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Mobile Banking

Mobile Banking

Handset & Tablet Market Strategies 2013-2017

Publisher: Juniper Research
Date Published: 09/01/2013
Category: Mobile Commerce
Coverage: Global ~ 8 Key Regions
 

Overview

·          36 Pages of Extensive Forecasts
·          New Tablet mBanking Forecasts
·          Developed & Developing mBanking Strategies
·          Channel Segmentation & Forecasts: Messaging, App & Browser-based

This industry benchmark report provides the most detailed view of the mobile banking market to date.   Country level data for the US, Canada, UK, China and India is available in the
Interactive Forecast Excel (IFxl).

Channel Segmentation and Forecasts:  Messaging, App & Browser Based

In-depth analyses of the current and projected value of the market for mobile banking are segmented by service type – ‘Push’ MBIS (Mobile Banking Informational Services) and ‘Pull’ MBPP (Mobile Bill Payment and Presentment) services.  This edition includes new forecasts highlighting the comparative prospects of the complete range of delivery mechanisms: Messaging, Browser and Apps for both MBIS and MBPP services, and for the first time, we have included forecasts for tablet users of MBPP services as there is a marked migration of usage from desktop to tablet devices.

Mobile & Branchless Banking Strategies for Developed and Developing Markets

This study charts the use of mobile technology in the financial services sector and the global drive towards ubiquitous financial inclusion and digitalised currency.  The report looks at the differing business strategies and models for developed and developing nations and appraises the key markets, trends and opportunities  in mobile banking.

Mobile Banking Business Model Analysis


The report studies in depth the key business models for the sector - bank-led, telco-led, joint venture, and third party-led.  It delivers to readers the complete spectrum of prospective and implemented strategies and rationale across the industry.

Vendor Matrix – Covering 12 Key Players

The vendor matrix assesses the strength and positioning of each company within the mBanking ecosystem, giving readers an understanding of the product, capability and capacity of active vendors: those who are on track and those with further potential.

Detailed Investigation of Mobile Banking Drivers & Constraints


Provides readers with an unprecedented view of the factors propelling mobile banking forward, as well as the elements which could hinder the development process.

Table of Contents

Executive Summary 9
1. Understanding the Mobile Commerce and Banking Market 21

1.1 Introduction 21
1.1 Mobile Commerce Market Structure 22
1.1.1 The Big Picture 22
Figure 1.1: The ‘Nightmare’ Scenario: Global MNO Service Revenues vs Capex/Opex ($bn) 2011-2016 23
Table 1.1: The ‘Nightmare’ Scenario: Global MNO Service Revenues vs Capex/Opex ($bn) 2011-2016 23
1.1.2 Market Segmentation 24
Figure 1.2: Mobile Commerce Market Segmentation 24
1.2 Mobile Banking Definition 25
1.2.1 Services and Devices 25
1.2.2 Additive and Transformational Banking 25
Table 1.2: Additive and Transformational Banking 25
Figure 1.3: Banked Population (% of Total) Split by 8 Key Regions: 2012 26
Table 1.3: Banked Population (% of Total) Split by 8 Key Regions: 2012 26
1.2.3 Banking... or Payments? 27
1.3 Developments Shaping mBanking 27
1.3.1 The Global Economic Downturn and the Impact of the Banking Crisis 28
i. The Contemporary Banking Industry 28
ii. The Impact of Technological Advancements 29
iii. A New Business Stratagem 29
1.3.2 Target Market Extension 30
1.3.3 Service Launches 30
1.3.4 Mobile Banking Service Expansion 31
Figure 1.4: Mobile Banking Service Expansion 31
1.3.5 Messaging 31
i. Messaging Service Developments 31
Figure 1.5: Mobile Banking Messaging Types and Characteristics 32
ii. Advanced Messaging Alerts and Process Alerts 32
Figure 1.6: Advanced and Process Alerts Potential 33
iii. Customer Marketing Messaging 33
1.3.6 Enhanced Services 34
1.3.7 Mobile RDC (Remote Deposit Capture) 34
Figure 1.7: Mobile Remote Deposit Capture Process 35
1.3.8 Enhanced Internet Connectivity 36
Figure 1.8: Active Fixed vs. Mobile Broadband Subscriptions in Developed and  Developing Regions (m), 2007-2011 36
Figure 1.9: Broadband Connectivity Demand Cycle 37
1.3.9 The Advancement and Domination of Smartphones 37
Figure 1.10: Global Smartphone Installed Base (m) Split by 8 Key Regions 2012 - 2017 38
1.3.10 The Tablet Revolution 38
1.3.11 The Rise of the App & Cloud Ecosystem 39

2. Mobile Banking Drivers and Constraints 41

2.1 Introduction 41
Figure 2.1: Mobile Banking Drivers and Constraints 41
2.2 Drivers 42
2.2.1 User Demand and Requirements 42
2.2.2 Cost Savings 42
2.2.3 Increase in ARPU 42
2.2.4 One-to-One Marketing Opportunity 43
2.2.5 Enhanced Security 43
2.2.6 Customer Retention and Acquisition for Banks 44
2.2.7 Lower Churn for MNOs 44
2.2.8 New Revenue Channel for Banks 45
2.2.9 New Revenue Channel for MNOs: as MFS Provider 45
2.2.10 Revenue Sharing and Co-operation in the Ecosystem 45
2.3 Constraints 46
2.3.1 Resistance from MNOs 46
2.3.2 Technology Issues and Standards 46
2.3.3 Business Model Issues 47
2.3.4 Financial Regulations & Legislation 47
2.3.5 Data Charges: User Bill Shock 49
2.3.6 3G/4G Broadband & Device Availability 49
2.3.7 User Security Concerns 49
2.3.8 Application Slickness 50
2.3.9 Domestic Setting 50

3. Market Strategies & Business Models 51

3.1 Introduction 51
3.2 Market Segmentation 51
Figure 3.1: Examples of Push and Pull Mobile Banking Services 52
3.3 Mobile Banking Technology Options 53
3.3.1 Messaging-based Mobile Banking 53
3.3.2 Mobile Internet Browser 54
3.3.3 Downloadable Application 54
Figure 3.2: Citibank’s Mobile Banking App for the iPhone 54
3.4 Business Models 55
Table 3.1: Business Models for Mobile Banking 55
3.4.1 Bank-Led Approach 56
3.4.2 Telco-Led Approach 56
3.4.3 Joint Venture Approach 57
Figure 3.3: Open Federation Model 58
3.4.4 Third Party Provision 58
3.5 Mobile Banking Strategies for Developed and Developing Markets 58
3.5.1 The Developed Market Strategy 59
Figure 3.4: A Bank-Led Interoperable Mobile Banking Ecosystem 59
i. Case Study: Bank of America 60
Figure 3.5: Bank of America Mobile Banking Application 61
Figure 3.6: Bank of America Native iPad App 62
ii. Case Study: Deutsche Bank 63
Figure 3.7: Main Menu of Deutsche Bank’s iPad App for GlobalPrime 63
Figure 3.8: Deutsche Bank’s iPad App 64
3.5.2 The Developing Market Strategy 64
Figure 3.9: Distribution Channels of Additive Mobile Banking in Developing Markets 65
Figure 3.10: Distribution Channels of Transformative Mobile Banking in Developing Markets 65
i. Case Study: Dutch-Bangla Bank Ltd 66
3.5.3 The Branchless Banking Strategy 67
Table 3.2: Branchless Mobile Banking Advantages for Developing and Developed Markets 68
i. Case Study: M-KESHO 69
Figure 3.11: M-KESHO Mobile Banking Solution 70

4. Market Forecasts: âPushâ & âPullâ Services 71

4.1 Introduction 71
4.1.1 Methodology and Assumptions 71
Figure 4.1: Mobile Banking Market Forecast Methodology 72
4.2 Growth of the Cellular Market 73
4.2.1 Mobile Handset Market 73
Figure 4.2: Total Handset Installed Base (m) Split by 8 Key Regions 2012-2017 74
Table 4.1 Total Handset Installed Base (m) Split by 8 Key Regions 2012-2017 74
4.2.2 Tablet Market Forecast 75
Figure 4.3: Global Tablets Installed Base (m) Split by 8 Key Regions 2012-2017 76
Table 4.2: Global Tablets Installed Base (m) Split by 8 Key Regions 2012-2017 76
4.3 Forecast Detail 76
4.4 Mobile Banking ‘Push’ Information Services (MBIS) 78
4.4.1 MBIS Users 78
Figure 4.4: Mobile Phone Users (%) Who Use Mobile Banking Information Services Split by 8 Key Regions 2012-2017 79
Table 4.3: Mobile Phone Users (%) Who Use Mobile Banking Information Services Split by 8 Key Regions 2012-2017 79
Figure 4.5: Total Mobile Phone Users (m) Who Use Mobile Banking Information Services Split by 8 Key Regions 2012-2017 80
Table 4.4: Total Mobile Phone Users (m) Who Use Mobile Banking Information Services Split by 8 Key Regions 2012-2017 81
i. Mobile Banking Users: Split by Banking Channels 81
Figure 4.6: Mobile Banking User Segment Overlap 82
Figure 4.7: Total Mobile Banking Users (m), Split by Messaging, App and Browser-based Mobile Banking Information Services (MBIS) 2012-2017 83
Table 4.5: Total Mobile Banking Users (m), Split by Messaging, App and Browser-based Mobile Banking Information Services (MBIS) 2012-2017 83
4.4.2 Mobile Banking Messaging Traffic 84
Figure 4.8: Average Number of Mobile Banking Information ‘Push’ Messages  Sent to Mobile Banking Users Split by 8 Key Regions 2012-2017 84
Table 4.6: Average Number of Mobile Banking Information ‘Push’ Messages  Sent to Mobile Banking Users Split by 8 Key Regions 2012-2017 85
Figure 4.9: Total Number of Mobile Banking Information ‘Push’ Messages (m)  Sent to Mobile Banking Users Split by 8 Key Regions 2012-2017 86
Table 4.7: Total Number of Mobile Banking Information ‘Push’ Messages (m)  Sent to Mobile Banking Users Split by 8 Key Regions 2012-2017 86
4.4.3 ‘Push’ Messaging Market 87
Figure 4.10: ‘Push’ SMS Messaging Wholesale Market Value ($m)  Split by 8 Key Regions 2012-2017 87
Table 4.8: ‘Push’ SMS Messaging Wholesale Market Value ($m)  Split by 8 Key Regions 2011-2016 88
4.5 Mobile Bill Presentment & Payment (MBPP): Mobile Handset Users 88
4.5.1 Mobile Handset User Forecast 88
Figure 4.11: Mobile Phone Users (%) Who Make MBPP Transactions  Split by 8 Key Regions 2012-2017 89
Table 4.9: Mobile Phone Users (%) Who Make MBPP Transactions  Split by 8 Key Regions 2012-2017 89
Figure 4.12: Total Mobile Phone Users (m) Who Make MBPP Transactions Split by 8 Key Regions 2012-2017 90
Table 4.10: Total Mobile Phone Users (m) Who Make MBPP Transactions  Split by 8 Key Regions 2012-2017 90
4.5.2 Handset MBPP Transactional Traffic 91
Figure 4.13: Average Number of Handset MBPP Transactions Made per Mobile Banking User Split by 8 Key Regions 2012-2017 91
Table 4.11: Average Number of Handset MBPP Transactions Made per Mobile Banking User  Split by 8 Key Regions 2012-2017 92
Figure 4.14: Total Number of Handset MBPP Transactions (m)  Split by 8 Key Regions  2012-2017 93
Table 4.12: Total Number of Handset MBPP Transactions (m)  Split by 8 Key Regions 2012-2017 93
4.5.3 Handset MBPP Transaction Value 94
Figure 4.15: Average Handset MBPP Transaction Value ($) Split by 8 Key Regions 2012-2017 94
Table 4.13: Average Handset MBPP Transaction Value ($) Split by 8 Key Regions 2012-2017 94
Figure 4.16: Total Handset MBPP Transaction Value ($bn) Split by 8 Key Regions 2012-2017 95
Table 4.14: Total Handset MBPP Transaction Value ($bn) Split by 8 Key Regions 2012-2017 95
Figure 4.17: Average Annual Handset MBPP Transaction Value per User ($) Split by 8 Key Regions 2012-2017 96
Table 4.15: Average Annual Handset MBPP Transaction Value per User ($) Split by 8 Key Regions 2012-2017 96
4.6 Mobile Bill Presentment & Payment (MBPP): Tablet Users 97
4.6.1 Tablet User Forecast 97
Figure 4.18: Tablet Users (%) Who Make MBPP Transactions  Split by 8 Key Regions 2012-2017 97
Table 4.16: Tablet Users (%) Who Make MBPP Transactions  Split by 8 Key Regions 2012-2017 98
Figure 4.19: Total Tablet Users (m) Who Make MBPP Transactions Split by 8 Key Regions 2011-2016 98
Table 4.17: Total Tablet Users (m) Who Make MBPP Transactions  Split by 8 Key Regions 2012-2017 99
4.6.2 Tablet MBPP Transactional Traffic 99
Figure 4.20: Average Number of Tablet MBPP Transactions Made per Tablet Banking User  Split by 8 Key Regions 2012-2017 100
Table 4.18: Average Number of Tablet MBPP Transactions Made per Tablet Banking User  Split by 8 Key Regions 2012-2017 100
Figure 4.21: Total Number of Tablet MBPP Transactions (m) Split by 8 Key Regions 2012-2017 101
Table 4.19: Total Number of Tablet MBPP Transactions (m) Split by 8 Key Regions 2012-2017 101
4.6.3 Tablet MBPP Transaction Value 102
Figure 4.22: Average Tablet MBPP Transaction Value ($) Split by 8 Key Regions 2012-2017 102
Table 4.20: Average Tablet MBPP Transaction Value ($) Split by 8 Key Regions 2012-2017 102
Figure 4.23: Total Tablet MBPP Transaction Value ($bn) Split by 8 Key Regions 2012-2017 103
Table 4.21: Total Tablet MBPP Transaction Value ($bn) Split by 8 Key Regions 2012-2017 103
Figure 4.24: Average Tablet MBPP Transaction Value per User ($) Split by 8 Key Regions 2012-2017 104
Table 4.22: Average Tablet MBPP Transaction Value per User ($) Split by 8 Key Regions 2012-2017 104
4.7 MBPP ‘Pull’ Forecast Comparison 105
Figure 4.25: MBPP Service Comparison for Mobile Handset and Tablet Users 2012-2017 105
Table 4.23: MBPP Service Comparison for Mobile Handset and Tablet Users 2012-2017 105

5. Vendor Strategies 107

5.1 Vendor Analysis 107
5.1.1 Vendor Assessment Criteria 107
Table 5.1: Vendor Capability Assessment Criteria 108
5.1.2 Limitations and Interpretation 108
5.1.3 New Positioning Matrix Results 109
Figure 5.1: Mobile Banking Vendor Positioning Matrix 109
5.1.4 Vendor Groupings 110
i. Summary 110
iii. Vendors Exceeding Expectations 111
iv. Vendors with Further Potential 111
5.1.5 Strategy Conclusions - Corporate Activity 111
5.2 Accenture 112
5.3 Monitise 114
Figure 5.2: Monitise Enterprise Platform Snapshot 117
5.4 Clickatell 118
Figure 5.3: Clickatell Messaging Platform 119
5.5 eLeader 120
Figure 5.4: eLeader Mobile Banking Screenshot 122
5.6 FIS 123
5.7 Fiserv 126
Figure 5.5: M-Com and Fiserv’s Mobiliti product operations 128
5.8 Fundamo 129
5.9 Gallery Systems: Doocat 132
5.10 Gemalto 134
5.11 Infobip 136
Figure 5.6: Infobip Mobile Platform Overview 138
5.12 Jack Henry & Associates 138
5.13 SAP Mobile Services 140
Figure 5.7: SAP Mobile Platform 141

Companies Referenced

Interviewed: eLeader, Fiserv, Fundamo, Gallery Systems: Doocat, Gemalto, Infobip, Monitise, SAP Mobile Services

Profiled: Accenture, Bank of America, Clickatell, Deutsche Bank, Dutch-Bangla Bank Ltd, eLeader, FIS, Fiserv,  Fundamo, Gallery Systems: Doocat, Gemalto, Infobip, Jack Henry & Associates, M-KESHO,Monitise, SAP Mobile Services.

Mentioned: 1st Mariner, 3 UK, 3i Group, 3rdSUN Solutions, Access Group, ACLEDA Bank, Airtel, Alcatel-Lucent, America First Credit Union, América Móvil, ANZ Bank, AOL, Ariba, AT&T, ATOS Worldline, Banamex, Bangkok Bank, Banglalink, Bank Andara, Bank of Athens, Bank of Baroda, Bank Pekao, Bank Zachodni WBK, BBVA Compass, Bell Direct, bKash, Blackberry, BMO Harris Bank, BNP Paribas, BNZ, Boeing Web Solutions, BS, Capital One, Capitec Bank, CashEdge, Celcom, Celplay, Central Bank of India, Central Bank of Kenya, Chase Bank, Citibank, Citrix, Citycell, ClairMail, Cognizant, Commercial bank of Qatar, Consumer Electronics Company, Credit Agricole, Credit Bank of Moscow, DAG Ventures, Danske Bank, Dantink Investments, DBBL (Dutch Bangla Bank), Delta Community Credit Union, Duncan McIntyre, E Federal Credit, Easypaisa (Telenor & Tameer Bank), eBay, ecommlink, eLeader, Entrust, Equity Bank of Kenya, Ericsson, Ericsson IPX, ETC Group, Ethos Private Equity, Everlink, Fawry, Federal Financial Institutions Examination Council, First Bank, First Data, first direct, First Eastern, First Jersey Credit Union, First National Bank, First Caribbean International Bank, FIS, Fronde Anywhere, Fulton Financial, Gallery Systems, Globe Telecom, Google, Groupe Lactalis, HBD Venture Capital, HP, HSBC, IBM, Inbursa, Intuit, Jack Henry & Associates, Jibun Bank, KeyBank, Kingfisher Castorama, Lindt, LLCC, Luup International, Lloyds TSB, Masary, Matamba Anonaka Technology Holdings, Maxis, MCB Bank, MCell, McKinsey & Company, M-Com, Meditel Morocco, Metavante, mFoundry, Microsoft, Mobile Money, Mobiliti, mobilkom Austria, Mode, Moneybookers, MoneyBoxAfrica, MoneyGram, MTN Bank, MTN Group, National Bank of Kuwait, NatWest, NBK, Neckerman, Nedbank, Neptune Software PLC, Net4Nuts, Netsize, New Heights Microfinance Bank, Nokia, Nook, Norgest Bank, NTT DoCoMo, NYCE, NYCE Payments Network, O2, Old Mutual, Oracle, Orange, PayPal, PCCW, Philips, Premiere, Qualcomm, Rabobank, Raiffeisen Bank, Raisio Foods, Ready Financial Group, Remgro Limited, Research in Motion, Reserve Bank of India, RIM Blackberry, Robi Axiata Ltd, Royal Bank of Canada, Royal Bank of Scotland, RSA Data Security, S1 Corporation, S1 Postilion, Safaricom, Samsung, Sanlam, SAP, Sara Lee, Satelite Microfinance Bank, Saur, Schools First FCU, Scotiabank, Security Standards Council, Sequoia Capital, Soft Craft Systems, SSL International PLC, Standard Bank, Standard Chartered Bank, Sun Microsystems, SunTrust Bank, TEB, Telcel, Telenor & Tameer, Telekom, Tesco Mobile, The Carphone Warehouse, The Co-operative Bank, The National Bank, T-Mobile, Travelex, Trivnet, Tyfone, Ulster Bank, Umpqua Bank, Unibank, United Bank of India, US Bank, US Federal Reserve, VenFin, Veolia Eau De Paris, VeriSign, Virgin Mobile, Visa, VocaLink, Vodafone, Wamu (now Chase), Wells Fargo, Western Union, Westpac, Whirlpool, Wizzit Banking, ln Telecom, Yellow Pepper

Extra Info

‡ 8 key regions includes:

North America, Latin America, Western Europe, Central & Eastern Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East.

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Key Questions

Key Questions the Report Answers:

1.   How many mobile handset users will use their mobile devices for mobile banking information services over the next five years?

2.  How will increased tablet usage impact on mBanking adoption?

3.   What are the benefits of a multichannel mobile banking strategy?

4.  How is the consumer adoption of mobile banking channels changing over the forecast period?

5.  What are the opportunities for transformative and branchless banking within developed and most particularly developing economies where there are large populations of underbanked and insubstantial banking infrastructure?

6.  How are leading banks incorporating the mobile into distribution channel strategies?

7.  What are the primary business models for mobile banking service providers?

8.  What are the trends, drivers and constrains affecting the development of the market?

Any Questions about this report please contact us.

 

Related Reports:

The Mobile Banking Briefing 2013-2017, Mobile Banking IFxl 2013-2017

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