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Tablets & Connected Devices

Tablets & Connected Devices

Opportunities, Strategies & Forecast Scenarios 2010-2015

Publisher: Juniper Research
Date Published: 01/11/2010
Category: Handsets & Devices
No of Pages: 102
Coverage: Global - 8 Key regions
 

Overview

- Scenario Based Forecast Suite
- Strategic Recommendations and Players Analysis
- Top Level Forecasts for other Connected Device Categories

This detailed market intelligence report provides a thorough examination of the burgeoning tablets market, delivering strategic analysis and key regional forecasts, essential for all players wishing to maximise on the global tablets opportunity.

Central to the report is a scenario-based forecasting suite considering a number of potential outcomes: Base; High; and Pessimistic – forecasting the development of the tablets market over five years.  Key forecasts include: annual tablet shipments (3 scenarios); annual installed base of tablets (3 scenarios); annual connected device shipments, split by Laptops and Netbooks, eReaders, Games Consoles and Tablets.  The report also forecasts data usage on the tablet devices over the next five years.

The report evaluates key players within the tablets industry, considering their relative success and provides a paired comparison analysis as well as a number of strategic recommendations for members of the tablets value chain.

Table of Contents

Executive Summary
1. Tablet Devices: Drivers and Inhibitors

1.1 Introduction
1.2 Current Status
1.2.1 Key Players
1.2.2 Motives for Entering the Tablet Market
1.3 Tablet Definition
1.3.1 Form Factor
1.3.2 Technological Attributes
1.3.3 Consumer or Business Proposition?
1.4 The Tablet within the Device Universe
Figure 1.1: The Connected Device Ecosystem
1.5 Connectivity Methods
1.5.1 WiFi
i. Super-Fast WiFi
ii. WiFi\\\\\\\'s Role in the Tablet Ecosystem
1.5.2 3G
1.5.3 3G\\\\\\\'s Role in the Tablet Ecosystem
1.5.4 The Broader HSPA Device Market
1.6 Analysis of the Device Market
1.6.1 Trends
1.6.2 Overview of the PC and Computer Market
1.7 The Netbook Market
1.7.1 Defining the Netbook
Table 1.1: The Netbook Market
1.7.2 Future of the Netbook Market
i. Use of the Mobile Operating System
1.7.3 Comparing Markets
Table 1.2: PC, Smartphone and Tablet Markets Compared
1.7.4 The Tablet USP
1.8 Hardware
1.9 Hardware Developments
1.9.1 Commoditisation
1.9.2 Vertical Integration
1.10 Software Trends
1.10.1 The Democratisation of Software Development
1.10.2 Cloud and Virtualisation
1.10.3 The Development of 3D
1.11 Managing the Supply Chain
1.12 Touchscreens, Batteries and Displays
1.13 The Tablet Operating System
Table 1.3: Operating Systems Compared
1.14 The User Interface
1.15 Routes to Market
1.16 Market Opportunities
1.17 Market Challenges
1.18 Drivers and Inhibitors
Table 1.4: Tablet Market - Drivers and Inhibitors
1.19 The Tablet in the Enterprise
1.20 Conclusion

2. Tablet Strategies and Players

2.1 Introduction
2.2 Current Status
2.3 Categorising the Players
2.3.1 Industry Convergence
2.3.2 Strategies and Initiatives
Table 2.1 Tablet Strategies and Initiatives
2.3.3 Consumer Electronics Players\\\\\\\' Motivations
2.4 Market Developments and Trends
2.4.1 Apple OS and Android to Dominate
2.4.2 The Challenge of the Incumbents
2.4.3 Continual Market Development
2.5 The Market Players
2.5.1 First to the Market: Apple, Dell, Cisco, & Huawei
2.5.2 Apple
i. The iPhone/App Store Combination
Table 2.2: Apple Product Development Timeline
ii. Apple\\\\\\\'s App Store
iii. The iPad
Figure 2.1: Apple\\\\\\\'s iPad
a. Success Factors
b. Features
c. Limitations
d. Future launches
iv. iPad Clones
a. Case Study: The $35 tablet
2.5.3 Dell Streak
Figure 2.2: The Dell Streak
2.5.4 Cisco Cius
Figure 2.3: Cisco Cius
2.5.5 Huawei
2.6 Smartphone Manufacturers with Tablet Ambitions
2.6.1 Samsung
Figure 2.4: Samsung Galaxy Tab
2.6.2 Research in Motion (RIM)
2.6.3 ZTE
2.7 Company Briefs
2.7.1 Company Brief: Apple
2.7.2 Company Brief: Nokia
2.7.3 Company Brief: RIM
2.7.4 Company Brief: Dell
2.7.5 Company Brief: ASUS
2.7.6 Company Brief: Samsung
2.7.7 Company Brief: Sony Ericsson
2.7.8 Company Brief: HTC
2.7.9 Company Brief: LG Electronics
2.7.10 Other Players
i. Toshiba
ii. Sony
iii. Binatone
iv. Fusion Garage
v. Archos
vi. Neofonie
vii. Yukyung Technologies
2.7.12 Google\\\\\\\'s Influence
i. Android
ii. Move Towards Hardware
2.8 Paired Comparisons
2.8.1 Paired Comparisons Methodology
i. Financial Strength/Global Reach
ii. Brand Strength/Technical Innovation
iii. Speed to Market
iv. Breadth of Content/Apps Available
Table 2.3: Relative Importance of Judgement Criteria
Figure 2.5: Tablet Devices: Judgement Criteria By Importance (%)
Figure 2.6: Tablet Competitor Ranking Matrix, Based on Paired Comparisons
2.8.2 Player Analysis
2.9 Conclusion

3. Connected Devices: eReaders and Games Consoles

3.1 Introduction
3.1.1 Device Universe
Table 3.1: Connect Device Types
3.2 eReaders
3.2.1 Characteristics of the eReader Market
Table 3.2: eReader Characteristics
i. eInk
3.2.2 The Business Case for eReaders
3.2.4 eReaders: Market Prognosis
3.3 Portable Games Consoles
Table 3.3: The Games Console\\\\\\\'s Characteristics
3.4 3G Connected Devices Forecasts
Figure 3.1: Global Shipments (m) of 3G Connected Devices Split by Device (3G Laptops and Netbooks, eReaders, Portable Games Consoles, and Tablets) 2010-2015
Table 3.4: Global Shipments (m) of 3G Connected Devices Split by Device (3G Laptops and Netbooks, eReaders, Portable Games Consoles, and Tablets) 2010-2015
3.5 Conclusion

4. Tablet Forecasts

4.1 Introduction
4.1.1 Forecast Rationale and Methodology
i. Proxy Markets
Figure 4.1: Tablet Forecast Methodology
ii. Historical Shipments of Other Device Classes
4.2 Summary Forecasts
Figure 4.2: Global Annual Tablet Shipments (m) Split By Scenario (Base Scenario, High Growth, Pessimistic), 2010-2015
Table 4.1: Global Annual Tablet Shipments (m) Split By Scenario (Base Scenario, High Growth, Pessimistic), 2010-2015
4.2.1 Tablet Pricing
Table 4.2: Average Tablet Retail Price ($), 2010
i. Base Scenario
ii. High-Growth Scenario
iii. Pessimistic Scenario
4.2.2 Market Value
Figure 4.3: Market Value ($m) of Global Tablet Shipments Annually Split By Scenario (Base Scenario, High Growth, Pessimistic) 2010-2015
Table 4.3: Market Value ($m) of Global Tablet Shipments Annually Split By Scenario (Base Scenario, High Growth, Pessimistic) 2010-2015
4.3 Base Scenario
Figure 4.4: Annual Tablet Shipments (m) in the Base Scenario Split by 8 Key Regions 2010-2015
Table 4.4: Annual Tablet Shipments (m) in the Base Scenario Split by 8 Key Regions 2010-2015
i. Base Scenario: Installed Base
Figure 4.5: Installed Base (m) in the Base Scenario Split by 8 Key Regions 2010-2015
Table 4.5: Installed Base (m) in the Base Scenario Split by 8 Key Regions 2010-2015
ii. Base Scenario: Market Value
Figure 4.6: Market Values ($m) of Global Tablet Shipments in the Base Scenario Split by 8 Key Regions 2010-2015
Table 4.6: Market Values ($m) of Global Tablet Shipments in the Base Scenario Split by 8 Key Regions 2010-2015
4.4 High Growth Scenario
Figure 4.7: Annual Tablet Shipments (m) in the High Growth Scenario Split by 8 Key Regions 2010-2015
Table 4.7: Annual Tablet Shipments (m) in the High Growth Scenario Split by 8 Key Regions 2010-2015
i. High Growth Scenario: Installed Base
Figure 4.8: Installed Base (m) in the High Growth Scenario Split by 8 Key Regions 2010-2015
Table 4.8: Installed Base (m) in the High Growth Scenario Split by 8 Key Regions 2010-2015
ii. High Growth Scenario: Market Value
Figure 4.9: Tablet Shipments Market Values ($m) of Tablet Shipments in the High Growth Scenario Split by 8 Key Regions 2010-2015
Table 4.9: Tablet Shipments Market Values ($m) of Tablet Shipments in the High Growth Scenario Split by 8 Key Regions 2010-2015
4.5 Pessimistic Scenario
Figure 4.10: Tablet Shipments (m) in the Pessimistic Scenario Split by 8 Key Regions 2010-2015
Table 4.10: Tablet Shipments (m) in the Pessimistic Scenario Split by 8 Key Regions 2010-2015
i. Pessimistic Scenario: Installed Base
Figure 4.11: Installed Base (m) in the Pessimistic Scenario Split by 8 Key Regions 2010-2015
Table 4.11: Installed Base (m) in the Pessimistic Scenario Split by 8 Key Regions 2010-2015
ii. Pessimistic Scenario:  Market Value
Figure 4.12: Tablet Shipments Market Value ($m) Pessimistic Scenario Split by 8 Key Regions 2010-2015
Table 4.12: Tablet Shipments Market Value ($m) Pessimistic Scenario Split by 8 Key Regions 2010-2015
4.6 Tablet Data Use Forecasts
4.6.1 Historical Smartphone Data Usage
4.6.2 Data Usage Forecast Methodology
Figure 4.13: Tablet Data Usage Methodology
Table 4.13: Average Data Consumption per Tablet User per Month (MB)
4.6.3 Annual Data Usage over Tablet Devices
Figure 4.14: Total Tablet Data Usage per Annum (PB), Split by 8 Key Regions 2010-2015
Table 4.14: Total Tablet Data Usage per Annum (PB) Split by 8 Key Regions 2010-2015
4.6.4 The Cellular/ WiFi Split
Table 4.15 Percentage Tablet Data Traffic Carried over 3G/ 4G Networks, Split by 8 Key Regions 2010-2015
Figure 4.15 Total Tablet Data Usage Per Annum (PB) Carried over 3G/4G Newworks Split by 8 Key Regions 2010-2015
Table 4.16: Total Tablet Data Usage per Annum (PB) Carried over 3G/4G Newworks Split by 8 Key Regions 2010-2015
4.7 Conclusion

5. Tablet Components and Future Technologies

5.1 Introduction
5.2 The Operating System
5.2.1 Development of the Mobile OS
5.2.2 Overview of Tablet Operating Systems
5.2.3 Operating System Success Factors
5.2.4 The Origins of the Open Source Operating System
5.3 First Operating Systems to Market: Apple OS/Android
5.3.1 Android (Google)
5.3.2 iOS (Apple)
5.3.3 MeeGo (Nokia)
Figure 5.1: A Nokia Device Running MeeGo
Figure 5.2: MeeGo App Availability on Different Devices
5.3.4 Windows Phone 7 OS (Microsoft)
5.3.5 BlackBerry Tablet OS (QNX)
5.4 Chipsets within the Tablet Market
5.4.1 Case Study: ARM
Figure 5.3: ARM Mobile Platform
5.3.2 Case Study: Broadcom
Table 5.1: Tablet Market Subsets
5.4 Conclusion

Glossary

Companies Referenced

Acer,  Amazon,  Android,  Apple,  ARM,  ASUS,  Barnes & Noble, Broadcom,  Cisco,  Dell,  E Ink,  GetJar,  Google,  Handango,  HP,  HTC,  Huawei,  LG Electronics,  Motorola,  Nokia,  PocketGear,  RIM,  Samsung,  Sony Ericsson,  Sony, Toshiba,  ZTE.

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Please see: Tablet & eReader Evolution Strategies & Opportunities 2011-2016

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Key Questions

1. How many tablet devices will be shipped annually between 2010 and 2015?
2. What operating systems will prevail; what challenges are faced by established handset manufacturers entering the tablet market?
3. Which handset manufacturers are best placed to challenge Apple’s lead in the tablets space?
4. What will the market be worth in terms of device shipment values by 2015?
5. How is the tablet device positioned relative to other connected devices such as eReaders and games consoles?
6. What will be the long term impact of the tablet device on the broader consumer electronics industry?

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