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Mobile Ticketing Evolution

Mobile Ticketing Evolution

NFC, Forecasts & Markets 2012-2016

Publisher: Juniper Research
Date Published: 14/02/2012
Category: Mobile Commerce
No of Pages: 227
Coverage: Global - 8 Key Regions
 

Overview

•   Tactical Assessment of 12 Leading Players

•   96 Pages of Forecasts & Commentary

•   Cutting Edge Ecosystem Assessment Over 5 Industries

The Report Covers:

Comprehensive Forecast Suite: The forecast chapters contain a remarkable 79 figures and tables, including the number of ticketing users & transactions over five years, as well as the value of these transactions. These calculated projections are categorised by region, industry (airline travel, terrestrial transport and events) and technology, giving readers consummate understanding of the full spectrum of the current and potential mobile ticketing market.

Granular Analysis of Industry Verticals: Juniper's renewed and revamped mobile ticketing report is the only one of its kind to individually tackle all mobile ticketing industry verticals - 5 types of transport system and events split by sports and entertainment subsections. Readers will benefit from this exhaustive and specialised method of analysis, which illuminates key opportunities within the mobile ticketing space.

Strategic Examination of the Mobile Ticketing Ecosystem: Unique Analyses of the mobile ticketing lifecycle and the impact of NFC on each stage, paired with a comprehensive review of industry standard bodies and their influence on the migration from contactless to NFC, provides readers with vital insight into the role of NFC and its significance to the mobile ticketing ecosystem.

Features of the Report Include:

The Impact of NFC is explored in depth, illustrating the ways that NFC strategically fulfills the mobile ticketing vision and the advancements Juniper expects NFC technology adoption to achieve by 2016.

A Unique Vendor Matrix & Analysis  delivers detailed profiles of leading vendors that have been active and successful recently in this space. Utilising Juniper's exclusive vendor matrix, each player is assessed for capability and capacity, alongside its product and position mobile ticketing.

Strategic Recommendations are provided for Facility Operators, Ticketing Vendors, MNOs, NFC Players and Mobile Commerce & Money Players, based on the mobile ticketing trends identified and appraised in this report.

Table of Contents

Executive Summary
Mobile Ticketing In Context

1.1 Introduction 27
1.2 Mobile Commerce 27
Figure 1.1: Mobile Commerce Market Segmentation 28
1.2.1Mobile Payments 29
1.2.2 Mobile Retail Marketing 29
1.3 Mobile Ticketing 29
1.3.1 Mobile Ticketing Definition 29
1.3.2 Mobile Ticketing within Mobile Commerce 30
i. Mobile Payment for Digital Goods 30
ii. NFC 30
iii. Mobile Money Transfer 30
iv. Information and Alerts 30
v. Mobile Coupons & Vouchers 30
1.4 Mobile Ticketing Market Players 31
Figure 1.2: Key Mobile Ticketing Market Players 31
1.5 Mobile Ticketing Process 32
Figure 1.3: Mobile Ticketing Process 32
i. Discovery 32
ii. Registration 32
iii. Purchase 32
iv. Provision 33
v. Validation 33
vi. Inspection 33
vii. Completion 33
1.6 Mobile Ticketing Service Evolution 33
Figure 1.4: Mobile Ticketing Service Integration Progression Steps 34
1.7 Mobile Ticket Markets 34
1.7.1. Airline Travel Ticketing 34
Figure 1.5: IATA End to End Passenger Air-travel Process 35
1.7.2 Terrestrial Transport Ticketing 36
i. Rail Travel 36
ii. Metro Travel 36
1.7.3 Sports, Entertainment & Other Events Ticketing 36
i. Sporting Events 36
ii. Entertainment Events 37
iii. Other Events 37
Figure 1.6: Gross Box Office (GBO) and Cinema Attendance in Europe 2009 & 2010 38
1.8 Mobile Ticket Payment 38
1.8.1 Ticket Payment 38
1.8.2 Back Office Systems 39
Figure 1.7: Example of Host Office Processing System (HOPS) 39
1.8.3 Payment Management 39
1.8.4 Ticket Payment from Mobile 40
1.9 NFC Mobile Tickets 40
1.9.1 NFC Forum 41
Figure 1.8: Public Transport Ticketing with NFC Phone 41
1.9.2 NFC Impact on the Mobile Ticketing Process 41
i. Discovery 41
ii. Registration 41
iii. Purchase 42
iv. Provision 42
v. Validation 42
vi. Inspection 42
vii. Completion 42
viii. Example NFC Mobile Ticket Implementation: Deutsche Bahn ‘Touch&Travel' 43
Figure 1.9: Deutsche Bahn ‘Touch&Travel' 43

Mobile Ticketing Trends, Drivers & Constraints

2.1 Introduction 45
2.2 Overview 46
Figure 2.1: Mobile Ticketing Trends, Drivers & Constraints 46
2.3 Cross-Segment Trends 47
2.3.1 Integration with Payments 47
i. Increasing Payment Values 47
ii. Appropriate Payment Facilities 47
iii. Building User Trust 48
2.3.2 Growing Contactless Infrastructure 48
i. Smartcard Alliance 48
Figure 2.2: Smartcard Alliance Contactless Transit Smartcard Survey 49
ii. GlobalPlatform 50
2.3.3 Smart/Networked City Showcases 50
Figure 2.3: Ericsson Networked Society City Index 51
i. Case Study: London TfL 51
Figure 2.4: Oyster Card Using MIFARE Technology 51
Figure 2.5: Oyster Card Transport Coverage 52
2.3.4 The MNO Play 53
i. Opportunity to Increase ARPU and reduce Churn 53
ii. Pricing is the Issue 53
iii. Dumb Pipe or Ticketing Player? 53
iv. A Second Chance with NFC 54
2.3.5 New Technology Enablers 54
i. Tablets 54
Figure 2.6: Use of the Tablet for Travel Purchase 54
Figure 2.7: Fandango Window Tablet Ticketing App 55
Figure 2.8: Lufthansa iPad App 55
ii. NFC 56
2.4 Cross - Segment Drivers 56
2.4.1 User Convenience & Demand 56
2.4.2 Dissatisfaction with Paper 56
i. Switching to Mobile 56
ii. Queue Busting 56
2.4.3 Smartphone & Mobile App Awareness 57
i. Smartphone Growth 57
ii. Mobile App Awareness 57
2.4.4 Cost Saving Opportunities 57
i. Air Travel 58
ii. Terrestrial Transport 58
iii. Ticketing Overhead Reductions 58
iv. Environmental Benefits 58
2.4.5 Enhanced Security & Fraud Reduction 58
2.4.6 Increased Sales Opportunities 59
i. Personal Marketing 59
ii. Cross Selling 59
iii. Last Minute Sales 60
iv. A ‘Live' Ticket 60
2.5 Cross - Segment Constraints 61
2.5.1 User Experience & Support 61
i. User Interface 61
ii. Security Perceptions 61
iii. User Support & Help 61
2.5.2 Lack of Clear Business Model 61
i. Mobile Commerce 61
ii. Mobile Ticketing 62
2.5.3 Interoperability 62
i. International Interoperability 62
ii. Regional Interoperability 62
iii. Case Study: Intra-regional mobile ticketing between Japan and Korea 62
iv. National Interoperability 62
2.5.4 Infrastructure Limitations 63
i. Mobile Barcode Reading 63
ii. Mobile Web Image Access 63
iii. Closed System Constraints 63
2.5.5 New Security & Fraud Threats 63
2.6 Segment - Specific Mobile Ticketing Market Development 64
Figure 2.9: Recent Trends by Mobile Ticketing Segment (All Technologies) 64
2.6.1 Air Travel Mobile Ticketing Market Development 64
i. Growing focus on the mobile channel 64
Figure 2.10: Airline Emerging sales channels & Sales via mobile phones survey results 65
ii. Case Study: Spanair 65
iii. Case Study: Austrian Airlines 66
iv. Integrated Airline Mobile Apps - ending with bar code boarding pass 66
Figure 2.11: United Airlines Mobile App 66
v. Case Study: United Airlines (USA) 66
vi. . The Need for Speed 67
Figure 2.12: easyJet Mobile App 67
2.6.2 Rail Travel Mobile Ticketing Market Development 68
i. Leading Territories 68
a. Japan 68
b. US 68
Figure 2.13: Amtrak Mobile Ticket Website 68
c. India 69
Figure 2.14: IRCTC Atom Mobile Rail Ticket Application 69
d. Europe 69
ii.. Case Study: Telekom Austria Mobile Ticketing 70
Figure 2.15: Telekom Austria HANDY Parken Service 70
a. Parking 70
b. Transport Ticketing 70
Figure 2.16: Telekom Austria HANDY Fahrschein Service 71
2.6.3 Metro/Bus Mobile Ticketing Market Development 71
i. Leading Territories 71
a. Japan 71
b. Scandinavia 71
c. Central & Eastern Europe 71
d. India 71
ii. Pricing Incentives 71
Figure 2.17: De Lijn SMS Ticket Website 72
iii. Case Study: Manila Mass Transit 72
Figure 2.18: MRT3 Mobile Ticket Operation 72
Figure 2.19: MRT3 Gating Equipment 73
iv. Rural Transport Attractiveness 73
v. Case Study: easy.GO 73
Figure 2.20: easy.GO Mobile App Screenshots 74
vi. First to transition to NFC 74
2.6.4 Sports Events Mobile Ticketing Market Development 75
i. Infrastructure Limitations 75
ii. Non-frequent User Demand Limitations 75
iii. Case Study: Go Go Lions Baseball Campaign 75
2.6.5 Entertainment Events Mobile Ticketing Market Development 76
i. Intensive Ticket Validation Demands 76
ii. Handheld Reader Advantage 76
iii. Regional Differences 76
iv. End-to-End Ticketing Rare 76
v. Case Study: Ministry of Sound 77
Figure 2.21: Ministry of Sound Mobile App 77

NFC Mobile Ticketing

3.1 Introduction 79
3.2 NFC Ticketing Market Review 79
3.2.2 The NFC vs Barcodes Technology Debate 80
i. NFC Advantages over Barcodes 80
ii. NFC Disadvantages compared to Barcodes 80
iii. Juniper's View: NFC Fulfills the Mobile Ticketing Vision 80
3.2.3 Leveraging Adjacent Market Synergies 81
Figure 3.1: NFC Mobile Ticketing Market Synergies 81
3.2.4 Overview of NFC Trends, Drivers & Constraints 82
Figure 3.2: NFC Trends, Drivers & Constraints 82
3.3 NFC Ticketing Trends 83
3.3.1 Strong Industry & Standards Support 83
i. GSMA 83
Figure 3.3: GSMA Mobile Ticketing Security Domain Management 84
Figure 3.4: GSMA Mobile Ticketing SIM Concept 84
Figure 3.5: GSMA NFC Mobile Ticketing Use Cases 84
ii. NFC Forum 85
iii. GlobalPlatform for NFC 85
Figure 3.6: SIM Security Domains 86
Figure 3.7: GlobalPlatform SE Specification Program 86
3.3.2 NFC Smart City Successes 86
i. Case Study: Nice 87
Figure 3.8: Cityzi Mobile Ticketing in Nice 88
ii. Case Study: Singapore IDA 88
Figure 3.9: NFC-enabled ‘iMobSMRT' media hubs in SMRT stations around Singapore 89
3.3.3 Integration with NFC Payments 90
i. Mobile Wallet Adoption 90
Figure 3.10 Isis Mobile Travel & Ticketing Vision 90
Figure 3.11: Osaifu-Keitai Service Concept 91
ii. Interview: Consult Hyperion 91
3.3.4 A Second Chance for MNOs 92
3.4 Cross-Segment Constraints 93
3.4.1 Service Constraints 93
i. User Experience 93
ii. Service Complexity and Management 94
iii. NFC Interaction Speed 94
3.4.2 MNO Issues 94
i. NFC Handset Availability 94
ii. Secure Element Access 95
iii. NFC Applications Interfaces 95
iv. OTA Ticket Provisioning 95
3.5 Segment - Specific NFC Ticketing 95
Figure 3.12: Segment-specific Trends in NFC Ticketing 95
3.5.1 Airline Travel NFC Ticketing 96
i. ‘A better path through the airport' 96
ii. Interim Use of NFC Stickers 96
Figure 3.13: Air New Zealand NFC Sticker 96
iii. Barcodes Persist 96
3.5.2 Terrestrial Transport NFC Ticketing 97
i. EMV as Integrated Transit Cards 97
ii. The Business Model for Non Frequent Travelers 97
Figure 3.14: Oyster Transport Fare Split between ‘Commuters' and ‘Non-commuters' 98
iii. Gating Delays & Migration to NFC from Contactless Smartcards 98
3.5.3 Events NFC Ticketing 98
i. Barcodes Persist for Large Events 98
ii. Ticket Vendors limited by Venue Operators 99

Mobile Ticketing Forecast

4.1 Methodology 101
Figure 4.1: Mobile Ticketing Market Forecast Methodology 101
4.2 Mobile Ticketing (All Segments) 103
4.2.1 Mobile Subscriber Forecast 103
Figure 4.2: Mobile Handset Installed Base (m) Split by 8 Key Regions 2011-2016 103
Table 4.1: Mobile Handset Installed Base (m) Split by 8 Key Regions 2011-2016 104
4.2.2 Mobile Ticketing Users 104
Figure 4.3: Mobile Phone Users (%) Who Use Mobile Ticketing Split by 8 Key Regions 2011-2016 104
Table 4.2: Mobile Phone Users (%) Who Use Mobile Ticketing Split by 8 Key Regions 2011-2016 105
Figure 4.4: Total Mobile Phone Users (m) Who Use Mobile Ticketing Split by 8 Key Regions 2011-2016 105
Table 4.3: Total Mobile Phone Users (m) Who Use Mobile Ticketing Split by 8 Key Regions 2011-2016 106
4.2.3 Mobile Ticketing Transactions 106
Figure 4.5: Average Number of Mobile Ticketing Transactions Made Per Mobile Ticketing User p.a. Split by 8 Key Regions 2011-2016 107
Table 4.4: Average Number of Mobile Ticketing Transactions Made Per Mobile Ticketing User p.a. Split by 8 Key Regions 2011-2016 107
Figure 4.6: Total Number of Mobile Tickets Delivered (m) Split by 8 Key Regions 2011-2016 108
Table 4.5: Total Number of Mobile Tickets Delivered (m) Split by 8 Key Regions 2011-2016 108
4.2.4 Mobile Ticketing Transaction Value 108
Figure 4.7: Total Mobile Ticketing Transaction Value Delivered Tickets ($m) Split by 8 Key Regions 2011-2016 109
Table 4.6: Total Mobile Ticketing Transaction Value Delivered Tickets ($m) Split by 8 Key Regions 2011-2016 110
Figure 4.8: Total Mobile Ticketing Transaction Value Purchased Tickets ($m) Split by 8 Key Regions 2011-2016 110
Table 4.7: Total Mobile Ticketing Transaction Value Purchased Tickets ($m) Split by 8 Key Regions 2011-2016 111
4.3 Airline Travel 111
4.3.1 Airline Passenger Forecast 111
Figure 4.9: Total System (Domestic and International) Scheduled Enplanements on U.S. Airlines (% change month by month 2010 vs. 2009 and 2011 vs. 2010) 111
Figure 4.10: Total Airline Passenger eTickets Issued (m) Split by 8 Key Regions 2011-2016 112
Table 4.8: Total Airline Passenger eTickets Issued (m) Split by 8 Key Regions 2011-2016 112
Table 4.9: Airlines Offering Mobile Ticket Booking and Mobile Boarding Passes 113
Figure 4.11: Total Number of Airline Mobile Boarding Passes Delivered (m) Split by 8 Key Regions 2011-2016 114
Figure 4.12: Home Printed and Mobile BCBP Acceptance at Airport Security - Top 40 Airports Worldwide 115
Table 4.10: Total Number of Airline Mobile Boarding Passes Delivered (m) Split by 8 Key Regions 2011-2016 116
4.3.2 Airline Mobile Boarding Pass Users 116
Figure 4.13: Total Mobile Phone Users (%) Who Use Mobile Boarding Passes Split by 8 Key Regions 2011-2016 116
Table 4.11: Total Mobile Phone Users (%) Who Use Mobile Boarding Passes Split by 8 Key Regions 2011-2016 117
Figure 4.14: Total Mobile Phone Users (m) Who Use Mobile Boarding Passes Split by 8 Key Regions 2011-2016 117
Table 4.12: Total Mobile Phone Users (m) Who Use Mobile Boarding Passes Split by 8 Key Regions 2011-2016 118
4.3.3 Airline Mobile Ticketing Transaction Value 118
Figure 4.15: Average Air eTicket Price ($m) Split by 8 Key Regions 2011-2016 118
Table 4.13: Average Air eTicket Price ($) Split by 8 Key Regions 2011-2016 119
Figure 4.16: Total Air eTicketing Transaction Value ($m) (for eTickets with Mobile Boarding Passes) Split by 8 Key Regions 2011-2016 119
Table 4.14: Total Air eTicketing Transaction Value ($m) (for eTickets with Mobile Boarding Passes) Split by 8 Key Regions 2011-2016 120
4.3.4 Airline Mobile Ticketing Purchasing and Booking 120
Figure 4.17: Total Mobile Phone Users (m) Who Book & Purchase Airline Tickets Split by 8 Key Regions 2011-2016 120
Table 4.15: Total Mobile Phone Users (m) Who Book & Purchase Airline Tickets Split by 8 Key Regions 2011-2016 121
Figure 4.18: Mobile Purchased Airline Tickets Transaction Value ($m) Split by 8 Key Regions 2011-2016 121
Table 4.16: Mobile Purchased Airline Tickets Transaction Value ($m) Split by 8 Key Regions 2011-2016 122
4.4 Terrestrial Transport 122
4.4.1 Rail Transport 122
Figure 4.19: Rail Mobile Ticketing Development by Country 123
i. Rail Mobile Ticketing Users 123
Figure 4.20: Mobile Phone Users (%) Who Use Rail Mobile Ticketing Split by 8 Key Regions 2011-2016 124
Table 4.17: Mobile Phone Users (%) Who Use Rail Mobile Ticketing Split by 8 Key Regions 2011-2016 124
Figure 4.21: Total Mobile Phone Users (m) Who Use Rail Mobile Ticketing Split by 8 Key Regions 2011-2016 125
Table 4.18: Total Mobile Phone Users (m) Who Use Rail Mobile Ticketing Split by 8 Key Regions 2011-2016 125
ii. Rail Mobile Ticketing Transactions 125
Figure 4.22: Average Number of Rail Mobile Ticketing Transactions Made Per Mobile Ticketing User Split by 8 Key Regions 2011-2016 126
Table 4.19: Average Number of Rail Mobile Ticketing Transactions Made Per Mobile Ticketing User Split by 8 Key Regions 2011-2016 126
Figure 4.23: Total Number of Rail Mobile Tickets Delivered (m) p.a. Split by 8 Key Regions 2011-2016 127
Table 4.20: Total Number of Rail Mobile Tickets Delivered (m) p.a. Split by 8 Key Regions 2011-2016 128
iii. Rail Mobile Ticketing Transaction Value 128
Figure 4.24: Average Rail Mobile Ticket Value ($) Split by 8 Key Regions 2011-2016 128
Table 4.21: Average Rail Mobile Ticket Value ($) Split by 8 Key Regions 2011-2016 129
Figure 4.25: Total Rail Mobile Ticketing Transaction Value ($m) Split by 8 Key Regions 2011-2016 129
Table 4.22: Total Rail Mobile Ticketing Transaction Value ($m) Split by 8 Key Regions 2011-2016 130
iv. Rail Mobile Ticket Booking and Purchasing 130
Figure 4.26: Total Mobile Phone Users (m) Who Book & Purchase Rail Tickets Split by 8 Key Regions 2011-2016 130
Table 4.23: Total Mobile Phone Users (m) Who Book & Purchase Rail Tickets Split by 8 Key Regions 2011-2016 131
Figure 4.27: Total Number of Rail Mobile Tickets Purchased (m) p.a. Split by 8 Key Regions 2011-2016 131
Table 4.24: Total Number of Rail Mobile Tickets Purchased (m) p.a. Split by 8 Key Regions 2011-2016 132
Figure 4.28: Transaction Value ($m p.a.) of Rail Mobile Tickets Purchased Split by 8 Key Regions 2011-2016 132
Table 4.25: Transaction Value ($m p.a.) of Rail Mobile Tickets Purchased Split by 8 Key Regions 2011-2016 133
4.4.2 Metro Transport 133
Figure 4.29: Metro/Bus Mobile Ticketing Development by Country 134
i. Metro/Bus Mobile Ticketing Users 134
Figure 4.30: Mobile Phone Users (%) Who Use Metro/Bus Mobile Ticketing Split by 8 Key Regions 2011-2016 135
Table 4.26: Mobile Phone Users (%) Who Use Metro/Bus Mobile Ticketing Split by 8 Key Regions 2011-2016 135
Figure 4.31: Total Mobile Phone Users (m) Who Use Metro/Bus Mobile Ticketing Split by 8 Key Regions 2011-2016 136
Table 4.27: Total Mobile Phone Users (m) Who Use Metro/Bus Mobile Ticketing Split by 8 Key Regions 2011-2016 136
ii. Metro/Bus Mobile Ticketing Transactions 136
Figure 4.32: Average Number of Metro/Bus Mobile Ticketing Transactions Made Per Mobile Ticketing User Split by 8 Key Regions 2011-2016 137
Table 4.28: Average Number of Metro/Bus Mobile Ticketing Transactions Made Per Mobile Ticketing User Split by 8 Key Regions 2011-2016 137
Figure 4.33: Total Number of Metro/Bus Mobile Tickets Delivered (m) Split by 8 Key Regions 2011-2016 138
Table 4.29: Total Number of Metro/Bus Mobile Tickets Delivered (m) Split by 8 Key Regions 2011-2016 138
iii. Metro/Bus Mobile Ticketing Transaction Value 139
Figure 4.34: Average Metro/Bus Mobile Ticket Value ($) Split by 8 Key Regions 2011-2016 139
Table 4.30: Average Metro/Bus Mobile Ticket Value ($) Split by 8 Key Regions 2011-2016 139
Figure 4.35: Total Metro/Bus Mobile Ticketing Transaction Value ($m) Split by 8 Key Regions 2011-2016 140
Table 4.31: Total Metro/Bus Mobile Ticketing Transaction Value ($m) Split by 8 Key Regions 2011-2016 140
iv. Metro/Bus Mobile Ticket Purchasing 140
4.5 Events 141
4.5.1 Sporting Events 141
i. Sporting Events Mobile Ticketing Users 141
Figure 4.36: Mobile Phone Users (%) Who Use Sporting Events Mobile Ticketing Split by 8 Key Regions 2011-2016 141
Table 4.32: Mobile Phone Users (%) Who Use Sporting Events Mobile Ticketing Split by 8 Key Regions 2011-2016 142
Figure 4.37: Total Mobile Phone Users (m) Who Use Sporting Events Mobile Ticketing Split by 8 Key Regions 2011-2016 142
Table 4.33: Total Mobile Phone Users (m) Who Use Sporting Events Mobile Ticketing Split by 8 Key Regions 2011-2016 143
ii. Sporting Events Mobile Ticketing Transactions 143
Figure 4.38: Average Number of Sporting Events Mobile Ticketing Transactions Made per Mobile Ticketing User Split by 8 Key Regions 2011-2016 143
Table 4.34: Average Number of Sporting Events Mobile Ticketing Transactions Made Per Mobile Ticketing User Split by 8 Key Regions 2011-2016 144
Figure 4.39: Total Number of Sporting Events Mobile Tickets Delivered (m) p.a. Split by 8 Key Regions 2011-2016 144
Table 4.35: Total Number of Sporting Events Mobile Tickets Delivered (m) p.a. Split by 8 Key Regions 2011-2016 145
iii. Sporting Events Mobile Ticketing Transaction Value 145
Figure 4.40: Average Sporting Events Mobile Ticket Value ($) Split by 8 Key Regions 2011-2016 145
Table 4.36: Average Sporting Events Mobile Ticket Value ($) Split by 8 Key Regions 2011-2016 146
Figure 4.41: Total Sporting Events Mobile Ticketing Transaction Value ($m) Split by 8 Key Regions 2011-2016 147
Table 4.37: Total Sporting Events Mobile Ticketing Transaction Value ($m) Split by 8 Key Regions 2011-2016 147
4.5.2 Entertainment Events 147
i. Entertainment & Events Mobile Ticketing Users 148
Figure 4.42: Mobile Phone Users (%) Who Use Entertainment & Events Mobile Ticketing Split by 8 Key Regions 2011-2016 148
Table 4.38: Mobile Phone Users (%) Who Use Entertainment & Events Mobile Ticketing Split by 8 Key Regions 2011-2016 149
Figure 4.43: Total Mobile Phone Users (m) Who Use Entertainment & Events Mobile Ticketing Split by 8 Key Regions 2011-2016 149
Table 4.39: Total Mobile Phone Users (m) Who Use Entertainment & Events Mobile Ticketing Split by 8 Key Regions 2011-2016 150
ii. Entertainment & Events Mobile Ticketing Transactions 150
Figure 4.44: Average Number of Entertainment & Events Mobile Ticketing Transactions Made Per Mobile Ticketing User Split by 8 Key Regions 2011-2016 150
Table 4.40: Average Number of Entertainment & Events Mobile Ticketing Transactions Made Per Mobile Ticketing User Split by 8 Key Regions 2011-2016 151
Figure 4.45: Total Number of Entertainment & Events Mobile Tickets Delivered (m) Split by 8 Key Regions 2011-2016 151
Table 4.41: Total Number of Entertainment & Events Mobile Tickets Delivered (m) Split by 8 Key Regions 2011-2016 152
iii. Entertainment & Events Mobile Ticketing Transaction Value 152
Figure 4.46: Average Entertainment & Events Mobile Ticket Value ($) Split by 8 Key Regions 2011-2016 152
Table 4.42: Average Entertainment & Events Mobile Ticket Value ($) Split by 8 Key Regions 2011-2016 153
Figure 4.47: Total Entertainment & Events Mobile Ticketing Transaction Value ($m) Split by 8 Key Regions 2011-2016 154
Table 4.43: Total Entertainment & Events Mobile Ticketing Transaction Value ($m) Split by 8 Key Regions 2011-2016 154
4.6 Market Segmentation 155
Figure 4.48: Total Mobile Ticketing Transaction Value Delivered Tickets ($m) Split by Market Segment (Airline Travel/Terrestrial Transport/Events) 2011-2016 155
Table 4.44: Total Mobile Ticketing Transaction Value Delivered Tickets ($m) Split by Market Segment (Airline Travel/Terrestrial Transport/Events) 2011-2016 155
4.7 Mobile Ticket Purchasing & Payment 156
4.7.1 Mobile Ticketing Purchasing Users 156
Figure 4.49: Percentage of Mobile Ticketing Users Who Also Purchase Tickets by Mobile Split by 8 Key Regions 2011-2016 156
Table 4.45: Percentage of Mobile Ticketing Users Who Also Purchase Tickets by Mobile Split by 8 Key Regions 2011-2016 157
Figure 4.50: Mobile Ticketing Users Who Also Purchase Tickets by Mobile (m) Split by 8 Key Regions 2011-2016 157
Table 4.46: Mobile Ticketing Users Who Also Purchase Tickets by Mobile (m) Split by 8 Key Regions 2011-2016 158
4.7.2 Mobile Purchasing Transaction Traffic 158
Figure 4.51: Total Number of Mobile Purchased Tickets (m) Split by 8 Key Regions 2011-2016 158
Table 4.47: Total Number of Mobile Purchased Tickets (m) Split by 8 Key Regions 2011-2016 159
Figure 4.52: Comparison of Mobile Purchased vs. Non-mobile Purchased Tickets (%) p.a. 2011-2016 159
Table 4.48: Comparison of Mobile Purchased vs. Non-mobile Purchased Tickets (%) p.a. 2011-2016 159

NFC Ticketing Forecast

5.1 Methodology 161
Figure 5.1: NFC Ticketing Methodology 161
5.1.1 NFC Ticketing Users 162
5.1.2 NFC Ticketing Infrastructure 162
5.1.3 NFC Ticketing Transactions 162
5.1.4 NFC Ticketing Transaction Value 162
5.2 NFC Ticketing (All Segments) 163
5.2.1 NFC Ticketing Users 163
Figure 5.2: Total Mobile Phone Users (m) Who Wish To Use NFC Ticketing Split by 8 Key Regions 2011-2016 163
Table 5.1: Total Mobile Phone Users (m) Who Wish To Use NFC Ticketing Split by 8 Key Regions 2011-2016 163
Figure 5.3: Potential NFC Ticketing Users as a Proportion (%) of all Mobile Ticketing Users 2011-2016 164
Table 5.2: Potential NFC Ticketing Users as a Proportion (%) of all Mobile Ticketing Users 2011-2016 164
5.2.2 NFC Ticketing Transactions 164
Figure 5.4: Average Number of NFC Tickets per Active NFC Ticket User p.a. Split by 8 Key Regions 2011-2016 165
Table 5.3: Average Number of NFC Tickets per Active NFC Ticket User p.a. Split by 8 Key Regions 2011-2016 165
Figure 5.5: Total Number of NFC Tickets p.a. Split by 8 Key Regions 2011-2016 166
Table 5.4: Total Number of NFC Tickets p.a. Split by 8 Key Regions 2011-2016 166
5.2.3 NFC Ticketing Transaction Value 166
Figure 5.6: Total Transaction Value of NFC Tickets p.a. Split by 8 Key Regions 2011-2016 167
Table 5.5: Total Transaction Value of NFC Tickets ($m) p.a. Split by 8 Key Regions 2011-2016 167
Figure 5.7: Total Transaction Value of NFC Tickets p.a. Split by Market Segment 2011-2016 168
Table 5.6: Total Transaction Value of NFC Tickets p.a. Split by Market Segment 2011-2016 168
Figure 5.8: Total Transaction Value (%) of Mobile Tickets p.a. Split by Ticket Technology 2011-2016 169
Table 5.7: Total Transaction Value (%) of Mobile Tickets p.a. Split by Technology 2011-2016 169
5.3 Airline Travel 169
5.3.1 NFC Mobile Boarding Pass Users 170
Figure 5.9: Mobile Phone Users (%) Who Wish to Use NFC Mobile Boarding Passes Split by 8 Key Regions 2011-2016 170
Table 5.8: Mobile Phone Users (%) Who Wish to Use NFC Mobile Boarding Passes Split by 8 Key Regions 2011-2016 170
5.3.2 NFC Mobile Boarding Pass Volume 171
Figure 5.10: Average Number of NFC Mobile Boarding Passes per User p.a. Split by 8 Key Regions 2011-2016 171
Table 5.9: Average Number of NFC Mobile Boarding Passes per User p.a. Split by 8 Key Regions 2011-2016 171
Figure 5.11: Total Number of NFC Mobile Boarding Passes (m) p.a. Split by 8 Key Regions 2011-2016 172
Table 5.10: Total Number of NFC Mobile Boarding Passes (m) p.a. Split by 8 Key Regions 2011-2016 172
5.3.3 NFC Mobile Boarding Pass Value 172
Figure 5.12: Average Value of NFC Boarding Passes ($) Split by 8 Key Regions 2011-2016 173
Table 5.11: Average Value of NFC Boarding Passes ($) Split by 8 Key Regions 2011-2016 173
Figure 5.13: Total Value of NFC Boarding Passes ($m) Split by 8 Key Regions 2011-2016 174
Table 5.12: Total Value of NFC Boarding Passes ($m) Split by 8 Key Regions 2011-2016 174
5.4 Terrestrial Transport 175
5.4.1 Metro Ticketing 175
i. NFC Metro Ticketing Users 176
Figure 5.14: Mobile Phone Users (%) Who Wish to Use NFC Metro/Bus Mobile Ticketing Split by 8 Key Regions 2011-2016 176
Table 5.13: Mobile Phone Users (%) Who Wish to Use NFC Metro/Bus Mobile Ticketing Split by 8 Key Regions 2011-2016 176
ii. NFC Metro Ticketing Transactions 176
Figure 5.15: Average Number of NFC Metro Ticketing Transactions per User p.a. Split by 8 Key Regions 2011-2016 177
Table 5.14: Average Number of NFC Metro Ticketing Transactions per User p.a. Split by 8 Key Regions 2011-2016 177
Figure 5.16: Total Number of NFC Metro Ticketing Transactions (m) p.a. Split by 8 Key Regions 2011-2016 178
Table 5.15: Total Number of NFC Metro Ticketing Transactions (m) p.a. Split by 8 Key Regions 2011-2016 178
iii. NFC Metro Ticketing Transaction Value 179
Figure 5.17: Average Value of NFC Metro Ticket Transactions ($) Split by 8 Key Regions 2011-2016 179
Table 5.16: Average Value of NFC Metro Ticket Transactions ($) Split by 8 Key Regions 2011-2016 179
Figure 5.18: Total Value of NFC Metro Ticketing Transactions ($m) Split by 8 Key Regions 2011-2016 180
Table 5.17: Total Value of NFC Metro Ticketing Transactions ($m) Split by 8 Key Regions 2011-2016 180
5.4.2 Rail Ticketing 181
i. NFC Rail Ticketing Users 181
Figure 5.19: Mobile Phone Users (%) Who Wish to Use NFC Rail Ticketing Split by 8 Key Regions 2011-2016 181
Table 5.18: Mobile Phone Users (%) Who Wish to Use NFC Rail Ticketing Split by 8 Key Regions 2011-2016 181
ii. NFC Rail Ticketing Transactions 182
Figure 5.20: Average Number of NFC Rail Ticketing Transactions per User p.a. Split by 8 Key Regions 2011-2016 182
Table 5.19: Average Number of NFC Rail Ticketing Transactions per User p.a. Split by 8 Key Regions 2011-2016 182
Figure 5.21: Total Number of NFC Rail Ticketing Transactions (m) p.a. Split by 8 Key Regions 2011-2016 183
Table 5.20: Total Number of NFC Rail Ticketing Transactions (m) p.a. Split by 8 Key Regions 2011-2016 183
iii. NFC Rail Ticketing Transaction Value 183
Figure 5.22: Average Value of NFC Rail Ticket Transactions ($) Split by 8 Key Regions 2011-2016 184
Table 5.21: Average Value of NFC Rail Ticket Transactions ($) Split by 8 Key Regions 2011-2016 184
Figure 5.23: Total Value of NFC Rail Ticketing Transactions ($m) Split by 8 Key Regions 2011-2016 185
Table 5.22: Total Value of NFC Rail Ticketing Transactions ($m) Split by 8 Key Regions 2011-2016 185
5.5 Events 186
5.5.1 Sports Events 186
i. NFC Sports Ticketing Users 186
Figure 5.24: Mobile Phone Users (%) Who Wish to Use NFC Sports Ticketing Split by 8 Key Regions 2011-2016 186
Table 5.23: Mobile Phone Users (%) Who Wish to Use NFC Sports Ticketing Split by 8 Key Regions 2011-2016 187
ii. NFC Sports Ticketing Transactions 187
Figure 5.25: Average Number of NFC Sports Ticketing Transactions per User p.a. Split by 8 Key Regions 2011-2016 187
Table 5.24: Average Number of NFC Sports Ticketing Transactions per User p.a. Split by 8 Key Regions 2011-2016 188
Figure 5.26: Total Number of NFC Sports Ticketing Transactions (m) p.a. Split by 8 Key Regions 2011-2016 188
Table 5.25: Total Number of NFC Sports Ticketing Transactions (m) p.a. Split by 8 Key Regions 2011-2016 189
iii. NFC Sports Ticketing Transaction Value 189
Figure 5.27: Average Value of NFC Sports Ticket Transactions ($) Split by 8 Key Regions 2011-2016 189
Table 5.26: Average Value of NFC Sports Ticket Transactions ($) Split by 8 Key Regions 2011-2016 190
Figure 5.28: Total Value of NFC Sports Ticketing Transactions ($m) Split by 8 Key Regions 2011-2016 190
Table 5.27: Total Value of NFC Sports Ticketing Transactions ($m) Split by 8 Key Regions 2011-2016 191
5.5.2 Entertainment Events 191
i. NFC Entertainments Ticketing Users 192
Figure 5.29: Mobile Phone Users (%) Who Wish to Use NFC Entertainments Ticketing Split by 8 Key Regions 2011-2016 192
Table 5.28: Mobile Phone Users (%) Who Wish to Use NFC Entertainments Ticketing Split by 8 Key Regions 2011-2016 192
ii. NFC Entertainments Ticketing Transactions 193
Figure 5.30: Average Number of NFC Entertainments Ticketing Transactions per User p.a. Split by 8 Key Regions 2011-2016 193
Table 5.29: Average Number of NFC Entertainments Ticketing Transactions per User p.a. Split by 8 Key Regions 2011-2016 193
Figure 5.31: Total Number of NFC Entertainments Ticketing Transactions (m) p.a. Split by 8 Key Regions 2011-2016 194
Table 5.30: Total Number of NFC Entertainments Ticketing Transactions (m) p.a. Split by 8 Key Regions 2011-2016 194
iii. NFC Entertainments Ticketing Transaction Value 194
Figure 5.32: Average Value of NFC Entertainments Ticket Transactions ($) Split by 8 Key Regions 2011-2016 195
Table 5.31: Average Value of NFC Entertainments Ticket Transactions ($) Split by 8 Key Regions 2011-2016 195
Figure 5.33: Total Value of NFC Entertainments Ticketing Transactions ($m) Split by 8 Key Regions 2011-2016 196
Table 5.32: Total Value of NFC Entertainments Ticketing Transactions ($m) Split by 8 Key Regions 2011-2016 196

 

 

 

 

Vendor Analysis & Matrix

6.1 Vendor Landscape 197
Figure 6.1: Mobile Ticketing Vendor Types 197
6.2 Vendor Analysis 199
6.2.1 Vendor Assessment Criteria 199
Table 6.1: Vendor Capability Assessment Factors 199
6.2.2 Limitations and Interpretation 200
6.3 Vendor Positioning Matrix Results 201
6.3.1 Overall Matrix Position 201
Figure 6.2: Global Mobile Ticketing Vendor Positioning Matrix 201
6.3.2 Vendor Groupings 201
i. Summary 201
ii. On Track Vendors 202
iii. Vendors Exceeding Expectations 202
iv. Vendors with Further Potential 203
6.3.3 Competitive Dynamics 203
6.4 Vendor Profiles 204
6.4.1 Antenna Software (formerly volantis systems) 204
i. Corporate 204
ii. Geographic Spread 204
Figure 6.3: Antenna Mobile Internet Ticketing Page 204
iii. Key Clients & Strategic Partnerships 205
iv. High Level View of Offerings 205
v. Juniper's View: Antenna Software Key Strengths and Strategic Development Opportunities 205
6.4.2 Fandango 206
i. Corporate 206
ii. Geographic Spread 206
iii. Key Clients & Strategic Partnerships 206
Figure 6.4: Fandango Mobile Ticketing 206
iv. High Level View of Offerings 207
v. Juniper's View: Fandango Key Strengths and Strategic Development Opportunities 208
6.4.3 gemalto 208
i. Corporate 208
ii. Geographic Spread 208
iii. Key Clients & Strategic Partnerships 209
iv. High Level View of Offerings 210
v. Juniper's View: Gemalto Key Strengths and Strategic Development Opportunities 210
6.4.4 Kony Solutions 210
i. Size 210
ii. Geographic Spread 211
iii. Key Clients & Strategic Partnerships 211
Figure 6.5: Kony Solutions Mobile Airline Flight Booking 211
iv. High Level View of Offerings 212
v. Juniper's View: Kony Solutions Key Strengths and Strategic Development Opportunities 212
6.4.5 m:coda 212
i. Corporate 212
ii. Geographic Spread 212
iii. Key Clients & Strategic Partnerships 213
iv. High Level View of Offerings 213
v. Juniper's View: m:coda Key Strengths and Strategic Development Opportunities 213
6.4.6 masabi 213
i. Corporate Background 213
ii. Geographic Spread 214
iii. Key Clients & Strategic Partnerships 214
iv. High Level View of Offerings 215
v. Juniper's View: Masabi Key Strengths and Strategic Development Opportunities 215
6.4.7 NCR (formerly Mobiqa) 216
i. Corporate 216
ii. Geographic Spread 216
iii. Key Clients & Strategic Partnerships 216
iv. High Level View of Offerings 216
v. Juniper's View: NCR Key Strengths and Strategic Development Opportunities 217
6.4.8 NeoMedia 217
i. Corporate 217
ii. Geographic Spread 217
iii. Key Clients & Strategic Partnerships 217
iv. High Level View of Offerings 218
v. Juniper's View: NeoMedia Key Strengths and Strategic Development Opportunities 219
6.4.9 Plusdial 219
i. Corporate 219
ii. Geographic Spread 219
iii. Key Clients & Strategic Partnerships 220
iv. High Level View of Offerings 220
Figure 6.6: Plusdial Mobile Ticketing Solution 221
v. Juniper's View: Plusdial Key Strengths and Strategic Development Opportunities 221
6.4.10 Tagit 221
i. Corporate 221
ii. Geographic Spread 221
iii. Key Clients & Strategic Partnerships 222
iv. High Level View of Offerings 222
v. Juniper's View: Tagit Key Strengths and Strategic Development Opportunities 222
6.4.11 ticketscript 222
i. Corporate 222
ii. Geographic Spread 223
iii. Key Clients & Strategic Partnerships 223
iv. High Level View of Offerings 223
v. Juniper's View: ticketscript Key Strengths and Strategic Development Opportunities 224
6.4.12 UNWIRE 224
i. Corporate 224
ii. Geographic Spread 224
iii. Key Clients & Strategic Partnerships 224
iv. High Level View of Offerings 225
v. Juniper's View: Unwire Key Strengths and Strategic Development Opportunities 225

Companies Referenced

Companies Profiled

Antenna Software, Fandango, Gemalto, Kony Solutions, m:coda, masabi, NCR, NeoMedia Technologies, Plusdial, Tagit, ticketscript, Unwire

Companies Mentioned

Air Kenya, Amor Group, Amtrak, Apple, AT&T, Austrian Airlines, Citibank Singapore, Consult Hyperion, DBS, De Lijn, Deutsche Bahn, Deutsche Telekom, DIMOCO, easy.GO, easyJet, e-consultancy.com, Electron, Ericsson, Eurostar, EZ-Link, Fancharge, FeliCa, Google, IMImobile, IRCTC, Jumptap, Kenya Airways, KT Corporation, Live Nation Entertainment, Live Nation Network, Lufthansa, Mastercard, M1, Microsoft, Ministry of Sound, M-Pesa, NatWest, NBC Universal, NFC World, Nokia, NTT DoCoMo, NXP, ÖBB, Orange, PayBox, RBI, redBus, RIM, RMV,Ryanair, Safaricom, Safarilink, Seibu Railway, Singapore Airlines, SingTel, SITA, Sony, Spanair, Star Alliance, StarHub, Telefonica O2 Germany,Telekom Austria Group, Telekom Austria, the agent factory, Ticketmaster, tickets.com, ticketvala, T-Mobile, United Airlines, Verizon Wireless, Virgin Atlantic, Visa, Vodafone

Extra Info

‡ 8 key regions includes:

North America, Latin America, Western Europe, Central & Eastern Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East.

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Please see: Mobile Ticketing Strategies Air, Rail, Metro, Sports & Entertainment 2013-2018

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Key Questions

1.     How does Mobile Ticketing fit into the overall Mobile Commerce market, how closely is it linked to Mobile Payments?

2.     What are the Mobile Ticketing Lifecycle and Mobile Ticketing Ecosystem and how do they vary across the 5 industry verticals of Airline Travel, Metro/Bus/Ferry Transport, Rail Transport, Sports Events and Entertainment Events?

3.     How does NFC affect the Mobile Ticketing Lifecycle in each vertical; what Industry bodies are involved and what are the trends, drivers and constraints in the development of the NFC Ticketing market?

4.     How does NFC Ticketing compare with Barcode Ticketing? What verticals and regions are adopting NFC Ticketing first and what is the size of this opportunity? What proportion of the ticketing market will NFC take by 2016?

5.     Do MNOs currently play a key part in the mobile ticketing ecosystem and will this change in the evolution to NFC?

6.     Who are the leading mobile ticketing market players and how can they capitalise on their position in the mobile ticketing market?

7.     How can mobile ticketing be leveraged for value added services?

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Related Reports:

The Mobile Ticketing Briefing 2012-2016

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