Mobile Location Based Services

Overview

This detailed report provides the most in depth analysis of the opportunity for Mobile Location Based Services and Applications to date.  Using a robust forecasting methodology, the report provides global market forecasts for Location enabled apps sold through App Stores, Location enabled apps sold through other channels, Mobile location based services (encompassing off-board apps and browser apps) as well as Mobile advertising revenues attributable to each of the above.

This extensive study examines the structure of the market for MLBS and location enabled apps in terms of the key drivers, constraints and players. A detailed analysis of each of the following application types is presented; Local Search & Information, Community, Navigation, Tracking, Other Consumer MLBS/Apps and Business Productivity, with each sector analysed by region, channel and type of revenue.

Table of Contents

Executive Summary

1. Introduction

1.1 The New Dawn
Figure 1.1: Apple iPhone
1.2 Definitions
1.2.1 MLBS (Mobile Location Based Services)
1.2.2 Location Enabled Applications
1.2.3 Application Types
1.2.4 App Store, Off-Store, Browser/Off-Board
1.2.5 Consumer and Business MLBS
1.3 Report Structure

2. Driving the Location-Based Market

2.1 The Value Chain
Table 2.1: Navigation and Tracking Delivery Chain Participants
2.1.1 Consumer Navigation Products
Figure 2.1: Value Chain for Consumer Navigation Products
2.1.2 Business Navigations & Tracking Solutions
Figure 2.2: Value Chain for Business Navigation & Tracking Solutions
2.2 Factors Driving MLBS & Location Enabled Apps
Figure 2.3: MLBS and Location Enabled Apps Market Drivers
2.2.1 Advances in Smartphones
Figure 2.4: Apple iPhone and Some Smartphone Rivals
Figure 2.5: Global Smartphone Shipments (m) Split by 8 Key Regions 2009 & 2014
Table 2.1:  Global Smartphone Shipments (m) Split by 8 Key Regions 2009 & 2014
2.2.2 Rise of the App Store
Figure 2.6: Location Enabled Apps Reinforce MLBS Growth - Annual Market Revenue Generation ($m) 2009-2014
Table 2.2: Location Enabled Apps Reinforce MLBS Growth - Annual Market Revenue Generation ($m) 2009-2014
2.2.3 Improvements in Mobile Location Technology
Table 2.3: Comparison of Principal Mobile Positioning Technologies
2.2.4 Improvements in Network Technology
Figure 2.7: Percentage of Mobile Users With 3G and 3G+ Services Year End Split by 8 Key Regions 2009 & 2014
Table 2.4: Percentage of Mobile Users With 3G and 3G+ Services Year End Split by 8 Key Regions 2009 & 2014
Figure 2.8: Percentage of Total Mobile Subscriptions Using Mobile Internet 2009 & 2014
Table 2.5: Percentage of Total Mobile Subscriptions Using Mobile Internet 2009 & 2014
2.2.5 Improvements in Digital Mapping Content and Geographic Coverage
2.2.6 Improving User Experience
2.2.7 UGC, Social Networking and Web 2.0
2.2.8 Mobile Advertising
Figure 2.9: Growth in Advertising Revenues ($m) Associated with MLBS and Mobile Location Based Apps 2009-2014
Table 2.6: Growth in Advertising Revenues ($m) Associated with MLBS and Mobile Location Based Apps 2009-2014
2.3 Market Constraints
2.3.1 Privacy and Information Security
2.3.2 Network and Handset Limitations
2.3.3 Local Content
2.3.4 Business Model Development and Monetisation

3. Global Market for MLBS & Location Enabled Apps

3.1 Forecast Methodology
Figure 3.1: Location Enabled Apps Forecast Methodology
Figure 3.2: Browser/Off-board MLBS Forecast Methodology
Figure 3.3: Advertising Revenue Forecast Methodology
3.2 Global Mobile Subscriber Base Growth
Figure 3.4: Growth in The Global Mobile Subscriber Base (m) Split By Technology 2009-2014
Table 3.1: Growth in The Global Mobile Subscriber Base (m) Split By Technology 2009-2014
3.3 Global Market for MLBS and Location Enabled Apps
3.3.1 Global Market Breakdown by Type of Application
Figure 3.5: Users of Consumer MLBS & Apps (m) Split By Type of Applications (Local Search & Information, Community, Tracking, Navigation, Other MLBS) 2009-2014
Table 3.2: Users of Consumer MLBS & Apps (m) Split By Type of Applications (Local Search & Information, Community, Tracking, Navigation, Other MLBS) 2009-2014
Figure 3.6:  Consumer MLBS & Apps Revenue ($m) Split By Type of Applications (Local Search & Information, Community, Tracking, Navigation, Other MLBS) 2009-2014
Table 3.3: Consumer MLBS & Apps Revenue ($m) Split By Type of Applications (Local Search & Information, Community, Tracking, Navigation, Other MLBS) 2009-2014
3.3.2 Global Market Breakdown by Consumer/Business
Figure 3.7: MLBS & Apps Revenues ($m) Split by Consumer & Business 2009-2014
Table 3.4: MLBS & Apps Revenues ($m) Split by Consumer & Business 2009-2014
3.3.3 Global Market Breakdown by Channel
Figure 3.8: Consumer MLBS & Apps Revenue ($m) Split By Channels (Browser/Off-Board, Offstore, App Store) 2009-2014
Table 3.5: Consumer MLBS & Apps Revenue ($m) Split By Channels (Browser/Off-Board, Offstore, App Store) 2009-2014
3.3.4 Global Market Breakdown by Type of Revenue
Figure 3.9: Total MLBS & Apps Revenue ($m) Split By Revenue Type (Advertising, Incremental & Application) 2009-2014
Table 3.6: Total MLBS & Apps Revenue ($m) Split By Revenue Type (Advertising, Incremental & Application) 2009-2014
3.3.5 Global Market Breakdown by Geographic Region
Figure 3.10: Growth in Total Global MLBS & Apps Revenues ($m) Split By 8 Key Regions 2009-2014
Table 3.7: Growth in Total Global MLBS & Apps Revenues ($m) Split By 8 Key Regions 2009-2014

4. Application Analysis

4.1 Global Market for Local Search & Info MLBS and Location Enabled Apps
4.1.1 Local Search & Information MLBS & Apps Market Breakdown by Region
Figure 4.1: Growth in Total Number of Local Search & Information MLBS & Apps Users (m) Split By 8 Key Regions 2009-2014
Table 4.1: Growth in Total Number of Local Search & Information MLBS & Apps Users (m) Split By 8 Key Regions 2009-2014
Figure 4.2: Growth in Local Search & Information MLBS & Apps Revenue ($m) Split By 8 Key Regions 2009-2014
Table 4.2: Growth in Local Search & Information MLBS & Apps Revenue ($m) Split By 8 Key Regions 2009-2014
4.1.2 Local Search & Information MLBS & Apps Market Breakdown by Channel
Figure 4.3: Users of Local Search & Information MLBS & Apps (m) Split By Channel 2009-2014
Table 4.3: Users of Local Search & Information MLBS & Apps (m) Split By Channel 2009-2014
Figure 4.4: Local Search & Information MLBS & Apps Revenue ($m) Split By Channel 2009-2014
Table 4.4: Local Search & Information MLBS & Apps Revenue ($m) Split By Channel 2009-2014
4.1.3 Local Search & Information MLBS & Apps Market Breakdown by Type of Revenue
Figure 4.5: Local Search & Information MLBS & Apps Revenue ($m) Split By Revenue Type 2009-2014
Table 4.5: Local Search & Information MLBS & Apps Revenue ($m) Split By Revenue Type 2009-2014
4.2 Global Market for Community MLBS and Location Enabled Apps
4.2.1 Community MLBS & Apps Market Breakdown by Region
Figure 4.6: Growth in Total Number of Community MLBS & Apps Users (m) Split By 8 Key Regions 2009-2014
Table 4.6: Growth in Total Number of Community MLBS & Apps Users (m) Split By 8 Key Regions 2009-2014
Figure: 4.7: Growth in Community MLBS & Apps Revenue ($m) Split By 8 Key Regions 2009-2014
Table: 4.7: Growth in Community MLBS & Apps Revenue ($m) Split By 8 Key Regions 2009-2014
4.2.2 Community MLBS & Apps Market Breakdown by Channel
Figure 4.8: Users of Community MLBS & Apps (m) Split by Channel 2009-2014
Table 4.8: Users of Community MLBS & Apps (m) Split by Channel 2009-2014
Figure 4.9: Community MLBS & Apps Revenue ($m) Split by Channel 2009-2014
Table 4.9: Community MLBS & Apps Revenue ($m) Split by Channel 2009-2014
4.2.3 Community MLBS & Apps Market Breakdown by Type of Revenue
Figure 4.10: Community MLBS & Apps Revenue ($m) Split by Revenue Type 2009-2014
Table 4.10: Community MLBS & Apps Revenue ($m) Split by Revenue Type 2009-2014
4.3 Global Market for Consumer Tracking MLBS and Location Enabled Apps
4.3.1 Consumer Tracking MLBS & Apps Market Breakdown by Region
Figure 4.11: Growth in Total Number Consumer Tracking MLBS & Apps Users (m) Split By 8 Key Regions 2009-2014
Table 4.11: Growth in Total Number Consumer Tracking MLBS & Apps Users (m) Split By 8 Key Regions 2009-2014
Figure 4.12: Growth in Consumer Tracking MLBS & Apps Revenue ($m) Split By 8 Key Regions 2009-2014
Table 4.12: Growth in Consumer Tracking MLBS & Apps Revenue ($m) Split By 8 Key Regions 2009-2014
4.3.2 Consumer Tracking MLBS & Apps Market Breakdown by Channel
Table 4.13: Users of Consumer Tracking MLBS & Apps (m) Split by Channel 2009-2014
Figure 4.13: Consumer Tracking MLBS & Apps Revenue ($m) Split by Channel 2009-2014
Table 4.14: Consumer Tracking MLBS & Apps Revenue ($m) Split by Channel 2009-2014
4.3.3 Consumer Tracking MLBS & Apps Market Breakdown by Type of Revenue
Figure 4.14: Consumer Tracking MLBS & Apps Revenue ($m) Split By Revenue Type 2009-2014
Table 4.15 Consumer Tracking MLBS & Apps Revenue ($m) Split By Revenue Type 2009-2014
4.4 Global Market for Consumer Navigation MLBS and Location Enabled Apps
4.4.1 Consumer Navigation MLBS & Apps Market Breakdown by Region
Figure 4.15: Growth in Total Number Consumer Navigation MLBS & Apps Users (m) Split By 8 Key Regions 2009-2014
Table 4.16: Growth in Total Number Consumer Navigation MLBS & Apps Users (m) Split By 8 Key Regions 2009-2014
Figure 4.16: Growth in Consumer Navigation MLBS & Apps Revenue ($m) Split By 8 Key Regions 2009-2014
Table 4.17: Growth in Consumer Navigation MLBS & Apps Revenue ($m) Split By 8 Key Regions 2009-2014
4.4.2 Consumer Navigation MLBS & Apps Market Breakdown by Channel
Figure 4.17: Users of Consumer Navigation MLBS & Apps (m) Split By Channel 2009-2014
Table 4.18: Users of Consumer Navigation MLBS & Apps (m) Split By Channel 2009-2014
Figure 4.18: Consumer Navigation MLBS & Apps Revenue ($m) Split by Channel 2009-2014
Table 4.19: Consumer Navigation MLBS & Apps Revenue ($m) Split by Channel 2009-2014
4.4.3 Consumer Navigation MLBS & Apps Market Breakdown by Type of Revenue
Figure 4.19: Consumer Navigation MLBS & Apps Revenue ($M) Split by Revenue Type 2009-2014
Table 4.20: Consumer Navigation MLBS & Apps Revenue ($M) Split by Revenue Type 2009-2014
4.5 Global Market for Other Consumer MLBS and Location Enabled Apps
4.5.1 Other Consumer MLBS & Apps Market Breakdown by Region
Figure 4.20: Growth in Total Number Other Consumer MLBS & Apps Users (m) Split By 8 Key Regions 2009-2014
Table 4.21: Growth in Total Number Other Consumer MLBS & Apps Users (m) Split By 8 Key Regions 2009-2014
Table 4.22 Growth in Other Consumer MLBS & Apps Revenue ($m) Split By 8 Key Regions 2009-2014
4.5.2 Other Consumer MLBS & Apps Market Breakdown by Channel
Figure 4.21: Growth in Other Consumer MLBS & Apps Revenue ($m) Split By 8 Key Regions 2009-2014
Table 4.23: Users of Other Consumer MLBS & Apps (m) Split By Channel 2009-2014
Figure 4.22: Users of Other Consumer MLBS & Apps (m) Split By Channel 2009-2014
Figure 4.23: Other Consumer MLBS & Apps Revenue ($m) Split By Channel 2009-2014
Table 4.24 Other Consumer MLBS & Apps Revenue ($m) Split By Channel 2009-2014
4.5.3 Other Consumer MLBS & Apps Market Breakdown by Type of Revenue
Figure 4.24: Other Consumer MLBS & Apps Revenue ($m) Split By Revenue Type 2009-2014
Table 4.25: Other Consumer MLBS & Apps Revenue ($m) Split By Revenue Type 2009-2014
4.6 Global Market for Business MLBS and Location Enabled Apps
Figure 4.25: FleetCenter Web Screen
Figure 4.26: TomTom WEBFLEET Screen
4.6.1 Business MLBS & Apps Market Breakdown by Region
Figure 4.27: Growth in Total Number Business MLBS & Apps Users (m) Split By 8 Key Regions 2009-2014
Table 4.26: Growth in Total Number Business MLBS & Apps Users (m) Split By 8 Key Regions 2009-2014
Figure 4.28: Growth in Business MLBS & Apps Revenue ($m) Split By 8 Key Regions 2009-2014
Table 4.27 Growth in Business MLBS & Apps Revenue ($m) Split By 8 Key Regions 2009-2014
4.6.2 Business MLBS & Apps Market Breakdown by Channel
Table 4.28: Users of Business MLBS & Apps (m) Split By Channel 2009-2014
Table 4.29: Business MLBS & Apps Revenue ($m) Split By Channel 2009-2014
4.6.3 Business MLBS & Apps Market Breakdown by Type of Revenue
Figure 4.29: Business MLBS & Apps Revenue ($m) Split By Revenue Type 2009-2014
Table 4.30: Business MLBS & Apps Revenue ($m) Split By Revenue Type 2009-2014

5. Vendor Strategies

5.1 Suppliers of Enabling Technologies and Data
5.1.1 Agito Networks
i. Technology and Solutions
5.1.2 Andrew Solutions
i. Technology and Solutions
5.1.3 Appear Networks
i. Technology and Solutions
Figure 5.1: Modular Components of the Appear IQ Platform
5.1.4 CSR
i. Technology and Solutions
Figure 5.2: eGPS Schematic
5.1.5: GyPSii
i. Technology and Solutions
Figure 5.3: GyPSii Mobile Screens
Figure 5.4: GyPSii Webtop Screen
5.1.6 iome
Figure 5.5: Visualisation of iome 2012 Olympic Games Location Based \"Concierge\" Service
i. Technology and Solutions
Figure 5.6: iome Technology Platform
5.1.7 Mobile Commerce
i. Technology and Solutions
5.1.8 Skyhook Wireless
i. Technology & Products
Figure 5.7: Combining Multiple Location Sources Through XPS
Figure 5.8: Components of XPS
5.1.9: Sofialys
i. Technology and Solutions
Figure 5.9: Sofialys Ad Server
5.1.10 Spirent Communications plc
i. Technology and Solutions
5.1.11 Telecommunications Systems Inc
i. Technology and Solutions
Figure 5.10: End to End Mobile Location Based Application Delivery Using TCS Xypoint Location Platform
5.1.12 Telmap
i. Technology and Solutions
Figure 5.11: Telmap5 Screenshots
Figure 5.12: Telmap5 Location Platform Schematic
5.1.13 TomTom
i. Technology and Solutions
a. TomTom
-TomTom HOME
b. WORK

Companies Referenced

Agito Networks, Andrew Solutions, Appear Networks, Apple, CSR, Google, GyPSii, iome, Mobile Commerce, NAVTEQ, Nokia, NTT DoCoMo, Skyhook Wireless, Sofialys, Spirent Communications plc, Telecommunications Systems Inc, Telmap, TomTom.