Market Dynamics, Segment Analysis and Scenario Forecasts 2013-2018
|Category:||Handsets & Devices|
|Coverage:||Global ~ Split by 8 key regions◊|
• Future of Smart Watches
• Analysis of Key Segments
• New Scenario Based Device Forecasts
• Standard & Premium Pricing Analysis
Key Features of the Report:
Juniper’s new report provides an essential guide to the emerging consumer electronics smart wireless accessories segment, Smart Watches. This highly anticipated report provides a definitive analysis and comprehensive projection of this niche but exciting market by establishing three possible scenarios, broken down by the adoption of the two defined sub segments: Dashboard/Console and Multi-function Smart Watches.
The report provides an assessment of the key trends, drivers and constraints that are re-shaping the emerging generation of smart watches today, together with regional analyses and forecasts for this particular smart wireless accessory device.
This new market study includes nine forecast charts and data tables, split by eight key regions. The forecasts within the report gives an indication of the relative strength of the smart watch segment, by setting out top level forecasts for smart watches in use, shipped and the retail market value over the next five years.
Smart Watches IFxl
Customers can also purchase an IFxl [Interactive Forecast Excel] – comprising 30 tables and more than ‘2,500’ data points – providing additional forecast sets, and giving readers a consummate understanding of the current and potential market for smart watches. These additional forecasts include price bands (Standard and Premium), market value by device type, scenario based adoption levels and consumer smart wireless accessories in use. Country level forecasts are provided for Canada, China, Germany, Japan, South Korea, UK and US.
Table of Contents
- Executive Summary
- 1. Next-Gen Smart Watches
1.2 Report Scope
1.3.1 Smart Wireless Accessories
Figure 1.1: Smart Wireless Accessories Segments
1.3.2 Smart Wireless Ecosystems
Figure 1.2: Smart Wireless Ecosystem Elements
1.3.3 App-enabled Accessories or ‘Appcessories’
1.3.4 Smart Wearable Devices
1.3.5 Smart Watches
Figure 1.3: COOKOO Smart Watch
1.4 The Advance of Smart Watches
1.4.1 Evolution of the Smartphone Ecosystem
1.4.2 Smart Watch 1.0
Figure 1.4: Seiko Data 2000 Watch
1.4.3 Smart Watch 2.0
Figure 1.5: Graphical Representation of the Difference in Smart Watch Adoption by Scenarios
1.4.2 Case Study: MetaWatch
ii. Service Offering and Business Model
Figure 1.6: MetaWatch
- 2. Smart Watches Market Dynamics
2.1 Mobile Ecosystem Trends
2.1.1 The Smartphone Market
Figure 2.1: Smartphone Penetration of Total Handsets in Selected Countries (%) 2013-2018
i. Device Convergence
Figure 2.2: Technology Industry Convergence
2.1.5 Suitability for Peripherals
2.2 Drivers and Constraints
Figure 2.3: Wireless Accessories: Drivers and Constraints
2.2.1 Market Drivers
Figure 2.4: 4G LTE Subscriber Growth (m) Split by 8 Key Regions 2013 - 2017
2.2.3 Market Constraints
Figure 2.5: Android Platform Version Distribution as of April 2013
2.3 Market Trends & Recent Developments
Figure 2.6: Samsung Galaxy Gear Patent Figure
- 3. The Market for Smart Watches: Methodology & Forecasts
3.2 Forecast Steps
3.2.1 Analysis of the Current Market
3.2.2 Smartphone Penetration
3.2.3 Evaluation of Business Model and Company Prospects
3.3 Forecast Methodology
3.3.1 Smart Watch Forecast Methodology
Figure 3.1: Smart Watch Forecast Methodology
3.4 Smart Watch Market Forecasts
3.4.1 Scenario 1 Forecasts: In Use, Shipments & Market Value
Figure 3.2 & Table 3.1: Number of Smart Watches (m) In Use per Annum Based on Scenario 1 Split by 8 Key Regions 2013-2018
Figure 3.3 & Table 3.2: Number of Smart Watches (m) Shipped per Annum Based on Scenario 1 Split by 8 Key Regions 2013-2018
Figure 3.4 & Table 3.3: Retail Market Value of Smart Watches ($m) Shipped Based on Scenario 1 Split by 8 Key Regions 2013-2018
3.4.2 Scenario 2 Forecasts: In Use, Shipments & Market Value
Figure 3.5 & Table 3.4: Number of Smart Watches (m) In Use per Annum Based on Scenario 2 Split by 8 Key Regions 2013-2018
Figure 3.6 & Table 3.5: Number of Smart Watches (m) Shipped per Annum Based on Scenario 2 Split by 8 Key Regions 2013-2018
Figure 3.7 & Table 3.6: Retail Market Value of Smart Watches ($m) Shipped Based on Scenario 2 Split by 8 Key Regions 2013-2018
3.4.3 Scenario 3 Forecasts: In Use, Shipments & Market Value
Figure 3.8 & Table 3.7: Number of Smart Watches (m) In Use per Annum Based on Scenario 3 Split by 8 Key Regions 2013-2018
Figure 3.9 & Table 3.8: Number of Smart Watches (m) Shipped per Annum Based on Scenario 3 Split by 8 Key Regions 2013-2018
Figure 3.10 & Table 3.9: Retail Market Value of Smart Watches ($m) Shipped Based on Scenario 3 Split by 8 Key Regions 2013-2018
3.2.3 Scenario Comparison and Conclusion
Figure 3.11: Smart Watch Shipments (m) and Retail Revenue ($m) Scenario Comparison 2013-2018
Apple, ASUS, Beats Audio, BestBuy, BlackBerry, Casio, Citizen, Clove, COOKOO, Dell, Fossil, Google, I’m Watch, Intel, iZettle, JBL, Lumus, Martian, MetaWatch, Microsoft, Motorola, Nike, Nokia, OMG Electronics, Pebble, Probendi, Qualcomm, Samsung, Seiko, Softbank, Sony, Target, Techcrunch, Timex, Twitter, Walmart, WIMM.
◊ 8 key regions includes:
North America, Latin America, Western Europe, Central & Eastern Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
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- How many smart watches will be shipped over the next five years?
- How will Apple and Samsung act as a catalyst to the smart watch segment?
- How will adoption levels for smart watches change following the emergence of Apple and Samsung?
- Will smart watches continue to be a niche consumer segment when compared to tablets and Smartphones?
- How will the pricing models for smart watches develop over the next five years?
- What hurdles will the market need to overcome in order to continue to grow?
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