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Mobile & Handheld Games
OverviewJuniper Research continues to lead the Games Market Research area in terms of its breadth, depth, and understanding of the market, covering all key sectors including Mobile, Console, PC and Cloud.

This ninth edition of Juniper's Mobile & Handheld Games research evaluates the impact of the latest key developments in this fast evolving marketplace, ranging from business models and monetisation strategies to increasing tablet penetration rates. 

Key Features

  • Evaluates in-depth the key issues facing developers, distributors and MNOs from a business, technological and regulatory perspective.
  • Strategic assessment of the major trends along with immediate and anticipated opportunities in the Mobile Games Market.
  • Interviews with leading players across the valuce chain including Amobee, Connect2Media, Fishlabs, FreshPlanet, GetJar, Greystripe, KIXEYE, Peak Games, PlayFirst, PlayMG and Zynga.
  • Key player capability and capacity assessment, together with vendor market positioning matrix.
  • Benchmark industry forecasts for size and growth of the mobile and handheld games market.

Key Questions

  1. How many players are paying for games at the point of download, and how many are making in-app purchases?
  2. How has the smartphone and tablet gaming impacted the dedicated portable game devices market?
  3. What types of gamers are there and how has shifting gaming demographics influenced the development of key games genres?
  4. What are the key challenges facing the mobile games industry?
  5. Which areas of the market will grow the most over the next five years? 

Companies Referenced

Profiled: Activision Blizzard, Amazon, Com2Us, Digital Chocolate, EA (Electronic Arts), Gamevil, GetJar, Glu Mobile, Microsoft, Nintendo, Peak Games, Tencent, Ubisoft, Zynga.

Case Studied: Kii, NativeX, MobileDevHQ, Unity.

Mentioned: Addicting Games, Adobe, AdsNative, Alibaba, AOL, AppData, Apple, AT&T, Best Buy, Betable, BlackBerry, Blammo Games, Blockbuster, Blue Byte Software, Brainz, Bungie, BuzzFeed,, Chartboost, China Mobile, Cingular, COLOPL, Creative Visions Foundation, Dark Horse Comics, DBROS, DNA Games, Drop Box, eBay, Epic Games, Erlikhan, Everple, Facebook, Fireproof Studios, Five Mobile, Foundation 9 Entertainment, Gaikai, Gameloft, Games for Change, GameShop, GameSpy Industries, GameStop, GamingAnywhere, G-cluster, Geeksphone, Google, Griptonite, Guinness World Records, GungHo Online, Half the Sky Movement, Hasbro, HMV, HP, HTC, Humble Bundle, Hybrid Apparel, IBM, If You Can Company, IGN Entertainment, Imangi Studios, Instagram, Intellisync, Jagex Games Studio, KakaoTalk, Kickstarter, King, Kingsoft Network Technology, Leju Holdings, LG, Lotum, Lucas Pope, Lucasfilm Ltd, Mojang AB, Mozilla, NaturalMotion, Ndemic Creations, New Regency, Newtoy, Next Level Games, Nine Wheels, Ninja Metrics, Nokia, NQ Mobile, NTT DoCoMo, O2, Ocean View Games, Omgpop, Online Publishers Association, OpenX, Orange, Ouya, Peak Games, PEZ International, PopCap Games , Red Storm Entertainment, RIM, Riot Games, RiskIQ, Rockstar Games, RockYou, Rovio, Samsung , SEGA, SnapChat, Sony, Spooky Cool Labs, Sprint, Starbucks, Supercell, SuperData, Swrve, T Mobile, Tapastic, TechCrunch, The Binary Mill, The Fullbright Company, The Learning Company, THQ Montreal, TinyCo, Twitter, Umaykut, Verizon Wireless, Violin Memory, Vlambeer, Vodafone, Wal-Mart, Walt Disney, Wandoujia, WhatsApp, Wooga, Zadzen Games.

Data & Interactive Forecast

Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions, perform what-if analysis; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Forecast suite includes:
  • Country level data splits for the US, Canada, Germany, UK, Japan, and South Korea as well as 8 key regions.
  • Device splits by smartphones, tablets, feature phones and portable game devices.
  • What-If Analysis tool allowing user the ability to manipulate Juniper’s data for 42 different metrics.
  • Access to the full set of forecast data of more than 280 tables and 10,000 datapoints.

Research Options

All research reports now come with an enterprise-wide licence

Mobile & Handheld Games: Discover, Monetise, Advertise 2014-2019

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Featuring expert market analysis allied to a combination of new and updated forecasts, this report is an essential guide for any mobile games stakeholder. Juniper Research deliver the most up to date research on the mobile games industry, providing an unrivalled market analysis designed to optimise player growth in this highly competitive space.

The research suite includes:
  1. Executive Summary - Slide deck summarising key trends, competitive analysis and market forecasts, allied to a series of strategic recommendations for players across the value chain (PPT).
  2. Market Trends & Competitive Landscape - strategic analysis of market dynamics, drivers and trends, together with mobile game developers capability assessment and matrix (PDF)
  3. Market Sizing & Forecasts – regional and sector prospects analysis together with five year forecasts for key metrics, including usage levels, downloads and consumer spend (PDF).
  4. Interactive Forecast Excel – highly granular dataset comprising more than 10,000 datapoints, allied to What-If Analysis tool giving user the ability to manipulate Juniper’s data (Interactive XL).
Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

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Research Details

Analyst Team
Content & Applications
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, Germany, Japan, South Korea, UK, USA

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