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Mobile & Online Coupons
OverviewOur Mobile & Online Coupons research offers expert analysis of the latest developments and platform deployments in this critical mCommerce sector.

As retail becomes an ever more connected experience, brands and retailers are increasingly seeking to extend their engagement with consumers, moving beyond creating awareness and facilitating payment to a deeper and richer integration of loyalty programmes.

This research:
  • Explores the evolution of the digital couponing and loyalty space.
  • Tracks the ‘megatrends’ shaping the market, from mobile migration to hyperpersonalisation.
  • Assesses the key drivers and challenges facing both stakeholders and consumers.
  • Provides the most in-depth forecasts across a range of key metrics.

Key Features

  • Couponing challenge assessment matrix.
  • Analysis of key trends and stakeholder strategies.
  • Heat map assessment of mobile and online couponing platform providers, player profiles and matrix ranking.
  • Market forecasts for mobile and online coupon delivery and redemption volumes, user numbers and redemption values, together with mobile loyalty card user numbers.

Key Questions

  1. How will proximity technologies such as beacons and NFC energise the couponing space?
  2. What is hyperpersonalisation, and what strategies have retailers developed to put it in place?
  3. Which brands and retailers have seen strong migration of their loyalty services to mobile?
  4. Which couponing challenges do retailers need to address as a priority?
  5. How has the onset of digital changed the role of the coupon?

Companies Referenced

Interviewed: CodeBroker, Eagle Eye, i-movo, Proxama, RetailMeNot, SnipSnap.
Profiled: CodeBroker, i-movo, Inmar, Quotient Technology, Kinobeo Software, Eagle Eye, Proxama, RetailMeNot, SnipSnap, Spindle, Valassis, Valpak.
Mentioned: 2ergo, A&P, ABRY Partners, Acculynk,, Advanced Auto Parts, Airtel, Alex & Ani, Alibaba, Amazon, American Express, Apple, ARM, Asda, Ashley Madison, Bank of America, Barclaycard, Bed, Bath & Beyond, Best Buy, Bond Brand Loyalty,, Boots, BP,, British Airways, Capgemini, Catalyst Business Development, Cenra Software, Chase Bank, Cheapstingybargains, Cisco, Clorox, CMG (Cox Media Group), Coca Cola, Colloquy, Consult Hyperion, Costa Coffee, Costco, Coupon Sherpa, Coupon7, CouponDunia, Coyote Hills Golf, CTF (Chow Tai Fook), CVS, Cyber Group,, Deals2Buy, Diners Club, Dianping, Disney, Dollar General, DreamIt Ventures, DSW. Duane Reade, eBay, eConversions, edo, ePay, Equirus Capital, Ericsson, Europay, Eventbrite, Experian CheetahMail, Exterion Media, Eye Airports, Facebook, Fiserv, Foster’s, Framework Technologies, GAME, Gannett, General Mills, Gimbal, GM (General Motors), Google, Greggs, Harland Clarke Holdings, Harrods, H-E-B, Heinz, House of Fraser, Hudson's Bay, Info Edge India, Intercontinental Hotels Group, International Testing Services, iPayMobil, IRCTC (Indian Railway Catering and Tourism Corporation), JD Sports, JICC (Joint Industry Coupon Committee), Johnson & Johnson, Kellogg’s, Kenneth Cole, Kimberly‑Clark, Kinis (Software) Solutions, Kmart, Kraft Foods, Kroger, Ladbrokes, Longships, Lord & Taylor, Lucozade, Lufthansa, Macy’s, Maestro,, Marks & Spencer, Marriott Rewards, MasterCard, McColl’s, McDonald’s, Meituan, MeNetwork, Microsoft, Mitchells and Butlers, Moolah, Morgan Stanley, Morrison's, Navy Credit Union, Navy Federal, Nestlé, Netflix, Nets, Niemann Foods, O2, One Stop, OnStar, Open Market,, Parallel Solutions, Party City, PayPal, PayPoint, Payzone, Pinterest, Pizza Hut, PizzaExpress,, Poynt, Qples, Raziehs Skin Care, Rescan, Retail Data Partnerships, Rite Aid, Safeway, Sainsbury's, Samsung,,, Scanner Applications, Sears, Sensoro, Sephora, Shopmium, Shopular, Signifi, SK Telecom, Slyce, Softcard, Spar, Staples, Strongbow, StubHub, Subway, Superdrug, Swirl Networks, Target, Technology Advice, Technology Strategy Board, Telstra, Tencent, Tesco, The Co-operative, The Coupons App, Thomas Pink, Ticketmaster, Timberland, Toshiba, Toys R Us, Transport for London, TruEffect, Twitter, Ubiquitous, UnionPay, Urban Outfitters, Virgin, Visa, Vodafone,, Waitrose, Walgreens, Walmart, Waterstones, WeChat, Weve, Wild Bean Café, Yowza!!, Yub.

Data & Interactive Forecast

The forecast suite includes:
  • Digital coupon users, volumes delivered, volumes redeemed and redemption value, usage and transaction values, split by 7 mobile channels:
    • SMS
    • MMS
    • Email
    • Internet
    • App
    • Beacon
    • NFC
    • Mobile, desktop/laptop
  • Mobile loyalty card volumes.
  • Splits by 8 Key Regions and by 11 Key Markets:
    • Canada
    • China
    • Denmark
    • Germany
    • Japan
    • Norway
    • Portugal
    • Spain
    • Sweden
    • UK
    • US
  • Interactive Scenario tool allowing user the ability to manipulate Juniper’s data for 10 different metrics.
  • Access to the full set of forecast data of 92 tables and more than 11,000 data points.
Juniper Research’s highly granular IFxls (Interactive Forecast Excels) enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions, perform what-if analysis; and compare select markets side by side in customised charts and tables.

IFxls greatly increase clients’ ability both to understand a particular market and to integrate their own views into the model.

Research Options

All research reports now come with an enterprise-wide licence

Mobile & Online Coupons: Redemption, Loyalty & Consumer Engagement 2015-2020

Click here for product details

This new study from Juniper Research comprises an essential guide to digital couponing and loyalty space. Including assessments of the opportunities and challenges across areas such as malredemption, POS (Point of Sale) experience and retailer attitudes, it also provides a full analysis of the various mobile and online mechanisms used for coupon distribution and redemption.

The research suite includes:

1. Executive Summary - Slide set summarising key trends, competitive analysis and market forecasts, allied to a series of strategic recommendations for players across the value chain (PPT).

2. Market Trends & Competitive Landscape - strategic analysis of key trends, drivers and challenges in digital couponing and loyalty, together with coupon platform provider capability assessment and matrix (PDF).

3. Market Sizing & Forecasts – 6 year forecasts for coupon users, volumes delivered, volumes redeemed and redemption value, usage and transaction values, split by 7 mobile channels (SMS, MMS, Email, Internet, App, Beacon and NFC) and by desktop/laptop (PDF).

4. Interactive Forecast Excel – highly granular dataset comprising more than 11,000 data points, allied to Interactive Scenario tool giving user the ability to manipulate Juniper’s data (Interactive XL).

Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

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Analyst support is provided for the following areas:
  • Research related queries
  • Clarifying methodologies, forecast assumptions and forecast outputs
  • Identification of key market trends and opportunities

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Research Details

Windsor Holden
Commerce & Money
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, China, Denmark, Germany, Japan, Norway, Portugal, Spain, Sweden, UK, USA

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