCS/RCS-e traffic forecasts.
  • Country level splits where mobile devices are calculated: Brazil, Canada, China, France, Germany, India, Italy, Japan, Spain, South Korea, UK, US.
  • Country level splits where Desktop PCs & Notebooks are included: Canada, Germany, UK, US.
  • All forecasts are calculated across 8 Key Regions.
  • Interactive Scenario tool allowing the user the ability to manipulate Juniper’s data for 23 different metrics.
Access to the full set of forecast data of more than 217 tables and over 30,000 data points.

Research Options

All research reports now come with an enterprise-wide licence

Mobile & Online Messaging: SMS, RCS & IM Markets 2015-2019

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Juniper Research has thoroughly assessed the Mobile & Online Messaging market from the perspective of OTT and MNO markets. This research is essential reading for stakeholders looking to capitalise on the opportunity the messaging market offers.

The research suite includes:
  1. Executive Summary - Slide deck summarising key trends, competitive analysis and market forecasts, allied to a series of strategic recommendations for players across the value chain (PPT).
  2. Market Trends & Competitive Landscape - Strategic analysis of market dynamics, drivers and trends, together with Juniper’s Mobile & Online Messaging player capability assessment and matrix (PDF).
  3. Market Sizing & Forecasts - Regional and sector prospects analysis together with 5 year forecasts for key metrics, including traffic and revenue in regards SMS, MMS, and IM, as well as traffic forecasts for social messaging, RCS/RCS-e, and email (PDF).
  4. Interactive Forecast Excel – highly granular dataset comprising of more than 30,000 datapoints, allied to an Interactive Scenario tool giving user the ability to manipulate Juniper’s data (Interactive XL).

Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

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Analyst support is provided for the following areas:
  • Research related queries
  • Clarifying methodologies, forecast assumptions and forecast outputs
  • Identification of key market trends and opportunities

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Research Details

Lauren Foye
Content & Applications
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Brazil, Canada, China, France, Germany, India, Italy, Japan, South Korea, Spain, UK, USA


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