Mobile Coupons. | Strategies, Opportunities & Forecasts 2012-2017 | Research | Statistics | Market research
RSS
Translate this page

Google translations are offered as a guide only and should not be relied upon to make a purchasing decision.

All published materials from Juniper Research are available in English only.

Skip to content

Mobile Coupons.

Mobile Coupons.

Strategies, Opportunities & Forecasts 2012-2017

Publisher: Juniper Research
Date Published: 14/11/2012
Category: Mobile Commerce
No of Pages: 129
Coverage: Global ~ 8 Key Regions ◊
 

Overview

 

  • Available in PDF and Excel Format.
  • 28 Pages of Extensive Forecasts
  • The Leading Industry Reference Guide 

The Report Covers

Juniper delivers the benchmark forecasts on the mobile coupons industry. These revised and expanded 5-year forecasts project key metrics split by 8 key regions such as:

  • Number of Mobile Coupon Users 
  • Average Number of Coupons Received Per User Per Annum
  • Total Number of Coupons Issued 
  • Coupon Redemption Rate 
  • Total Number of Coupons Redeemed 
  • Average Coupon Redemption Value 
  • Total Coupon Redemption Value  

Country-level data for 6 markets (US, Canada, Germany, UK, China and Japan) is included in the attendant Interactive Forecast Excel.

Key Features of the Report Include

The Business Case for Coupons

The report assesses the business case for coupons and considers the opportunities they present for players across the value chain.  Key trends and primary drivers behind the surge in mobile coupon redemptions as well as remaining constraints on the market are explored.

The mCouponing Ecosystem

The report considers how the ecosystem has evolved in recent years and is continuing to evolve.  Key players within the mobile couponing space are profiled, analysing their relative capabilities within the context of a Vendor Matrix. 

Table of Contents

Executive Summary
1. Mobile Coupons: An Evolving Marketplace

1.  Mobile Coupons: An Evolving Marketplace
1.1 Introduction 19
1.2 What Is a Mobile Coupon? 20
Figure 1.1: Mobile Coupon Roles 20
1.3 The mCoupon Market Today and Tomorrow 20
Figure 1.2: Mobile Remote Payment Trends, Drivers & Constraints 21
1.4 Trends in the Mobile Couponing Space 22
1.4.1 Market Consolidation 22
1.4.2 From Passive to Interactive Consumer 22
1.4.3 Location is Key 23
1.4.4 Redemption Patterns are Shifting 23
1.4.5 Brands Leveraging the Retail Database 24
1.4.6 Brands, Merchants and Retailers getting Onboard 24
1.4.7 Enter the Payments Providers 24
1.4.8 Driving Towards User Loyalty 25
Figure 1.3: Google Wallet Home Screen 26
1.4.9 Mobile Couponing Accelerating in Emerging Markets 26

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

1.5 Driving Mobile Couponing 26
1.5.1 User Drivers 26
a.  Case Study: Foursquare 27
b.  Case Study: Facebook 28
1.5.2 Technology Drivers 29
Figure 1.4: Passbook Coupons 29
Figure 1.5: Proxama NFC Smartposter 32
1.5.3 Retail/Marketing Drivers 33
Figure 1.6: Kiip Game Reward 37
Figure 1.7: Coupon Targeting Platform Example 38
1.6 Constraints on the Mobile Couponing Opportunity 38
1.6.1 User Constraints 38
1.6.2 Technology Constraints 39
Figure 1.8: The NFC Consumer Journey 41
1.6.3 Marketing Constraints 42

2. Maximising the mCoupon Opportunity

 2.  Maximising the mCoupon Opportunity
2.1 Why Use Mobile Coupons? 47
2.2 Which Couponing Mechanism? 47
2.2.1 SMS 47
2.2.2 MMS 48
2.2.3 QR codes 48
i. Ensure Website is Optimised for Mobile! 49
2.2.4 Apps 50
Figure 2.1: The Coupons App Screenshot 50
i. Challenge - Economies of scale 51
2.2.5 Email 51
2.2.6 NFC 51
2.2.7 Conclusion 52
2.3 The Couponing Opportunity for Retailers 52
2.3.1 The Revenge of the ‘Bricks-and-Mortar’ Retailer 52
2.3.2 The Holy Grail of Mobile Couponing 53
2.3.3 Integrating Mobile into the Instore Retail Strategy 54
2.3.4 Embracing the CPA Model in Bricks and Mortar 54
2.3.5 Independent Retailers and the Couponing Opportunity 54
2.4 The Couponing Opportunity for MNOs 55
2.4.1 The Coupon As Value Add 55
2.4.2 The Mobile Wallet Space 56
i. Case Study: Project Oscar 56
ii. Case Study: Isis 57
iii. Case Study: Cityzi 57
3.  The Mobile Couponing Ecosystem
3.1 Introduction 58
Figure. 3.1: The Mobile Couponing Ecosystem 59
3.1.1 Mobile Couponing Players 59
i. Mobile Marketing Agency 59
Figure 3.2: Mobile Marketing Agency Portfolio/Platform Example 60
ii. Daily Deals Issuer 60
iii. Mobile Web/Application Aggregator 60
iv. Payments Provider 60
v. Brand, Merchant & Retailer 60
vi. POS Vendor 61
vii. Mobile Network Operator 61

3. The Mobile Couponing Ecosystem

3.1 Introduction 58
Figure. 3.1: The Mobile Couponing Ecosystem 59
3.1.1 Mobile Couponing Players 59
i. Mobile Marketing Agency 59
Figure 3.2: Mobile Marketing Agency Portfolio/Platform Example 60
ii. Daily Deals Issuer 60
iii. Mobile Web/Application Aggregator 60
iv. Payments Provider 60
v. Brand, Merchant & Retailer 60
vi. POS Vendor 61
vii. Mobile Network Operator 61
3.2 The Mobile Couponing Process 61
3.2.1 ‘Closed Loop’ Couponing 62
Figure 3.3: Closed Loop Couponing 62
i. Validation 62
ii. Analytics 63
iii. Real Time Control 63
3.2.2 Brand Promotion Couponing 63
Figure 3.4: Brand Promotions 63
3.2.3 Daily Deals Couponing 64
Figure 3.5: Daily Deals 64
Figure 3.6: Groupon Business Model 65
3.3 Mobile Coupon Lifecycle Options 65
Figure 3.7: Mobile Coupon Lifecycle Options 66
Figure 3.8: Simple Coupon Lifecycle Example 67
3.3.1 Discovery 67
Figure 3.9: Mobile Coupon Discovery Options 68
3.3.2 Reply 69
Figure 3.10: Mobile Coupon Reply Options 69
3.3.3 Delivery 69
Figure 3.11: Mobile Coupon Delivery Options 70
3.3.4 Targeting 70
Figure 3.12: Mobile Coupon Targeting Options 71
3.3.5 Offers 71
Figure 3.13: Mobile Coupon Offer Options 72
3.3.6 Redemption 72
Figure 3.14: Mobile Coupon Redemptions Options 73
3.3.7 Validation 74
Figure 3.15: Mobile Coupon Validation Options 74

4. Mobile Coupon Market Forecasts

4.1 Introduction 75
4.2 Forecast Approach 75
Fig 4.1: Juniper Research Forecast Approach 75
4.3 Changes to the Forecasts 76
4.4 Forecast Methodology 77
Figure. 4.2: Outline Mobile Coupon Forecast Methodology 77
4.5 Mobile Coupon Users Forecast 78
4.5.1 Mobile Subscriber Base 78
Figure 4.3: Mobile Subscriber Base (m) Split by 8 Key Regions 2012-2017 78
Table 4.1: Mobile Subscriber Base (m) Split by 8 Key Regions 2012-2017 79
4.5.2 Mobile Coupon User Base 79
Table 4.2: Mobile Subscriber Base (%) Who Use Mobile Coupons Split by 8 Key Regions 2012-2017 80
Figure 4.4: Mobile Coupon User Base (m) Split by 8 Key Regions 2012-2017 81
Table 4.3: Mobile Coupon User Base (m) Split by 8 Key Regions 2012-2017 81
4.6 Mobile Coupons Issued Forecast 82
4.6.1 SMS Mobile Coupons Issued 82
Figure 4.5: Number of SMS Mobile Coupons Issued Per Annum (m) Split by 8 Key Regions 2012-2017 82
Table 4.4: Number of SMS Mobile Coupons Issued Per Annum (m) Split by 8 Key Regions 2012-2017 83
4.6.2 MMS Mobile Coupons Issued 83
Figure 4.6: Number of MMS Mobile Coupons Issued Per Annum (m) Split by 8 Key Regions 2012-2017 84
Table 4.5: Number of MMS Mobile Coupons Issued Per Annum (m) Split by 8 Key Regions 2012-2017 84
4.6.3 Mobile Email Coupons Issued 84
Figure 4.7: Number of Mobile Email Coupons Issued Per Annum (m) Split by 8 Key Regions 2012-2017 85
Table 4.6: Number of Mobile Email Coupons Issued Per Annum (m) Split by 8 Key Regions 2012-2017 86
4.6.4 Mobile Web Coupons Issued 86
Figure 4.8: Number of Mobile Web Coupons Issued Per Annum (m) Split by 8 Key Regions 2012-2017 87
Table 4.7: Number of Mobile Web Coupons Issued Per Annum (m) Split by 8 Key Regions 2012-2017 87
4.6.5 Mobile App Coupons Issued 87
Figure 4.9: Number of Mobile App Coupons Issued Per Annum (m) Split by 8 Key Regions 2012-2017 88
Table 4.8: Number of Mobile Web Coupons Issued Per Annum (m) Split by 8 Key Regions 2012-2017 89
4.6.6 NFC Mobile Coupons Issued 89
Figure 4.10 The Vicious Cycle of NFC Rejection 90
Figure 4.11: Number of NFC Coupons Issued Per Annum (m) Split by 8 Key Regions 2012-2017 90
Table 4.9: Number of NFC Coupons Issued Per Annum (m) Split by 8 Key Regions 2012-2017 91
4.6.7 Total Number of Mobile Coupons Issued 91
Figure 4.12: Number of Mobile Coupons Issued Per Annum Across all Channels (m) Split by 8 Key Regions 2012-2017 91
Table 4.10: Number of Mobile Coupons Issued Per Annum Across all Channels (m) Split by 8 Key Regions 2012-2017 92
Figure 4.13: Mobile Coupons Issued Per Annum Across all Channels (m) Split by Mobile Marketing Channel 2012-2017 92
Table 4.11: Mobile Coupons Issued Per Annum (m) Split by Mobile Marketing Channel 2012-2017 93
Figure 4.14: Mobile Coupons Issued (%) Split by Mobile Marketing Channel 2012-2017 93
Table 4.12: Mobile Coupons Issued (%) Split by Mobile Marketing Channel 2012-2017 94
4.6.8 Mobile Coupons Issued Per User 94
Figure 4.15: Average Number of Mobile Coupons Issued Per Annum Per Mobile Coupon User Split by 8 Key Regions 2012-2017 95
Table 4.13: Average Number of Mobile Coupons Issued Per Annum Per Mobile Coupon User Split by 8 Key Regions 2012-2017 95
4.6.9 Mobile Coupons Users By Mobile Marketing Channel 95
Figure 4.16: Mobile Coupon Users (m) Split by Mobile Marketing Channel 2012-2017 96
Table 4.14: Mobile Coupon Users (m) Split by Mobile Marketing Channel 2012-2017 96
4.7 Mobile Coupons Redeemed Forecast 96
4.7.1 Redemption rates per channel 96
Table 4.15: Mobile Coupons Redeemed (%) Split by Mobile Marketing Channel 2012-2017 97
4.7.2 Redemption rates per region 97
Table 4.16: Mobile Coupon Redemption Rate (%) Split by 8 Key Regions 2012-2017 97
4.7.1 Mobile Coupons Redeemed Per User 98
Figure 4.17: Average Number of Mobile Coupons Redeemed Per Mobile Coupon User Per Annum Split by 8 Key Regions 2012-2017 98
Table 4.17: Average Number of Mobile Coupons Redeemed Per Mobile Coupon User Per Annum Split by 8 Key Regions 2012-2017 98
4.7.2 Total Number of Mobile Coupons Redeemed 98
Figure 4.18: Number of Mobile Coupons Redeemed Per Annum (m) Split by 8 Key Regions 2012-2017 99
Table 4.18: Number of Mobile Coupons Redeemed Per Annum (m) Split by 8 Key Regions 2012-2017 99
Figure 4.19: Mobile Coupons Redeemed Per Annum Across all Channels (m) Split by Mobile Marketing Channel 2012-2017 100
Table 4.19: Mobile Coupons Redeemed Per Annum (m) Split by Mobile Marketing Channel 2012-2017 100
4.8 Mobile Coupon Retail Redemption Value Forecast 100
4.8.1 Average Mobile Coupon Redemption Value 101
Table 4.20: Average Mobile Coupon Redemption Value ($) Split by 8 Key Regions 2012-2017 101
4.8.2 Total Mobile Coupon Redemption Value 101
Figure 4.20: Total Mobile Coupon Retail Redemption Value ($m) Split by 8 Key Regions 2012-2017 102
Table 4.21: Total Mobile Coupons Retail Redemption Value ($m) Split by 8 Key Regions 2012-2017

5. Vendors, Strategies & Applications

5.1 Vendor Landscape 103
Figure 5.1: Mobile Coupon Vendors 103
5.2 Vendor Analysis 104
5.2.1 Vendor Assessment Criteria 104
Table 5.1: Vendor Capability Assessment Factors 105
5.2.2 Limitations and Interpretation 105
5.2.3 Vendor Matrix Positioning - 2012 106
Figure 5.2: Global Mobile Coupon Vendor Positioning Matrix 2012 107
i. Summary 107
ii. On Track Vendors 107
iii. Vendors Exceeding Expectations 108
iv. Vendors with Further Potential 108
5.3 Vendor Profiles 108
5.3.1 2ergo 109
5.3.2 COUPIES 111
5.3.3 Eagle Eye 112
5.3.4 Hipcricket 115
Juniper’s View: Key Strengths and Strategic Development Opportunities 118
5.3.6 i-movo 119
Figure 5.3: i-movo Redemption & Staff Instructions 120
5.3.7 Proxama 121
5.3.8 Telmap 123
Figure: 5.4 Telmap Optus App 125
5.3.9 Valassis 126
RedPlum Social Savings App 128

Companies Referenced

Case Studies and Companies Profiled

Coupies, Valassis, Proxama, 2ergo, Eagle Eye Solutions,Telmap, IMImobile, i-movo, Cityzi, Facebook, Foursquare; Isis, Project Oscar

Companies Interviewed

2ergo, Coupies, Eagle Eye Solutions, Hipcricket, Proxama,Telmap, Valassis, Yowza!

Companies Discussed

 7-Eleven, Adelya, Aepona, Alcatel-Lucent, Amazon, American Eagle, American Airlines, American Express, Apple , AT&T, Augme, Barclays, Beiersdorf, Belle Tire, Blackberry, Bookstore.al, Boots, Bouygues Telecom, BP, Brightstar, Briteskies, British Gas, Calliope, Capital One, Carpisa, Carrefour, CCM Benchmark, Chase, Clear Channel, Coca Cola, Codebroker, Commidea, Costa Coffee, Coupies, Coupon Information Corporation, Deutsche Telecom, Dianping, DM-Drogerie, Dominos, Eagle Eye, eBay, El Tenedor, Equinox, Etam, Everything Everywhere, Facebook, Fandango, Foot Locker, Ford, Foursquare, Gamestop, Gannett, Gap, Gilt Groupe, Golden Point, Google, Greystripe, Groupon, H&M, Hipcricket, hoppr, HTC, Hypertag, IMImobile, Ingenico, Interpersonal Group, Isis, JAGTAG, JCPenny, Jumbo, Junaio, KFC, Krispy Kreme, LG, Live Nation / Ticketmaster, LivingSocial, Lonely Planet, L'Oreal, Lowe's, Lucozade, Lufthansa, MacDonald's, Macy's, Mango, Mastercard, Miller Coors, MIT, MLB, Mobestream Media, Molson Coors, Motorola, MTS, myToys, Nestle, Nokia,NRJ Mobile, NTT DoCoMo, O2, Optus, Orange, Paginas Amarillas, Parfois, PayWizard, Pelephone, Point, Prenatal, Proctor & Gamble, Raiffeisen Banking Group, REST, Rosmann, Sainsbury's, Samsung, Scanbuy, Seibu Lions, SFR, Shell, SingTel, SK Telecom, Solekai Systems, Springfield, Starbucks, Starcar, Tagtile, Target, Telefonica-O2, Terranova Kids, Tesco, T-Mobile, TripAdvisor, Twitter, United, Valassis, Valpak, VeriFone Systems, Verizon, Virgin, Visa, Vivitech, Vodacom, Vodafone, Vouchercloud, Waitrose, Walgreens, Waterstones, Wikitude, Yelp

 

Extra Info

◊ 8 key regions includes:

North America, Latin America, Western Europe, Central & Eastern Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East.

Prices

Please note: This product is not available to be purchased individually, or it may have been superceded.
Please see: Mobile Coupons Consumer Engagement, Loyalty & Redemption Strategies 2014-2019

Login

Search In Report

You can now search within each of our reports to find out whether a specific keyword is mentioned in the report.

Simply type a keyword or key phrase into the search field above and click 'GO'.

Key Questions

 

Why should brands use mobile coupons?

What are the redemption rates of mobile delivery channels?

Which mobile channels will see most coupons issued over the next five years?

What are the key trends defining the mobile couponing space today?

What are the key constraints on mobile couponing deployments and adoption?

What strategies should brands, retailers and network operators employ to maximise their returns from mobile couponing activities?

How has the mobile couponing ecosystem evolved?

Who are the major players in the mobile couponing space?

 

Any Questions about this report please contact us.

 

Related Reports:

Mobile Coupons IFxl 2012-2017, The Mobile Coupons Briefing 2012-2017

Related Categories: There are no related categories for this report.

* Euro and US$ prices are for guidance only. The exact price charged will depend upon your bank exchange rate (to the £) prevailing on the day of order processing.