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Mobile Coupons
OverviewOur research into the Mobile Commerce sector provides a dependable and trustworthy understanding of the digital commerce market across key sectors including the rapidly maturing couponing space and addresses all aspects of Mobile Coupons. 

Juniper’s market leading research explores critical issues ranging from coupon integration into loyalty programmes to the evolution of consumer coupon usage, and addresses the disruptive potential of technologies such as HCE (Host Card Emulation) and iBeacon.

Key Features

  • Evaluates in-depth the critical issues ranging from coupon integration into loyalty programmes to the evolution of consumer coupon usage.
  • Strategic assessment of the primary challenges facing the industry, including POS (Point of Sale) integration, settlement and consumer privacy.
  • Competitive landscape analysis profiling 13 leading couponing vendors, together with a graphical assessment of their capabilities in Juniper’s Vendor Matrix.
  • Invaluable insights from interviews with the leading players across the mobile coupons industry, including CodeBroker,, Eagle Eye, Hipcricket, RetailMeNot and Valpak.

Key Questions

  1. How are mobile coupon usage patterns changing, from both a retail and consumer perspective?
  2. How can retailers use mobile coupons for both reach and engagement?
  3. How will technologies such as iBeacon and HCE disrupt, or energise, the contactless couponing space?
  4. What are the opportunities and challenges presented by social couponing?

Companies Referenced

Interviewed: CodeBroker,, Eagle Eye, Hipcricket, i-movo, Proxama, RetailMeNot, Spindle, Valpak.

Profiled: CodeBroker, COUPIES,, Eagle Eye, Hipcricket, IMImobile, i-movo, Inmar, Proxama, RetailMeNot, Spindle, Valassis, Valpak.

Case Studied: La Caixa.

Mentioned: 2ergo, 4T, A&P, ABRY Partners, Acculynk,, Aircel, Airtel, Amazon, American Express, Apple, ARM, AT&T, B&Q, BBC, Beiersdorf, BestBuy,, Bouygues Telecom, BP,, BSNL, Capital One, Carling, Chase, Cheapstingybargains, Clear Channel, Clorox, Cloud Living, Coca-Cola, Costa Coffee, Costco, Coupon Information Corporation, Coupon Sherpa, Coupon7, Cox Target Media, Cryptomathic, CVS,, Deals2Buy, Deutsche Telekom, DeviceFidelity, Dianping, DSW, Duane Reade, eConversions, edo, ePay, Europay, Facebook, Financial Services Authority, Foot Locker, Foster’s, G&D, GameStop, General Mills, Giant Eagle, Google, Greggs, Groupon, GSMA, Harland Clarke, H-E-B, Heinz, hoppr, HTC, Hypertag, Instagram, Internet Advertising Bureau, iPayMobil, ISIS, JD Sports, John Lewis, Johnson & Johnson, Junaio, Kellogg’s, KFC, Kimberly-Clark, Kmart, Kraft Foods, Kroger, L’Oréal, Lucozade, M&S (Marks & Spencers), Macy’s,, MasterCard, McColl’s, MeNetwork, Meteor, MillerCoors, Millicom, Mitchells and Butlers, Mobey Forum, Mobitel, MobSav, Mondelēz International, Moolah, Motorola, MTN, NCH, Nectar, Nestlé, Nokia, NXP, O2, One Stop, Orange, Parallel Solutions, Paym, PayPal, PayPoint, Payzone, Pinterest, PizzaExpress, Posterscope,, Promotion Watch, Rabobank, Raziehs Skin Care, Reliance, Rescan, Reuters, Safeway, Sainsbury’s, Samsung, Scanbuy, Schlecker, Sears, Shell, SHOP SCAN SAVE, Signifi, Sixpack, Sony, Spar, Star TV, Starcar, Strongbow, Target, Tata, Telefonica, Telmap, TEMMA, Tesco, The Co-operative, The Coupons, The Home Depot, Thomas Pink, T-Mobile, Toshiba, Toys’R’Us, Tragus, TruEffect, Twitter, United Internet, Valid, Verizon, Virgin Mobile, Visa, Vodafone, Vouchercloud, ,, Waitrose, Walgreens, Wal-mart, Waterstones, Weve, Wikitude, Wild Bean Café, WillowTree Apps, WorldPay, Yahoo, YouGov, YouTube, Yowza!!, Yub, Yuilop, zappit.

Data & Interactive Forecast

Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions, perform what-if analysis; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Forecast suite includes:
  • New forecasts for Beacon-based couponing.
  • Country level data splits for US, Canada, Germany, UK, China and Japan as well as 8 key regions.
  • What-If Analysis tool allowing user the ability to manipulate Juniper’s data for 6 different metrics.
  • Access to the full set of forecast data of nearly 70 tables and over 6,300 datapoints.

Research Options

All research reports now come with an enterprise-wide licence

Mobile Coupons: Consumer Engagement, Loyalty & Redemption Strategies 2014-2019

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Our well established coupons research enables clients to understand the mobile coupons market dynamics and growth from a user, retailer and technology perspective, while offering an assessment of their impact on global and regional deployments. 
  1. Executive Summary - Slide deck summarising key trends, competitive analysis and market forecasts, allied to a series of strategic recommendations for players across the value chain (PPT).
  2. Market Trends & Competitive Landscape - strategic analysis of market dynamics, drivers and trends, together with couponing vendor capability assessment and matrix (PDF)
  3. Market Sizing & Forecasts – regional and sector prospects analysis together with five year forecasts for key metrics, including adoption, redemption rate and contactless couponing (PDF).
  4. Interactive Forecast Excel – highly granular dataset comprising more than 6,300 datapoints, allied to What-If Analysis tool giving user the ability to manipulate Juniper’s data (Interactive XL).
Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

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Analyst support is provided for the following areas:
  • Research related queries
  • Clarifying methodologies, forecast assumptions and forecast outputs
  • Identification of key market trends and opportunities

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Research Details

Windsor Holden
Commerce & Money
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, China, Germany, Japan, UK, USA

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