Mobile User Generated Content

Overview

This second edition mobile UGC report provides the most detailed analysis of the subject currently available in the market.  Through 52 tables and 38 charts within 4 comprehensive forecasting chapters, the entire mobile UGC market is projected for 6 years up until 2013.

This highly anticipated study includes extensive one on one interviews with senior executives within the mobile user generated content space, profiles 33 key companies and organisations, discusses all the developments across mobile social networking, dating and personal content delivery over the past 12 months and presents current market data as well as six year forecasts.

An in depth analysis of the business models currently being utilised and planned by service providers is presented, while the forecast suite includes extensive analysis of the advertising models utilised by the different mobile UGC players.

Table of Contents

Executive Summary

1. Cellular Market Growth

1.1 Introduction
1.2 Growth of the Cellular Market
1.2.1 Global Cellular Subscriber Market
Figure 1.1: Cellular Subscriber Growth (m) by Region, 2006-2013
Table 1.1: Cellular Subscriber Growth (m) by Region, 2006-2013
Figure 1.2: Cellular Subscriber Base, Market Share (%) by Region 2006-2013
Figure 1.3: Cellular Subscribers Penetration (%) by Region 2006-2013
1.2.2 Leading Mobile Operator Groups by Subscriber Base
Table 1.2: Leading Mobile Operator Groups by Subscriber Base (m) Q1 2008
1.2.3 Growth of 3G
Table 1.3: Global Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
Figure 1.4: Global Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
1.3 Regional Cellular Market Growth
1.3.1 North America
i. Mobile Phone Penetration
ii. US Market Structure
iii. 3G Adoption
Figure 1.5: North American Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
Table 1.4: North American Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
1.3.2 South America
i. Diverse Region
ii. Mobile Penetration Rates
iii. Dominant Technology
iv. Players in Region
Figure 1.6: South American Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
v. 3G Deployments
Table 1.5: South American Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
1.3.3 Western Europe
i. Mobile Penetration
Figure 1.7: Western Europe Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
ii. Market Structure
iii. 3G Penetration
Table 1.6: Western Europe Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
1.3.4 Eastern Europe
i. Mobile Penetration
Figure 1.8: Eastern Europe Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
Table 1.7: Eastern Europe Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
ii. 3G Penetration
1.3.5 Far East & China
i. Mobile Penetration
ii. 3G Services
Figure 1.9: Far East & China Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
Table 1.8: Far East & China Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
1.3.6 Indian Sub Continent
i. Mobile Penetration
Figure 1.10: Indian Sub Continent Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
ii. 3G Services
Table 1.9: Indian Sub Continent Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
1.3.7 Rest of Asia Pacific
i. Mobile Penetration
Figure 1.11: Rest of Asia Pacific Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
ii. 3G Adoption
Table 1.10: Rest of Asia Pacific Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
1.3.8 Africa & Middle East
i. Market Background
ii. Mobile Penetration
Figure 1.12: Africa & Middle East Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
iii. Players
iv. ARPU
Table 1.11: Africa & Middle East Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
v. 3G Adoption
1.4 The Opportunity for Mobile Entertainment
Figure 1.13: Monthly Voice ARPU ($), Selected Countries (France, Germany, Italy, Netherlands, Spain, UK, US), 2003-2007
1.5 The Opportunity for User Generated Content

2. The User-Generated Content Market

2.1 What is UGC?
Table 2.1: Web 1.0 vs. Web 2.0, Services and Products
2.2 Personal Content Delivery
2.2.1 PCD Service Providers
i. YouTube
a. Company Background
b. Products and Services
ii. Juice Wireless
a. Company Background
b. Products and Services
iii. YoSpace (EyeVibe)
a. Company Background
b. Products and Services
iv. Clip in Touch
a. Company Background
b. Products and Services
v. Mobango
a. Company Background
b. Products and Services
vi. Kyte.tv/Decentral.tv
a. Company Background
b. Products and Services
vii. MyCorner (NEXAGE)
a. Company Background
b. Products and Services
2.2.2 Adult Amateur Content
i. Voooyeur
a. Products and Services
2.3 Social Networking
2.3.1 Social Networking Site Providers
i. Cyworld
a. Company Background
b. Products and Services
ii. BuzzCity
a. Company Background
b. Products and Services
Figure 2.1: myGamma\\\'s Revenue Distribution by Region (September 2007)
c. Corporate Strategy
iii. MySpace
a. Company Background
b. Products and Services
iv. Facebook
a. Company Background
b. Services and Products - Fixed Internet
c. Mobile Services
v. Bebo
a. Company Background
b. Products and Services
vi. Friendster
a. Company Background
b. Products and Services
vii. MOKO/Loop Mobile
a. Company Background
b. Products and Services
c. Corporate Strategy
viii. GoFresh (Itsmy.com)
a. Company Background
b. Products and Services
c. Corporate Strategy
ix. Dadamobile
a. Company Background
b. Corporate Strategy
x. MocoSpace (JNJ Mobile)
a. Company Background
b. Products and Services
c. Corporate Strategy
xi. mig33 (Project Goth)
a. Company Background
b. Products and Services
xii. Mobrio/Virgin Mobile
xiii. GREE
xiv. Mixi
a. Company Background
b. Products and Services
xv. Peperoni
a. Company Background
b. Products and Services
xvi. Twitter (Obvious)
a. Company Background
b. Products and Services
c. Corporate Strategy
xvii. Treemo
a. Company Background
b. Products and Services
2.4 Mobile Dating Services
2.4.1 Mobile Dating: The Japanese Experience
2.4.2 Mobile Dating in Western Markets: The Players
i. Handmade Mobile Dating (Flirtomatic)
a. Company Background
b. Products & Services
ii. 3G Dating Agency
Figure 2.2: 3G Dating Agency Leaflet
iii. IceBreaker
a. Company Background
b. Products and Services
iv. MeetMoi
a. Company Background
b. Products and Services
v. Moviligo
vi. Webdate
vii. Match.com
a. Company Background
b. Mobile Services
viii. Mobestar
a. Company Background
b. Products and Services
2.4.3 Mobile Dating in Emerging Markets

3. UGC - Business Models and Strategies

3.1 Business Models
3.1.1 Pay per Download
3.1.2 Subscription Services
i. Bundling Content
3.1.3 Advertising
i. Strengths
ii. Weaknesses
iii. Opportunities
iv. Threats
3.2 Operator and Service Provider Strategies for UGC Deployment
3.2.1 Operator Policies
3.2.2 Service Providers: On or Off-Portal
i. Lower Data Charges
Table 3.1: UK Operator Data Prices ($), June 2008
ii. Improvements in the User Interface
iii. Greater Variety of Compelling Content

4. UGC - Hurdles & Regulation

4.1 Hurdles to Customer Adoption and Retention
4.1.1 The User Interface
i. Difficulty in Discovering Content.
ii. Difficulty In Accessing Content
iii. Difficulty in Navigating Content.
iv. Difficulty in Creating Content
v. Difficulty in Uploading Content
4.1.2 Industry Structure
4.1.3 Network Speed and Capacity
4.1.4 Service Pricing
4.1.5 Cost of Data Services
4.1.6 Handset Capacity and Battery Life
4.1.7 Privacy
4.1.8 Differentiation
4.1.9 Beyond Adoption - Customer Retention
4.2 The Regulation of UGC
4.2.1 Copyright
i. Viacom vs Google/YouTube
4.2.2 Explicit/Obscene Content
i. Age Verification - Users
ii. Age Verification - Models
4.2.3 Data Mining

5. Mobile Personal Content Delivery Forecasts

5.1 Mobile Phone Users Who Use PCD Services
Table 5.1: Percentage of Mobile Subscribers Who Use PCD, By Region, 2006-2013
Figure 5.1: Number of Users (m) of PCD Services By Region, 2007-2013
Table 5.2: Number of Users (m) of PCD Services By Region, 2006-2013
Figure 5.2: Average Number of PCD Downloads per Service User Per Month, By Region, 2007-2013
Table 5.3: Average Number of PCD Downloads per Service User Per Month, By Region, 2007-2013
Figure 5.3: Total Volume of PCD Downloads (m) by Mobile Users per Year, By Region, 2007-2013
Table 5.4: Total Volume of PCD Downloads (m) by Mobile Users Per Year, By Region, 2007-2013
5.2 Personal Content Delivery Service Revenues (End User Generated)
Table 5.5: Percentage of PCD Downloads Paid For by the End User, By Region, 2007-2013
Figure 5.4 Number of PCD Downloads Paid For by the End User, By Region, 2007-2013
Table 5.6 Number of PCD Downloads Paid For by the End User, By Region, 2007-2013
5.2.1 Retail Cost of PCD Services
Table 5.7: Average Price ($) Paid Per PCD Download, By Region, 2007-2013
5.2.2 Total Revenues (End User Generated)
Figure 5.5: Total End User Generated Revenues ($m) from PCD Services, By Region, 2007-2013
Table 5.8: Total End User Generated Revenues ($m) from PCD Services, By Region, 2007-2013
5.3 Personal Content Delivery Revenues (Ad-Supported)
Figure 5.6: Number of Ad-Supported Downloads, By Region, 2007-2013
Table 5.9: Number of Ad-Supported Downloads, By Region, 2007-2013
Table 5.10: Clickthrough Rates for Ad-Supported PCD Content, 2007-2013
Figure 5.7: Ad Responses from PCD Content, By Region, 2007-2013
Table 5.11: Ad Responses from PCD Content, By Region, 2007-2013
Table 5.12: Cost Per Clickthrough (CPC) Rates ($), PCD Content, By Region, 2007-2013
Figure 5.8: Total AdSpend ($m) on PCD Content, By Region, 2007-2013
Table 5.13: Total AdSpend ($m) on PCD Content, By Region, 2007-2013
5.4 Personal Content Delivery Revenues (Total)
Figure 5.9: Total PCD Market ($m), 2007-2013
Table 5.14: Total PCD Market ($m), 2007-2013

6. Mobile Social Networking]

6.1 Mobile Phone Users Who Use Social Networking Sites
Table 6.1: Percentage of Mobile Subscribers Who Use Mobile Social Networking Sites, By Region, 2006-2013
Figure 6.1: Number of Active Users (m) of Social Networking Sites, By Region, 2007-2013
Table 6.2: Number of Active Users (m) of Social Networking Sites, By Region, 2006-2013
6.2 Mobile Social Networking Revenues (End User)
Table 6.3: Percentage of Social Networking Users Purchasing Premium Services, By Region, 2006-2013
Figure 6.2: Number of Social Networking Users Purchasing Premium Services, By Region, 2007-2013
Table 6.4: Number of Social Networking Users Purchasing Premium Services, By Region, 2007-2013
Figure 6.3: Monthly Spend Per User ($) on Premium Services on Mobile Social Networking Sites, By Region, 2007-2013
Table 6.5: Monthly Spend Per User ($) on Premium Services on Mobile Social Networking Sites, By Region, 2007-2013
Figure 6.4: Total End User Generated Revenues ($m) from Mobile Social Networking Sites, By Region, 2007-2013
Table 6.6: Total End User Generated Revenues ($m) from Mobile Social Networking Sites, By Region, 2007-2013
6.3 Mobile Social Networking Revenues (Ad-Supported)
Table 6.7: Percentage of Mobile Social Networking Site Users Who Respond to Mobile Advertising, By Region, 2007-2013
Figure 6.5: Number of Mobile Social Networking Users That Respond to Mobile Advertising, By Region, 2007-2013
Table 6.8 Number of Mobile Social Networking Users That Respond to Mobile Advertising, By Region, 2007-2013
Figure 6.6: Average Number of Responses Per User Per Annum to Mobile Social Networking Advertising, By Region, 2007-2013
Table 6.9 Average Number of Responses Per User Per Annum to Mobile Social Networking Advertising, By Region, 2007-2013
Figure 6.7: Total Number of Responses Per Annum (m) to Mobile Social Networking Advertising, By Region, 2007-2013
Table 6.10: Total Number of Responses Per Annum (m) to Mobile Social Networking Advertising, By Region, 2007-2013
Table 6.11: Cost Per Clickthrough (CPC) Rates ($), Mobile Social Networking Sites, By Region, 2007-2013
Figure 6.8: Total AdSpend ($m) on Mobile Social Networks, By Region, 2007-2013
Table 6.12: Total AdSpend ($m) on PCD Content, By Region, 2007-2013
6.4 Mobile Social Networking Revenues (Total)
Figure 6.9: Total Mobile Social Networking Market ($m), 2007-2013
Table 6.13 Total PCD Market ($m), 2007-2013

7. Mobile Dating Forecasts

7.1 Mobile Phone Users Who Use Mobile Dating and Chat Services
Table 7.1: Percentage of Mobile Subscribers Who Use Mobile Dating/Chatroom Services, By Region, 2006-2013
Figure 7.1: Number of Active Users (m) of Mobile Dating/Chatroom Services, By Region, 2007-2013
Table 7.2: Number of Active Users (m) of Mobile Dating/Chatroom Services, By Region, 2006-2013
7.2 Mobile Dating/Chatrooms, Subscription Revenues
Table 7.3: Percentage of Mobile Dating/Chatroom Users Who Pay Subscription Fees, By Region, 2007-2013
Figure 7.2: Number of Mobile Dating/Chatroom Users (m) Who Pay Subscription Fees, By Region, 2007-2013
Table 7.4: Number of Mobile Dating/Chatroom Users (m) Who Pay Subscription Fees, By Region, 2007-2013
Figure 7.3: Monthly Spend ($) By Mobile Dating/Chatroom Subscribers, By Region, 2007-2013
Table 7.5: Monthly Spend ($) By Mobile Dating/Chatroom Subscribers, By Region, 2007-2013
Figure 7.4: Subscription Revenues ($m) from Mobile Dating/Chatroom Services, By Region, 2007-2013
Table 7.6: Subscription Revenues ($m) from Mobile Dating/Chatroom Services, By Region, 2007-2013
7.3 Mobile Dating/Chatrooms, Premium Service Revenues
Figure 7.5: Number of Mobile Dating/Chatroom Customers (m) on Free Registrations, By Region, 2007-2013
Table 7.7: Number of Mobile Dating/Chatroom Customers (m) on Free Registrations, By Region, 2007-2013
Table 7.8: Percentage of Free Registration Mobile Dating/Chatroom Customers Who Opt for Premium Services, By Region, 2007-2013
Figure 7.6: Number of Free Registration Mobile Dating/Chatroom Customers (m) Who Opt for Premium Services, By Region, 2007-2013
Table 7.9: Number of Free Registration Mobile Dating/Chatroom Customers (m) Who Opt for Premium Services, By Region, 2007-2013
Table 7.10: User Spend Per Month ($) on Mobile Dating/Chatroom Premium Services, By Region, 2007-2013
Figure 7.7: Total Revenues ($m) from Mobile Dating/Chatroom Premium Services, By Region, 2007-2013
Table 7.11: Total Revenues ($m) from Mobile Dating/Chatroom Premium Services, By Region, 2007-2013
7.4 Total End User Generated Mobile Dating/Chatroom Revenues
Figure 7.8: Total End User Generated Mobile Dating/Chatroom Revenues ($m), By Revenue Stream, 2007-2013
Table 7.12: Total End User Generated Mobile Dating/Chatroom Revenues ($m), By Revenue Stream, 2007-2013
Figure 7.9: Total End User Generated Mobile Dating/Chatroom Revenues ($m), By Region, 2007-2013
Table 7.13: Total End User Generated Mobile Dating/Chatroom Revenues ($m), By Region, 2007-2013
7.5 Mobile Dating/Chatroom Revenues (Ad-Supported)
Table 7.14: Percentage of Mobile Dating/Chatroom Site Users Who Respond to Mobile Advertising, By Region, 2007-2013
Figure 7.10: Number of Mobile Dating/Chatroom Site Users That Respond to Mobile Advertising, By Region, 2007-2013
Table 7.15: Number of Mobile Dating/Chatroom Site Users That Respond to Mobile Advertising, By Region, 2007-2013
Figure 7.11: Average Number of Responses Per User Per Annum to Mobile Dating/Chatroom Site Advertising, By Region, 2007-2013
Table 7.16: Average Number of Responses Per User Per Annum to Mobile Dating/Chatroom Site Advertising, By Region, 2007-2013
Figure 7.12: Total Number of Responses Per Annum (m) to Mobile Dating/Chatroom Site Advertising, By Region, 2007-2013
Table 7.17: Total Number of Responses Per Annum (m) to Mobile Dating/Chatroom Site Advertising, By Region, 2007-2013
Table 7.18: CPC (Cost Per Clickthrough) Rates ($), Mobile Dating/Chatroom Sites, By Region, 2007-2013
Figure 7.13: Total AdSpend ($m) on Mobile Dating/Chatroom Sites, By Region, 2007-2013
Table 7.19: Total AdSpend ($m) on Mobile Dating/Chatroom Sites, By Region, 2007-2013
7. 6 Mobile Dating/Chatroom Revenues (Total)
Figure 7.14: Total Mobile Dating/Chatroom Market ($m), 2007-2013
Table 7.20: Total Mobile Dating/Chatroom Market ($m), 2007-2013

8. Total Mobile UGC Market

8.1 End User Generated Revenues
Figure 8.1: Total End User Generated Revenues ($m) from UGC, By Service Type, 2007-2013
Table 8.1: Total End User Generated Revenues ($m) from UGC, By Service Type, 2007-2013
Figure 8.2: Total End User Generated Revenues ($m) from UGC, By Region, 2007-2013
Table 8.2: Total End User Generated Revenues ($m) from UGC, By Region 2007-2013
8.2 Ad-Supported Revenues
Figure 8.3: Total AdSpend ($m) on UGC, By Service Type (Dating, Social Networking, Personal Content Delivery) 2007-2013
Table 8.3: Total AdSpend ($m) on UGC, By Service Type (Dating, Social Networking, Personal Content Delivery) 2007-2013
Figure 8.4: Total AdSpend ($m) on UGC, By Region, 2007-2013
Table 8.4: Total AdSpend ($m) on UGC, By Region, 2007-2013
8.3 Total UGC Revenues
Figure 8.5: Mobile UGC Market ($m) By Service Type, (Dating, Social Networking, Personal Content Delivery) 2007-2013
Table 8.5: Mobile UGC Market ($m) By Service Type, (Dating, Social Networking, Personal Content Delivery) 2007-2013
Figure 8.6: Mobile UGC Market ($m) By Region, 2007-2013
Table 8.6: Mobile UGC Market ($m) By Region, 2007-2013

9. Recommendations

9.1 Recommendations for Operators
9.2 Recommendations for Service Providers
9.3 Recommendations for Vendors
9.4 Recommendations for Regulators

10. Technology

10.1 Introduction
10.2 2G
10.2.1 Communication Technologies of 2G
i. GSM
ii. TDMA
iii. CDMA
iv. D-AMPS
10.2.2 Data Services
i. SMS
a. The Working of SMS
Figure 10.1: SMS Message Flow
b. Types of Messaging Services
c. Premium-rate SMS (PRSMS)
10.3 2.5 & 2.75G
10.3.1 Communication Technologies of 2.5/2.75G
i. GPRS
ii. EDGE
iii. CDMA2000
10.3.2 Data Services
i. MMS
a. How Does MMS Work?
Figure 10.2: MMS Application Services
b. MMS Services
Figure 10.3: Nokia\'s 6280 3G Handset Supporting Video Streaming
c. Personalisation
10.3.3 The SMS/MMS Value Chain
Figure 10.4: SMS/MMS Value Chain
10.4 3G
Figure 10.5 3G Access Technologies
Figure 10.6: Percentage of Mobile Users Who Own 3G Devices, December 2007 (Selected Countries)
Figure 10.7: Global 3G Subscriber Base, December 2007 (255.7 million users)
10.4.1 UMTS
Figure 10.8: Evolution of UMTS
i. WCDMA
ii. EV-DO
iii. TD-SCDMA
10.5 Beyond 3G
10.5.1 HSPA
10.5.2 3GLTE
10.5.3 CDMA2000 1x EV-DO Revisions A and B
10.5.4 UMB
10.5.5 Mobile WiMAX 802.16e-2005
Figure 10.9: WiMAX Timeline
10.6 Mobile Technologies Compared
Table 10.1: Comparative Chart of Mobile Technologies
10.7 Other Enabling Technologies
10.7.1 Wireless Internet Technologies
i. WAP
a. The Development of WAP
b. The Future of WAP - Where is WAP Heading?
Figure 10.10: Future Path of WAP
ii. The i-mode Alternative
Figure 10.11: NTT DoCoMo, i-mode Subscriber Growth (m) and i-mode Penetration of Total User Base (%) 2000-Q2 2008
iii. Dotmobi
10.7.2 Languages, Platforms and Operating Systems
i. Languages
a. Java
ii. Platforms
a. J2ME
b. BREW
iii. Operating Systems
a. Palm OS
b. Symbian
c. Windows Mobile
d. Android
10.7.3 Other Relevant Technologies and Standards
i. MP3
Figure 10.12: MP3 Phones: Nokia N91 and Sony Ericsson K800
ii. MP4
iii. MIDI
iv. Bluetooth

Companies Referenced

3G Dating Agency, Android, Dotmobi, Bebo, BuzzCity, Cyworld,Facebook, Friendster, GoFresh (itsmy.com), GREE, mig33, Handmade Mobile Dating (Flirtomatic), IceBreaker, Match.com, MeetMoi, Mixi, Mobrio/Virgin Mobile, Mobestar, MocoSpace (JNJ Mobile), MOKO/Loop Mobile, Moviligo, MySpace, Nokia,Perperoni, SonyEricsson, Symbian, Treemo, Twitter (Obvious), Windows Mobile