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Mobile Payment Markets

Mobile Payment Markets

Strategies & Forecasts 2010-2014

Publisher: Juniper Research
Date Published: 01/05/2010
Category: Mobile Commerce
No of Pages: 110
Coverage: Global - 8 key regions
 

Overview

This report provides analysis of the entire mobile payment market providing case studies, vendor comparisons and forecasts for digital and physical goods payments, NFC payments and mobile money transfer & remittances.

For each mobile payment segment, the report provides five year forecasts for gross mobile payment transaction value in eight key regions.  Through one-on-one interviews and 22 case studies across the mobile payments market, this report explores many of the live products and services and discusses how the sectors are becoming increasingly blurred as service providers are expanding their product offering.

This report discusses all the key issues affecting the mobile payments industry, including consideration of the impact of the growth of smartphones and mobile apps and how the market is likely to develop over the next few years.

Table of Contents

Executive Summary
1. Mobile Commerce & Payments Market

1.1 Market Outline
1.1.1 Synopsis
1.1.2 Market Segmentation
Figure 1.1: Mobile Commerce Market Segmentation
1.2 Market Drivers and Constraints
Figure 1.2: Mobile Payments: Summary of Market Drivers & Constraints
1.2.1 Drivers
i. User Demand
ii. Increase in ARPU
iii. Larger Retail Transactions
iv. Cash Replacement
v. Developing World Financial Services
vi. Lower Churn
vii. Smartphone Growth
viii. SMS
ix. Increased International Money Transfers to Developing Countries
x. Transaction Efficiency
xi. Success Stories & PR
xii. Future Service Enhancements
1.2.2 Constraints
i. User Experience
ii. Business Model
Figure 1.3: NFC Player Groupings
iii. Regulatory Hurdles
iv. Support Issues
v. Transaction Costs
vi. KYC (Know Your Customer) Requirements
vii. Inadequate Local Agent Networks
viii. The Recession
ix. Device Availability
x. Ecosystem Incentivisation
xi. Infrastructure Availability

2. Mobile Payments: Market Structure and Trends

2.1 Definition
Figure 2.1: mCommerce Payment Process
2.2 Market Segmentation
2.2.1 Top Level Segments
Figure 2.2: Mobile Payments Market Segmentation
2.2.2 Market Segment Changes for 2010
i. Remote Payments
ii. Proximity/POS Payments
2.2.3 Market Segment Boundaries
i. Mobile Money Transfer Service Developments
ii. Who Decides?
Figure 2.3: Arriva Buses Mobile Ticketing Service
iii. Platform & Service Extension
iv. Emerging Segments
2.2.4 Report Focus: What is Included?
2.3 Classification of Payment Schemes
Table 2.1: Mobile Payment Classification
2.3.1 Mobile Phone Bill - \"direct to bill\" (D2B) Payment
2.3.2 Premium Rate SMS (PRSMS)
2.3.3 Mobile Web & WAP Billing
2.3.4 SMS/Java/SIM Toolkit
Figure 2.5: PayPal Mobile \"Text To Buy\"
Figure 2.6: PayMate Purchase Process
2.3.5 Person-to-Person (P2P) Payment
2.3.6 Smartphone Apps
Figure 2.7: SBB Swiss Railways iPhone App
2.3.7 NFC Contactless Payment
i. NFC Technology
Figure 2.8: Uses of NFC
ii. NFC Implementation
Figure 2.9: Moscow Metro Mifare Contactless Card System
iii. Interim NFC Solutions
Figure 2.10: Integration Phase Comparison - NFC and Mobile Broadband
a. NFC Stickers
Figure 2.11: Twinlinx My-Max NFC Sticker
b. SD Cards
Figure 2.12: Giesecke & Devrient NFC SD Card
iv. Further Vertical Markets
Figure 2.13: NFC in the Automotive Industry
2.3.8 In Store
2.4 On Deck & Off Deck

3. Case Studies: Applications and Services

3.1 Introduction
3.2 Digital Goods Case Studies
3.2.1 CAN (African Cup of Nations)
Figure 3.1: CAN (African Cup of Nations) Live Portal Screenshot
3.2.2 ÖBB Austrian Railways
Figure 3.2: ÖBB Handy Ticket Mobile Ticketing Service
3.2.3 Zong
i. Business Update
Table 3.1: Zong Country Coverage
3.2.4 Skane Traffic (Skånetrafiken)
Figure 3.3: Skane Traffic Mobile Tickets
3.3 Physical Goods Case Studies
3.3.1 Amazon
Figure 3.4: Amazon Mobile Payments Service
3.3.2 eBay Mobile
Figure 3.5: eBay iPhone App
3.3.3 Digby
Figure 3.6: Digby Mobile Storefront
3.3.4 mPass
Figure 3.7: mpass Mobile Payments Service
3.3.5 PayPal
Figure 3.8: PayPal Mobile Checkout
3.3.6 Rakuten
Figure 3.9: Rakuten Mobile Gross Merchandise Sales by Month
3.4 NFC Case Studies
3.4.1 Global
i. GSM Association Interview
Figure 3.10: Pay Buy Mobile Participating MNOs Worldwide
ii. NFC Forum Interview
Figure 3.11: NFC Forum Ecosystem
Figure 3.12: NFC Forum Milestones
Figure 3.13: NFC Forum \"N\" Mark
Figure 3.14: NFC Application Types
3.4.2 USA
3.4.3 India
3.4.4 Japan
Figure 3.15: Osaifu-Keitai Service Concept
Figure 3.16: Osaifu-Keitai in Various Scenes in Daily Life
3.4.5 Malaysia
Figure 3.17: Maxis FastTap Service
Figure 3.18: Maxis FastTap Service Outlets
3.5 Mobile Money Transfer and Remittances
3.5.1 Operator Types
Figure 3.19: Mobile Money Transfer Operator Types
3.5.2 GSMA Mobile Money Initiatives
i. MMT (Mobile Money Transfer)
ii. MMU (Mobile Money for the Unbanked)
3.5.3 Safaricom M-PESA
i. Service Description
ii. Service Statistics
3.5.4 Western Union
i Strategy Insight
Figure 3.20: Western Union Customers - Mobile Usage
3.5.5 Nokia Money
Figure 3.21: Nokia & YES BANK Mobile Money Service Offer
3.5.6 MoneyBox Africa
Figure 3.22: MoneyBox P2P Payment Process
3.5.7 Belgacom ICS HomeSend Service
Figure 3.23: Belgacom ICS HomeSend Solution
Figure 3.24: HomeSend Information & Funds Flow

4. Vendors and Solutions

4.1 Aepona
4.1.1 Corporate
4.1.2  High Level View of Offerings
Figure 4.1: Aepona NaaS (Network As a Service) Concept
Figure 4.2: Telco 2.0 Business Model
4.2 eServGlobal
4.2.1 Corporate
Figure 4.3: eServGlobal Mobile Payments References
4.2.2 High Level View of Offerings
Figure 4.4: eServGlobal Mobile Payment Platform
4.3 Ericsson
4.3.1 Corporate
4.3.2 High Level View of Offerings
Figure 4.5: Ericsson IPX Vertical Market Development
4.4 Fundamo
4.4.1 Corporate
4.4.2 High Level View of Offerings
4.5 Innovision
4.5.1 Corporate
4.5.2 High Level View of Offerings
Figure 4.6: Topaz Tags
4.6 Mi-Pay
4.6.1 Corporate
4.6.2 High Level View of Offerings
4.7 Netsize
4.7.1 Corporate
4.7.2 High Level View of Offerings
4.8 Sybase 365
4.8.1 Corporate
4.8.2 High Level View of Offerings
4.9  ViVOtech
4.9.1 Corporate
4.9.2 High Level View of Offerings
Figure 4.7: ViVOtech POS Product Range

5. Market Forecasts

5.1 Methodology
5.1.1 Approach and Assumptions
Figure 5.1: Market Forecast Methodology
5.1.2 Geographical Splits
5.2 Global Mobile Subscriber Forecast
Figure 5.2: Mobile Subscriber Base (m) Split by 8 Key Regions 2010-2014
Table 5.1: Mobile Subscriber Base (m) Split by 8 Key Regions 2010-2014
5.3 Mobile Payment Market Forecasts
5.3.1 Digital and Physical Goods
i. Digital Goods
Figure 5.3: Total Remote mPayment Gross Transaction Value for Digital Goods ($m) Split by 8 Key Regions 2010-2014
Table 5.2: Total Remote mPayment Gross Transaction Value for Digital Goods ($m) Split by 8 Key Regions 2010-2014
ii. Physical Goods
Figure 5.4: Total Remote mPayment Gross Merchandise Sales Transaction Value for Physical Goods ($m) Split by 8 Key Regions 2010-2014
Table 5.3: Total Remote mPayment Gross Merchandise Sales Transaction Value for Physical Goods ($m) Split by 8 Key Regions 2010-2014
iii. Digital and Physical Goods Combined
Figure 5.5: Global Remote mPayment Market for Digital and Physical Goods Combined: Gross Merchandise Sales Transaction Value ($m) Split by 8 Key Regions 2010-2014
Table 5.4: Global Remote mPayment Market for Digital and Physical Goods Combined: Gross Merchandise Sales Transaction Value ($m) Split by 8 Key Regions 2010-2014
Figure 5.6: Global Remote mPayment Market for Digital and Physical Goods Combined: Gross Merchandise Sales Transaction Value (%) Split by 8 Key Regions 2010-2014
Table 5.5: Global Remote mPayment Market for Digital and Physical Goods Combined: Gross Merchandise Sales Transaction Value (%) Split by 8 Key Regions 2010-2014
Figure 5.7: Global Remote mPayment Market: Gross Merchandise Sales Transaction Value (%) Digital vs. Physical Goods Comparison 2010-2014
Table 5.6: Global Remote mPayment Market: Gross Merchandise Sales Transaction Value (%) Digital vs. Physical Goods Comparison 2010-2014
5.3.2 NFC
Figure 5.8: Total Value of NFC Transactions ($m) Split by 8 Key Regions 2010-2014
Table 5.7: Total Value of NFC Transactions ($m) Split by 8 Key Regions 2010-2014
Figure 5.9: Total Value of NFC Transactions (%) Split by 8 Key Regions 2010-2014
Table 5.8: Total Value of NFC Transactions (%) Split by 8 Key Regions 2010-2014
5.3.3 Mobile Money Transfers
Figure 5.10: Total Value of All Mobile Money Transfers p.a. ($m) Split by 8 Key Regions 2010 - 2014
Table 5.9: Total Value of All Mobile Money Transfers p.a. ($m) Split by 8 Key Regions 2010 - 2014
Figure 5.11: Comparison of National, Sophisticated Financial Services & International Mobile Money Transfer Values (% of total) 2009 - 2014
Table 5.10: Comparison of National, Sophisticated Financial Services & International Mobile Money Transfer Values (% of total) 2010 - 2014
5.3.4 Total Mobile Payment Market
i. Regional Split
Figure 5.12: Total Mobile Payment Market ($m) Split by 8 Key Regions 2010 - 2014
Table 5.11: Total Mobile Payment Market ($m) Split by 8 Key Regions 2010 - 2014
Figure 5.13: Total Mobile Payment Market (%) Split by 8 Key Regions 2010 - 2014
Table 5.12: Total Mobile Payment Market (%) Split by 8 Key Regions 2010 - 2014
ii. Market Segment Split
Figure 5.14: Total Mobile Payment Market ($m) Split by Digital & Physical Goods, NFC & Mobile Money Transfers 2010 - 2014
Table 5.13: Total Mobile Payment Market ($m) Split by Digital & Physical Goods, NFC & Mobile Money Transfers 2010 - 2014
Figure 5.15: Total Mobile Payment Market (%) Split by Digital & Physical Goods, NFC & Mobile Money Transfers 2010 - 2014
Table 5.14: Total Mobile Payment Market (%) Split by Digital & Physical Goods, NFC & Mobile Money Transfers 2010 - 2014

Glossary

Companies Referenced

Aepona, Amazon, Arriva, Bango, Belgacom, citi, Digby, eBay, Ericsson, eServGlobal, Fundamo, Giesecke & Devrient, Globe Telecom, GSM Association, Innovision, KDDI, Link Mobility, Maxis, Mi-Pay, Mocapay, MoneyBox Africa, mPass, Netsize, NFC Forum, Nokia, NTT DoCoMo, NXP Semiconductors, OBB Austrian Railways, obopay, Orange, Payforit, PayMate, PayMobile, PayPal, Rakuten, Safaricom, Skane Traffic, SmartPay, SoftBank, Sybase 365, Twinlinx, Visa, ViVotech, Vodafone, Western Union, YES BANK, Zong.

 

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Key Questions

1.    What is the size and growth of the total mobile payments market?
2.    What are the key factors driving market growth?
3.    Which segments of the mobile payments market growing the fastest?
4.    What are the regional market sizing trends?
5.    What are the strategies of the key mobile payments providers?
6.    What are the strategies of key mobile payments vendors?

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Mobile Ticketing & Coupons, Mobile Money Transfer & Remittance

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