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Mobile Commerce Markets
OverviewJuniper Research is a market leader in the Digital Commerce & Money research area, having built an unrivalled source of market intelligence and forecast data over the past 10 years.

This seventh edition of Juniper’s research into mobile commerce provides a strategic assessment of the emerging trends and their implications across all the key mCommerce sectors.

Key Features

  • In-depth assessment of the key cross-segment drivers for mobile commerce service usage across the following sectors:
    • Remote Mobile Payments for Digital Goods
    • Remote Mobile Payments for Physical Goods
    • NFC Retail Payments
    • Mobile Ticketing
    • Mobile Coupons
    • Mobile Money Transfers and Remittances
    • Mobile Gambling
    • Mobile Banking
  • Explores key mCommerce drivers such as the transition to ‘couch commerce’, the development of carrier billing as a monetisation mechanism for network operators and the emergence of HCE (Host Card Emulation) in NFC (Near Field Communications).
  • Considers strategies for both remote and POS (Point of Sale) commerce, exploring the extent to which mobile is increasingly used by brands and retailers as a means of marrying their digital and physical assets.
  • Invaluable insights from interviews with the leading players across the mobile commerce industry, including CodeBroker,, Eagle Eye, Fiserv, Infobip, Monitise, NXP, Proxama, RetailMeNot, SAP, SimplyTapp, Valpak, Verifone and Visa Europe.

Key Questions

  1. What effect will the deployment of Apple Pay have on the NFC ecosystem and on wider consumer adoption?
  2. How will increased tablet and app usage impact upon mBanking adoption?
  3. How can retailers use mobile coupons for both reach and engagement?
  4. Why has international money transfer failed to gain traction in mobile?
  5. How can direct carrier billing implementations benefit storefronts, operators and consumers?

Companies Referenced

Interviewed: CodeBroker,, Eagle Eye, Fiserv, Infobip, Monitise, NXP, Proxama, RetailMeNot, SAP, SimplyTapp, Valpak, Verifone, Visa Europe.

Case Studied: ICICI, Payforit, TfL (Transport for London).

Mentioned: 2ergo, 4T, ABRY Partners,, Adobe, Adyen, AFSCM (Association Française du Sans Contact Mobile), Air Kenya, Air Tanzania, Aircel, Airtel Money, Amazon, Amdocs, American Airlines, American Express, Amtrak, Apple, Arriva, B&Q, Banco Sabadell, Bango, Bank of the West, Bankinter, BBC, BBVA, Best Buy, BitPay, BlackBerry, Boku, Bouygues Telecom, BT, BuzzCity, Capital One, Cell C, Consultative Group to Assist the Poor, Chase, Citibank, CoinBase, Costco, Coupon Sherpa, CSC, CUA, Danal, Dialogue, Dianping, DonRiver, East Midlands, eBay , Econet Wireless, EMVCo, Ernst & Young, eServGlobal, Europay, MasterCard, Eurostar Rail, Faceboook, Fandango, fastjet Tanzania, Fig Card, Finextra, First, First ScotRail, Fonix, Foursquare, Fundamo, Gemalto, Globe, Go-Ahead, GoCoin, Google, Groupon, GSMA, Harland Clarke, hoppr, HP, HTC, IATA, IBM, IMF, IMI, IMImobile, Impulse, Inmar, John Lewis, JRA, Kenya Airways, Kroger, KT Corporation, La Caixa, LG, Live Nation, LivingSocial, London Midland, Longships, Lufthansa, M&S (Marks & Spencer), Masabi, MasterCard, mBlox, MBTA, Merseyrail, Microsoft, MLB, Moneris, Moneygram, Movida, Movida, MTN, National Express, Net-M, NTT DoCoMo, NokiA, O2, One Poll, OpenMarket, Orca, Oxygen8, PayBox, PayPal, Privatbank, Privendna Banka Zagreb, Probability, Rabobank, RBS Citizens, RIM, Safaricom, Safarilink, Sainsbury’s, Samsung, Sberbank, Singapore Airlines, Smart, SMSC (Service Mobile Sans Contact), Softcard, South West Trains, Southern Railway, Spindle, Sprint, Stagecoach, Syniverse, Synovate, Target, Telefonica, Tesco, Ticketmaster, Ticketscript, Top Vision, Tote, Touch ID, Tracfone, Tripwire, txtNation, Uganda Telecom, UL Transaction Security, United, Valassis, Velti, Veoo, Virgin Atlantic, Visa, Vodacom, Vodafone, Vouchercloud, Walgreens, Wal-mart, Warid, Western Union, Westpac, Weve, World Bank, WorldPay, XL Axiata, Yowza!!, Zain, ZTE.

Data & Interactive Forecast

Juniper Research's enhanced Excel workbook provides a unique set of analytical tools to help enrich the user’s understanding of the market, allowing clients to compare select markets side by side in customised charts and tables.

Forecast suite includes:
  •  Key metrics for the overall mCommerce market and for each key market segment.
  •  Data splits for 8 key regions.
  • Access to the full set of forecast data of more than 20 tables and 1,000 data points.

Research Options

All research reports now come with an enterprise-wide licence

Mobile Commerce Markets: Key Sector Strategies, Opportunities & Forecasts 2014-2019

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Our research into the Mobile Commerce sector provides a dependable and trustworthy understanding of the digital commerce market across key sectors including banking and payments. 

Juniper is uniquely positioned in the digital commerce market with a track record of covering all sectors around a 12 month cycle and our forecasts are considered as benchmark by commerce leaders including regulators, vendors and financial institutions.

The research suite includes:
  1. Executive Summary - Slide deck summarising key trends, competitive analysis and market forecasts, allied to a series of strategic recommendations for players across the value chain (PPT).
  2. Market Trends & Competitive Landscape - strategic analysis of market dynamics,business models, drivers and trends. (PDF).
  3. Market Sizing & Forecasts – regional, sector and device prospects and analysis together with five year forecasts for key metrics, including users, transaction value and volume.
  4. Interactive Forecast Excel – highly granular dataset comprising more than 1,000 unique datapoints, allied to regional and sector analysis tools. (Interactive XL).
Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

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Research Details

Windsor Holden
Commerce & Money
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Regional Split Only

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