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Mobile Ticketing Strategies

Mobile Ticketing Strategies

Air, Rail, Metro, Sports & Entertainment 2013-2018

Publisher: Juniper Research
Date Published: 10/06/2013
Category: Mobile Commerce
Coverage: Global 8 key regions◊
 

Overview

• mTicketing Dynamics Explained
• NFC mTicketing Challenges  
• Industry Benchmark Forecasts

What this Report Covers:
This sixth edition of Juniper’s report into the mobile ticketing arena provides a definitive analysis of the dynamics, infrastructure requirements and stakeholders within each of its key markets:
• Air
• Metro/Bus
• Rail
• Sports and entertainment events

It provides an analysis of where mobile now sits within and across these disparate industries, highlighting and assessing the intra- and inter-segment trends and challenges that have emerged.

NFC Ticketing Challenges & Opportunities
The report explores the opportunity presented by NFC (Near Field Communications) and assesses the hurdles that this technology faces – from value proposition to standardisation and certification – before it can gain mass deployment.

mTicketing Ecosystem
The report considers how the ecosystem has evolved in recent years and is continuing to evolve.  Key players within the mobile ticketing space are profiled, analysing their relative capabilities within the context of a Vendor Matrix.

Expert Analysis and Strategic Recommendations

Learn from expert analysis and strategic recommendations supported by interviews with key players across the mobile ticketing value chain including Gemalto, IRIS Ticketing, Masabi, NXP Semiconductors and Unwire.

Market forecasts

Juniper delivers the most detailed market forecasts yet produced on the mobile ticketing opportunity:

• Forecasts are split by 8 key regions for each market segment

• The report contains more than 2,000 datapoints in 41 tables and 42 charts,

• Country-level data is included for airline, rail & Metro/bus across 6 key national markets (US, Canada, France, Germany, Sweden and UK) together with additional market segmentl data points in the separate Mobile Ticketing Interactive Forecast Excel

• forecasting key metrics for the overall mTicketing market and for NFC mobile ticketing including ticket user numbers, delivered ticket transaction values, mobile ticket purchasers, mobile ticket purchase transaction values

Table of Contents

Executive Summary
1. mTicketing: An Evolving Marketplace

1.1 Introduction
1.2 Mobile Commerce
Figure 1.1: Mobile Commerce Market Segmentation
1.2.1Mobile Payments
1.2.2 Mobile Retail Marketing
1.3 Mobile Ticketing
1.3.1 Mobile Ticketing Definition
1.4 Mobile Ticketing Market Players
Figure 1.2: Key Mobile Ticketing Market Players
1.5 Mobile Ticketing Process
Figure 1.3: Mobile Ticketing Process
i. Discovery
ii. Registration
iii. Purchase
iv. Provision
v. Validation
vi. Inspection
vii. Completion
1.6 Mobile Ticketing Service Evolution
Figure 1.4: Mobile Ticketing Service Integration Progression Steps
1.7 Mobile Ticket Markets
1.7.1 Ticket Payment
1.7.2 Back Office Systems
Figure 1.5: Example of Host Office Processing System (HOPS)
1.7.3 Payment Management
1.7.4 Ticket Payment from Mobile

2. Trends, Drivers & Constraints

2.1 Introduction
2.2 Overview
Figure 2.1: Mobile Ticketing Trends, Drivers & Constraints
2.3 Cross-Segment Trends
2.4 Cross – Segment Drivers
2.5 Cross – Segment Constraints

3. The Mobile Ticketing Market

3.1 Methodology
Figure 3.1: Mobile Ticketing Market Forecast Methodology
3.2 Mobile Ticketing (All Segments)
3.2.1 Mobile Ticketing Users
Figure 3.2 & Table 3.1: Total Mobile Phone Users (m) Who Use Mobile Ticketing  Split by 8 Key Regions 2013-2018
3.2.2 Mobile Ticketing Transactions
Figure 3.3 & Table 3.2: Average Number of Mobile Ticketing Transactions Made Per Mobile Ticketing User pa Split by 8 Key Regions 2013-2018
Figure 3.4 & Table 3.3: Total Number of Mobile Tickets Delivered (m) Split by 8 Key Regions 2013-2018
3.2.3 Mobile Ticketing Transaction Value
Figure 3.5 & Table 3.4: Total Mobile Ticketing Transaction Value Delivered Tickets ($m)  Split by 8 Key Regions 2013-2018
Figure 3.6 & Table 3.5: Total Mobile Ticketing Transaction Value Purchased Tickets ($m)  Split by 8 Key Regions 2013-2018
3.3 Market Segmentation
Figure 3.7 & Table 3.6: Total Mobile Ticketing Transaction Value Delivered Tickets ($m) Split by Market Segment (Airline Travel/Rail-Metro Travel/Events) 2013-2018
3.4 NFC Ticketing (All Segments)
3.4.1 NFC Ticketing Users
Figure 3.8 & Table 3.7: Total Mobile Phone Users (m) Who Use NFC Ticketing  Split by 8 Key Regions 2013-2018
Figure 3.9 & Table 3.8: NFC Ticketing Users as a Proportion (%) of all Mobile Ticketing Users 2013-2018
3.4.2 NFC Ticketing Transaction Value
Figure 3.10 & Table 3.9: Total Transaction Value of NFC Tickets ($m) pa Split by 8 Key Regions 2013-2018
Figure 3.11 & Table 3.10: Total Transaction Value ($m) of NFC Tickets pa Split by Market Segment 2013-2018
Figure 3.12: Total Transaction Value (%) of Mobile Tickets pa  Split by Ticket Technology 2013-2018

4. The Challenge of NFC Ticketing

4.1 Introduction
4.2 NFC Ticketing Market Review
4.2.1 The NFC vs Barcodes Technology Debate
i. NFC Advantages over Barcodes
ii. NFC Disadvantages compared to Barcodes
4.2.2 Leveraging Adjacent Market Synergies
Figure 4.1: NFC Mobile Ticketing Market Synergies
4.2.3 Overview of NFC Trends, Drivers & Constraints
Figure 4.2: NFC Trends, Drivers & Constraints
4.3 NFC Ticketing Trends
4.3.1 NFC handset adoption is increasing
4.3.2 Strong Industry & Standards Support
4.3.3 Contactless Payment Adoption Is Increasing
4.3.4 NFC Smart City Successes
i. Cityzi: Nice and Beyond
ii. Case Study: Singapore IDA
4.3.5 Integration with NFC Payments
i. Mobile Wallet Adoption
Figure 4.3 ISIS Mobile Travel & Ticketing Vision
Figure 4.4: Osaifu-Keitai Service Concept
ii. The Transition to Contactless: Beyond Oyster Card
a. The Challenge of Transition
b. Security Implications
4.3.6 A Second Chance for MNOs
4.4 Cross-Segment Constraints
4.4.1 Service Constraints
i. User Experience
ii. Service Complexity and Management
iii. Understanding the Value Proposition
iv. NFC Interaction Speed
4.4.2 MNO Issues
i. Secure Element Access
ii. NFC Applications Interfaces
iii. OTA Ticket Provisioning
4.5 The NFC Consumer Journey
Figure 4.5: The NFC Consumer Journey
4.5.1 NFC Ticketing Infrastructure

5. Airline Travel Ticketing

5.1. The Evolution of Airline eTicketing
Figure 5.1: IATA End to End Passenger Air-travel Process
5.2 Market Development
5.3 Airline Travel Forecasts
5.3.1 Airline Passenger Forecast
Figure 5.2: Total System (Domestic and International) Scheduled Enplanements on US Airlines (% change month by month 2012 vs 2011 and 2011 vs 2010)
Figure 5.3 & Table 5.1: Total Airline Passenger eTickets Issued (m) Split by 8 Key Regions 2013-2018
Figure 5.4 & Table 5.2: Total Number of Airline Mobile Boarding Passes Delivered (m) Split by 8 Key Regions 2013-2018
5.3.2 Airline Mobile Boarding Pass Users
Figure 5.5 & Table 5.3: Total Mobile Phone Users (m) Who Use Mobile Boarding Passes  Split by 8 Key Regions 2013-2018
5.3.3 Airline Mobile Ticketing Transaction Value
Figure 5.6 & Table 5.4: Total Air eTicketing Transaction Value ($m) (for eTickets with Mobile Boarding Passes) Split by 8 Key Regions 2013-2018
5.3.4 Airline Mobile Ticketing Purchasing and Booking
Figure 5.7 & Table 5.5: Total Mobile Phone Users (m) Who Book & Purchase Airline Tickets  Split by 8 Key Regions 2013-2018
Figure 5.8 & Table 5.6: Mobile Purchased Airline Tickets Transaction Value ($m)  Split by 8 Key Regions 2013-2018
5.4 Airline Travel NFC Ticketing
i. ‘A better path through the airport’
ii. Interim Use of NFC Stickers
Figure 5.9: Air New Zealand NFC Sticker
iii. Barcodes Persist
5.4.1 NFC Ticketing Forecasts
i. NFC Mobile Boarding Pass Users
Figure 5.10 & Table 5.7: Total Mobile Users (m) Who Use NFC Boarding Passes Split by 8 Key Regions 2013-2018
ii. NFC Mobile Boarding Pass Volume
Figure 5.11 & Table 5.8: Total Number of NFC Mobile Boarding Passes (m) pa  Split by 8 Key Regions 2013-2018
iii. NFC Mobile Boarding Pass Value
Figure 5.12 & Table 5.9: Total Value of NFC Boarding Passes ($m) Split by 8 Key Regions 2013-2018

6. Rail/Metro Transport Ticketing

6.1 Introduction
6.2 Rail/Metro NFC Ticketing
i. EMV as Integrated Transit Cards
ii. The Certification Challenge
a. Smart Ticketing Alliance
b. CIPURSE
iii. Infrastructure Costs
iv. The Business Model for Non Frequent Travelers
v. Security Issues
vi. Gating Delays & Migration to NFC from Contactless Smartcards
6.3 Rail Travel
6.3.1 Market Development
i. Leading Territories
a. Japan
b. US
c. India
d. Europe
6.3.2 Rail Transport Forecasts
i. Rail Mobile Ticketing Users
Figure 6.1 & Table 6.1: Total Mobile Phone Users (m) Who Use Rail Mobile Ticketing  Split by 8 Key Regions 2013-2018
ii. Rail Mobile Ticketing Transactions
Figure 6.2 & Table 6.2: Total Number of Rail Mobile Tickets Delivered (m) pa  Split by 8 Key Regions 2013-2018
iii. Rail Mobile Ticketing Transaction Value
Figure 6.3 & Table 6.3: Total Rail Mobile Ticketing Transaction Value ($m)  Split by 8 Key Regions 2013-2018
iv. Rail Mobile Ticket Booking and Purchasing
Figure 6.4 & Table 6.4: Total Mobile Phone Users (m) Who Book & Purchase Rail Tickets  Split by 8 Key Regions 2013-2018
Figure 6.5 & Table 6.5: Total Number of Rail Mobile Tickets Purchased (m) pa  Split by 8 Key Regions 2013-2018
Figure 6.6 & Table 6.6: Transaction Value ($m pa) of Rail Mobile Tickets Purchased  Split by 8 Key Regions 2013-2018
v. NFC Rail Ticketing Transactions
Figure 6.7 & Table 6.7: Total Number of NFC Rail Ticketing Transactions (m) pa  Split by 8 Key Regions 2013-2018
vi. NFC Rail Ticketing Transaction Value
Figure 6.8 & Table 6.8: Total Value of NFC Rail Ticketing Transactions ($m)  Split by 8 Key Regions 2013-2018
6.4 Metro/Bus
6.4.1 Market Development
i. Leading Territories
a. Japan
b. Scandinavia
c. Central & Eastern Europe
ii. Pricing Incentives
iii. Rural Transport Attractiveness
6.4.2 Metro/Bus Transport Forecasts
i. Metro/Bus Mobile Ticketing Users
Figure 6.9 & Table 6.9: Total Mobile Phone Users (m) Who Use Metro/Bus Mobile Ticketing  Split by 8 Key Regions 2013-2018
ii. Metro/Bus Mobile Ticketing Transactions
Figure 6.10 & Table 6.10: Total Number of Metro/Bus Mobile Tickets Delivered (m)  Split by 8 Key Regions 2013-2018
iii. Metro/Bus Mobile Ticketing Transaction Value
Figure 6.11 & Table 6.11: Total Metro/Bus Mobile Ticketing Transaction Value ($m) Split by 8 Key Regions 2013-2018
iv. Metro/Bus Mobile Ticket Purchasing
6.4.3 Metro/Bus Ticketing NFC Forecasts
i. NFC Metro/Bus Ticketing Transactions
Figure 6.12 & Table 6.12: Total Number of NFC Metro/Bus Ticketing Transactions (m) pa  Split by 8 Key Regions 2013-2018
ii. NFC Metro/Bus Ticketing Transaction Value
Figure 6.13 & Table 6.13: Total Value of NFC Metro/Bus Ticketing Transactions ($m)  Split by 8 Key Regions 2013-2018

7. Sports & Entertainment Events

7.1 Introduction
i. Sports Events
ii. Entertainment/Other Events
7.2 Sports Events Mobile Ticketing
7.2.1 Market Development
i. Infrastructure Limitations
ii. Redistribution of Tickets
iii. Non-frequent User Demand Limitations
iv. Consumer Resistance (Actual and Perceived)
7.2.2 Sports Events Forecasts
i. Sports Events Mobile Ticketing Users
Figure 7.1 & Table 7.1: Total Mobile Phone Users (m) Who Use Sports Events Mobile Ticketing Split by 8 Key Regions 2013-2018
ii. Sports Events Mobile Ticketing Transactions
Figure 7.2 & Table 7.2: Total Number of Sports Events Mobile Tickets Delivered (m) pa Split by 8 Key Regions 2013-2018
iii. Sports Events Mobile Ticketing Transaction Value
Figure 7.3 & Table 7.3: Total Sports Events Mobile Ticketing Transaction Value ($m) Split by 8 Key Regions 2013-2018
7.2.3 Sports Events NFC Ticketing
i. NFC Sports Ticketing Transactions
Figure 7.4 & Table 7.4: Total Number of NFC Sports Ticketing Transactions (m) pa Split by 8 Key Regions 2013-2018
ii. NFC Sports Ticketing Transaction Value
Figure 7.5 & Table 7.5: Total Value of NFC Sports Ticketing Transactions ($m)  Split by 8 Key Regions 2013-2018
7.3 Entertainment Events Mobile Ticketing
7.3.1 Market Development
i. Intensive Ticket Validation Demands
iv. End-to-End Ticketing Rare
7.3.2 Entertainment Events NFC Ticketing
i. Barcodes Persist for Large Events
ii. Ticket Vendors limited by Venue Operators
7.3.3 Entertainment Events Forecasts
Figure 7.6 & Table 7.6: Total Mobile Phone Users (m) Who Use Entertainment Events Mobile Ticketing Split by 8 Key Regions 2013-2018
ii. Entertainment Events Mobile Ticketing Transactions
Figure 7.7 & Table 7.7: Total Number of Entertainment Events Mobile Tickets Delivered (m)  Split by 8 Key Regions 2013-2018
iii. Entertainment Events Mobile Ticketing Transaction Value
Figure 7.8 & Table 7.8: Total Entertainment Events Mobile Ticketing Transaction Value ($m)  Split by 8 Key Regions 2013-2018
7.3.4 NFC Ticketing Entertainment Events Forecasts
i. NFC Entertainment Events Ticketing Transactions
Figure 7.9 & Table 7.9: Total Number of NFC Entertainment Events Ticketing Transactions (m) pa  Split by 8 Key Regions 2013-2018
ii. NFC Entertainment Events Ticketing Transaction Value
Figure 7.10 & Table 7.10: Total Value of NFC Entertainment Events Ticketing Transactions ($m)  Split by 8 Key Regions 2013-2018

8. Vendor Profiles

8.1 Vendor Landscape
Figure 8.1: Mobile Ticketing Vendor Types
8.2 Vendor Analysis
8.2.1 Vendor Assessment Criteria
Table 8.1: Vendor Capability Assessment Factors
8.2.2 Limitations and Interpretation
8.3 Vendor Positioning Matrix Results
8.3.1 Overall Matrix Position
Figure 8.2: Global Mobile Ticketing Vendor Positioning Matrix
8.3.2 Vendor Groupings
i. Summary
ii. On Track Vendors
iii. Vendors Exceeding Expectations
iv. Vendors with Further Potential
8.3.3 Competitive Dynamics
8.4 Vendor Profiles
8.4.1 C-SAM
8.4.2 Fandango
8.4.3 Gemalto
8.4.4 Kony Solutions
8.4.5 IRIS Ticketing
8.4.6 Masabi
8.4.7 NXP Semiconductors
8.4.8 Plusdial
8.4.9 Siemens/HanseCom
8.4.10 Ticketscript
8.4.11 Unwire

Companies Referenced

Interviewed: IATA, Consult Hyperion, Eagle Eye, Fandango, Gemalto, IRIS Ticketing, ITSO, m:coda, Masabi, NeoMedia, NXP Semiconductors, Proxama, Unwire.

Profiled: C-SAM, Fandango, Gemalto, IRIS Ticketing, Kony Solutions, Masabi, NXP Semiconductors, Plusdial, Siemens/ HanseCom, Ticketscript, Unwire.

Case Studied: TfL (Transport for London), IDA (Infocomm Development Authority)

Mentioned: 2ergo, Access IS, Advanced Info Services, Adyen, Aeroexpress, AFIMB (Agence française pour l'information multimodale et la billettique), AFSCM (Association Francaise du Sans Contact Mobile), Air China, Air Kenya, Air New Zealand, Air Tanzania, Alaska Airlines, Ambiq, AMC Theatres, American Airlines, American Express, Amtrak, AOL, Apple, AT&T, Atos, Bankalararasi Kart Merkezi, Barclaycard, BlackBerry, Bosch, Bouygue, Calypso, Citibank Singapore, Consult Hyperion, Continental, C-SAM, Cubic, DNP (Dai Nippon Printing Co), DBS, Delphi, Delta, Eagle Eye, easyJet, Ericsson, Eurostar, EZ-Link, Facebook, Fandango, fastjet Tanzania, FC Barcelona, Fontinalis Partners, Gemalto, Giesecke & Devrient, GlobalPlatform, Google, Grand NFC Korea Alliance, GSMA, Hamburger Hochbahn AG, HanseCom GmbH, Helsinki City Transport, HTC, Huawei, IATA ((International Air Transport Association), ICAO ((International Civil Aviation Organization), IDA (Infocomm Development Authority), India IRCTC, Infineon Technologies, Infocomm Development Authority, Inmodo, INSIDE Secure, Insight Venture Partners, IRIS Ticketing, ISIS, ISO (Interntional Standards Orgnaisation), ITSO (Integrated Transport Smartcard Organisation), JAL, JR East, KASIKORNBANK, KDDI, Kenya Airways, Kony Solutions, Korea Communications Commission, Korea Smart Card, KT Corporation, LG, Live Nation Entertainment, Liverpool FC, London Underground, LP, Lufthansa, m:coda, M1, m8 Capital, Malaysian Airlines, Masabi, MBTA (Massachussetts Bay Transport Authority), MasterCard, Metro-North Railroad, Microsoft, MIFARE4Mobile Industry Group, MLB, MMC Ventures, MTS, NATO (National Association of Theatre Owners), NCR, NeoMedia, Netsize, New Jersey Transit, NFC Forum, Nokia, Northwest Airlines, NRJ Mobile, NSN, NTT DoCoMo, NXP Semiconductors, O2 UK, Oberthur Technologies, Orange, OSPT (Open Standards for Public Transport), Panasonic, PayBox, PayPal, Phillips, Plusdial, Proxama, Qatar Airways, redBus, Regal Cinemas, Regal Entertainment Group, Regency Theatres, Renfe, Research and Innovative Technology Administration, RIM, Rogers Communications, Ryanair, Safaricom, Safarilink, Samsung, SAS, SFR, Shaw Theatres, Siemens, Singapore Airlines, SingTel, SITA (Société Internationale de Télécommunications Aéronautiques), Sony, Southern Railway, Southern Theatres, Spanair, Standard Bank, StarHub, STMicroelectronics, Swiss Air, Target, Telecom Italia, Telecom Italia Group, Telefonica, TELUS, thetrainline.com, Ticket.com, TicketFriend, Ticketmaster, tickets.com, Ticketscript, ticketvala, T-Mobile USA, Toshiba, TfL (Transport for London), Trinity Mobile, UITP (International Association of Public Transport), UK ATOC (Association of Train Operating Companies), United Airlines, Unwire, Usablenet, Utah Transit Authority, VdV (Association of German Transport Companies), Venyon, Verizon, VimpelCom, Virgin Atlantic, Visa, Vodafone, Vueling, Walgreens, WorldPay, Yahoo.

Extra Info

◊ 8 key regions includes:

North America, Latin America, Western Europe, Central & Eastern Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East

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Key Questions

  • Why should facilities operators use mobile ticketing?
  • What are the key trends defining the mobile ticketing space today?
  • How is the absence of implementation standards impacting NFC mTicketing deployments?
  • What are the key cross inter- and intra-segment constraints on mobile ticketing?
  • What are the prospects for 2D barcode ticketing on mobile handsets?
  • How many people use mobile ticketing today? How many will use it in five years’ time?

 

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Mobile Ticketing Strategies IFxl 2013-2018

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