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Next Generation Smartphones

Next Generation Smartphones

Players, Opportunities & Forecasts 2008-2013

Publisher: Juniper Research
Date Published: 01/02/2009
Category: Handsets & Devices
No of Pages: 200
Coverage: Global - 8 Key regions - N. America, S. America, W. Europe, E. Europe, Far East & China, Indian Sub Continent, Africa & Middle East, Rest of Asia Pacific
 

Overview

This report provides the definitive analysis of the Smartphone (high-end mobile telephony) market.  In an extensive forecasting suite, the report explains how the number of Smartphones shipped will change over a six year period to 2013, as well as what proportion of total mobile devices will be Smartphones.

Through in depth interviews with key executives from leading players in the market, this report also investigates major Smartphone market drivers, constraints and trends as well as considering the impact that the recession will have on Smartphones in comparison to the mid and low-end handsets markets.

 

Table of Contents

Executive Summary
1. What is a Smartphone?

1.1 Smartphone – A Definition of Sorts
1.1.1 What Is A Smartphone?
i. Common Definition Lacking
ii. Are Smartphones Defined by Operating Systems?
iii. Or by Features/Functions?
1.1.2 And What is Not a Smartphone?
i. PDAs, Netbooks, Internet Tablets, etc
1.1.3 Convergence
i. Mobile Phones Become Mobile Computers
ii. Soon, Most Mobile Devices will be ‘Smart’
iii. Do Users Really Want ‘All-in-one’ Devices?
1.2 Smartphones as a Percentage of the Mobile Device Market
Figure 1.1: Smartphone Shipments per annum (m), by 8 Key Regions 2007-2013
1.3 Mass Market For Future Mobile Handsets
1.3.1 Vendors Now Actively Targeting Consumer Market
1.3.2 Hardware Race Switches To Content Race
1.4 Evolution of the Smartphone
1.4.1 Smartphone Features Rapidly Becoming The Norm
1.4.2 Simon – The First Smartphone?
Figure 1.2: IBM Simon Handset, From BellSouth, circa 1993
1.4.3 Smartphone Evolution Driven by Nokia
Figure 1.3: Nokia 9000, Circa 1996
1.4.4 RIM and Palm Weigh In, Microsoft Arrives
Figure 1.4: Example Microsoft Windows Mobile Screen
1.4.5 Nokia’s Nseries Become Multimedia Computers
Figure 1.5: Nokia N97
1.4.6 Today’s Smartphones

2. Key Features & Applications

2.1 Users Want PC Experience on Phones
2.2 Common Features
i. Standard Smartphone features
ii. Advanced Smartphone features
2.1.1 Screens/Displays
2.2.2 Music/Video Players
2.2.3 Cameras
Figure 2.1: LG Viewty Cameraphone
2.2.4 Mobile TV
Figure 2.2: Nokia N77 Handset, Used In European DVB-H Trials
2.3 User Interfaces
2.3.1 Case Study: Sony Ericsson Xperia X1 ‘Panels’
Figure 2.3: Sony Ericsson Xperia X1
2.3.2 Keyboards/Buttons
2.4 Form Factors
2.4.1 Bar/Slab Form
Figure 2.4: Example of ‘Bar’ or ‘Slab’ Style Smartphone, Palm Treo 800w
2.4.2 Slide Form
Figure 2.5: Example of ‘Slide’ Style Smartphone, HTC Touch Dual
2.4.3 PDA Form (no keyboard)
Figure 2.6: Example of PDA Style Smartphone, Sprint Touch
2.4.4 Clamshell Form
Figure 2.7: Example of ‘Clamshell’ Style Smartphone, i-mate JASJAR
2.4.5 Flip Form
Figure 2.8: Example of ‘Flip’ Style Smartphone, Motorola i920
2.4.6 Future Form Factors
Figure 2.9: Nokia’s ‘morph’ Concept Mobile Device
2.4.7 Future Handset Development Options

3. Key Players: Mobile Operating Systems Providers

3.1 What is an Operating System?
Figure 3.1: Smartphone OS Market Shares, 2005-2008
3.2 Symbian
3.2.1 Symbian Overview
3.3.2 Symbian Foundation
i. UIQ Files For Bankruptcy
3.2.2 Symbian OS
3.2.3 Symbian Market Share
3.3 Windows Mobile
3.3.1 Windows Mobile Overview
3.3.2 Windows Mobile Market Share
3.4 BlackBerry
3.4.1 RIM/BlackBerry Overview
3.4.2 BlackBerry OS Overview
3.4.3 BlackBerry Market Share
3.5 Linux
3.5.1 About Linux
3.5.2 LiMo Foundation
3.5.3 LiMo OS
Figure 3.2: LiMo Foundation Platform Overview, 2008
3.5.4 Linux Market Shares
3.6 Palm/Access Linux Platform
3.6.1 ACCESS Company Ltd
3.6.2 ALP
3.7 Palm webOS/PalmPre
3.7.1 Palm OS Overview
3.8 Apple iPhone
3.8.1 Apple & iPhone Overview
3.8.2 iPhone OS
3.9 Android
3.9.1 Open Handset Alliance
3.9.2 Android OS
3.9.3 Android Devices
Figure 3.3: G1 Handset From T-Mobile USA
3.10 OS Market Shares
Figure 3.4: OS Vendors’ Device Shipment Market Shares (%), 2008

4. Key Players: Handset/ Device Manufacturers

4.1 Overview
4.2 Nokia
4.2.1 Overview
4.2.2 Financial Performance
4.2.3 Products
i. Devices
Figure 4.1: Nokia Segmentation Model, October 2008
a. Vertu
b. Nseries
c. Eseries
ii. Services & Software
a. Ovi
b. Nokia Comes With Music
c. Qt
4.2.4 Shipments
4.3 Samsung Electronics
4.3.1 Overview
4.3.2 Financial Performance
4.3.3 Products
4.3.4 Shipments
4.4 Motorola
4.4.1 Overview
4.4.2 Financial Performance
4.4.3 Products
i. Mass Market
ii. Feature
iii. Multimedia
iv. Productivity
v. Customers
4.4.4 Shipments
4.5 LG Electronics
4.5.1 Overview
4.5.2 Financial Performance
4.5.3 Products
4.5.4 Shipments
4.6 Sony Ericsson
4.6.1 Overview
4.6.2 Financial Performance
4.6.3 Products
i. Devices
ii. PlayNow
4.6.4 Shipments
4.7 Research In Motion (RIM)
4.7.1 Overview
4.7.2 Financial Performance
4.7.3 Products
i. The BlackBerry Family
a. BlackBerry Storm
BlackBerry Bold
b. BlackBerry Pearl
c. BlackBerry Curve Series
e. BlackBerry 8800 Series
f. BlackBerry 8700 Series
ii. BlackBerry Connect
4.7.4 Shipments
4.8 Apple
4.8.1 Overview
4.8.2 Financial Performance
4.8.3 Products
i. iPhone/iPhone 3G
ii. iPod
4.8.4 Shipments
4.9 Historical Sales/Shipments
4.9.1 Market Dynamics Continue to Shift
i. … but Nokia Remains on Top
Figure 4.2: Changes In Key Vendors’ Mobile Device Shipment Market Shares (%), 2005-2008
ii. Nokia Stays Ahead Through Innovations
4.9.2  Motorola & LG Market Shares Slip as iPhone Sales Grow
4.10 Global Mobile Device Shipments
4.10.1 Nokia: Annual Device Shipment Volumes Doubled in 2003-2007
Figure 4.3: Global Mobile Device Shipments (m) 2001-2008
4.10.2  Latin America & Middle East Growth in 2007
Table 4.1: Nokia Estimates of Total Mobile Phone Shipments (m), by 6 Key Regions, 2004-2008
4.10.3 Global Smartphone Shipments
Figure 4.4: Global Smartphone Shipments (m) 2004-2008
Table 4.2: Global Smartphone Shipments (m) 2004-2008
4.11 Key Vendors’ Average Selling Prices
Table 4.3: Leading Handset Vendors’ ASPs, 2006-2008
Figure 4.5: Estimated Device Market Value by Price Band, 2008

5. Other Players: Handset/ Device Manufacturers

5.1 Palm
5.1.1 Overview
5.1.2 Financial Performance
5.1.3 Products
i. Treo and Centro Smartphones
ii. Palm Pre
5.1.4 Shipments
5.2 Kyocera
5.2.1 Overview
5.2.2 Financial Performance
5.2.3 Products
i. CDMA-based Handsets
ii. PHS Network Handsets
iii. GSM Handsets
iv. Android
v. i-Burst
5.2.4 Shipments
5.3 Huawei Technologies
5.3.1 Overview
5.3.2 Financial Performance
5.3.3 Products
i. GSM/GPRS, CDMA, UMTS Handsets
ii. Smartphones
5.3.4 Shipments
5.4 Sharp
5.4.1 Overview
5.4.2 Financial Performance
5.4.3 Products
i. Recent Developments
ii. Project Monolith
iii. GX, TM and SH Families
iv. Wireless PDAs
5.4.4 Shipments
5.5 HTC
5.5.1 Overview
5.5.2 Financial Performance
5.5.3 Products
5.5.4 Shipments
5.6 Fujitsu
5.6.1 Overview
5.6.2 Financial Performance
5.6.3 Products
5.6.4 Shipments
5.7 ZTE
5.7.1 Overview
5.7.2 Financial Performance
5.7.3 Products
i. GSM Handsets
ii. CDMA Handsets
iii. WCDMA Phone
iv. TD-SCDMA Compatible Handsets
v. Recent Developments
5.7.4 Shipments
5.8 NEC Corporation
5.8.1 Overview
5.8.2 Financial Performance
5.8.4 Products
5.8.5 Shipments
5.9 Panasonic Mobile Communications
5.9.1 Overview
5.9.2 Financial Performance
5.9.3 Products
5.9.4 Shipments
5.10 China Wireless Technologies
5.10.1 Overview
5.10.2 Financial Performance
5.10.3 Products
5.11 Lenovo Mobile
5.11.1 Overview

6. Mobile Market Growth

6.1 Introduction
6.2 Growth of the Mobile Market
6.2.1 Global Mobile Subscriber Market
Figure 6.1: Mobile Subscriber Growth (m) by 8 Key Regions 2006-2013
Table 6.1: Mobile Subscriber Growth (m) by 8 Key Regions 2006-2013
Figure 6.2: Mobile Subscriber Base, Market Share (%) by 8 Key Regions 2006-2013
Figure 6.3: Mobile Subscribers Penetration (%) by 8 Key Regions 2006-2013
6.2.2 Leading Mobile Operator Groups by Subscriber Base
Table 6.2: Leading Mobile Operator Groups by Subscriber Base (m) Q3 2008
6.2.3 Growth of 3G
Table 6.3: Global Mobile Subscribers (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
Figure 6.4: Global Mobile Subscribers (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
6.3 Regional Mobile Market Growth
6.3.1 North America
i. Mobile Phone Penetration
ii. US Market Structure
iii. 3G Adoption
Figure 6.5: North American Mobile Subscribers (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
Table 6.4: North American Mobile Subscribers (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
6.3.2 South America
i. Diverse Region
ii. Mobile Penetration Rates
iii. Dominant Technology
iv. Players in Region
Figure 6.6: South American Mobile Subscribers (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
v. 3G Deployments
Table 6.5: South American Mobile Subscribers (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
6.3.3 Western Europe
i. Mobile Penetration
Figure 6.7: Western Europe Mobile Subscribers (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
ii. Market Structure
iii. 3G Penetration
Table 6.6: Western Europe Mobile Subscribers (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
6.3.4 Eastern Europe
i. Mobile Penetration
ii. 3G Penetration
Figure 6.8: Eastern Europe Mobile Subscribers (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
Table 6.7: Eastern Europe Mobile Subscribers (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
6.3.5 Far East & China
i. Mobile Penetration
ii. 3G Services
Figure 6.9: Far East & China Mobile Subscribers (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
Table 6.8: Far East & China Mobile Subscribers (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
6.3.6 Indian Sub Continent
i. Mobile Penetration
Figure 6.10: Indian Sub Continent Mobile Subscribers (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
ii. 3G Services
Table 6.9: Indian Sub Continent Mobile Subscribers (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
6.3.7 Rest of Asia Pacific
i. Mobile Penetration
Figure 6.11: Rest of Asia Pacific Mobile Subscribers (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
ii. 3G Adoption
Table 6.10: Rest of Asia Pacific Mobile Subscribers (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
6.3.8 Africa & Middle East
i. Market Background
ii. Mobile Penetration
Figure 6.12: Africa & Middle East Mobile Subscribers (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
iii. Players
iv. ARPU
Table 6.11: Africa & Middle East Mobile Subscribers (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
v. 3G Adoption

7. Forecast Mobile Device Sales/Shipments

7.1 Forecast Overview
7.2 Growth of Mobile Devices Market
Table 7.1: Global Mobile Devices Market (m) by 8 Key Regions 2007-2013
Figure 7.1: Growth of Global Mobile Devices Market (m) by 8 Key Regions 2007-2013
7.3 Global Smartphone Market Growth
7.3.1 Global Smartphone Market Shipment Growth
Figure 7.2: Smartphone Device Shipments (m) by 8 Key Regions 2007-2013
Table 7.2: Smartphone Device Shipments (m) by 8 Key Regions 2007-2013
Table 7.3: Smartphones as a Proportion of Total Mobile Device Shipments (%), by 8 Key Regions 2007-2013
7.4 Regional Smartphone Market Growth
7.4.1 North America
Figure 7.3: Mobile Phone Shipments (m) by Technology (2G, 2,5G, 3G, 3.5/3.9G), North America 2007-2013
Table 7.4: Mobile Phone Shipments (m) by Technology (2G, 2,5G, 3G, 3.5/3.9G), North America 2007-2013
Figure 7.4: Annual Smartphone Shipment Volumes (m), North America, 2007-2013
Table 7.5: Annual Smartphone Shipment Volumes (m), North America, 2007-2013
Table 7.6: Annual Smartphone Shipment Volumes (%), North America, 2007-2013
7.4.2 South America
Figure 7.5: Mobile Phone Shipments (m) by Technology (2G, 2,5G, 3G, 3.5/3.9G), South America, 2007-2013
Table 7.7: Mobile Phone Shipments (m) by Technology (2G, 2,5G, 3G, 3.5/3.9G), South America 2007-2013
Figure 7.6: Annual Smartphone Shipment Volumes (m), South America, 2007-2013
Table 7.8: Annual Smartphone Shipment Volumes (m), South America, 2007-2013
Table 7.9: Annual Smartphone Shipment Volumes (%), South America, 2007-2013
7.4.3 Western Europe
Figure 7.7: Mobile Phone Shipments (m) by Technology (2G, 2,5G, 3G, 3.5/3.9G), Western Europe, 2007-2013
Table 7.10: Mobile Phone Shipments (m) by Technology (2G, 2,5G, 3G, 3.5/3.9G), Western Europe, 2007-2013
Figure 7.8: Annual Smartphone Shipment Volumes (m), Western Europe, 2007-2013
Table 7.11: Annual Smartphone Shipment Volumes (m), Western Europe, 2007-2013
Table 7.12: Annual Smartphone Shipment Volumes (%), Western Europe, 2007-2013
7.4.4 Eastern Europe
Figure 7.9: Mobile Phone Shipments (m) by Technology (2G, 2,5G, 3G, 3.5/3.9G), Eastern Europe, 2007-2013
Table 7.13: Mobile Phone Shipments (m) by Technology (2G, 2,5G, 3G, 3.5/3.9G), Eastern Europe, 2007-2013
Figure 7.10: Annual Smartphone Shipment Volumes (m), Eastern Europe, 2007-2013
Table 7.14: Annual Smartphone Shipment Volumes (m), Eastern Europe, 2007-2013
Table 7.15: Annual Smartphone Shipment Volumes (%), Eastern Europe, 2007-2013
7.4.5 Far East & China
Figure 7.11: Mobile Phone Shipments (m) by Technology (2G, 2,5G, 3G, 3.5/3.9G), Far East & China, 2007-2013
Table 7.16: Mobile Phone Shipments (m) by Technology (2G, 2,5G, 3G, 3.5/3.9G), Far East & China, 2007-2013
Figure 7.12: Annual Smartphone Shipment Volumes (m), Far East & China, 2007-2013
Table 7.17: Annual Smartphone Shipment Volumes (m), Far East & China, 2007-2013
Table 7.18: Annual Smartphone Shipment Volumes (%), Far East & China, 2007-2013
7.4.6 Indian Sub Continent
Figure 7.13: Mobile Phone Shipments (m) by Technology (2G, 2,5G, 3G, 3.5/3.9G), Indian Sub Continent, 2007-2013
Table 7.19: Mobile Phone Shipments (m) by Technology (2G, 2,5G, 3G, 3.5/3.9G), Indian Sub Continent, 2007-2013
Figure 7.14: Annual Smartphone Shipment Volumes (m), Indian Sub Continent, 2007-2013
Table 7.20: Annual Smartphone Shipment Volumes (m), Indian Sub Continent, 2007-2013
Table 7.21: Annual Smartphone Shipment Volumes (%), Indian Sub Continent, 2007-2013
7.4.7 Rest of Asia Pacific
Figure 7.15: Mobile Phone Shipments (m) by Technology (2G, 2,5G, 3G, 3.5/3.9G), Rest of Asia Pacific, 2007-2013
Table 7.22: Mobile Phone Shipments (m) by Technology (2G, 2,5G, 3G, 3.5/3.9G), Rest of Asia Pacific, 2007-2013
Figure 7.16: Annual Smartphone Shipment Volumes (m), Rest of Asia Pacific, 2007-2013
Table 7.23: Annual Smartphone Shipment Volumes (m), Rest of Asia Pacific, 2007-2013
Table 7.24: Annual Smartphone Shipment Volumes (%), Rest of Asia Pacific, 2007-2013
7.4.8 Africa & Middle East
Figure 7.17: Mobile Phone Shipments (m) by Technology (2G, 2,5G, 3G, 3.5/3.9G), Africa & Middle East, 2007-2013
Table 7.25: Mobile Phone Shipments (m) by Technology (2G, 2,5G, 3G, 3.5/3.9G), Africa & Middle East, 2007-2013
Figure 7.18: Annual Smartphone Shipment Volumes (m), Africa & Middle East, 2007-2013
Table 7.26: Annual Smartphone Shipment Volumes (m), Africa & Middle East, 2007-2013
Table 7.27: Annual Smartphone Shipment Volumes (%), Africa & Middle East, 2007-2013
7.5 Regional Mobile TV Device Shipment Forecasts
7.5.1 North America
Table 7.28: Mobile TV-enabled Device Shipments (m) by Technology (MediaFLO,        ATSC-M/H), North America, 2007-2013
Figure 7.19: Mobile TV-enabled Device Shipments (m) by Technology (MediaFLO,        ATSC-M/H), North America, 2007-2013
7.5.2 South America
Figure 7.20: Mobile TV-enabled Device Shipments (m) by Technology (ISDB-T, ATSC-M/H), South America, 2007-2013
Table 7.29: Mobile TV-enabled Device Shipments (m) by Technology (ISDB-T, ATSC-M/H), South America, 2007-2013
7.5.3 Western Europe
Figure 7.21: Mobile TV-enabled Device Shipments (m) by Technology (DVBH, T-DMB, MediaFLO, DVB-T) Western Europe, 2007-2013
Table 7.30: Mobile TV-enabled Device Shipments (m) by Technology (DVBH, T-DMB, MediaFLO, DVB-T) Western Europe, 2007-2013
7.5.4 Eastern Europe
Figure 7.22: Mobile TV-enabled Device Shipments (m) by Technology (DVB-H, Others), Eastern Europe, 2007-2013
Table 7.31: Mobile TV-enabled Device Shipments (m) by Technology (DVB-H, DVB-T), Eastern Europe, 2007-2013
7.5.5 Far East & China
Figure 7.23: Mobile TV-enabled Device Shipments (m) by Technology (CMMB, ISDB-T, SDMB, T-DMB, MediaFLO), Far East & China, 2007-2013
Table 7.32: Mobile TV-enabled Device Shipments (m) by Technology (CMMB, ISDB-T, SDMB, T-DMB, MediaFLO), Far East & China, 2007-2013
7.5.6 Indian Sub Continent
Figure 7.24: Mobile TV-enabled Device Shipments (m) by Technology (DVB-H, DVBT), Indian Sub Continent, 2007-2013
Table 7.33: Mobile TV-enabled Device Shipments (m) by Technology (DVB-H, DVB-T), Indian Sub Continent, 2007-2013
7.5.7 Rest of Asia Pacific
Figure 7.25: Mobile TV-enabled Device Shipments (m) by Technology (DVB-H, DVB-T), Rest of Asia Pacific, 2007-2013
Table 7.34: Mobile TV-enabled Device Shipments (m) by Technology (DVB-H, DVB-T), Rest of Asia Pacific, 2007-2013
7.5.8 Africa & Middle East
Figure 7.26: Mobile TV-enabled Device Shipments (m) by Technology (DVB-H, T-DMB, Other), Africa & Middle East, 2007-2013
Table 7.35: Mobile TV-enabled Device Shipments (m) by Technology (DVB-H, T-DMB, Other), Africa & Middle East, 2007-2013

8. Conclusions

8.1 Report Findings
8.2 Research In Motion Interview
8.3 Sony Ericsson Interview
8.4 HTC Interview
8.5 Nokia

9. Mobile Technologies

9.1 Introduction
9.2 2G
9.2.1 Communication Technologies of 2G
i. GSM
ii. TDMA
iii. CDMA
iv. D-AMPS
9.2.2 Data Services
i. SMS
a. The Working of SMS
Figure 9.1: SMS Message Flow
b. Types of Messaging Services
- Mobile-originated SMS
- Mobile-terminated SMS
c. Premium-rate SMS (PRSMS)
9.3 2.5 & 2.75G
9.3.1 Communication Technologies of 2.5/2.75G
i. GPRS
ii. EDGE
iii. CDMA2000
9.3.2 Data Services
i. MMS
a. How Does MMS Work?
Figure 9.2: MMS Application Services
b. MMS Services
- MMS Entertainment and Information Services
Figure 9.3: Nokia’s 6280 3G Handset Supporting Video Streaming
c. Personalisation
9.3.3 The SMS/MMS Value Chain
9.4 3G
Figure 9.4: 3G Access Technologies
Figure 9.5: Percentage of Mobile Users Who Own 3G Devices, December 2007 (Selected Countries)
Figure 9.6: Global 3G Subscriber Base, December 2007 (255.7 million users)
9.4.1 UMTS
Figure 9.7: Evolution of UMTS
i. WCDMA
ii. EV-DO
iii. TD-SCDMA
9.5 Beyond 3G
9.5.1 HSPA
9.5.2 3GLTE
9.5.3 CDMA2000 1x EV-DO Revisions A and B
9.5.4 UMB
9.5.5 Mobile WiMAX 802.16e-2005
Figure 9.8: WiMAX Timeline
9.6 Mobile Technologies Compared
Table 9.1: Comparative Chart of Mobile Technologies
9.7 Other Enabling Technologies
9.7.1 Wireless Internet Technologies
i. WAP
a. The Development of WAP
b. The Future of WAP – Where is WAP Heading?
Figure 9.9: Future Path of WAP
ii. The i-mode Alternative
Figure 9.10: NTT DoCoMo, i-mode Subscriber Growth (m) and i-mode Penetration of Total User Base (%) 2000-Q2 2008
iii. Dotmobi
9.7.2 Languages, Platforms and Operating Systems
i. Languages
a. Java
ii. Platforms
a. J2ME
b. BREW
iii. Operating Systems
a. Palm OS
b. Symbian
c. Windows Mobile
d. Android
9.7.3 Other Relevant Technologies and Standards
i. MP3
Figure 9.11: MP3 Phones: Nokia N91 and Sony Ericsson K800
ii. MP4
iii. MIDI
iv. Bluetooth

Companies Referenced

ACCESS Company Ltd, Apple, China Wireless Technologies, Ericsson, Fujitsu Ltd, Google, High Tech Computer Corporation (HTC), KDDI, Kogan Technologies, Kyocera, Lenovo Mobile, LG Electronics, Linux Foundation, Microsoft, Motorola, NEC Corporation, Nokia, NTT DoCoMo, NXP Semiconductors, Open Handset Alliance (Android), Palm, Panasonic Mobile Communications, Qualcomm, Research In Motion, Samsung Electronics, Samsung Telecommunications, Sharp, Sony, Sony Ericsson, Symbian Foundation, T-Mobile USA, ZTE.

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• How will Smartphone sales cushion the effect of the downturn on the handsets market?
• What proportion of mobile devices sold each year will be smartphones in the 2009-2013 period?
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