Market Trends & Market Dynamics 2014-2019
• eCoupon Evolution Explained
• Stakeholder & Consumer Challenges
• Benchmark Industry Forecasts
This first edition of Juniper’s market leading report explores the continuing evolution of the eCoupon market, analysing the key trends which – together and in isolation – are helping to shape this dynamic sector.
It highlights the transition from promotional activity to loyalty and engagement, considering how factors such as traditional media fragmentation allied to the rise in social couponing activity have combined to increase the profile and adoption of eCouponing.
It also explores key challenges for both stakeholders and consumers, ranging from mis-redemption to viral couponing.
Expert analysis is backed up by interviews with, and commentaries from, leading players across the mobile coupons space, including CodeBroker, Coupons.com, Eagle Eye, RetailMeNot and Valpak.
This Report is available separately or with the accompanying IFxl.
Juniper delivers the benchmark forecasts on the eCouponing industry. The report includes 13 tables and 9 charts, providing forecasts split by for PC/laptop eCoupon users for 8 key regions. These cover data such as:
• Coupon Users
• Coupons Issued
• Coupons Redeemed
• Average Coupon Redemption Values
• Total Redemption Values
Additionally, the report contains data on the overall eCoupon space (coupons issued, coupons redeemed and total redemption values), including splits by issuing/redeeming device type and by region.
Interactive Forecast Excel
Juniper Research’s highly granular IFxls (Interactive Forecast Excels) enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions, perform what-if analysis; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability both to understand a particular market and to integrate their own views into the model.
The eCoupons IFXL 2014 contains additional forecast granularity, including country-level forecasts for 6 countries (US, Canada, Germany, UK, China and Japan), together with further details on adoption and redemption rates. Overall, it contains 21 tables featuring more than 1,600 data points.
Table of Contents
- Executive Summary
- 1. Understanding the eCouponing Space
1.1.1 What Kind of Coupon?
1.2 Key Trends in the Couponing Space
Figure 1.1: Coupon Redemption Patterns, US/UK, 2010-2013
Figure 1.2 The Evolution of Couponing
Figure 1.3: Popularity of ‘Coupon’ Term in Google Search, 2005-2014
1.3 Why Digital: Driving eCoupon Usage
Figure 1.4: Online GMV Sales ($m), Selected Leading Online Storefronts, 2013
Figure 1.5 & Table 1.1: B2C/C2C eCommerce Sales ($bn), Split by 8 Key Regions, 2011-2013
i. Case Study: FAGE UK/Coupons.com
ii. Case Study: Kiwari
Figure 1.6: Facebook ‘Like’ Increases, Selected Kiwari/BuonMercato Facebook eCouponing Campaigns, 2012-13
Figure 1.7: US Redemption Rate by Selected Coupon Channel, 2013
1.4 Challenges in the eCoupon Space
- 2. eCoupon Forecasts
2.1.1 Forecast Definitions
Figure 2.1: Methodology for eCoupon Usage
2.3 eCoupons User Forecasts
Figure 2.2 & Table 2.1: Total Number of Adults (Aged 15+) (m) Split by 8 Key Regions 2014-2019
Table 2.2: Percentage of Adults Using eCoupons Delivered via Desktop/Laptop (%) Split by 8 Key Regions 2014-2019
Figure 2.3 & Table 2.3: Number of Adults Using eCoupons Delivered Via Desktop/Laptop (m) Split by 8 Key Regions 2014-2019
2.4 eCoupons Issued Forecasts
Table 2.4: Average Number of eCoupons Delivered Via Desktop/Laptop Per User Per Annum Split by 8 Key Regions 2014-2019
Figure 2.4 & Table 2.5: Total Number of eCoupons Delivered to Desktops/Laptops Per Annum (m) Split by 8 Key Regions 2014-2019
Figure 2.5 & Table 2.6: Total Number of eCoupons Issued (m) by Device Type 2014-2019
2.5 eCoupons Redeemed Forecasts
Table 2.7 Redemption Rate of eCoupons Delivered to Desktops/Laptops (%) Split by 8 Key Regions 2014-2019
Figure 2.6 & Table 2.8: Number of eCoupons Delivered to Desktops/Laptops Which are Redeemed (m) Split by 8 Key Regions 2014-2019
Figure 2.7 & Table 2.9: Total Number of eCoupons Delivered to Desktops/Laptops Which are Redeemed (m) Split by Redemption Mechanism
Figure 2.8 & Table 2.10: Total Number of eCoupons Redeemed (m) by Device Type 2014-2019
2.6 eCoupon Retail Redemption Value Forecasts
2.6.1 Average eCoupon Redemption Value
Table 2.11: Average eCoupon Redemption Value ($) Split by 8 Key Regions 2014-2019
2.6.2 Total eCoupon Redemption Value
Figure 2.8 & Table 2.12: Total Redemption Value of eCoupons Delivered to Desktops/Laptops ($m) Split by 8 Key Regions 2014-2019
Figure 2.9 & Table 2.13: Total Redemption Value of eCoupons ($m) Split by 8 Key Regions 2014-2019
Aldi, Alibaba, Amazon, Apple, BuonMercato, CIC (Coupon Information Corporation), Cisco, Citibank, Cloud Living, CodeBroker, Costco, CouponCabin, CouponRani, Coupons.com, Dianping, Eagle Eye, eBay, Experian, Facebook, FAGE UK, Google, Groupon, Harris, Heinz, Hip2Save, Inmar, Institute of Promotional Marketing, Ipsos, JICC (Joint Industry Coupon Committee), Kantar Media Marx, Kiwari, Kroger, Lidl, NCH, Rakuten, RedPlum, RetailMeNot, Safeway, Sainsbury’s, Samsung, Save, Spindle, Staples. Target, Tesco, TOTAL, Twitter, Valassis, Valpak, VoucherCloud, Waitrose, Wal-mart, World Bank, WorldPay.
◊8 Key Regions include: North America; Latin America; Western Europe; Central & Eastern Europe; Far East & China; Indian Subcontinent; Rest of Asia Pacific and Africa & Middle East.
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• How is the role of the coupon changing in the digital environment?
• What are the opportunities and challenges presented by social couponing?
• How can PAH (Print at Home) coupons providers combat mis-redemption?
• What are the primary benefits to retailers from eCoupons?
• How many eCoupons will be issued and redeemed over the next 5 years?
• How can brands optimise their use of eCoupons?
Any Questions about this report please contact us.
Related Categories: Mobile Commerce
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