Mobile Banking Strategies

Overview

This industry benchmark report provides the most detailed view of the mobile banking market to date.  Within two extensive forecasting suites, it provides granular forecasts for both mobile banking information services (SMS alerts, reminders) as well as transactional banking.

The number of mobile banking information service users is forecast as well as the average number of messages sent per annum, total number of messages sent and SMS messaging wholesale value.  The number of mobile banking transaction users is forecast as well as transaction frequency, total transactions, transaction value and average transaction value per user.

This in depth report features a mobile banking technology strategies survey of 77 banks across all regions which determine the popularity of SMS, mobile browser, smartphone apps including iPhone and Android and other apps such as Java.  Additionally this unique report presents insight from the global mobile banking vendor positioning matrix of some 21 vendors.

Table of Contents

Executive Summary

1. Mobile Commerce and Banking Overview

1.1 Mobile Commerce Market Structure 
1.1.1 The Big Picture 
1.1.2 Market Segmentation 
Figure 1.1: Mobile Commerce Market Segmentation 
1.2 Mobile Banking Definition 
1.2.1 Services and Devices 
1.2.2 Additive and Transformational Banking 
Table 1.1: Additive and Transformational Banking 
Figure 1.2: 2010 Banked Population (% of total) Split by 8 Key Regions 
Table 1.2: 2010 Banked Population (% of total) Split by 8 Key Regions 
1.2.3 Banking...or Payments? 
1.3 What’s New in Mobile Banking? 
1.3.1 Impact of the Banking Crisis 
1.3.2 Mobile Banking Service Expansion 
1.3.3 Messaging 
i. Messaging Service Developments 
Figure 1.3: Mobile Banking Messaging Types and Characteristics 
ii. Advanced Messaging Alerts and Process Alerts 
Figure 1.4: Advanced and Process Alerts Potential 
Figure 1.5: Wells Fargo Rapid Alerts for Wells Fargo Visa Cardholders 
ii. Customer Marketing Messaging 
1.3.4 Target Market Extension 
1.3.5 Service Launches 
1.3.6 The Rise and Rise of the App 
1.3.7 Enhanced Services 
1.3.8 Mobile RDC (Remote Deposit Capture) 
Table 1.3: Remote Deposit Capture Process 
1.4 Mobile Banking Drivers & Constraints 
Figure 1.6: Mobile Banking Drivers and Constraints 
1.4.1 Drivers 
1.4.2 Constraints 
1.5 Market Segmentation 
1.6 Mobile Banking Technology Options 
1.6.1 Messaging-based Mobile Banking 
1.6.2 Mobile Internet Browser 
1.6.3 Downloadable Application 

2. Vendor Strategies

2.1 Introduction 
2.2 Vendor Analysis 
2.2.1 Vendor Assessment Methodology 
Table 2.1: Vendor Capability Assessment Criteria 
2.2.2 Limitations and Interpretation 
2.2.3 Conclusion 
Figure 2.9: Mobile Banking Vendor Positioning Matrix 
2.3 ClairMail 
Table 2.1: ClairMail Snapshot 
Corporate 
Geographic Spread 
Key Clients & Strategic Partnerships 
High Level View of Offerings 
Table 2.2: ClairMail Key Strengths and Strategic Development Opportunities 
2.4 Clickatell 
Table 2.3: Clickatell Snapshot 
Corporate 
Geographic Spread 
Key Clients & Strategic Partnerships 
High Level View of Offerings 
Figure 2.1: Clickatell Messaging Platform 
Table 2.4: Clickatell Key Strengths and Strategic Development Opportunities 
2.5 CPNI 
Table 2.5: CPNI Snapshot 
Corporate 
Geographic Spread 
Key Clients & Strategic Partnerships 
High Level View of Offerings 
Figure 2.2: CPNI PAT Solution 
Table 2.6: CPNI Key Strengths and Strategic Development Opportunities 
2.6 Diebold 
Table 2.7: Diebold Snapshot 
Corporate 
Geographic Spread 
Key Clients & Strategic Partnerships 
High Level View of Offerings 
Table 2.8: Diebold Key Strengths and Strategic Development Opportunities 
2.7 Firethorn 
Table 2.9: Firethorn Snapshot 
Corporate 
Geographic Spread 
Key Clients & Strategic Partnerships 
High Level View of Offerings 
Table 2.10: Firethorn Key Strengths and Strategic Development Opportunities 
2.8 FIS 
Table 2.11: FIS Snapshot 
Corporate 
Geographic Spread 
Key Clients & Strategic Partnerships 
High Level View of Offerings 
Table 2.12: FIS Key Strengths and Strategic Development Opportunities 
2.9 Fiserv 
Table 2.13: Fiserv Snapshot 
Corporate 
Geographic Spread 
Key Clients & Strategic Partnerships 
High Level View of Offerings 
Table 2.14: Fiserv Key Strengths and Strategic Development Opportunities 
2.10 Fronde Anywhere 
Table 2.15: Fronde Anywhere Snapshot 
Corporate 
Geographic Spread 
Key Clients & Strategic Partnerships 
High Level View of Offerings 
Table 2.16: Fronde Anywhere Key Strengths and Strategic Development Opportunities 
2.11 Fundamo 
Table 2.17: Fundamo Snapshot 
Corporate 
Geographic Spread 
Key Clients & Strategic Partnerships 
High Level View of Offerings 
Table 2.18: Fundamo Key Strengths and Strategic Development Opportunities 
2.12 Gemalto 
Table 2.19: Gemalto Snapshot 
Corporate 
Geographic Spread 
Key Clients & Strategic Partnerships 
High Level View of Offerings 
Table 2.20: Gemalto Key Strengths and Strategic Development Opportunities 
2.13 Jack Henry & Associates 
Table 2.21: Jack Henry & Associates Snapshot 
Corporate 
Geographic Spread 
Key Clients & Strategic Partnerships 
High Level View of Offerings 
Table 2.22: Jack Henry & Associates Key Strengths and Strategic Development Opportunities 
2.14 mBlox 
Table 2.23: mBlox Snapshot 
Corporate 
Geographic Spread 
Key Clients & Strategic Partnerships 
High Level View of Offerings 
Figure 2.3: mBlox Mobile Transaction Platform 
Table 2.24: mBlox Key Strengths and Strategic Development Opportunities 
2.15 M-Com 
Table 2.25: M-Com Snapshot 
Corporate 
Geographic Spread 
Key Clients & Strategic Partnerships 
High Level View of Offerings 
Figure 2.4: M-Com Bank Anywhere Product 
Table 2.26: M-Com Key Strengths and Strategic Development Opportunities 
2.16 MMV 
Table 2.27: MMV Snapshot 
Corporate 
Geographic Spread 
Key Clients & Strategic Partnerships 
High Level View of Offerings 
Figure 2.5: MMV Mobile Banking Screenshot 
Table 2.28: MMV Key Strengths and Strategic Development Opportunities 
2.17 mFoundry 
Table 2.29: mFoundry Snapshot 
Corporate 
Geographic Spread 
Key Clients & Strategic Partnerships 
High Level View of Offerings 
Figure 2.6: mFoundry Mojax Platform 
Table 2.30: mFoundry Key Strengths and Strategic Development Opportunities 
2.18 Monitise 
Table 2.31: Monitise Snapshot 
Corporate 
Geographic Spread 
Key Clients & Strategic Partnerships 
High Level View of Offerings 
Figure 2.7: Monitise Mobile Money Ecosystem 
Table 2.32: Monitise Key Strengths and Strategic Development Opportunities 
2.19 MShift 
Table 2.33: MShift Snapshot 
Corporate 
Geographic Spread 
Key Clients & Strategic Partnerships 
High Level View of Offerings 
Table 2.34: Mshift Key Strengths and Strategic Development Opportunities 
2.20 S1 
Table 2.35: S1 Snapshot 
Corporate 
Geographic Spread 
Key Clients & Strategic Partnerships 
High Level View of Offerings 
Table 2.36: S1 Key Strengths and Strategic Development Opportunities 
2.21 Sybase 365 
Table 2.37: Sybase 365 Snapshot 
Corporate 
Geographic Spread 
Key Clients & Strategic Partnerships 
High Level Offering 
Figure 2.8: Sybase mBanking 365 Product 
Table 2.38 Sybase 365 Key Strengths and Strategic Development Opportunities 
2.22 Syniverse 
Table 2.39: Syniverse Snapshot 
Corporate 
Geographic Spread 
Key Clients & Strategic Partnerships 
High Level View of Offerings 
Table 2.40: Syniverse Key Strengths and Strategic Development Opportunities 
2.23 Tyfone 
Table 2.41: Tyfone Snapshot 
Corporate 
Geographic Spread 
Key Clients & Strategic Partnerships 
High Level View of Offerings 
Table 2.42: Tyfone Key Strengths and Strategic Development Opportunities 

3. Analysis: Global Mobile Banking Technology Strategies Survey

3.1 Survey Approach 
Table 3.1: Banks Surveyed by Country 
3.2 Survey Results and Conclusions 
3.2.1 Type of Technology Platforms 
Figure 3.1: Mobile Banking Technology Platforms Deployed by Type SMS/Browser/App (% of All Banks) 
Table 3.2: Mobile Banking Technology Platforms Deployed by Type SMS/Browser/App (% of All Banks) 
3.2.2 Type of Smartphone App 
Figure 3.2: Mobile Banking Smartphone Apps Deployed by Type iPhone/Android/Blackberry (% of smartphone apps) All Banks 
Table 3.3: Mobile Banking Smartphone Apps Deployed by Type iPhone/Android/Blackberry (% of smartphone apps) All Banks 
3.2.3 Implementation of Multichannel Mobile Strategies 
Figure 3.3: Implementation of Multichannel Mobile Strategies - Analysis by Number of Channels Deployed (% of all banks) 
Table 3.4: Implementation of Multichannel Mobile Strategies - Analysis by Number of Technology Platforms Deployed (% of all banks) 
Figure 3.4: Implementation of Multichannel Mobile Strategies - Analysis by Type of Technology Platforms Deployed (% of all banks) 
Table 3.5: Implementation of Multichannel Mobile Strategies - Analysis by Type of Technology Platforms Deployed (% of all banks)

4. Market Forecast Approach

4.1 Introduction 
4.2 Methodology 
4.2.1 Geographical Splits 
4.2.2 Methodology and Assumptions 
Figure 4.1: Mobile Banking Market Forecast Methodology 
4.3 Growth of the Cellular Market 
Figure 4.2: Mobile Subscriber Base (m) Split by 8 Key Regions 2010-2015 
Table 4.1: Mobile Subscriber Base (m) Split by 8 Key Regions 2010-2015 
Figure 4.3: Cellular Subscriber Base Market Share (%) by Region 2010-2015 
Table 4.2: Mobile Subscriber Base (%) Split by 8 Key Regions 2010-2015 
Figure 4.4: Cellular Subscriber Penetration (%) Split by 8 Key Regions 2010-2015 
Table 4.3: Cellular Subscriber Penetration (%) Split by 8 Key Regions 2010-2015 
4.4 Forecast Detail 

5. Market Forecasts: Push & Pull Services

5.1 Mobile Banking \"Push\" Information Services 
5.1.1 Users 
Table 5.1: Mobile Phone Users (%) Who use Mobile Banking Information Services - Split by 8 Key Regions 2010-2015 
Figure 5.1: Total Mobile Phone Users (m) Who use Mobile Banking Information Services - Split by 8 Key Regions 2010-2015 
Table 5.2: Total Mobile Phone Users (m) Who use Mobile Banking Information Services - Split by 8 Key Regions 2010-2015 
5.1.2 Messaging Traffic 
Figure 5.2: Average Number of Mobile Banking Information \"Push\" Messages Sent to Mobile Banking Users - Split by 8 Key Regions 2010-2015 
Table 5.3: Average Number of Mobile Banking Information \"Push\" Messages Sent to Mobile Banking Users - Split by 8 Key Regions 2010-2015 
Figure 5.3: Total Number of Mobile Banking Information \"Push\" Messages (m) Sent to Mobile Banking Users - Split by 8 Key Regions 2010-2015 
Table 5.4: Total Number of Mobile Banking Information \"Push\" Messages (m) Sent to Mobile Banking Users - Split by 8 Key Regions 2010-2015 
5.1.3 \"Push\" Messaging Market 
Table 5.5: \"Push\" SMS Messaging Wholesale Market Value ($m) - Split by 8 Key Regions 2010-2015 
Figure 5.4: \"Push\" SMS Messaging Wholesale Market Value ($m) - Split by 8 Key Regions 2010-2015 
5.2 Mobile Bill Presentment & Payment (MBPP) 
5.2.1 Users 
Table 5.6: Mobile Phone Users (%) who make MBPP Transactions - Split by 8 Key Regions 2010-2015 
Figure 5.5: Total Mobile Phone Users (m) who make MBPP Transactions - Split by 8 Key Regions 2010-2015 
Table 5.7: Total Mobile Phone Users (m) Who Make MBPP Transactions - Split by 8 Key Regions 2010-2015 
5.2.2 MBPP Transactional Traffic 
Figure 5.6: Average Number of MBPP Transactions Made per Mobile Banking User - Split by 8 Key Regions 2010-2015 
Table 5.8: Average Number of MBPP Transactions Made per Mobile Banking User - Split by 8 Key Regions 2010-2015 
Figure 5.7: Total Number of MBPP Transactions (m) - Split by 8 Key Regions 2010-2015 
Table 5.9: Total Number of MBPP Transactions (m) - Split by 8 Key Regions 2010-2015 
5.2.3 Transaction Value 
Table 5.10: Average MBPP Transaction Value ($) - Split by 8 Key Regions 2010-2015 
Figure 5.8: Average MBPP Transaction Value ($) - Split by 8 Key Regions 2010-2015 
Figure 5.7: Total MBPP Transaction Value ($m) - Split by 8 Key Regions 2010-2015 
Table 5.11: Total MBPP Transaction Value ($m) - Split by 8 Key Regions 2010-2015 
Figure 5.8: Average MBPP Transaction Value per User ($) - Split by 8 Key Regions 2010-2015 
Table 5.12: Average MBPP Transaction Value per User ($) - Split by 8 Key Regions 2010-2015 

6. Mobile Banking in Action: Case Studies

6.1 Introduction 
6.2 Applications & Services Types 
6.3 North America 
6.3.1 Bank of America 
Figure 6.1: Bank of America Mobile Screens 
6.3.2 USAA 
Figure 6.2: USAA Mobile Banking Services 
Figure 6.3: USAA iPhone App Mobile Remote Deposit Capture 
6.3.3 Wells Fargo Retail 
Figure 6.4: Wells Fargo Retail Mobile Services 
6.4 Latin America 
6.4.1 Bradesco 
Figure 6.5: Bradesco Mobile Services 
6.5 Western Europe 
6.5.1 Barclays 
Figure 6.6: Barclays Mobile Banking Service 
6.5.2 Postbank 
Figure 6.7: Postbank Mobile Services 
6.6 Central & Eastern Europe 
6.6.1 Garanti Bank (Turkey) 
Figure 6.8: Garanti Alternative Distribution Channel Strategy Rationale 
Figure 6.9: Garanti WAP Mobile Banking Service 
Figure 6.10: Garanti WAP Mobile Banking Transactions 
6.6.2 BRD Groupe Societe Generale (Romania) 
6.6.3 Russian Standard Bank 
6.7 Indian Sub Continent 
6.7.1 United Bank of India 
6.7.2 MCB Bank (Pakistan) 
6.8 Far East & China 
6.8.1 Agricultural Bank of China 
6.8.2 Jibun Bank (Japan) 
6.8.3 SK Telecom 
6.8.4 NTT DoCoMo 
6.9 Rest of Asia Pacific 
6.9.1 National Australia Bank 
6.9.2 OCBC Bank (Singapore) 
6.10 Africa & Middle East 
6.10.1 ABSA (South Africa) 
6.10.2 Standard Chartered Bank (UAE) 

Glossary

Companies Referenced

ABSA, Agricultural Bank of China, Bank of America, Barclays, Bradesco, BRD Groupe Societe Generale, ClairMail, Clickatell, CPNI, Diebold, Firethorn, FIS, Fiserv, Frond Anywhere, Fundamo, Garanti Bank, Gemalto, Jack Henry & Associates, Jibun Bank Corporation, mBlox, MCB Bank, M-Com, mFoundry, MMV, Monitise, MShift, National Australia Bank, NTT DoCoMo, OCBC Bank, Postbank, Russian Standard Bank, SI, SK Telecom, Standard Chartered Bank, Sybase 365, Syniverse, Tyfone, United Bank of India, USAA, Wells Fargo Retail.