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Mobile Gambling.

Mobile Gambling.

Casinos, Lotteries & Betting 2012-2017

Publisher: Juniper Research
Date Published: 23/05/2012
Category: Mobile Content & Applications
No of Pages: 144
Coverage: Global ~ 8 Key Regions ◊
 

Overview

  • Enhanced Forecast Suite
  • Market-by-market opportunity assessment
  • Updated regulatory analysis

The highly anticipated 7th edition of this industry-leading report provides an in-depth analysis of the mobile gambling arena, highlighting the key markets for service deployments and the opportunities to maximise revenues within this rapidly expanding sector.

Optimising the mobile strategy This report delivers a thorough examination of the critical issues facing the mobile gambling industry, including:

  •          Should service providers opt for native or browser/based apps?
  •          Is mobile a retentive or acquisitive channel?
  •          The Mobile Payments Hurdle
  •          Social Gambling
  •          The Tablet Opportunity

Expert analysis is backed up by interviews with and commentaries from leading players across the mobile gambling industry, including Ladbrokes, Betfair, Probability and Cellectivity. It also includes a series of strategic recommendations designed to enable service providers to maximise their opportunity in this fast evolving market.

Market forecasts. For nearly ten years, Juniper has delivered the benchmark forecasts on the mobile gambling industry. These revised and expanded five-year forecasts project key metrics such as:

                    Number of users

                    Average monthly wagers

                    Total annual wagers

                    Annual gross win

All forecasts are split by device type (handset/tablet), by gambling sector (casino, lottery, sports betting and betting exchange) and by 8 key regions, together with country-level forecasts for China, Japan and the UK.

In all, the report features 55 forecast tables, backed up by an assessment of how regulatory developments at both national and international levels will impact upon the mobile gambling industry.

Readers can also benefit from the accompanying Mobile Gambling 2012-2017 Excel. This dataset offers a additional layer of granularity, splitting handsets into smartphones and featurephones and including more than 90 tables and 7,000 data points.

Table of Contents

Executive Summary
1. Driving the mGambling Opportunity

1.1 Introduction: Mobile Gambling Hits the Mainstream 19
1.2 Mobile Gambling Drivers 20
1.2.1 The Dynamics of Mobile Gambling 21
Figure 1.1: Mobile Gambling – Selected Established & Emerging Drivers 21
i. Established Drivers 21
ii. Emerging Drivers 22
Figure 1.2: Smartphone Shipments (million) Split by 8 Key Regions, 2007-2012 24
Figure 1.3: Ocado on the Go Screenshots 25
Figure 1.4: The mPayment Revolution: Global mPayment Transactions ($bn), 2008-2011 25
Figure 1.5 Tablet Shipments (m), iPad/Other, 2009-2011 26
1.3 The Demographics of Mobile Gambling 26
1.4 Types of Games and Services 28
1.4.1 Casino Style Gambling 28
Table 1.1: Traditional Casino Games Popular with Online Gamblers 28
1.4.2 Lotteries 29
1.4.3 Sports Betting 29
1.4.4 Betting Exchanges 29

2. Maximising the mGambling Opportunity

2.1 Mobile – Retention or Acquisition? 31
Figure 2.1: Mobile UK Sportsbook/Exchange Customers as Percentage of Digital Base,
H2 2011 32
2.2 Promoting the mGambling Service 33
2.2.1 Where to Promote the Service 33
2.2.2 When to Promote the Service 33
2.3 Service Discovery, Service Location: Browser or Native App? 34
Figure 2.2: Global Mobile Internet Users (m) Split by 8 Key Regions 2011-2016 34
2.3.1 The Implications of HTML5 34
i. HTML5: Browsing or Native for mGambling? 36
a. Gaining a Presence on the Storefront 36
2.3.2  Advantages of a Browser-Based Approach 37
i. Browser-Based Applications Reduce Fragmentation Issues 37
ii. Browser-Based Applications Reduce Update Issues 38
iii. Browser-Based Apps Have No Memory Constraints 38
iv. Browser-Based Apps/Content is Portable 38
2.3.3. Disadvantages of a Browser-Based Approach 38
i. Discoverability 38
ii. Apps are Relationship Builders 38
iii. Browser-Based Services Require Connectivity 39
Table 2.1: Selected US/UK Data Outages 2010-2011 39
iv. Browser-Based Applications Can Be Slow 40
v. HTML5 is a work in progress 40
vi. Web-based Apps can be expensive for end users 41
2.3.4. The Rise of the Hybrid – Opportunities for Thin Clients 41
2.4 Placing Your Bets: Addressing the Hurdles of Mobile Payments 42
2.4.1 The Consumer Perspective 42
i. Device Size 42
ii. Mobile Security 43
iii. Payments without Credit Cards – Addressing the Gambling Requirements of the Underbanked and “Unaccountable” 43
2.4.2 Optimising the Payment Experience 44
i. Verification of the End User 44
ii. Addressing the 3-D Secure Problem 45
2.4.3 In-Play Betting and the Connectivity Question 45
2.5 Beyond the Smartphone: New Devices, New Markets, New Opportunities 46
2.5.1The Tablet Opportunity 46
2.5.2 The Social Gaming Opportunity 47
Figure 2.3: Driving Mobile Social Gambling 48
i. Case Study: Mytopia 49
2.5.3 The Emerging Markets Opportunity 49
2.6 Evolving Business Models 50
2.6.1 Trusted Brands or New Entrants – B2B vs D2C 50
i. B2B 50
Figure 2.4: B2B Value Chain, Mobile Gambling 50
ii. D2C 51
a. Case Study: Probability 51
b. Case Study: Betfair 52

3. The Opportunity for Mobile Gambling

3.1 Regulation – A Brief Overview 55
3.2 North America 56
3.2.1 Case Study: USA 56
i. Regulation 56
ii. Future Prospects 58
3.3 Latin America 59
i. Future Prospects 59
3.4 Western Europe 60
3.4.1 UK 60
i. Opportunities 61
3.4.2 Rest of Western Europe 61
i. Opportunities 62
a. France 62
b. Germany 62
c. Italy 63
d. Spain 64
e. Other Markets 65
Table 3.1 Regulatory Developments in Selected EU Markets 65
3.5 Central & Eastern Europe 65
3.6 Far East & China 66
3.6.1 China 66
i. Overview 66
ii. Early Deployments 67
iii. VODone: The Leading Mobile Lottery 67
iv. Future Prospects 68
3.6.2 Japan 68
Figure 3.1: Japan Horse Racing 2011: Total Wagers ($27.7 billion) 69
Figure 3.2: Annual Wager on Horse Racing (JPY bn), JRA Events, 1997-2011 69
i. Future Prospects 70
3.6.3 South Korea 70
3.7 Indian Sub-Continent 70
3.8 Rest of Asia Pacific 70
3.9 Africa & Middle East 70

4. Sizing the Mobile Gambling Market

4.1 Introduction 73
4.1.1 Quantifying Mobile Gambling: Wagers & Gross Win 73
4.2 Methodology 74
Figure 4.1 Mobile Gambling Forecasting Methodology 75
4.3 Total Market for Mobile Gambling Services 75
4.3.1 Total Mobile Gambling Wagers 75
Figure 4.2: Total Wager ($m) on Mobile Gambling Services Split By Market Segment
2011-2017 76
Table 4.1: Total Wager ($m) on Mobile Gambling Services Split By Market Segment
 2011-2017 76
Figure 4.3: Total Wager ($m) on Mobile Gambling Services Split By UK, China, Japan & 8 Key Regions 2011-2017 77
Table 4.2 Total Wager ($m) on Mobile Gambling Services Split By UK, China, Japan & 8 Key Regions 2011-2017 77
4.3.2 Total Mobile Gambling Gross Win 78
Figure 4.4: Total Gross Win ($m) on Mobile Gambling Services Split By Market Segment
 2011-2017 78
Table 4.3: Total Gross Win ($m) on Mobile Gambling Services Split By Market Segment
 2011-2017 78
Figure 4.5: Total Gross Win ($m) on Mobile Gambling Services Split By UK, China, Japan & 8 Key Regions 2011-2017 79
Table 4.4: Total Gross Win ($m) on Mobile Gambling Services Split By UK, China, Japan & 8 Key Regions 2011-2017 79

5. The Market for Mobile Casino Services

5.1 Regional Prospects for Mobile Casinos 81
5.1.1 Casino Adoption - Handsets 82
Table 5.1: Percentage of Mobile Handset Users Who Partake in Casino-type Gambling Services Split By UK & 8 Key Regions 2010-2017 83
Figure 5.1: Number of Mobile Handset Users (m) Who Partake in Casino-type Gambling Services Split By UK & 8 Key Regions 2010-2017 84
Table 5.2: Number of Mobile Handset Users (m) Who Partake in Casino-type Gambling Services Split By UK & 8 Key Regions 2010-2017 84
5.1.2 Casino Adoption – Tablets 84
Table 5.3: Percentage of Tablet Users Who Partake in Casino-type Gambling Services Split By UK & 8 Key Regions 2010-2017 85
Figure 5.2: Number of Tablet Users (m) Who Partake in Casino-type Gambling Services Split By UK & 8 Key Regions 2010-2017 85
Table 5.4: Number of Tablet Users (m) Who Partake in Casino-type Gambling Services Split By UK & 8 Key Regions 2010-2017 86
5.2 Mobile Casino Average Monthly Wager 86
5.2.1 Average Mobile Casino Wager - Handsets 86
Table 5.5: Average Monthly Stake ($) Per User, Mobile Handset Casino Services Split By UK & 8 Key Regions 2011-2017 87
5.2.2 Average Mobile Casino Wager - Tablets 87
Table 5.6: Average Monthly Stake ($) Per User, Tablet Casino Services Split By UK & 8 Key Regions 2011-2017 88
5.3 Total Mobile Casino Stakes 88
5.3.1 Total Casino Stakes via Handsets 88
Figure 5.3: Total Annual Stakes ($m) Mobile Handset Casino Services Split By UK & 8 Key Regions 2011-2017 88
Table 5.7: Total Annual Stakes ($m) Mobile Handset Casino Services Split By UK & 8 Key Regions 2011-2017 89
5.3.2 Total Casino Stakes via Tablets 89
Figure 5.4: Total Annual Stakes ($m) Tablet Casino Services Split By UK & 8 Key Regions 2011-2017 90
Table 5.8: Total Annual Stakes ($m) Tablet Casino Services Split By UK & 8 Key Regions 2011-2017 90
5.3.3 Total Casino Stakes via Mobile Devices 91
Figure 5.5: Total Annual Stakes ($m) All Mobile Casino Services Split By UK & 8 Key Regions 2011-2017 91
Table 5.9: Total Annual Stakes ($m) Tablet Casino Services Split By UK & 8 Key Regions 2011-2017 91
5.4 Total Mobile Casino Gross Win 92
Figure 5.6: Total Mobile Handset Casino Gross Win ($m) (Single-User) Split By UK & 8 Key Regions 2011-2017 92
Table 5.10: Total Mobile Handset Casino Gross Win ($m) (Single-User) Split By UK & 8 Key Regions 2011-2017 92
5.4.2 Total Casino Gross Win via Tablets 93
Figure 5.7: Total Tablet Casino Gross Win ($m) (Single-User) Split By UK & 8 Key Regions 2011-2017 93
5.4.3 Total Casino Gross Win via Mobile Devices 94
Figure 5.8: Total Mobile Casino Gross Win ($m) (Single-User) Split By UK & 8 Key Regions 2011-2017 94
Table 5.12: Total Mobile Casino Gross Win ($m) (Single-User) Split By UK & 8 Key Regions 2011-2017 94
Figure 5.9: Reconciliation of Total Mobile Casino Gross Win ($m) from Editions 6 and 7 2011-2017 95
Table 5.13: Reconciliation of Total Mobile Casino Gross Win ($m) from Editions 6 and 7
2011-2017 95

6. The Market for Mobile Lotteries

6.1 Introduction 97
6.2 The Market for Mobile Lottery Participation 98
6.2.1 Lottery Adoption - Handsets 98
Table 6.1: Percentage of Mobile Phone Users Who Play Lottery Games via Their Mobile Handset Split By UK, China, Japan & 8 Key Regions 2010-2017 100
Figure 6.1: Mobile Handset Users (m) Who Take Part in Lotteries via Their Mobile Phone Split By UK, China, Japan & 8 Key Regions 2010-2017 101
Table 6.2: Mobile Users (m) Who Take Part in Lotteries via Their Mobile Handset Split By UK, China, Japan & 8 Key Regions 2010-2017 101
6.2.2 Lottery Adoption - Tablets 102
Table 6.3: Percentage of Tablet Users Who Play Lottery Games via Their Device Split By UK, China, Japan & 8 Key Regions 2010-2017 102
Figure 6.2: Tablet Users (m) Who Take Part in Lotteries via Their Mobile Phone Split By UK, China, Japan & 8 Key Regions 2010-2017 103
Table 6.4: Tablets Users (m) Who Take Part in Lotteries via Their Mobile Handset Split By UK, China, Japan & 8 Key Regions 2010-2017 103
6.3 Mobile Lottery Average Monthly Wager 104
6.3.1 Average Lottery Wager via Handsets 104
Table 6.5: Average Monthly Wager ($) Per User via Handsets, Lottery Services Split By UK, China, Japan & 8 Key Regions 2011-2017 104
6.3.2 Average Lottery Wager via Tablets 105
Table 6.6: Average Monthly Wager ($) Per User, Mobile Lottery Services Split By UK, China, Japan & 8 Key Regions 2011-2017 105
6.4 Total Mobile Lottery Wagers 105
6.4.1 Total Lottery Wager via Handsets 105
Figure 6.3: Total Wagers via Handsets ($m), Lottery Services Split By UK, China, Japan & 8 Key Regions 2011-2017 106
Table 6.7: Total Wagers via Handsets ($m), Lottery Services Split By UK, China, Japan & 8 Key Regions 2011-2017 106
6.4.2 Total Lottery Wager via Tablets 107
Figure 6.4: Total Wagers via Tablets ($m), Lottery Services Split By UK, China, Japan & 8 Key Regions 2011-2017 107
Table 6.8: Total Wagers via Tablets ($m), Lottery Services Split By UK, China, Japan & 8 Key Regions 2011-2017 108
6.4.3 Total Lottery Wager via Mobile Devices 108
Figure 6.5: Total Wagers via Mobile Devices ($m), Lottery Services Split By UK, China, Japan & 8 Key Regions 2011-2017 108
Table 6.9: Total Wagers via Mobile Devices ($m), Lottery Services Split By UK, China, Japan & 8 Key Regions 2011-2017 109
6.5 Total Mobile Lottery Gross Win 109
6.5.1 Total Lottery Gross Win via Handsets 109
Figure 6.6: Total Lottery Gross Win via Handsets ($m) Split By UK, China, Japan & 8 Key Regions 2011-2017 110
Table 6.10: Total Lottery Gross Win via Handsets ($m) Split By UK, China, Japan & 8 Key Regions 2011-2017 110
6.5.2 Total Lottery Gross Win via Tablets 110
Figure 6.7: Total Lottery Gross Win via Tablets ($m) Split By UK, China, Japan & 8 Key Regions 2011-2017 111
Table 6.11: Total Lottery Gross Win via Tablets ($m) Split By UK, China, Japan & 8 Key Regions 2011-2017 112
6.5.3 Total Lottery Gross Win via Mobile Devices 112
Figure 6.8: Total Mobile Lottery Gross Win ($m) Split By UK, China, Japan & 8 Key Regions
 2011-2017 112
Table 6.12: Total Mobile Lottery Gross Win ($m) Split By UK, China, Japan & 8 Key Regions 2011-2017 113
Figure 6.9: Reconciliation of Total Mobile Lottery Gross Win ($m) from Editions 6 and 7  2011-2017 113
Table 6.13: Reconciliation of Total Mobile Lottery Gross Win ($m) from Editions 6 and 7 2011-2017 114

7. The Market for Mobile Betting

7.1 Introduction 115
Figure 7.1: Ladbrokes, Mobile Sportsbook Revenues (£m) vs Mobile as a Percentage of Sportsbook, 2009-2011 116
7.2 The Market for Mobile Sports Betting Participation 116
7.2.1 Adoption of Sports Betting Services - Handsets 116
Table 7.1: Percentage of Mobile Phone Users Who Engage in Betting via Handsets Split By UK, China, Japan & 8 Key Regions 2010-2017 118
Figure 7.2: Mobile Users (m) Who Place Bets via Handsets Split By UK, Japan & 8 Key Regions 2010-2017 118
Table 7.2: Mobile Users (m) Who Place Bets via Their Mobile Phone. UK, China, Japan & 8 Key Regions 2010-2017 119
7.2.2 Adoption of Sports Betting Services - Tablets 119
Table 7.3: Percentage of Tablet Users Who Engage in Sports Betting via Their Devices Split By UK, China, Japan & 8 Key Regions 2010-2017 120
Figure 7.3: Tablet Users (m) Who Place Sports Bets via Their Devices Split By UK, Japan & 8 Key Regions 2010-2017 120
Table 7.4: Tablet Users (m) Who Place Bets via Their Device. UK, China, Japan & 8 Key Regions 2010-2017 121
7.3 Mobile Sports Betting Average Monthly Wager 121
7.3.1 Average Mobile Sports Betting Wager via Handsets 121
Table 7.5: Average Monthly Wager ($) Per Handset User, Mobile Betting Services Split By UK, Japan and 8 Key Regions 2011-2017 122
7.3.2 Average Mobile Sports Betting Wager via Tablets 122
Table 7.6: Average Monthly Wager ($) Per Tablet User, Mobile Betting Services Split By UK, Japan and 8 Key Regions 2011-2017 122
7.4 Total Mobile Sports Betting Wagers 123
7.4.1 Total Sports Betting Wagers via Handsets 123
Figure 7.4: Total Sports Betting Wagers via Handsets ($m), Split By UK, Japan and by 8 Key Regions 2011-2017 123
Table 7.7: Total Sports Betting Wagers via Handsets ($m), Split By UK, China, Japan & 8 Key Regions 2011-2017 124
7.4.2 Total Sports Betting Wagers via Tablets 124
Figure 7.5: Total Sports Betting Wagers via Tablets ($m), Split By UK, Japan and by 8 Key Regions 2011-2017 124
Table 7.8: Total Sports Betting Wagers via Tablets ($m), Split By UK, China, Japan & 8 Key Regions 2011-2017 125
7.4.3 Total Sports Betting Wagers via Mobile Devices 125
Figure 7.6: Total Sports Betting Wagers via Mobile Devices ($m), Split By UK, Japan and by 8 Key Regions 2011-2017 126
7.5 Total Mobile Sports Betting Gross Win 127
7.5.1 Total Sports Betting Gross Win via Handsets 127
Figure 7.7: Total Sports Betting Gross Win via Handsets ($m) Split By UK, Japan & 8 Key Regions 2011-2017 127
Table 7.10: Total Mobile Betting Gross Win ($m) Split By UK, China, Japan & 8 Key Regions 2009-2015 128
7.5.2 Total Sports Betting Gross Win via Tablets 128
Figure 7.8: Total Sports Betting Gross Win via Tablets ($m) Split By UK, Japan & 8 Key Regions 2011-2017 128
Table 7.11: Total Sports Betting Gross Win via Tablets ($m) Split By UK, China, Japan & 8 Key Regions 2011-2017 129
7.5.3 Total Sports Betting Gross Win via Mobile Devices 129
Figure 7.9: Total Sports Betting Gross Win via Mobile Devices ($m) Split By UK, Japan & 8 Key Regions 2011-2017 129
Table 7.12: Total Sports Betting Gross Win via Mobile Devices ($m) Split By UK, China, Japan & 8 Key Regions 2011-2017 130
7.6 The Market for Betting Exchange Participation 130
7.6.1 Adoption of Betting Exchange Services - Handsets 130
Table 7.13: Percentage of Smartphone Users Who Engage in Exchange Betting via Handsets Split By UK & 4 Key Regions 2010-2017 131
Figure 7.10: Mobile Users (m) Who Engage in Exchange Betting via Smartphones Split By UK & 4 Key Regions 2011-2017 131
7.6.2 Adoption of Betting Exchange Services - Tablets 132
Table 7.15: Percentage of Tablet Users Who Engage in Exchange Betting via Handsets Split By UK & 4 Key Regions 2010-2017 132
Figure 7.11: Tablet Users (m) Who Engage in Exchange Betting via Their Devices Split By UK & 4 Key Regions 2010-2017 133
7.7 Exchange Betting Average Monthly Wager 133
Table 7.17: Average Monthly Wager ($) Per Smartphone & Tablet User, Exchange Betting Services Split By UK and 4 Key Regions 2011-2017 134
7.8 Total Mobile Exchange Betting Wagers 134
7.8.1 Total Exchange Betting Wagers via Handsets 134
Figure 7.12: Total Exchange Betting Wagers via Smartphones ($m), Split By UK, Japan and by 4 Key Regions 2011-2017 134
Table 7.18: Total Exchange Betting Wagers via Smartphones ($m), Split By UK & 4 Key Regions 2011-2017 135
7.8.2 Total Exchange Betting Wagers via Tablets 135
Figure 7.13: Total Exchange Betting Wagers via Tablets ($m), Split By UK, Japan and by 4 Key Regions 2011-2017 135
Table 7.19: Total Exchange Betting Wagers via Handsets ($m), Split By UK & 4 Key Regions 2011-2017 136
7.8.3 Total Exchange Betting Wagers via Mobile Devices 136
Figure 7.14: Total Exchange Betting Wagers via Mobile Devices ($m), Split By UK & 4 Key Regions 2011-2017 136
Table 7.20: Total Exchange Betting Wagers via Handsets ($m), Split By UK & 4 Key Regions 2011-2017 137
7.9 Total Mobile Exchange Betting Gross Win 137
7.9.1 Total Exchange Betting Gross Win via Handsets 137
Figure 7.15: Total Exchange Betting Gross Win via Handsets ($m) Split By UK & 4 Key Regions 2011-2017 137
Table 7.21: Total Mobile Exchange Betting Gross Win ($m) Split By UK & 4 Key Region 2011-2017 138
7.9.2 Total Exchange Betting Gross Win via Tablets 138
Figure 7.16: Total Exchange Betting Gross Win via Tablets ($m) Split By UK, Japan & 4 Key Regions 2011-2017 138
Table 7.22: Total Exchange Betting Gross Win via Tablets ($m) Split By UK & 4 Key Regions 2011-2017 139
7.9.3 Total Exchange Betting Gross Win via Mobile Devices 139
Figure 7.17: Total Exchange Betting Gross Win via Mobile Devices ($m) Split By UK & 4 Key Regions 2011-2017 139
Table 7.23: Total Exchange Betting Gross Win via Mobile ($m) Split By UK & 4 Key Regions 2011-2017 140
7.10 Total Betting Gross Win via Mobile Devices 140
Figure 7.18: Total Mobile Betting Gross Win ($m) Split By UK, China, Japan & 8 Key Regions 2011-2017 140
Table 7.24: Total Mobile Betting Gross Win ($m) Split By UK, China, Japan & 8 Key Regions 2011-2017 141
Figure 7.19: Reconciliation of Total Mobile Betting Gross Win ($m) from Editions 6 and 7 2011-2017 141
Table 7.25: Reconciliation of Total Mobile Betting Gross Win ($m) from Editions 6 and 7 2011-2017 142

Companies Referenced

3UK; 4th Screen Advertising; 888 Holding; 888.com; Amaya; Amazon; Apple; Apps4; Argos; Aristocrat Technologies; AT&T; Betandwin; BetClic; Betfair; bwin; bwinparty; Caesars Entertainment; Caesars Playtika; Camelot; Cantor Gaming; China Unicom Guangdong; Cmedia; Cozy Games; De Lotto; Department of Justice; eBay; Facebook; Fetch Media; First Cagayan Leisure and Resort Corporation; Genaysys; Google; Kingold Telecommunications; Ladbrokes; Ladyluck; Lotenal; Managed Gaming Solutions; Microsoft; Million 2-1; Mobile Lottery LLC; Mr Bookmaker; O2 UK; Ocado; Orange UK; Paddy Power; Palace Group; Pari Mutuel Urbain; Philippine Amusement and Gaming Corporation; Playtech; Playtika; Probability; Rank Group; Rapid Mobile; Real Dice Inc; ROK Corporation; Skrill; Slotland Entertainment SA; SmartPay; Sorteo Games; Sportingbet; Stanley Leisure; Telcel; The Hong Kong Jockey Club; The Sporting Exchange Ltd; T-Mobile USA; Turkcell; Unibet; Verizon Wireless; Virgin Games; Virgin Mobile; Vodaphone UK; William Hill; ZignSec

Extra Info

◊ 8 key regions includes:

North America, Latin America, Western Europe, Central & Eastern Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East.

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Key Questions

 How much money will be wagered via mobile devices through to 2017?

  • How have recent regulatory developments affected the prospects for mobile gambling?
  • How can service providers best market their products?
  • What are the advantages/disadvantages of deploying browser-based apps for gambling services?
  • What are the prospects for tablet-based gambling services?
  • Why have mobile lottery services failed to gain traction in many markets?
  • How do the demographics of mobile gamblers differ from online?
  • How are social gambling services likely to develop on the mobile?
  • Which markets offer the greatest potential for growth?
  • How can service providers enhance their registration and payment procedures?

Any Questions about this report please contact us.

 

Related Reports:

The Mobile Gambling Briefing 2012-2017, Mobile Gambling: Casinos, Lotteries & Betting Excel 2012-2017

Related Categories: Mobile Content & Applications, Entertainment

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