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Mobile Gambling
OverviewJuniper has a strong track record in the mobile and online gambling space, with many of the industry's leading  players relying on our independent research, analysis and forecasting expertise. 

Our Mobile Gambling research has become the industry's key reference document and is a must-have purchase for both leaders and innovators. Online and Tablet gambling research are recent additions to the offering.

Key Features

  • In-depth analysis of the mobile gambling arena covering the trends, challenges and opportunities across this fast-growing sector.
  • Commentary on key legislative developments at state, national and international level, accompanied by a heatmap matrix assessing the relative opportunities for service deployment and monetisation.
  • Interviews with leading players across the mobile gambling value chain, including Unibet, Williams Interactive and Mobenga.
  • Key player capability and capacity assessment, together with market positioning matrix.
  • Benchmark industry forecasts for service adoption, wager and gross win.
  • Strategic recommendations designed to enable service providers to maximise their opportunity in this fast evolving market

Key Questions

  1. How are key players strategically positioned in the mobile gambling market?
  2. How much money will be wagered via mobile devices, and by how many users, through to 2018?
  3. Which gambling market segment will see the greatest uptake and spend over the forecast period?
  4. How have recent regulatory developments affected the prospects for mobile gambling?
  5. Which markets offer the greatest potential for growth?

Companies Referenced

Interviewed: Bally Technologies, Greentube, Joingo, Mobenga, Plumbee, Sencha, Svenska Spel, Unibet, Williams Interactive,

Profiled: 888 Holdings, Betfair,, Ladbrokes, Paddy Power, Probability PLC, Unibet, William Hill.

Case Studied: Bally Technologies, Skrill, VODone, Zynga.

Discussed: 32Red,, AAMS (Amministrazione Autonoma dei Monopoli di Stado), Adobe, AGA (American Gaming Association), Aktel, All American Poker Network, AllAfrica, Amaya, Amazon, American Wagering Inc, Apple, ARJEL (Autorité de Régulation des Jeux En Ligne), Association of Licensed Telecoms Operators, AT&T, Avenue Capital Group, Barclays, Beijing Caiwang Bohui Technology Company Limited, Belcasinos, Bet24, Bet365, Betandwin, Betchoice, BetClic, Betdaq, BlackBerry, Blue Square, Bluefin Labs, Boku, Boyd, Brandywine Booking LLC, BrightAl, CAIXA, Camelot, Cantor Gaming, Carmen Media Group, Cayetano, China Mobile, China Unicom Guangdong, Chinasatcom, CIE (Caesars Interactive Entertainment), Cmedia, Cogetech, Crown Limited, Danske Licens Spil, De Lotto, Delaware State Lottery, Deutsche Telekom, Doubledown Interactive, Dragon Joyce Group,, Egasa Group, EGBA (European Gaming and Betting Association), Entraction, Essel (Zee) Group, EuroMillions, EurosportBet, Facebook, Financial Times, First Cagayan Leisure and Resort Corporation, France Pari, Fun88, Gala Coral Group, Gambling Commission, Gambling Review Commission, Gamesys, Gaming Investments Pty Ltd, GBGC (Global Betting and Gaming Consultants), Genaysys, GeoComply, GetJar, Global Betting Exchange Alderney Limited, Golden Nugget, Google, Groupe Partouche, Guangdong Kingold Telecommunications, Health Lottery, Heilongjiang Welfare Lottery Center, Hong Kong Jockey Club, HTC, IDDAA, IGT, Intralot, Japan Racing Association, JCM Global, Lawn Tennis Association, Lenovo, LG, LinkedIn, Locaid, Locus Gaming, Longcheer, Lottery 365, MacroView Labs, MagicPlan, Managed Gaming Solutions, Mecca Bingo, Mediaset España, Mega Millions, Merge Network, Mfuse, MGM, Microgame France, Microgaming, Milenium, mkodo, Mobisky, Mohegan Sun, MotoGP, Mozilla, Mr Bookmaker, My Lotto Mobile, Napoleon Games, National Gambling Board, National Gambling Office, Nektan, Nevada Gaming Commission, Nevada Gaming Control Board, New Jersey Department of Gaming Enforcement, Nigerian Communications Commission, Nokia, NTT DoCoMo, O2, OFCOM,, Olympique de Marseille, O2, OpenBet, Orange, Palace Group, PartyGaming PLC, Philippine Amusement and Gaming Corporation, PhilWeb, Playtech, Playtika, Playwin, Playyoo SA, PMU (Pari Mutuel Urbain), PokerFuse, PokerStars, Polla Chilena de Beneficencia, Real Madrid, Remote Gambling Association, ROK Corporation, RSC Anderlecht, Safaricom, Scientific Games, SCM Lawyers, Sencha, Shenzhen Happywind Software Development Co Ltd, SHFL, Sierra Development Company, Skybet, Slotland Entertainment SA, SmartPay, SNAI, Solfive Group, Spanish Acrismatic, Spin 3, Sportingbet, Sportsbet Australia, Sprint, Stadium Technology, Stan James, Stanley Leisure, Stratosphere, STS, Suertia, Szerencsejáték Zrt, Takara-kuji, TBH Guernsey Limited, Techfirm, Telefonica, Tipsport, T-Mobile, TonyBet, Totolotek, Turkcell, TvTak, Twitter, Ultimate Poker, UNIRE (Unione nazionale incremento razze equine), Verizon, Vodafone, W3C (World Wide Web Consortium), WagerWorks, WBX, Wynn Interactive LLC, YouTube, Zero 36, ZTE.

Data & Interactive Forecast

Juniper provides a comprehensive set of analytical tools to help enrich the user’s understanding of the gambling market, as well as giving them access to the full suite of forecast data of more than 120 tables and 13,000 datapoints.

Forecasts include:
  • Country level data splits for the US, Canada, the UK, France, Italy, Japan and China as well as 8 key regions.
  • Device splits by smartphone, featurephone and tablet.
  • Sector forecasts by casinos, lotteries, sports betting and spread betting.
  • What-If Analysis tool allowing user the ability to manipulate Juniper’s data for 22 different metrics.

Research Options

All research reports now come with an enterprise-wide licence

Mobile Gambling: Casinos, Lotteries & Betting 2013-2018

Click here for product details

Our research suite offers unrivalled breadth and depth of coverage of the mobile gambling sector, providing industry professionals with authoritative, objective and reliable analysis and forecasts from an experienced analyst team.

The research suite includes:
  1. Executive Summary - Slide deck summarising key trends, player analysis and market forecasts, allied to a series of strategic recommendations for players across the value chain (PPT).
  2. Market Trends & Competitive Landscape - strategic analysis of market dynamics, drivers and trends, together with gambling operator capability assessment and matrix (PDF)
  3. Market Sizing & Forecasts – regional and sector prospects analysis together with five year forecasts for key metrics, including users, stakes and gross win (PDF).
  4. Interactive Forecast Excel – highly granular dataset comprising more than 13,000 datapoints, allied to What-If Analysis tool giving user the ability to manipulate Juniper’s data (Interactive XL).
Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

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Analyst support is provided for the following areas:
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Research Details

Analyst Team
Content & Applications
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, China, France, Germany, Japan, UK, USA

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