Mobile Commerce

Overview

This strategic report provides the most critical synopsis of the mobile commerce market to date, crucially considering the potential impact of the current and future economic downturn on each of the sub sectors up until 2013.  

It considers three different scenarios; best case, median and worst case and provides global forecasts for gross transaction values for each the following sub sectors; Mobile Payments (including Digital and Physical Payments, Contactless NFC and Mobile Money Transfer), Mobile Ticketing, Mobile Coupons and Mobile Banking.

The report investigates a number of key market forces within the downturn, such as the impact of reduced business financing for companies innovating and developing technologies within the m-commerce marketplace.

Table of Contents

Executive Summary

1. Mobile Commerce Market

1.1 Report Scope & Objective
1.2 Market Segmentation
Figure 1.1: Mobile Commerce Market Segmentation
1.3 Market Segment Definitions
1.3.1 Mobile Payments
Figure 1.2: mCommerce Payment Process
i Digital & Physical Goods
ii Contactless NFC
iii Mobile Money Transfer
1.3.2 Mobile Ticketing and Coupons
i Mobile Ticketing
ii Mobile Coupons
1.3.3 Mobile Banking
1.4 Mobile Commerce Market Trends
1.4.1 Tellabs
Figure 1.3: Tellabs Mobile Backhaul Solution
1.4.2 Bango
Figure 1.4: Bango Analytics User Data Snapshot
1.4.3 Mobile Web
1.5 Mobile Commerce Drivers & Constraints
Figure 1.5: Mobile Commerce: Top 3 Drivers and Constraints
1.5.1 Top 3 Drivers
1.5.2 Additional Drivers
Table 1.1: Mobile Commerce - Additional Drivers by Segment
1.5.3 Top 3 Constraints
1.5.4 Additional Constraints
Table 1.2: Mobile Commerce - Additional Constraints by Segment

2. Digital and Physical Goods

2.1 Introduction
2.2 Applications and Services
2.2.1 Premium Rate SMS (PRSMS) Payment
i. North America
ii. Western Europe
iii. Sybase 365
2.2.2 Mobile Phone Bill - \"Direct to Bill\" Payment
i. Applications & Services Examples
a. Cricket
b. U.S. Cellular
ii. Valista
Figure 2.1: PRSMS Transaction
Figure 2.2: Direct-to-bill Transaction
2.2.3 Online - Payment for the Mobile Web & WAP Billing
i. Applications & Services Examples
a. Eastern Europe: GetJar
b. Western Europe: Bango
c. North America: mPoria
Figure 2.3: Presenting Products at an mPoria Enabled Mobile Store
d. North America: Digby
Figure 2.4: Digby\'s Blackberry Service
e. Payforit in the UK - WAP \"one click\" Payment
2.2.4 SMS Payment - Mobile Wallet & Account Based Payment
i. Applications & Services Examples
a. North America: PayPal
Figure 2.5: PayPal Mobile Checkout
b. North America: ShopText
c. Western Europe: LUUP
d. Western Europe: Bank of Ireland
e. Eastern Europe: Upaid
f. Far East & China
g. Indian Sub Continent
2.3 Specific Drivers and Constraints
Figure 2.6: Digital & Physical Goods: Specific Drivers and Constraints
2.3.1 Specific  Drivers
2.3.2 Specific Constraints
2.4 Digital & Physical Goods Market Forecast
2.4.1 Digital Goods
Figure 2.7: Total Remote Mobile Payment Gross Transaction Value for Digital Goods ($m) by 8 Key Regions 2008-2013
Table 2.1: Total Remote Mobile Payment Gross Transaction Value for Digital Goods ($m) by 8 Key Regions 2008-2013
2.4.2 Physical goods
Figure 2.8: Total Remote Mobile Payment Gross Transaction Value for Physical Goods ($m) by 8 Key Regions 2008-2013
Table 2.2: Total Remote Mobile Payment Gross Transaction Value for Physical Goods ($m) by 8 Key Regions 2008-2013
2.4.3 Digital and Physical Goods Combined
Figure 2.9: Global Digital and Physical Goods Mobile Payment Market: Gross Transaction Value ($m) by 8 Key Regions 2008-2013
Table 2.3: Global Digital and Physical Goods Mobile Payment Market: Gross Transaction Value ($m) by 8 Key Regions 2008-2013
Figure 2.10: Global Remote Digital and Physical Goods Mobile Payment Market: Gross Transaction Value (%) Comparison 2008 & 2013
Figure 2.11: Global Personal Consumption Expenditure Comparison 2001 & 2007

3. Mobile Ticketing

3.1 Introduction
3.2 Transport Mobile Tickets
3.2.1 UK
i. Chiltern Railways
Figure 3.1: Chiltern Railways eticket Link
ii. Heathrow Express
iii. O2 Wallet Trial & Oyster Card
3.2.2 Italy
i. Trenitalia
3.2.3 France
i. Air France
Figure 3.2: Air France Mobile Ticketing
3.2.4 Germany
i. Lufthansa
Figure 3.3: Lufthansa Mobile Portal
3.2.5 Austria
i. A1 Mobilkom
Figure 3.4: A1 Mobilkom Train Ticket Purchase
3.2.6 Poland
i. LOT Polish Airlines
3.2.7 India
i. Kingfisher Airlines
3.2.8 Japan
i. Mobile FeliCa (osaifu-keitai)
3.3 Sport Mobile Tickets
3.3.1 USA
i. Tickets.com
Figure 3.5: Tickets.com Home Page
Figure 3.6: Mobile Tickets at Washington Nationals
3.3.2 UK
i. Everton Football Club
Figure 3.7: Everton Football Club Txt2Ticket Service
3.3.3 India
i. IPL Cricket
Figure 3.8: Indian Premier Cricket League Mobile Ticket Delivery
3.4 Entertainment & Events Mobile Tickets
3.4.1 India
i. Adlabs & PVR
3.4.2 USA
i. Fandango
Figure 3.9: Fandango For Your Mobile Phone
ii. RepeatSeat.com
3.4.4 Singapore
i. Singapore Air Show
3.5 Specific Drivers and Constraints
Figure 3.10: Mobile Ticketing: Specific Drivers and Constraints
3.5.1 Specific Drivers
3.5.2 Specific Constraints
3.6 Market Forecast
Figure 3.11: Total Mobile Ticketing Transaction Value ($m) by 8 Key Regions 2008-2013
Table 3.1: Total Mobile Ticketing Transaction Value ($m) by 8 Key Regions 2008-2013

4. Mobile Coupons

4.1 Introduction
4.2 Country Examples
4.2.1 USA
i. Tickets.com
ii. Fandango
iii. Ikea
4.2.2UK
i. Corney & Barrow
ii. Harveys/ITV
4.2.3 Portugal
i. McDonalds
4.2.4 Germany
i. H&M; Gavitec
Figure 4.1: Gavitec Mobile Coupons at an H&M Shop
4.2.5 Germany
i. Gavitec: Casual Clothing Retailer
4.2.6 Japan
i. McDonalds
ii.  NTT DoCoMo Toruca Service
Figure 4.2: NTT DoCoMo ToruCa in Use
Figure 4.3: NTT DoCoMo ToruCa Structure
4.2.7 Korea
i. SK Telecom OK CouFun Service
4.2.8 Singapore
i. NETS
4.2.9 India
i.  MoneySaver
Figure 4.4: MoneySaver SMS Mobile Coupon Service
4.3 Specific Drivers and Constraints
Figure 4.5: Mobile Coupons: Specific Drivers and Constraints
4.3.1 Specific Drivers
4.3.2 Specific Constraints
4.4 Market Forecast
Figure 4.6: Total Mobile Coupons Redemption Value ($m) by 8 Key Regions 2008-2013
Table 4.1: Total Mobile Coupons Redemption Value ($m) by 8 Key Regions 2008-2013

5. NFC & FeliCa Payments

5.1 Introduction
5.2 NFC Uses
Figure 5.1: Oyster Card Using MIFARE Technology
Figure 5.2: Uses of NFC
5.3 FeliCa Uses
Figure 5.3: Uses of FeliCa
5.4 Applications and Services Examples
5.4.1 GSM Association
Figure 5.4: GSMA Pay-Buy Mobile Participants
Figure 5.5: Pay-Buy Mobile Purchasing Process
Figure 5.6: Pay-Buy Mobile Ecosystem
Figure 5.7: GSMA PBM Pilots
5.4.2 North America
Figure 5.8: Contactless Acceptance at U.S. Merchants - June 30, 2007
Figure 5.9: Visa payWave Payment Options
5.4.3 South America
5.4.4 Western Europe
i. Overview
Figure 5.10: mobilkom austria: Purchase of Train Tickets
ii. Logica: C1000 Supermarket Trial
iii. O2 UK
a. London Fashion Week February 2008
b. O2 Wireless Festival 2007
iv. Italy
v. France
5.4.5 Far East & China
i. NTT DoCoMo
Figure 5.11: NTT DoCoMo Osaifu-Keitai e-wallet Handset Services
ii. SK Telecom
5.4.6 Rest of Asia Pacific
5.4.7 Africa & Middle East
5.5 Specific Drivers and Constraints
Figure 5.12: NFC: Specific Drivers and Constraints
5.5.1 Specific Drivers
5.5.2 Specific Constraints
5.6 Market Forecast
Figure 5.13: Total Value of NFC Transactions ($m) by 8 Key Regions 2008-2013
Table 5.1: Total Value of NFC Transactions ($m) by 8 Key Regions 2008-2013

6. Mobile Money Transfer

6.1 Introduction
6.2 Regional Examples
6.2.1 North America
i. Trumpet Mobile
Figure 6.1: Trumpet\'s Western Union Money Transfer Service
ii. Obopay
iii. Monitise: Everlink
iv. PayPal and Sprint
6.2.2 Western Europe
i. Moneytext
ii. Crandy
iii. LUUP
6.3.3 Indian Sub Continent
i. Bharti Airtel/Western Union
ii. Obopay/YES BANK
iii. Visa
6.2.4 Rest of Asia Pacific
i. SmartMoney
Figure 6.2: SmartMoney Service Features
Figure 6.3: SmartMoney Transfer Process
ii.Globe GCASH
6.2.5 Africa & Middle East
i. Vodafone
ii. MTN
iii. Celpay
iv. MoneyBox Africa
v. Monitise: Made in Africa
vi. Etisalat
6.3 Specific Drivers and Constraints
Figure 6.4: Mobile Money Transfer: Specific Drivers and Constraints
6.3.1 Specific Drivers
6.3.2 Specific Constraints
6.4 Market Forecast
6.4.1 National Mobile Money Transfers Forecast
Figure 6.5: Total Value of National Transactions p.a. ($m) by 8 Key Regions 2008 - 2013
Table 6.1: Total Value of National Transactions p.a. ($m) by 8 Key Regions 2008 - 2013
6.4.2 International Mobile Money Transfers Forecast
Figure 6.6: Total Value of International Transactions p.a. ($m) by 8 Key Regions 2008 - 2013
Table 6.2: Total Value of International Transactions p.a. ($m) by 8 Key Regions 2008 - 2013
Figure 6.7: Worldwide Remittances p.a. ($bn) 2001 - 2007
Figure 6.8: Worldwide Remittances Growth p.a. 2001 - 2007
6.4.2 National and International Mobile Money Transfers Forecast
Figure 6.9: Total Value of All Mobile Money Transfers p.a. ($m) by 8 Key Regions 2008 - 2013
Table 6.3: Total Value of All Mobile Money Transfers p.a. ($m) by 8 Key Regions 2008 - 2013
Figure 6.10: Comparison of National & International Mobile Money Transfer Values (% of all) 2008 - 2013

7. Mobile Banking

7.1 Introduction
7.2 Applications & Services Examples
7.2.1 North America
i. Bank of America
Figure 7.1: Bank of America Mobile Screens
ii. Wells Fargo Corporate
Figure 7.2: Wells Fargo CEO Mobile Service
iii. Wells Fargo Retail
Figure 7.3: Wells Fargo Retail Mobile Banking
7.2.2 Western Europe
i. Monitise/MONILINK
Figure 7.4: MONILINK: Enabling the Mass Market in Banking and Payments
Figure 7.5: MONILINK User Base by Age
Figure 7.6: MONILINK Weekly and Monthly Usage Profiles
Figure 7.7: MONILINK Time of Day Usage Profiles
Figure 7.8: Monitise MONILINK Revenue Model
ii. Lloyds TSB Commercial
Figure 7.9: Lloyds TSB Commercial Telephone Service Centre Calls
Figure 7.10: Lloyds TSB Commercial SMS Text Alert Service Take Up (users)
Figure 7.11: Lloyds TSB Commercial SMS Text Alert Service Customer Satisfaction 2005 to 2008
Figure 7.12: Lloyds TSB Retail Mobile Banking Pack Screenshot
iii. Barclays
iv. Postbank
7.2.3. Eastern Europe
i. Garanti Bank
Figure 7.13: Garanti Alternative Distribution Channel Strategy Rationale
Figure 7.14: Garanti Mobile Banking Service
7.2.4 Far East & China
i.  China Merchants Bank
ii. SK Telecom
iii. NTT DoCoMo
iv. Mobile Money Ventures Hong Kong
Figure 7.15: Mobile Money Ventures Mobile Banking Screenshot
7.2.5 Indian Sub Continent
i. Union Bank of India
7.2.6 Rest of Asia Pacific
i. National Australia Bank
7.2.7 Africa & Middle East
i. Standard Chartered Bank UAE
7.3 Specific Drivers and Constraints
Figure 7.16: Mobile Banking: Specific Drivers and Constraints
7.3.1 Specific Drivers
7.3.2 Specific Constraints
7.4 Market Forecast
7.4.1 MBPP (Mobile Bill Payment and Presentation) \"Pull\" Service Transaction Value
Figure 7.17: Total MBPP Transaction Value ($m) by 8 Key Regions 2008-2013
Table 7.1: Total MBPP Transaction Value ($m) by 8 Key Regions 2008-2013

8. Mobile Commerce: Downturn Impact Analysis

8.1 Economic Environment
8.1.1 Global Volatility
8.1.2 Guidance: Impact on 2008 Forecasts
8.2 Digital Goods Purchases
8.2.1 Key Market Forces
Table 8.1: Digital Goods - Impact of Key Market Forces
8.2.2 Market Forecast: Best & Worst Case Scenarios
Figure 8.1: Digital Goods Purchases Market ($m) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
Table 8.2: Digital Goods Purchases Market ($m) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
Figure 8.2: Digital Goods Purchases Market (%) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
Table 8.3: Digital Goods Purchases Market Growth Rate (%) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
8.3 Physical Goods Purchases
8.3.1 Key Market Forces
Table 8.4: Physical Goods - Impact of Key Market Forces
8.3.2 Market Forecast Impact: Best & Worst Case Scenarios
Figure 8.3: Physical Goods Purchases Market ($m) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
Table 8.5: Physical Goods Purchases Market ($m) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
Figure 8.4: Physical Goods Purchases Market (%) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
Table 8.6: Physical Goods Purchases Market (%) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
8.4 Mobile Ticketing
8.4.1 Key Market Forces
Table 8.7: Mobile Ticketing - Impact of Key Market Forces
8.4.2 Market Forecast Impact: Best & Worst Case Scenarios
Figure 8.5: Mobile Ticketing Market ($m) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
Table 8.8: Mobile Ticketing Market ($m) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
Figure 8.6: Mobile Ticketing Market (%) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
Table 8.9: Mobile Ticketing Market (%) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
8.5 Mobile Coupons
8.5.1 Key Market Forces
Table 8.10: Mobile Coupons - Impact of Key Market Forces
8.5.2 Market Forecast Impact: Best & Worst Case Scenarios
Figure 8.7: Mobile Coupons Market ($m) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
Table 8.11: Mobile Coupons Market ($m) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
Figure 8.8: Mobile Coupons Market (%) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
Table 8.12: Mobile Coupons Market (%) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
8.6 Contactless NFC
8.6.1 Key Market Forces
Table 8.13: Contactless NFC - Impact of Key Market Forces
8.6.2 Market Forecast Impact: Best & Worst Case Scenarios
Figure 8.9: Contactless NFC Market ($m) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
Table 8.14: Contactless NFC Market ($m) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
Figure 8.10: Contactless NFC Market (%) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
Table 8.15: Contactless NFC Market (%) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
8.7 Money Transfer
8.7.1 Key Market Forces
Table 8.16: Money Transfer - Impact of Key Market Forces
8.7.2 Market Forecast Impact
Figure 8.11: Money Transfer Market ($m) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
Table 8.17: Money Transfer Market ($m) Best Case 2008 Forecast Compared with Median Downturn Scenario & Worst Case Downturn Scenario 2009-2013
Figure 8.12: Money Transfer Market (%) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
Table 8.18: Money Transfer Market (%) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
8.8 Mobile Banking
8.8.1 Key Market Forces
Table 8.19: Mobile Banking - Impact of Key Market Forces
8.8.2 Market Forecast Impact: Best & Worst Case Scenarios
Figure 8.13: Mobile Banking Market ($m) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
Table 8.20: Mobile Banking Market ($m) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
Figure 8.14: Mobile Banking Market (%) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
Table 8.21: Mobile Banking Market (%) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013

Companies Referenced

Acumen Transit, Adlabs, Affinity Mobile, AI Mobilkom, Air France, Alltel, Amazon, American Express, Atos Origin, Bango, Bank of America, Bank of Ireland, Barclays, bCODE, Bharti Airtel, Celpay, Chiltern Railways, China Mobile Telecom Group, China Unicom, Citibank, CMB, Corney & Barrow, Crandy, Cricket, Cubic Transportation, Digby, Eagle Eye Solutions, East Japan Railway Company, eBay, Encorus Technologies, Etisalat, Everton FC, Fandango, FarEasTone, Garanti Bank, Gavitec, GetJar, Globe Telecom, GSMA, H&M, Heathrow Express, IKEA, IPL Cricket, Kingfisher Airlines, KTF, LinQpay, Lloyds TSB, Logica, LOT Polish Airlines, Lufthansa, LUUP, Macalla, MasterCard, McDonalds, MindMatics, Mobile Money Venture, mobilkom Austria, Mobiqa, MoneyBox Africa, MoneySaver, Monitise, mPoria, MTN, MX Telecom, NAB, NETS, NFC Forum, Nokia, Nordea Bank, NTT DoCoMo, NXP, O2, Obopay, Orange, PayMate, PayPal, Postbank, RBC, RepeatSeat, Rogers Wireless, Samsung, SFR, ShopText, SK Telecom, SmartMoney, Smartpay, Sony, Standard Chartered, StarHub, Swiftpass, Sybase 365, Tagit, Telenor, Tellabs, Telstra, Tfl, Tickets.com, TIM, T-Mobile, Trenitalia, Turkcell, U.S. Cellular, Union Bank of India, Universal Technologies, Upaid, Valista, Venture Corporation, Visa, ViVOtech, Vodafone, Wells Fargo, Western Union, WIN, World Bank, YES BANK, YourRail