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Smartphone Futures

Smartphone Futures

Differentiation Strategies & Emerging Opportunities, 2013-2018

Publisher: Juniper Research
Date Published: 19/08/2013
Category: Handsets & Devices
No of Pages: 160
Coverage: Global ~ 8 key regions◊
 

Overview

•    New Vendor Forecasts
•    New Scenario Based OS Forecasts
•    Herfindahl-Hirschman Index of OS and Vendor Markets
•    Price Elasticity of Demand Curves for the Five Forecasted Price Bands

This fourth edition of Juniper’s expansive smartphone report gives the most detailed analysis of the global smartphone market to date. This latest industry intelligence report categorises the smartphone market into five price bands: Ultra-Premium, Premium, Standard, Economy and Ultra-Economy. Furthermore, the report offers a comprehensive forecast data set projecting the size and growth drivers for key smartphone segments such as: Operating System, Interface and Price Band.
Throughout the report the narrative for all forecasts and analyses focuses on the different constraints and drivers found across regions in the maturing and emerging markets. With 35 forecast tables and over 1,750 data points within the report, it offers unrivalled projections for the size and growth within both the maturing and emerging regions.

Key Features of The Report
New & Updated Forecast Suite
With over 50 pages and four chapters of forecasts in the report, this updated study provides an extensive breakdown for the following areas:
•    Smartphone Installed Base
•    Smartphone Shipments
•    Smartphone Penetration
•    Interface Technology (Hard Key, Fixed Dual, Slide Dual and Touchscreen)
•    Scenario Based Operating System Forecasts
•    Smartphone Vendor Forecasts
•    Herfindahl-Hirschman Index of Operating System and Selected Vendors
•    Average Selling Price Per Region
•    Wholesale Market Value

New Operating System Analysis
This new chapter provides expert analysis on the future evolutions of the Smartphone Operating System market, which includes different scenarios (Low, Standard, High) based around the variability of Android adoption in regards to new entrants such as Sailfish, Tizen and Asha.

New Vendor Analysis
For the first time, regional vendor forecasts for six significant vendors including Apple, Samsung, Sony, HTC, Nokia and BlackBerry are provided including strategic recommendations for these vendors including considerations towards their major constraints. The report also includes an updated Vendor Matrix, profiling 7 key players.

Market Concentration
The report provides industry leading analysis of the market concentration using the Herfindahl-Hirschman Index as the method for both the Operating System and Vendor markets, forecasted from 2013-2018, including discussions regarding the ramifications of the concentration values.

Differentiation Strategies
This report includes over 20 pages of in depth analysis of the need for differentiation within the Smartphone market, including analysis of the philosophy of differentiation, the methods utilised, the challenges at the different price points and the constraints of differentiation.

Smartphone Futures IFxl 2013-2018
Customers can also purchase an Interactive Forecast Excel with detailed country level break downs and additional forecasts. This IFxl, with 10 What-if-analyses and over 4,750 Data Points, provides additional market data for installed base, shipments and penetration for the following countries: US, Canada, Brazil, Mexico, France, Germany, UK, Italy, Spain, Poland, Russia, Turkey, China, Japan, South Korea, Australia, Malaysia, Philippines, Singapore, Egypt, Israel, Kenya, Saudi Arabia, South Africa. In addition, the wholesale value of the five distinct smartphone price bands, split by region, is also included.

Table of Contents

Executive Summary
1. Redefining the Smartphone

1.1 Introduction
1.1.1 Technological Frontier
1.1.2 OS Concentration
1.1.3 Changing Definitions
1.2 The Smartphone
1.2.1 Beyond Voice
1.2.2 Juniper’s Definition of the Smartphone
1.2.3 Future OS and the Smartphone
i. The ‘Superphone’ Category: Good for Marketing, Bad for Analysis
1.3 Categorising Smartphones
1.3.1 Price Bands
i. Ultra-Premium Smartphones ($600 and above)
Figure 1.1: Selected Ultra-Premium Smartphones ($600 and above)
ii. Premium Smartphones ($400-$599)
Figure 1.2: Selected Premium Smartphones ($400-$599)
iii. Standard Smartphones ($151-$399)
Figure 1.3: Selected Standard Smartphones ($151-$399)
iv. Economy Smartphones ($75-$150)
Figure 1.4: Selected Economy Smartphones ($75-$150)
v. Ultra-Economy Smartphones ($74 and below)
1.3.2 Interface
i. Interface and Brand Image
ii. Future of the Interface
Figure 1.5: Examples of Different Smartphone Interfaces
i. OS Developers
Figure 1.6: A Visual Representation of a Sample of the Smartphone Operating System Market

2. The Challenge of Differentiation

Table 2.1: Smartphone Penetration (%) as a Proportion of Population 2012-2018 Split by 8 Key Regions
2.1.1 The Smartphone as a Commodity Item
2.1.2 The Four Major Motivations to Differentiation
2.1.3 Smartphones as a Proportion of Global Sales
2.1.4 Growth Markets for the Smartphone
Table 2.2: Proportion of Global Smartphone Shipments (%) Split by 8 Key Regions 2012-2018
2.2 Philosophy of Differentiation
2.1.2 Margin Relevant Differentiation
2.1.3 Risks, Rewards and Costs
Figure 2.1: Representation of the Risk/Rewards and Costs of the Motivations Behind Differentiation Tactics
2.3.1 Performance and Nuance Hardware
i. Quality Frontier
ii. Shift to Nuance
2.3.2 Software Ecosystem
i. Hardware and Ecosystem
ii. Apps
Figure 2.2: Representation of the Smartphone Software Ecosystem
2.3.3 Companion Hardware and Service Ecosystem
i. Unlocking the Ecosystem
ii. Rise of Niche Opportunities
iii. Apple and the Gaming Niche
Figure 2.3: Representation of an Example of the Current Smartphone and Companion Device Ecosystem and the Future Smartphone and Companion Device as Envisioned by Juniper
2.3.4 Branding
i. Brand Definition
ii. Price Bands
iii. Branding Externalities
iv. Changing A Brand
v. Market Framing
2.3.5 Ethical
i. Ecological concerns in the Mature Markets
ii. Personal Ecology in the Emerging Markets
iii. Ecology and Branding
iv. Case Study: Fair Phone
a. Corporate Profile
b. Key Clients & Strategic Partnerships
c. Products & Services
2.4 Future Differentiating Technologies: Modular Design
2.4.1 Appeal in the Maturing Markets
2.4.2 Appeal in the Emerging Markets
2.4.3 Ecosystem Regression
2.4.4 Sony XTRUD
Figure 2.5: The Concept Modular Designed Sony XTRUD
2.5 Differentiation Tactics in Maturing Markets
2.5.1 Ultra-Premium Price Band ($600+)
i. Homogeneous Devices
ii. Conspicuous Consumption in the Ultra-Premium Price Band
iii. Other Means of Differentiation
2.5.2 The Premium ($400-$599) and Standard ($150-$399) Price Bands
i Source of Technology Within the Premium and Standard Price Bands
ii. Innovation Within the Premium and Standard Price Bands
iii. Customer Base
iv. Price and Varying Needs
2.5.3 Economy ($75-$149) and Ultra-Economy (Sub $74) Price Bands
i. Needs and Technology
ii. Elasticity of Demand
2.6 Differentiation Tactics in Emerging Markets
2.6.1 Emergence of the Emerging Markets
2.6.2 Technological Innovation within the Emerging Markets
2.6.3 Local Players
2.6.4 Software Ecosystem
2.6.5 Companion Device Ecosystem
2.6.6 Stakeholder Ecosystem
2.6.7 Branding
2.6.8 Personal Ecosystem
Figure 2.6: A Graphical Representation of the Theoretical Price Elasticity of Demand Curves for Each of the Price Bands and Apple (not to scale)
2.7.1 Apple Curve
2.7.2 Ultra-Premium Curve
2.7.3 Premium Curve
2.7.4 Standard and Economy Curve
2.7.5 Ultra-Economy Curve
2.7.6 The Price Elasticity Demand Curve and Differentiation
2.8 Constraints to Differentiation
2.8.1 Battery and Size
i. Case Study: Qualcomm
a. Corporate Profile
b. Key Clients & Strategic Partnerships
c. Products & Services
2.8.2 Battery Life and Innovation in the Emerging Markets
2.8.3 Hardware Oligopoly and Innovation
2.8.4 Consumer Preference
2.8.5 Horizontally Differentiated Vendors in Innovatively Stagnating Markets
2.8.6 Connectivity
2.8.7 Connectivity in the Emerging Markets
2.8.8 OS Convergence
2.8.9 OS Convergence and the Companion Ecosystem
2.8.10 OS Convergence and the Emerging Markets

3. OS and Brand Differentiation

3.1 OS Differentiation
Table 3.1: Comparison of a Selection of OSs, the Number of Major Vendors, the Price Bands in Which the OS is Featured and the Number of Available Apps
3.1.1 OS and Vendor Choice
3.1.2 OS and Markets
3.1.3 OS and Innovation
3.1.4 The Emerging Markets
3.2 OS Brand Profiles
3.2.1 iOS
i. Closed Ecosystem and Consistency
Table 3.2: Comparison of a Selection of Smartphone OSs, with the Number of Distinct Iterations Since 2007
ii. Innovation Rate
iii. App Ecosystem
3.2.2 Android
i. Drawbacks of Open Source
ii. Varied Markets and the App Ecosystem
3.2.3 Windows Phone
i. Recognised  Brand
ii. App Availability
iii. Closed OS
iv. Microsoft Office
3.2.4 Sailfish
i. Established Name
ii. An Alternative to Android
iii. Garden Without Walls
iv. Case Study: Jolla
a. Corporate Profile
b. Key Clients & Strategic Partnerships
c. Products & Services
3.2.5 BlackBerry OS
i. Security
ii. Carrier Billing
iii. Apps
3.2.6 Aliyun OS
i. Cloud Functionality
ii. Cross-Compatibility
iii. Local Alternative to Android
iv. Geo-Political Concerns
v. Data Hungry Nations
vi. Global Markets and Google
vii. Future for Cloud
3.2.7 Asha Platform
i. Carrier Billing and Apps
ii. Pre-Installed Browser
3.2.8 HTML5 OS and OS Environments
i. Potential Markets
ii. More OS More Development
iii. OS Environments
iv. OS Environments and OS Developers
v. OS Environments and the Consumer
Figure 3.1: Comparison of the Potential OS App Purchase Procedure With and Without OS Environments in Place
3.2 Brand Profiles
3.2.1 Apple
i. Closed OS
ii. Market Framing
iii. Companion Ecosystem
iv. Design Consistency
v. Innovation Stagnation and Apple
vi. Emerging Markets
3.2.2 Samsung
i. Rebranding
ii. Ecological
iii. Future and Present Ecosystem
3.2.3 Nokia
i. Burden of Being an Icon
ii. Rebranding an Icon
iii. Invincible Nokia
iv. Customer Base in Emerging Markets
v. Separation of Product Lines
3.2.4 Blackberry
i. Bring Your Own Device
ii. Security
iii. QWERTY
iv. Closed OS
3.2.5 HTC
i. Innovation
ii. On the Fringes
iv. Security
3.2.6 Huawei
i. Establishing a Brand
ii. Externalities
3.2.7 Micromax
ii. Negative Pre-Conceptions
ii. Targeting Niche Demographics

4. Challengers To The Smartphone Focal Point

4.1 Introduction
4.1.1 Cross Functionality
4.1.2 Voice of the Past
4.1.3 Consumer Preference
i. Redundancies
ii. Ecosystem Legacy
4.2.1 Desktop Devices
i. Established Areas
ii. Supporting Role
iii. Convenient Focal Point
4.2.2 Tablet
i. Companion Device
ii. Dual Boot
iii. Movement of Apps
iv. Replacement
4.2.3 Wearable Devices
i. Smartphone Link
ii. Wearable Dashboard
4.2.4 Wi-Fi Only Devices and The Cloud
i. Mobile Hotspots
ii. Cost
iii. Availability
iv. Wi-Fi and Cloud
4.2.5 Hybrid devices
i. Phablet
ii. Gaming
4.3 Change in Consumer Preference Towards Technologies
i. Change in Focal Point
ii. Natural Communication
iii. Digital Dependence

5. Smartphones and Their Markets: Forecasts

5.1 Methodology
Figure 5.1: Smartphone Forecast Methodology
5.2 Total Handset Installed Base
5.2.1 China, The Smartphone Goldmine
Figure 5.2: Global Handset Installed Base (m) Forecasts Split by 8 Key Regions, 2012-2018
Table 5.1: Global Handset Installed Base (m) and Compound Annual Growth Rate Split by 8 Key Regions 2012-2018
5.2.2 Future of the Total Handset Market
i. Feature and Standard Mobile Devices
Table 5.2: Global Non-Smartphone Mobile Device Installed Base 2012-2018
i. Desire for Smartphone Functionality
ii. Case Study: Synaptics
a. Corporate Profile
b. Key Clients & Strategic Partnerships
c. Products & Services
5.3 Smartphone Installed Base
5.3.1 Emerging Markets
5.3.2 Mature Markets
Figure 5.3 & Table 5.3: Global Smartphone Installed Base (m) Split by 8 Key Regions 2012-2018
5.3.3 Smartphone Installed Base
i. The Clear Divide
ii. The Rising Unnamed
iii. A Change in Guard
Figure 5.4: Smartphone Installed Base as a Proportion of Handset installed base vs Global Smartphone Installed Base Split by 8 Key Regions 2012-2018
Table 5.4: Smartphones Installed Base as a Proportion of Handset Installed Base (%) Spilt by 8 Key Regions
5.3.4 Future of the Smartphone Installed Base
i. Margins and Shareholders
ii. The Flight of Shareholders and the Innovation Edge
5.4 Smartphone Shipments
Figure 5.5 & Table 5.5: Global Smartphone Shipments (m) Split by 8 Key Regions 2012–2018
5.4.1 The Chinese Smartphone Explosion
i. Local Vendors
5.4.2 Other Growth Markets
5.4.3 Smartphone Shipment Proportions
Figure 5.6 & Table 5.6: Proportions of Global Smartphone Shipments (%) Split by 8 Key Regions 2012-2018
5.4.4 Future for Smartphone Shipments
i. A Forecast Period of Two Halves
ii. Targeting India
iii. Blood Within the Stone
iv. Sleeping Giant
Table 5.7: Smartphone Shipments CAGR for 2012-2015 and 2015-2018 Split by 8 Key Regions
5.5 Smartphone Penetration
Figure 5.7 & Table 5.8: Global Smartphone Penetration Rates as a Proportion of Population (%)  Split By 8 Key Regions 2012–2018
5.5.1 Mature Markets
i. Different Approach
5.5.2 Emerging Markets
i. High Growth with Plenty of Head Room
ii. Indian Subcontinent Sales in Perspective
5.5.3 Future of Smartphone Penetration
i. Surprising Trajectories
Table 5.9: Penetration CAGR (%) for 2012-2015 and 2015-2018 Split by 8 Key Regions
ii. Unexpected Slow-Down
iii. Western Europe

6. Smartphone Price Bands and Wholesale Market Value

6.1 Introduction
Figure 6.1: Representation of the Methodology Used to Forecast ASP and Wholesale Value
6.2 ASP Trends
Table 6.1: Smartphone ASP ($) Split by 8 Key Regions 2012-2018
i. The Expanding Market
6.3 Price Band
Table 6.2: Global Smartphone Shipments Split Proportionately by Price Band 2012-2018
Table 6.3: Global Smartphone Shipments (m) Split by Price Band 2012-2018
6.3.1 New Price Band
6.3.2 General Trends
i. The $150 Line
Figure 6.2: Global Smartphone Shipments for Smartphones over and under $150  vs Total Smartphone Shipments (m) 2012–2018
Table 6.4: Global Smartphone Shipments Split by Over or Under $150 2012-2018
6.3.3 Mature Markets
Table 6.5: Smartphone Shipments Split by Average Price Band Proportion for North America and the European Regions 2012-2018
i. Stagnating Price Bands
6.3.4 Emerging Markets
Table 6.6: Smartphone Shipments Split by Average Price Band Proportion Across Regions Outside of North America and Europe 2012-2018
i. OEM Converts
ii. An Ultra-Premium Future
6.4 Smartphone Market Value
Figure 6.3 & Table 6.7: Total Smartphone Wholesale Value ($m) Split by 8 Key Regions 2012–2018
6.4.1 Value of the Mature Markets
i. Proportionate Value
6.4.2 Value of the Emerging Markets
i. Indian Subcontinent
ii. Far East & China

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

7. Smartphone Interface and OS

7.1 Introduction
7.2 Interface Technology Markets
Table 7.1: Global Smartphone Shipments (m) Split by Interface Type 2012–2018
Table 7.2: Global Smartphone Shipments Split Proportionally by Interface Type (%) 2012‑2018
7.2.1 Global Trends
i. Slide Dual-Interface
ii. Regional Analysis
7.2.2 Future of Interface Technology
i. Loss of Diversity
ii. A Generational Issue
iii. Shift in Consciousness
7.3 Operating System Forecasts
7.3.1 Chosen Contenders
i. The Negative Multiplier Effect
7.3.2 General Trends
i. BlackBerry OS and iOS
ii. Asha Platform
iii. Symbian
iv. Windows Phone
a. Nokia and Windows Phone
v. Android
vi. Tizen
vii. High End Stagnation
7.3.3 Standard Uptake Scenario
Table 7.1: Global Smartphone Shipments (%), Split by OS, 2012-2018, Standard Scenario
Table 7.2: Global Smartphone Shipments (m), Split by OS, 2012-2018, Standard Scenario
i. Sailfish and HTML5
ii. Android
7.3.4 Low Uptake Scenario
Table 7.3: Global Smartphone Shipments (%), Split by OS, 2012-2018, Low Uptake of Non-Android Ecosystems Scenario
Table 7.4: Global Smartphone Shipments (m), Split by OS, 2012-2018, Low Uptake of Non-Android Ecosystems Scenario
i. Sailfish and HTML5
ii. Android
a. Price Bands and Android
7.3.5 High Uptake Scenario
Table 7.5: Global Smartphone Shipments (%), Split by OS, 2012-2018, High Uptake of Non-Android Ecosystems Scenario
Table 7.6: Global Smartphone Shipments (m), Split by OS, 2012-2018, High Uptake of Non-Android Ecosystems Scenario
i. Sailfish and HTML5
ii. Android
a. Shrinking as a Whole
7.4 OS Market Concentration
7.4.1 Herfindahl-Hirschman Index
i. OS Market Concentration Low Uptake Scenario
Table 7.7: Global OS HHI 2012-2018, Low Uptake of Non-Android Ecosystems Scenario
ii. OS Market Concentration Standard Uptake Scenario
Table 7.8: Global OS HHI 2012-2018, Standard Uptake of Non-Android Ecosystems Scenario
iii. OS Market Concentration High Uptake Scenario
Table 7.9: Global OS HHI 2012-2018, High Uptake of Non-Android Ecosystems Scenario
iv. Market Concentration and Dependent Industries
v. Concentration and Legislation
Figure 7.1: HHI of the Global OS Market for All Scenarios 2012-2018

8. Smartphone Vendors

8.1 Introduction
8.2 General Vendor Market
Table 8.1: Annual Global Smartphone Sales Proportionally (%) Split by a Selection of Significant Vendors ,2012–2018
Table 8.2: Annual Global Smartphone Sales (m) Split by a Selection of Significant Vendors 2012–2018
8.2.1 Cyclical Market
8.2.2 Apple
Figure 8.1& Table 8.3: Apple Smartphone Sales (m), Split by 8 Key Regions, 2012–2018
8.2.3 HTC
Figure 8.2 & Table 8.4: HTC Smartphone Sales (m) Split by 8 Key Regions 2012–2018
8.2.4 BlackBerry
Figure 8.3 & Table 8.5: BlackBerry Smartphone Sales (m) Split by 8 Key Regions 2012-2018
8.2.5 Nokia
Figure 8.4 & Table 8.6: Nokia Smartphone Sales (m) Split by 8 Key Regions 2012–2018
8.2.6 Samsung
Figure 8.5 & Table 8.7: Samsung Smartphone Sales (m) Split by 8 Key Regions 2012–2018
8.2.7 Sony
Figure 8.6 & Table 8.8: Sony Smartphone Sales (m) Split by 8 Key Regions 2012–2018
8.2.8 Other Vendors
Figure 8.7 & Table 8.9: Smartphone Sales (m) by ‘Other’ Vendors Split by 8 Key Regions 2012-2018
8.3 The Vendor Market HHI
Table 8.10: HHI of the Global Smartphone Vendor Market 2012- 2018
Figure 8.8: HHI of the Global OS Market for All Scenarios and Global Vendor Market 2012–2018

9. Evolution of Smartphone Hardware

9.1 Methodology
9.2 CPU
9.2.1 Processor Clock Speed
Figure 9.1 & Table 9.1: Selected Smartphone Models (%) Split by CPU Speed, 2011-2013
i. Lack of Trickle Down
9.2.2 Cores
Figure 9.2 & Table 9.2: Selected Smartphone Models (%) Split by Number of Cores Per Processor 2011–2013
i. Hex and the Core Cap
ii. Future Markets for the Multi-Core Processor
iii. Case Study: Intel
a. Corporate Profile
b. Key Clients & Strategic Partnerships
c. Products & Services
9.3 ROM
Figure 9.3 & Table 9.3: Selected Smartphone Models (%) Split by Total ROM on Model Including Expansion Cards 2011-2013
9.3.1 ROM and Expansion Cards
9.3.2 ROM and Cloud functionality
9.4 Display
Figure 9.4 & Table 9.4: Selected Smartphone Models (%) Split by Display Size (Inches) 2011–2013
9.4.1 Interface and Display
9.4.2 Future of Display Size
9.5 Camera
Figure 9.5 & Table 9.5: Selected Smartphone Models (%) Split by Camera (MP) 2011–2013
9.5.1 Calm Before The Storm
9.5.2 An Unwatched Battle
i. ‘Fanboy’ War
ii. Bystander Opportunities

10. Selected Vendor Profiles

10.1 Vendor Analysis
10.1.1 Vendor Assessment Criteria
Table 10.1: Vendor Capability Assessment Criteria
10.1.2 Limitations and Interpretation
10.1.3 New Positioning Matrix Results
Figure 10.1: Smartphone Vendor Positioning Matrix
10.1.4 Vendor Groupings
i. Summary
ii. On Track Vendors
iii. Vendors Exceeding Expectations
iv. Vendors with Further Potential
10.1.5 Strategy Conclusions
10.2 Vendor Profile Introduction
10.2.1 Apple
Figure 10.2: Comparison of iPhone Revenue ($m) and Non-iPhone Revenue ($m)
Table 10.2: Apple Total Annual Revenue ($m) Spilt by Source 2007-2013 (Q1-2)
Figure 10.3 & Table 10.3: Apple Total Annual Revenue ($m) Spilt by Operational Segment 2010-2013 (Q1‑2)
Figure 10.4: Apple’s Quarterly iPhone Shipments (m) and iPhone Wholesale ASP ($) Spilt by Financial Quarter 2007 (Q3-4)-2013 (Q1-2)
Table 10.4: Apple Total Annual Shipments (m), Revenue ($m) and ASP ($) Spilt by Financial Year 2007 (Q3-4)-2013 (Q1-2)
Table 10.5: Key Technical Specifications of iPhone Models
10.2.2 BlackBerry
Figure 10.5: BlackBerry Total Revenue ($m) and Total Device Revenue ($m); Financial Year March-March
Table 10.6: BlackBerry Total Revenue ($m), Total Device Revenue ($m) and Device Revenue as a Percentage (%) of Total Revenue; Financial Year March-March
Figure 10.6: BlackBerry Total Revenue (%) by Market; Financial Year March 2012-March 2013
Figure 10.7: BlackBerry Total Smartphone Shipments (m) and Device ASP ($)
Table 10.7: Key Technical Specifications of a Selection of 2012 BlackBerry Device
10.2.3 HTC
Figure 10.8: HTC's Total Annual Revenue ($M) Split by 8 Key Regions 2007-2012 (Financial Year Ending 31st December-2011-2012 Estimated)
Table 10.8: HTC Total Annual Revenue ($M) Spilt By Region 2007–2012 (2011-2012 are Estimated)
Table 10.9: Key Technical Specifications of a Selection of 2012 HTC Models
Figure 10.9 & Table 10.10: HTC Shipments of Smartphones Including Smartphone Accessories (1000), Total Value of Shipments and ASP ($)
10.2.4 Huawei
Figure 10.10: Huawei's Revenue Breakdown by Operating Segment ($m)
Table 10.11: Huawei Total Consumer Business Revenue ($m), Total Revenue ($m) and Consumer Business Revenue as a Percentage (%) of Total Revenue
Figure 10.11: Huawei's Total Revenue by Region of Origin ($m)
Figure 10.12: Huawei’s Smartphone and Other Telecommunication Device Shipments (m) and Overall Device ASP ($)
Table 10.12: Smartphones as a Proportion of Total Device Sales (%)
Table 10.13: Key Technical Specifications of a Selection of 2012 Huawei Devices
10.2.5 Nokia
Figure 10.13 & Table 10.14: Nokia's Total Revenue ($m) Spilt by Source 2009-2012
Figure 10.14: Nokia's Total Revenue ($m) and Total Device Revenue ($m) with Smartphones as a Percentage of Both, Spilt by Financial Year (2009-2012)
Figure 10.15: Nokia's Total Revenue ($m) Split by 6 Reported Regions 2009-2012
Figure 10.16: Nokia's Shipments (m) of Smartphones and Non-Smartphones vs Smartphone and Non-Smartphone ASP ($) 2009-2012
Table 10.15: Key Technical Specifications of a Selection of 2012 Nokia Models
10.2.6 ZTE
Figure 10.17: ZTE's Total Revenue ($m), Gross Profit ($m) and Gross Profit Margin (%)
Figure 10.18: ZTE's Year on Year change in Total Revenue (%) and Gross Profit (%)
Table 10.17: ZTE’s Total Annual Revenue (%) Spilt By Region 2007 – 2012
Figure 10.19: ZTE's Total Revenue ($m) Split by 8 Key Regions
Table 10.18: Key Technical Specifications of a Selection of 2012-2013 ZTE Models
Figure 10.20: Estimates of ZTE's Shipments of All Handsets (m), Smartphone Shipments (m) and Total Device ASP ($)
Table 10.19: Estimates of ZTE Shipments of Devices (m), Total Value of Shipments ($m) and ASP ($)
10.2.7 Samsung
Table 10.20: Samsung’s Mobile and Total Revenue ($m) with Mobile as a Proportion of Total Revenue 2009-2012
Figure 10.21: Samsung’s Revenue Split by Source and Mobile Revenue as a Proportion of Total Revenue 2009-Q1 2013
Figure 10.22: Samsung’s Estimated Revenue Source Split by 8 Key Regions 2012 Source Juniper Research
Figure 10.23: Samsung's Smartphone Shipments (m) and Device Average Selling Price ($) 2009-2012
Table 10.21: Key Technical Specifications of a Selection of 2013 Samsung Models

Companies Referenced

Interviewed: CellTick, Fair Phone, Intel, Jolla, Qualcomm, Synaptics

Profiled:
Apple, BlackBerry, HTC, Huawei, Nokia, Samsung, ZTE

Case Studied: Fair Phone, Intel, Jolla, Qualcomm, Synaptics

Mentioned: Acer, Alacatel, AliCloud, Apple, BLU, CellTick, China Mobile, Coolpad, Electronic Arts, Facebook, Fair Phone, Google, HTC, Huawei, IceMobile, Intel, Intrepidus, Jolla, Lenovo, LG, MediaTek, Meizu, Micromax, Microsoft, Motorola, Mozilla, Nintendo, Nokia, NVIDIA, O2, Panasonic, Pantech, PBS, Qualcomm, Reliance Communications, Samsung, Sharp, Sony, Synaptic, Tecno, Tesco, Texas Instruments, Umeox, Ubuntu, Univison, Viacom, Virgin, Vodafone, Xiaomi, Zimbalam, ZTE

Extra Info

◊ 8 key regions includes:

North America, Latin America, Western Europe, Central & Eastern Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East

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Key Questions

•    What is a Smartphone currently and how will it evolve in the future?
•    What are the effects of the growing division between the maturing regions and emerging?
•    Where are the key growth opportunities for Smartphones?
•    What are the important factors for these regions going forward?
•    How will increasingly levels of price innovation shape the Smartphone market?
•    What are the possible structures of the future global Operating System market?
•    How will vendors and developers adapt to these changes?

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