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Mobile Wallets
OverviewJuniper Research is a leading payments strategy expert, providing a comprehensive coverage of the different payment mechanisms including online, mobile, card, and contactless.

Our industry leading research on Mobile Wallets provides an essential guide to the wallet’s role within the mobile payments ecosystem, exploring the extent to which wallets and payment services have been deployed across both developed and developing markets.

Key Features

  • In-depth assessment of the primary challenges facing the industry and the impact on the ecosystem of disruptive factors such as HCE (Host Card Emulation) and Apple’s iWallet.
  • Extensive analysis of the viability of prevalent and emerging mobile wallet business models.
  • Invaluable insights from interviews with the leading players across the mobile payments industry, including eServGlobal, NXP, Proxama, SimplyTapp and Visa Europe.
  • Case studies on key players including Alipay, Google Wallet, Safaricom and Venmo.
  • New benchmark forecasts on the mobile wallet industry.

Key Questions

  1. What are the prevalent business models within the mobile wallet space?
  2. What are the key elements within the mobile wallet ecosystem?
  3. What are the primary requirements for mobile wallets in developing markets?
  4. What effect will the deployment of iWallet have on the wider mobile wallet space?
  5. How can retailers implement mobile wallets?

Companies Referenced

4T, Air Kenya, Alipay, American Airlines, American Eagle Outfitters, American Express, Apple, Association Française du Sans Contact Mobile, AT&T, Baidu, Bakinder, Banco Sabadell, Bank of Scotland, Barclaycard, Barclays, Bloomingdale’s, Braintree, Capital One, Chase, Citi, CorFire, Cumberland Building Society, Danske Bank, EE (Everything Everywhere), Equity Bank, Erply, eServGlobal, Europay, Fandango, First Data, Google, GSMA, Halifax, HSBC, HTC, ISIS, Kenya Airways, La Caixa, Leaf, Leapset, Live Nation/Ticketmaster, Lloyds Banks, Lufthansa, Macy’s, Mahindra Comviva, MasterCard, Micros, MLB, Mobey Forum, Motorola, Naivas Supermarkets, NCR, Nepal Telecom, NFC Forum, Nokia, NXP, O2, Orange, Paydiant, Paym, PayPal, PrivatBank, Proxama, Rabobank, RadioShack, Safaricom, Safarilink, Santander, SAP, Service Mobile Sans Contact, ShopKeep, SIMalliance, SimplyTapp, Sony, Sprint, Square, Starbucks, Subway, Target, Telefonica, Tencent, T-Mobile, Toys’R’Us, TSB, Uchumi Supermarkets, UK Payments Council, United, Vend, Venmo, VeriFone, Verizon, Visa, Visa Europe, Vodafone, Walgreens, Weve, Yintai.

Data & Interactive Forecast

Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions, perform what-if analysis; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Forecast suite includes:
  • Regional adoption patterns for mobile wallets. 
  • Country level data splits for the US, Canada, Germany, UK.
  • What-If Analysis tool allowing user the ability to manipulate Juniper’s data for 3 different metrics.
  • Access to the full set of forecast data of more than 700 datapoints.

Research Options

All research reports now come with an enterprise-wide licence

Mobile Wallets: Strategies for Developed and Developing Markets 2014-2019

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In the course of the past 5 years, the mobile device has transitioned from a mechanism for person to person communication to a multi-purpose facilitator of essential everyday activities. Juniper's expert analysts provides a thorough evaluation of payment's integral role with the transition, and how the emergence of the mobile wallet is key to mobile payment’s own development.

The research suite is delivered in PDF and Excel formats and includes:
  1. Key developed and developing market strategies and forecasts, allied to a series of expert recommendations for players across the value chain.
  2. Strategic analysis of market dynamics, drivers and constraints, together with stakeholder analysis.
  3. Five year benchmark forecasts for key metrics, including mobile wallet user and by 8 key regions for the following sectors:
    • Mobile Wallets With Proximity Payment Functionality
    • Average Usage Levels
    • Total Transaction Volumes
    • Total Transaction Values
  4. Interactive Forecast Excel – highly granular dataset comprising more than 700 datapoints, allied to What-If Analysis tool giving user the ability to manipulate Juniper’s data (Interactive XL).
Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

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Email Support

Receive free email support for the research purchased by emailing your queries to

Support options

30 Minutes Analyst time

30 minutes of support time on the telephone with one of our expert analysts.

Analyst support is provided for the following areas:
  • Research related queries
  • Clarifying methodologies, forecast assumptions and forecast outputs
  • Identification of key market trends and opportunities

Research Details

Windsor Holden
Commerce & Money
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, Germany, UK, USA

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