Mobile Messaging Markets. | SMS, MMS, IM, Email, RCS/RCS-e, Social 2012-2017 | Research | Statistics | Market research
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Mobile Messaging Markets.

Mobile Messaging Markets.

SMS, MMS, IM, Email, RCS/RCS-e, Social 2012-2017

Publisher: Juniper Research
Date Published: 12/09/2012
Category: Mobile Content & Applications
No of Pages: 131
Coverage: Global ~ 8 Key Regions
 

Overview

  • Market-by-Market Analysis & Forecasts
  • Re-Evaluation of Business Models
  • RCS/RCS-e Strategic Assessment

The extensive and detailed forecast suite covers six markets segmented in a number of ways:

· SMS: by handset, traffic type, business model and eight key regions
· MMS: by handset, traffic type, business model and eight key regions
· IM: by device, business model and eight key regions
· Email: by device and eight key regions.
· RCS/RCS-e: by message format and eight key regions
· Social Messaging: by device and eight key regions

Five-year forecasts, comprising 50 tables and 1,800 unique data points, include total traffic for each market, as well as revenues for the SMS, MMS and IM markets. RCS/RCS-e forecasts also include capable-smartphones, service adoption and average traffic per handset.

Operator and OTT business models and strategies assessed with strategic recommendations for MNOs and other players moving into an all IP world, with a strong focus on business models for traditional messaging, and also deploying and monetising RCS/RCS-e and other IP solutions.

Market-by-market drivers and constraints identifies the factors which are influencing how these markets are developing, providing insights for a range of players – including operators, network hub providers, aggregators, OTT players, advertising agencies, brands and investors.

Expert analysis complimented by exclusive interviews with senior executives from leading players across the value chain, including Acision, Deutsche Telekom, Ericsson IPX, GSMA, Mavenir, Sybase 365, Syniverse Technologies and textPlus will greatly enhance your understanding of the mobile messaging ecosystem.

Extensive Excel Forecast Suite

Readers will also benefit from the companion Mobile Messaging Markets Excel: SMS, MMS, IM, Email, RCS/RCS-e & Social 2012-2017*, which includes a further 111 tables and 21,852 data points. This holistic view of the market includes the full forecast methodology data as well as selected country-level forecasts (Canada, the US; Brazil; France, Germany, Italy, Spain, the UK; Russia; China, Japan, South Korea; India).

* Available as a separate product or can be added to your order at an additional cost.

 

Table of Contents

Executive Summary
1. Mobile Messaging Markets

1.1 Messaging at a ‘Strategic Inflection Point’ 21
Figure 1.1: WhatsApp iPhone App 22
1.2 Report Scope 22
1.2.1 Markets 23
1.2.2 Sender/Recipient Relationships 23
1.2.3 Business Models 24
1.3 Mobile Messaging Markets 24
1.3.1 Core Messaging Services 24
i. SMS 24
Figure 1.2: Global SMS Traffic (bn) Split by 8 Key Regions, 2007 - 2011 25
Table 1.1: Global SMS Traffic (bn) Split by 8 Key Regions, 2007 - 2011 25
Figure 1.3: A2P SMS: Bank of America 26
Figure 1.4: Methods Used on Daily Basis to Communicate with Friends and Family 26
ii. MMS 27
Figure 1.5: Global MMS Traffic (m) Split by 8 Key Regions, 2007 - 2011 27
Table 1.2 Global MMS Traffic (m) Split by 8 Key Regions, 2007 - 2011 28
1.3.2 OTT Messaging 28
i. Instant Messaging & NUVOs 28
Table 1.3: Selected Leading Mobile IM Service User Bases and Traffic Levels 29
ii. Operator Initiatives 29
1.3.3 RCS/RCS-e 30
i. What is RCS-e? 30
ii. What is joyn? 31
iii. Which MNOs have adopted RCS-e? 31
iv. What is the relationship between RCS-e & RCS? 31
v. What type of services will Joyn users receive? 31
Figure 1.6: Joyn App 32
vi. What purpose does the joyn brand serve? 32
1.3.4 Other OTT Messaging 32
i. Social Messaging 32
ii. Email 33

2. Monetising Mobile Messaging

2.1 Mobile Messaging Value Chains 35
2.1.1 SMS & MMS Value Chain 35
i. P2P Value Chain 35
Figure 2.1: P2P SMS/MMS Value Chain 36
ii. A2P Value Chain 36
Figure 2.2 A2P SMS/MMS Value Chain 36
2.1.2 IM Value Chain 36
Figure 2.3 OTT Instant Messaging Value Chain 37
2.1.3 NUVO Value Chain 37
Figure 2.4: ‘NUVO’ Value Chain 38
2.2 P2P Messaging: Operator Business Models 38
2.2.1 MNO Challenge: Flatlining Revenues, Rising Capex, Rising Opex 38
Figure 2.5: Base Line Analysis of Global Mobile Subscriber Growth, ARPU and Operator-Billed Service Revenues 2010 - 2016 39
Table 2.1: Base Line Analysis of Global Mobile Subscriber Growth, ARPU and  Operator-Billed Service Revenues 2010 - 2016 39
Figure 2.6: The “Nightmare” Scenario:  Global MNO Service Revenues vs. Capex/Opex ($bn) 2010 - 2016 40
Table 2.2: The “Nightmare” Scenario:  Global MNO Service Revenues vs. Capex/Opex ($bn) 2010 - 2016 40
2.2.2 MNO Business Models: Driving Messaging Revenues 41
Table 2.3: Juniper Research Strategic Recommendation Code Description 41
Table 2.4: Adaptive Strategies for Optimising Existing Revenue Streams 41
2.2.3 US vs. Western Europe: A Comparative Analysis 41
i. Prepaid Mix 42
Figure 2.7: US vs. Western Europe – Prepaid Subscribers (%) as Proportion of Total Split By Selected Operators/Markets (AT&T Mobility (US), Telefonica Germany, Telefonica Spain, Telefonica UK, Verizon Wireless (US), Vodafone Germany, Vodafone Spain, Vodafone UK) 2007 - 2011 42
Table 2.5: US vs. Western Europe – Prepaid Subscribers (%) as Proportion of Total Split By Selected Operators/Markets (AT&T Mobility (US), Telefonica Germany, Telefonica Spain, Telefonica UK, Verizon Wireless (US), Vodafone Germany, Vodafone Spain, Vodafone UK) 2007 - 2011 42
ii. Messaging ARPU 43
Figure 2.8: US vs. Western Europe – Monthly Messaging ARPU ($) Split By Selected Operators/Markets (AT&T Mobility (US), Telefonica Germany, Telefonica Spain, Telefonica UK, Verizon Wireless (US), Vodafone Germany, Vodafone Spain, Vodafone UK) 2007 - 2011) 43
Table 2.6: US vs. Western Europe – Monthly Messaging ARPU ($) Split By Selected Operators/Markets (AT&T Mobility (US), Telefonica Germany, Telefonica Spain, Telefonica UK, Verizon Wireless (US), Vodafone Germany, Vodafone Spain, Vodafone UK) 2007 - 2011) 44
iii. Messaging Revenue 44
Figure 2.9: US vs. Western Europe – Messaging Revenue ($m) Split By Selected Operators/Markets (AT&T Mobility (US), Telefonica Germany, Telefonica Spain, Telefonica UK, Verizon Wireless (US), Vodafone Germany, Vodafone Spain, Vodafone UK) 2007 - 2011 44
Table 2.7: US vs. Western Europe – Messaging Revenue ($m) Split By Selected Operators/Markets (AT&T Mobility (US), Telefonica Germany, Telefonica Spain, Telefonica UK, Verizon Wireless (US), Vodafone Germany, Vodafone Spain, Vodafone UK) 2007 - 2011 45
2.2.4 US vs. Western Europe: Countering the OTT Threat? 45
2.2.5 Beyond Technologies: What is the RCS-e Business Model? 46
Figure 2.10: Safeguarding MNO Revenues – An RCS-e Scenario 47
2.3 A2P Messaging: MNO & Aggregator Business Models 47
2.3.1 A2P Messaging 47
i. Standard-Rate A2P Messaging 47
ii. Premium-Rate A2P Messaging 48
2.4 OTT Messaging: OTT Business Models 49
2.4.1 Advertising 49
2.4.2 NUVOs 49
i. Case Study: textPlus 50
a. Corporate Profile 50
b. Business Model 50
c. Products 51
d. Potential Future Development 51
2.4.3 Subscription 51
i. Case Study: China Mobile 52
a. 139.com (Mobile Email) 52
b. Fetion (Mobile IM) 52

3. Future of Mobile Messaging

3.1 Introduction 54
3.2 Mobile Messaging Drivers 54
3.2.1 SMS Drivers 54
3.2.2 MMS Drivers 56
3.2.3 RCS/RCS-e Drivers 58
3.2.4 OTT Messaging Drivers: IM, Social Messaging and Email 61
3.3 Mobile Messaging Constraints 63
3.3.1 SMS Constraints 63
3.3.2 MMS Constraints 64
3.3.3 RCS/RCS-e 65
3.3.4 OTT Messaging Constraints: IM, Social Messaging and Email 68

4. Mobile Messaging Forecast Overview

4.1 Mobile Device Installed Base 71
i. Mass Market Handset Installed Base 71
Figure 4.1: Mass Market Handset Installed Base (m) Split by 8 Key Regions, 2011 - 2017 72
Table 4.1: Mass Market Handset Installed Base (m) Split by 8 Key Regions, 2011 - 2017 72
ii. Smartphone Installed Base 72
Figure 4.2: Smartphone Installed Base (m) Split by 8 Key Regions, 2011 - 2017 73
Table 4.2: Smartphone Installed Base (m) Split by 8 Key Regions, 2011 - 2017 73
iii. Tablet Installed Base 73
Figure 4.3: Tablet Installed Base (m) Split by 8 Key Regions, 2011 - 2017 74
Table 4.3: Tablet Installed Base (m) Split by 8 Key Regions, 2011 - 2017 74
4.2 Mobile Messaging Markets: A Comparative Overview 74
i. Traffic 74
Figure 4.4: Mobile Messaging Traffic (bn) Split by Market (Email, IM, MMS, RCS-e picture/video, RCS-e chat, Social Messaging & SMS) 2012 - 2017 75
Table 4.4: Mobile Messaging Traffic (bn) Split by Market (Email, IM, MMS, RCS-e picture/video, RCS-e chat, Social Messaging & SMS) 2012 - 2017 76
4.3 Messaging Revenues: A Comparative Analysis 76
Figure 4.5: Mobile Messaging Revenue ($m) Split by Market (Email, IM, MMS, RCS-e picture/video, RCS-e chat, Social Messaging & SMS) 2012 - 2017 76
Table 4.5: Mobile Messaging Revenue ($m) Split by Market (IM, MMS, & SMS) 2012 - 2017 77

5. SMS Forecasts

5.1 SMS Forecast Methodology 79
Figure 5.1: SMS Forecast Methodology – Total Traffic 79
Figure 5.2: SMS Forecast Methodology – P2P Traffic 80
Figure 5.3: SMS Forecast Methodology – P2P Revenues 81
Figure 5.4: SMS Forecast Methodology – A2P Traffic & Revenues 81
5.2 SMS Forecasts 82
5.2.1 Total SMS Traffic 82
Figure 5.5: Total SMS Traffic (bn) Split by 8 Key Regions, 2012 - 2017 82
Table 5.1: Total SMS Traffic (bn) Split by 8 Key Regions, 2012 - 2017 83
Figure 5.6: Total SMS Traffic (bn) Split by Traffic Type (A2P, P2P), 2012 - 2017 83
Table 5.2: Total SMS Traffic (bn) Split by Traffic Type (A2P, P2P), 2012 - 2017 84
5.2.2 P2P SMS 84
i. P2P SMS Traffic 84
a. Traffic By Region 84
Figure 5.7: P2P SMS Traffic (bn) Split by 8 Key Regions, 2012 - 2017 84
Table 5.3: P2P SMS Traffic (bn) Split by 8 Key Regions, 2012 - 2017 85
b. Traffic By Handset Type 85
Figure 5.8: P2P SMS Traffic (bn) Split by Handset Type (Mass Market Handset, Smartphone) 2012 - 2017 85
Table 5.4: P2P SMS Traffic (bn) Split by Handset Type (Mass Market Handset, Smartphone) 2012 - 2017 86
c. Traffic By Business Model 86
Figure 5.9: P2P SMS Traffic (bn) Split by Operator Business Model (Out-of-Bundle, Bundled) 2012 - 2017 86
Table 5.5: P2P SMS Traffic (m) Split by Operator Business Model (Out-of-Bundle, Bundled) 2012 - 2017 86
ii. P2P SMS Revenues 86
a. Out-of-Bundle Revenues 86
Figure 5.10: P2P SMS Revenue ($m) from Out-of-Bundle Billing Split by 8 Key Regions,  2012 -2017 87
Table 5.6: P2P SMS Revenue ($m) from Out-of-Bundle Billing Split by 8 Key Regions,  2012 -2017 87
b. Bundled Revenues 87
Figure 5.11: P2P SMS Revenue ($m) from Bundled Billing Split by 8 Key Regions, 2012 - 2017 88
Table 5.7: P2P SMS Revenue ($m) from Bundled Billing Split by 8 Key Regions, 2012 - 2017 88
c. Total Revenues 88
Figure 5.12: P2P SMS Revenue ($m) Split by 8 Key Regions, 2012 - 2017 89
Table 5.8: P2P SMS Revenue ($m) Split by 8 Key Regions, 2012 - 2017 89
Figure 5.13: P2P SMS Revenue ($m) Split by Operator Business Model (Out-of-Bundle, Bundled) 2012 - 2017 90
Table 5.9: P2P SMS Revenue ($m) Split by Operator Business Model (Out-of-Bundle, Bundled) 2012 - 2017 90
5.2.3 A2P SMS 90
i. A2P SMS Traffic 90
a. Total Traffic 90
Figure 5.14: A2P SMS Traffic (bn) Split by 8 Key Regions, 2012 - 2017 91
Table 5.10: A2P SMS Traffic (bn) Split by 8 Key Regions, 2012 - 2017 91
b. Premium-Rate Traffic 91
Figure 5.15: Premium-Rate A2P SMS Traffic (bn) Split by 8 Key Regions, 2012 - 2017 92
Table 5.11: Premium-Rate A2P SMS Traffic (bn) Split by 8 Key Regions, 2012 - 2017 92
c. Standard-Rate Traffic 92
Figure 5.16: Standard-Rate A2P SMS Traffic (bn) Split by 8 Key Regions, 2012 - 2017 93
Table 5.12: Standard-Rate A2P SMS Traffic (bn) Split by 8 Key Regions, 2012 - 2017 93
ii. A2P SMS Revenues 94
a. Premium-Rate Revenues 94
Figure 5.17: Premium-Rate A2P SMS Revenues ($m) Split by 8 Key Regions, 2012 - 2017 94
Table 5.13: Premium-Rate A2P SMS Revenues ($m) Split by 8 Key Regions, 2012 - 2017 94
b. Standard-Rate Revenues 94
Figure 5.18: Standard-Rate A2P SMS Revenues ($m) Split by 8 Key Regions, 2012 - 2017 95
Table 5.14: Standard-Rate A2P SMS Revenues ($m) Split by 8 Key Regions, 2012 - 2017 95
c. Total Revenues 96
Figure 5.19: A2P SMS Revenues ($m) Split by 8 Key Regions, 2012 - 2017 96
Table 5.15: A2P SMS Revenues ($m) Split by 8 Key Regions, 2012 - 2017 96
Figure 5.20: A2P SMS Revenues ($m) Split by Business Model (Premium-Rate, Standard-Rate) 2012 – 2017 97
Table 5.16: A2P SMS Revenues ($m) Split by Business Model (Premium-Rate, Standard-Rate) 2012 - 2017 97
5.2.4 Total SMS Revenues 97
Figure 5.21: SMS Revenues ($bn) Split by 8 Key Regions, 2012 - 2017 97
Table 5.17: SMS Revenues ($bn) Split by 8 Key Regions, 2012 - 2017 98
Figure 5.22: SMS Revenues ($bn) Split by Traffic Type (A2P, P2P) 2012 - 2017 98
Table 5.18: SMS Revenues ($bn) Split by Traffic Type (A2P, P2P) 2012 - 2017 99

6. MMS Forecasts

6.1 MMS Forecast Methodology 100
Figure 6.1: MMS Forecast Methodology – Total Traffic 100
Figure 6.2: MMS Forecast Methodology – P2P Traffic 101
Figure 6.3: MMS Forecast Methodology – P2P Revenues 101
Figure 6.4: MMS Forecast Methodology – A2P Traffic & Revenues 101
6.2 MMS Forecasts 102
6.2.1 Total MMS Traffic 102
Figure 6.5: Total MMS Traffic (bn) Split by 8 Key Regions, 2012 - 2017 102
Table 6.1: Total MMS Traffic (bn) Split by 8 Key Regions, 2012 - 2017 103
Figure 6.6: Total MMS Traffic (bn) Split by Traffic Type (A2P, P2P) 2012 - 2017 103
Table 6.2: Total MMS Traffic (bn) Split by Traffic Type (A2P, P2P) 2012 - 2017 104
6.2.2 P2P MMS 104
i. P2P MMS Traffic 104
a. Traffic By Region 104
Figure 6.7: P2P MMS Traffic (bn) Split by 8 Key Regions, 2012 - 2017 104
Table 6.3: P2P MMS Traffic (bn) Split by 8 Key Regions, 2012 - 2017 104
b. Traffic By Handset Type 105
Figure 6.8: P2P MMS Traffic (bn) Split by Handset Type (Mass Market Handset, Smartphone) 2012 - 2017 105
Table 6.4: P2P MMS Traffic (bn) Split by Handset Type (Mass Market Handset, Smartphone) 2012 - 2017 105
ii. P2P MMS Revenues 105
Figure 6.9: P2P MMS Revenue ($m) Split by 8 Key Regions, 2012 - 2017 106
Table 6.5: P2P MMS Revenue ($m) Split by 8 Key Regions, 2012 - 2017 106
6.2.3 A2P MMS 106
i. A2P MMS Traffic 106
a. Total Traffic 106
Figure 6.10: A2P MMS Traffic (m) Split by 8 Key Regions, 2012 - 2017 107
Table 6.6: A2P MMS Traffic (m) Split by 8 Key Regions, 2012 - 2017 107
b. Premium-Rate Traffic 107
Figure 6.11: Premium-Rate A2P MMS Traffic (m) Split by 8 Key Regions, 2012 - 2017 108
Table 6.7: Premium-Rate A2P MMS Traffic (m) Split by 8 Key Regions, 2012 - 2017 108
c. Standard-Rate Traffic 108
Figure 6.12: Standard-Rate A2P MMS Traffic (m) Split by 8 Key Regions, 2012 - 2017 109
Table 6.8: Standard-Rate A2P MMS Traffic (m) Split by 8 Key Regions, 2012 - 2017 109
ii. A2P MMS Revenues 109
a. Premium-Rate Revenues 109
Figure 6.13: Premium-Rate A2P MMS Revenues ($m) Split by 8 Key Regions, 2012 - 2017 110
Table 6.9: Premium-Rate A2P MMS Revenues ($m) Split by 8 Key Regions, 2012 - 2017 110
b. Standard-Rate Revenues 110
Figure 6.14: Standard-Rate A2P MMS Revenues ($m) Split by 8 Key Regions, 2012 - 2017 111
Table 6.10: Standard-Rate A2P MMS Revenues ($m) Split by 8 Key Regions, 2012 - 2017 111
c. Total Revenues 111
Figure 6.15: A2P MMS Revenues ($m) Split by 8 Key Regions, 2012 - 2017 112
Table 6.11: A2P MMS Revenues ($m) Split by 8 Key Regions, 2012 - 2017 112
Figure 6.16: A2P MMS Revenues ($m) Split by Business Model (Premium-Rate, Standard-Rate) 2012 - 2017 113
Table 6.12: A2P MMS Revenues ($m) Split by Business Model (Premium-Rate, Standard-Rate) 2012 - 2017 113
6.2.4 Total MMS Revenues 113
Figure 6.17: MMS Revenues ($bn) Split by 8 Key Regions, 2012 - 2017 113
Table 6.13: MMS Revenues ($bn) Split by 8 Key Regions, 2012 - 2017 114
Figure 6.18: MMS Revenues ($bn) Split by Traffic Type (A2P, P2P) 2012 - 2017 114
Table 6.14: MMS Revenues ($bn) Split by Traffic Type (A2P, P2P) 2012 - 2017 115

7. IM, Email, Social Messaging & RCS/RCS-e Forecasts

7.1 IM Forecasts 117
7.1.1 Forecast Methodology 117
Figure 7.1: IM Messaging Forecast Methodology - Traffic 118
Figure 7.2: IM Messaging Forecast Methodology – Subscription 118
Figure 7.3: IM Messaging Forecast Methodology – Ad-Funded 119
7.1.2 IM Forecasts 119
i. IM Traffic 119
Figure 7.4: Total IM Traffic (bn) Split by 8 Key Regions, 2012 - 2017 119
Table 7.1: Total IM Traffic (bn) Split by 8 Key Regions, 2012 - 2017 120
ii. IM Revenue 120
a. Subscription 120
Figure 7.5: Total IM Subscription Revenue ($m) Split by 8 Key Regions, 2012 - 2017 120
Table 7.2: Total IM Subscription Revenue ($m) Split by 8 Key Regions, 2012 - 2017 121
b. Ad-Funded 121
Figure 7.6: Total IM Ad Spend ($m) Split by 8 Key Regions, 2012 - 2017 121
Table 7.3: Total IM Ad Spend ($m) Split by 8 Key Regions, 2012 - 2017 122
c. Total Revenue 122
Figure 7.7: Total IM Revenue ($m) Split by 8 Key Regions, 2012 - 2017 122
Table 7.4: Total IM Revenue ($m) Split by 8 Key Regions, 2012 - 2017 123
Figure 7.8: Total IM Revenue ($m) Split by Business Model (Ad Spend, Subscription)  2012 - 2017 123
Table 7.5: Total IM Revenue ($m) Split by Business Model (Ad Spend, Subscription)  2012 - 2017 123
7.2 Email Forecasts 124
7.2.1 Forecast Methodology 124
Figure 7.9: Email Forecast Methodology 124
7.2.2 Email Forecasts 124
Figure 7.10: Total Email Traffic (bn) Split by 8 Key Regions, 2012 - 2017 125
Table 7.6: Total Email Traffic (bn) Split by 8 Key Regions, 2012 - 2017 125
Figure 7.11: Total Email Traffic (bn) Split by Device (Mass Market Handset, Smartphone, Tablet) 2012 - 2017 126
Table 7.7: Total Email Traffic (bn) Split by Device (Mass Market Handset, Smartphone, Tablet) 2012 - 2017 126
7.3 Social Messaging Forecasts 126
7.3.1 Forecast Methodology 126
Figure 7.12: Social Messaging Forecast Methodology 127
7.3.2 Social Messaging Forecasts 127
Figure 7.13: Total Social Messaging Traffic (bn) Split by 8 Key Regions, 2012 - 2017 127
Table 7.8: Total Social Messaging Traffic (bn) Split by 8 Key Regions, 2012 - 2017 128
Figure 7.14: Total Social Messaging Traffic (bn) Split by Device (Mass Market Handset, Smartphone, Tablet) 2012 - 2017 128
Table 7.9: Total Social Messaging Traffic (bn) Split by Device (Mass Market Handset, Smartphone, Tablet) 2012 - 2017 128
7.4 RCS/RCS-e Forecasts 129
7.4.1 Forecast Methodology 129
Figure 7.15: RCS/RCS-e Forecast Methodology 129
7.4.2 RCS/RCS-e Forecasts 129
i. RCS/RCS-e Capable Smartphones 129
Figure 7.16: RCS/RCS-e Capable Smartphone Installed Base (m) Split by 8 Key Regions,  2012 - 2017 130
Table 7.10: RCS/RCS-e Capable Smartphone Installed Base (m) Split by 8 Key Regions,  2012 - 2017 130
ii. RCS/RCS-e Adoption 131
Figure 7.17: Number of RCS/RCS-e Chat Smartphone Users (m) Split by 8 Key Regions, 2012 - 2017 131
Table 7.11: Number of RCS/RCS-e Chat Smartphone Users (m) Split by 8 Key Regions,  2012 - 2017 131
iii. RCS/RCS-e Traffic 131
Figure 7.18: Total RCS/RCS-e Text Message Traffic (m) 8 Key Regions, 2012 - 2017 132
Table 7.12: Total RCS/RCS-e Text Message Traffic (m) 8 Key Regions, 2012 - 2017 132
Figure 7.19: Total RCS/RCS-e Picture/Video Message Traffic (m) 8 Key Regions, 2012 - 2017 133
Table 7.13: Total RCS/RCS-e Picture/Video Message Traffic (m) 8 Key Regions, 2012 - 2017 133

Companies Referenced

Interviewed
Acision; Deutsche Telekom/T-Mobile; Ericsson IPX; textPlus; GSMA; Mavenir; Sybase 365; Syniverse Technologies

Mentioned
AOL; Amazon; Apple; AT&T Mobility; China Mobile; eBuddy; Facebook; Google; GSMA; HeyWire; HTC; Huawei; Kakao Talk; KPN; LG Electronics; Microsoft; Motorola Mobility; Nokia; France Telecom/Orange; Pinger; RIM; Samsung; SK Telecom; Sony Mobile; Telecom Italia; Telefonica/O2; Telenor; textPlus; Deutsche Telekom/T-Mobile; Twitter; Verizon Wireless; Vodafone; Whatsapp; Yahoo; ZTE

Case Studies
China Mobile; textPlu

Extra Info

‡ 8 key regions includes:

North America, Latin America, Western Europe, Central & Eastern Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East.

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Please see: Mobile Messaging Markets IM, Social, SMS, MMS, Email, RCS/RCS-e 2014-2018

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Key Questions

1. To what extent do OTT services (including IM, email and social messaging) represent a threat to MNO business models?
2. What strategies can operators employ to sustain or grow mobile messaging revenues in light of this threat?
3. What are the factors which will drive/constrain RCS/RCS-e adoption?
4. How should operators monetise RCS/RCS-e services?
5. What levels of traffic will each type of mobile messaging generate over the next five years?
6. Which business models will generate the highest revenue for IM service providers?
7. What proportion of SMS and MMS traffic and revenue will come from A2P messaging?

Any Questions about this report please contact us.

 

Related Reports:

The Mobile Messaging Briefing 2012-2017, Mobile Messaging Markets Excel 2012-2017

Related Categories: Mobile Content & Applications

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