Mobile Advertising

Overview

• Privacy vs Analytics 
• Extensive Forecast Suite
• Expert Industry Opinion

The Report Covers:

Analysis of Evolving Business Models. The report assesses how the business models in the mobile advertising industry have evolved, particularly with current market consolidation. Analysis includes in-depth profiles of 10 major industry players.

In-Depth Forecasts by Delivery Channel. Forecasts are split by 4 market segments: Mobile Messaging, In-App, Mobile Internet and Ringback Tones. These forecasts are provided alongside expert examination of the prospects for the mobile advertising industry, leaving the reader with an unparalleled insight into the future of the mobile advertising market.

The Privacy Issue. Along with discussion of the significant hurdles facing the mobile advertising industry, this report studies the impact of the current EU and US regulatory focus on consumer privacy. This includes an analysis of replacements for Apple’s Unique Device Identifier (UDID) as well as exploration of the issues surrounding Apple’s decision to block its use.

Features of the Report:

Key Trends and Drivers Explored - A Close examination of mobile advertising trends and drivers gives the reader an unequalled understanding of the most recent developments in the market as well as an acute awareness of the forces pushing growth in the future.

Strategic Recommendations - This is a must-have report for any business looking to enter the mobile advertising industry or to create mobile advertising campaigns. Strategies for brands, ad networks, operators and content providers is provided, backed up by the expert exploration of the mobile advertising industry.

Optional Excel Dataset:

With over 175 additional tables, containing more than 9,500 additional data points, the accompanying Mobile Advertising Excel 2012-2017 provides the full forecast methodology data and includes country-level forecasts for the US, Canada and the UK.

Table of Contents

Executive Summary

1. The Mobile Advertising Opportunity

1.1 Introduction 23
1.2 Categorising Mobile Advertising 24
1.2.1 Types of Advertising 24
Figure 1.1: Types of Mobile Advertising 24
1.2.2 Mobile Advertising Channels 24
Figure 1.2: Mobile Advertising Channels 25
i. Message Based Advertising 25
a. SMS Advertising 25
b. MMS Messaging 25
c. Targeting Advertising Messages 26
ii. In-Content Advertising 27
a. Case Study: Nike Branded apps 28
Figure 1.3: Nike Training Club 29
Figure 1.4: Nike+ 29
b. Case Study: Google AdWords 30
Figure 1.5: AdWords App Targeting 30
iii. Mobile Internet Advertising 30
a. Case Study: Jumptap/Vibram 31
Figure 1.6: Vibram Expandable Banner Campaign 31
b. Case Study: Time Warner Cable 32
Figure 1.7: Time Warner Cable Campaign 32
iv. Ringback Tone Advertising 32
v. Idle Screen Advertising 33
1.3 Developments in the Mobile Advertising Market 33
1.3.1 The Evolution of the Mobile Advertising Market 33
Figure 1.8: Mobile Advertising Market Evolution 34
1.3.2 Pushing the Boundaries of Mobile Advertising 34
i. HTML5 and Rich Media Ads 35
1.4 Business Models 35
1.4.1 The Evolution of Pricing Models 35
1.4.2 From Ad Network to Ad Exchange 36

2. The Advertising Market Today: Trends, Drivers and Constraints

2.1 Overview 39
Figure 2.1: Mobile Advertising Trends, Drivers & Constraints 40
2.2 Trends in the Mobile Advertising Market 40
2.2.1 Rich Media Ads Are Becoming Richer 40
Figure 2.2: Examples of Rich Media Ads on Yahoo!’s Australian Display Network 41
2.2.2 The Evolution of the Ad Technologies 41
Figure 2.3: Augmented Reality Example 42
2.2.3 The Rise of Analytics 42
2.2.4 Consolidation of the Market 43
Figure 2.4: Consolidation in the Mobile Advertising Market 43
2.3 What is Driving Mobile Advertising? 44
2.3.1 Shrinking Audiences for Traditional Media 44
2.3.2 Brands Are Increasingly Targeting Adverts 44
i. Mobile Offers Location Awareness 45
2.3.3 Internet Budgets Are Increasing 45
Figure 2.5: US Internet Advertising Spends ($m) 2002 – 2011 45
2.3.4 Mobile is More Personal 46
2.3.5 The Rise of Smartphones and Tablets 46
Figure 2.6: Comparing Ad Units on Tablets and Smartphones 46
i. The App Store Effect 47
2.3.6 Mobile Offers Significant Reach 48
Table 2.1: Relative Reach of UK Media 2011 48
i. The App Caveat 48
2.3.7 The Rise of mCommerce 48
2.3.8 Mobile Social Media Offers Significant Opportunities 49
2.3.9 Mobile Offers Opt-In Advertising 49
2.3.10 Advanced Metrics and Targeting 49
2.3.11 High Response Rates Compared to Fixed Internet 50
2.4 Constraints on Mobile Advertising 50
Figure 2.7: Hardware/Software Versions of Apple’s iPhone 52
2.5 The UDID Problem 54
2.5.1 What is a UDID? 54
2.5.2 What Can Replace It? 55
Table 2.2: UDID Alternatives 56

3. The Market for Mobile Advertising

3.1 Introduction 57
3.2 The Growth of Device Ownership 58
3.2.1 Global Handset Installed Base Forecasts 58
Table 3.1: Handset Installed Base (m) Split by 8 Key Regions 2011 – 2017 58
3.2.2 Global Tablet Installed Base Forecasts 58
Table 3.2: Tablet Installed Base (m) Split by 8 Key Regions 2011 – 2017 59
3.3 Forecast Methodologies 59
3.3.1 Mobile Messaging 59
Figure 3.1: SMS Advertising Forecast Methodology 60
Figure 3.2: MMS Advertising Forecast Methodology 60
3.3.2 In-App Advertising 60
Figure 3.3: In-App Advertising Methodology 61
3.3.3 Mobile Internet Advertising 61
Figure 3.4: Mobile Internet Advertising Forecast Methodology 62
3.3.4 Ringback Tone Advertising 62
Figure 3.5: Ringback Tone Advertising Methodology 62
3.4 The Market for Mobile Advertising 62
Figure 3.6: Total Mobile Advertising Spend ($m) Split by 8 Key Regions 2012 – 2017 63
Table 3.3: Total Mobile Advertising Spend ($m) Split by 8 Key Regions 2012 – 2017 63
Figure 3.7: Total Mobile Advertising Spend ($m) Split by Messaging, Ringback, In-Content and Mobile Internet 2012 – 2017 64
Table 3.4: Total Mobile Advertising Spend ($m) Split by Messaging, Ringback, In-Content and Mobile Internet 2012 – 2017 64
Table 3.5: Total Tablet Advertising Spend ($m) Split by In-Content and Mobile Internet 2012 – 2017 64
3.5 Previous Forecasts 65
Figure 3.8: Comparison of Previous Forecasts with Current Forecasts ($bn) 2012 – 2017 65
Table 3.6: Comparison of Previous Forecasts with Current Forecasts ($m) 2012 – 2017 65

4. Mobile Messaging Advertising Forecasts

4.1 The Market for SMS Advertising 67
4.1.1 Recipients of SMS Advertising 67
Figure 4.1: Number of Handset Users who Receive SMS Advertising (m) Split by 8 Key Regions 2012 – 2017 68
Table 4.1: Number of Handset Users who Receive SMS Advertising (m) Split by 8 Key Regions 2012 – 2017 68
4.1.2 Usage of SMS Advertising 69
Figure 4.2: Number of Users who Respond to SMS Advertising (m) Split by 8 Key Regions 2012 – 2017 69
Table 4.2: Number of Users who Respond to SMS Advertising (m) Split by 8 Key Regions 2012 – 2017 69
Figure 4.3: Total Number of Responses to SMS Adverts (m) Split by 8 Key Regions 2012 – 2017 70
Table 4.3: Total Number of Responses to SMS Adverts (m) Split by 8 Key Regions 2012 – 2017 70
4.1.3 SMS Advertising Revenues 71
Figure 4.4: Total SMS Advertising Spend ($m) Split by 8 Key Regions 2012 – 2017 71
Table 4.4: Total SMS Advertising Spend ($m) Split by 8 Key Regions 2012 – 2017 71
4.2 MMS Advertising 72
4.2.1 Recipients of MMS Advertising 72
Figure 4.5: Number of Handset Users who Receive MMS Advertising (m) Split by 8 Key Regions 2012 – 2017 72
Table 4.5: Number of Handset Users who Receive MMS Advertising (m) Split by 8 Key Regions 2012 – 2017 72
4.2.2 Usage of MMS Advertising 73
Figure 4.6: Total Number of MMS Adverts Sent Per Annum (m) Split by 8 Key Regions 2012 – 2017 73
Table 4.6: Total Number of MMS Adverts Sent Per Annum (m) Split by 8 Key Regions 2012 – 2017 73
4.2.3 MMS Advertising Revenues 73
Figure 4.7: Total MMS Advertising Spend ($m) Split by 8 Key Regions 2012 – 2017 74
Table 4.7: Total MMS Advertising Spend ($m) Split by 8 Key Regions 2012 – 2017 74
4.3 Location-Based Advertising 74
4.3.1 Location-Based SMS Advertising 75
i. Recipients of SMS Advertising 75
Figure 4.8: Number of Handset Users who Receive Location-Based SMS Advertising (m) Split by 8 Key Regions 2012 – 2017 75
Table 4.8: Number of Handset Users who Receive Location-Based SMS Advertising (m) Split by 8 Key Regions 2012 – 2017 75
ii. Usage of Location-Based SMS Advertising 76
Figure 4.9: Total Number of Location-Based SMS Adverts Sent Per Annum (m) Split by 8 Key Regions 2012 – 2017 76
Table 4.9: Total Number of Location-Based SMS Adverts Sent Per Annum (m) Split by 8 Key Regions 2012 – 2017 76
iii. Location-Based SMS Advertising Revenues 77
Figure 4.10: Total Location-Based SMS Advertising Spend ($m) Split by 8 Key Regions 2012 – 2017 77
Table 4.10: Total Location-Based SMS Advertising Spend ($m) Split by 8 Key Regions 2012 – 2017 77
4.3.2 Location-Based MMS Advertising 78
i. Recipients of MMS Advertising 78
Figure 4.11: Number of Handset Users who Receive Location-Based MMS Advertising (m) Split by 8 Key Regions 2012 – 2017 78
Table 4.11: Number of Handset Users who Receive Location-Based MMS Advertising (m) Split by 8 Key Regions 2012 – 2017 78
ii. Usage of Location-Based MMS Advertising 79
Figure 4.12: Total Number of Location-Based MMS Adverts Sent Per Annum (m) Split by 8 Key Regions 2012 – 2017 79
Table 4.12: Total Number of Location-Based MMS Adverts Sent Per Annum (m) Split by 8 Key Regions 2012 – 2017 79
iii. Location-Based MMS Advertising Revenues 80
Figure 4.13: Total Location-Based MMS Advertising Spend ($m) Split by 8 Key Regions 2012 – 2017 80
Table 4.13: Total Location-Based MMS Advertising Spend ($m) Split by 8 Key Regions 2012 – 2017 80
4.4 Total Market for Mobile Messaging Advertising 80
Figure 4.14: Total Mobile Messaging Advertising Spend ($m) Split By SMS, MMS and Location-Based 2012 – 2017 81
Table 4.14: Total Mobile Messaging Advertising Spend ($m) Split By SMS, MMS and Location-Based 2012 – 2017 81
Figure 4.15: Total Mobile Messaging Advertising Spend ($m) Split By Region 2012 – 2017 81
Table 4.15: Total Mobile Messaging Advertising Spend ($m) Split By Region 2012 – 2017 82

5. In-App Advertising Forecasts

5.1 The Market for In-App Advertising on Handsets 83
5.1.1 Ad Impressions on Handsets 83
i. Apps Downloaded to Handsets 84
Figure 5.1: Number of Apps Downloaded to Handsets (m) Per Year Split by 8 Key Regions 2012 – 2017 84
Table 5.1: Number of Apps Downloaded to Handsets (m) Per Year Split by 8 Key Regions 2012 – 2017 84
ii. Apps Featuring Advertising on Handsets 84
Figure 5.2: Number of Apps on Handsets Featuring Advertising (m) Split by 8 Key Regions 2012 – 2017 85
Table 5.2: Number of Apps on Handsets Featuring Advertising (m) Split by 8 Key Regions 2012 – 2017 85
iii. Total Ad Impressions on Handsets 86
Figure 5.3: Total Number of Ad Impressions on Handsets (bn) Split by 8 Key Regions 2012 – 2017 86
Table 5.3: Total Number of Ad Impressions on Handsets (bn) Split by 8 Key Regions 2012 – 2017 86
5.1.2 In-App Video Advertising on Handsets 87
i. Number of In-App Video Ads on Handsets 87
Figure 5.4: Number of In-App Video Ads on Handsets (m) Split by 8 Key Regions 2012 – 2017 87
Table 5.4: Number of In-App Video Ads on Handsets (m) Split by 8 Key Regions 2012 – 2017 87
ii. In-App Video Ad Spend on Handsets 88
Figure 5.5: Total In-App Video Advertising Spend ($m) Split by 8 Key Regions 2012 – 2017 88
Table 5.5: Total In-App Video Advertising Spend ($m) Split by 8 Key Regions 2012 – 2017 88
5.1.3 In-App Display Advertising on Handsets 89
i. Number of In-App Display Ads on Handsets 89
Figure 5.6: Number of In-App Display Ads on Handsets (bn) Split by 8 Key Regions 2012 – 2017 89
Table 5.6: Number of In-App Display Ads on Handsets (bn) Split by 8 Key Regions 2012 – 2017 89
ii. In-App Display Ad Spend on Handsets 89
Figure 5.7: Total In-App Video Advertising Spend ($m) on Handsets Split by 8 Key Regions 2012 – 2017 90
Table 5.7: Total In-App Display Advertising Spend ($m) on Handsets Split by 8 Key Regions 2012 – 2017 90
5.2 The Market for In-App Advertising on Tablets 91
5.2.1 Ad Impressions on Tablets 91
i. App Downloads to Tablets 91
Figure 5.8: Number of Apps Downloaded to Tablets (m) Per Year Split by 8 Key Regions 2012 – 2017 91
Table 5.8: Number of Apps Downloaded to Tablets (m) Per Year Split by 8 Key Regions 2012 – 2017 92
ii. Apps Featuring Advertising on Tablets 92
Figure 5.9: Number of Apps on Tablets Featuring Advertising (m) Split by 8 Key Regions 2012 – 2017 92
Table 5.9: Number of Apps on Tablets Featuring Advertising (m) Split by 8 Key Regions 2012 – 2017 93
iii. Ad Impressions on Tablets 93
Figure 5.10: Total Number of Ad Impressions on Tablets (bn) Split by 8 Key Regions 2012 – 2017 93
Table 5.10: Total Number of Ad Impressions on Tablets (bn) Split by 8 Key Regions 2012 – 2017 94
5.2.2 In-App Video Advertising on Tablets 94
i. Number of In-App Video Ads on Tablets 94
Figure 5.11: Number of In-App Video Ads on Tablets (m) Split by 8 Key Regions 2012 – 2017 94
Table 5.11: Number of In-App Video Ads on Tablets (m) Split by 8 Key Regions 2012 – 2017 95
ii. In-App Video Ad Spend on Tablets 95
Figure 5.12: Total In-App Video Advertising Spend ($m) Split by 8 Key Regions 2012 – 2017 95
Table 5.12: Total In-App Video Advertising Spend ($m) Split by 8 Key Regions 2012 – 2017 96
5.2.3 In-App Display Advertising on Tablets 96
i. Number of In-App Display Ads on Tablets 96
Figure 5.13: Number of In-App Display Ads on Tablets (bn) Split by 8 Key Regions 2012 – 2017 96
Table 5.13: Number of In-App Display Ads on Tablets (bn) Split by 8 Key Regions 2012 – 2017 97
ii. In-App Display Ad Spend on Tablets 97
Figure 5.14: Total In-App Video Advertising Spend ($m) on Tablets Split by 8 Key Regions 2012 – 2017 97
Table 5.14: Total In-App Display Advertising Spend ($m) on Tablets Split by 8 Key Regions 2012 – 2017 98
5.4 The Market for In-App Advertising on Mobile Devices 98
Figure 5.15: Total In-App Advertising Spend ($m) on Mobile Devices Split by 8 Key Regions 2012 – 2017 98
Table 5.15: Total In-App Advertising Spend ($m) on Mobile Devices Split by 8 Key Regions 2012 – 2017 99
Figure 5.16: Total In-App Advertising Spend ($m) on Mobile Devices Split by Device and Video, Display 2012 – 2017 99
Table 5.16: Total In-App Advertising Spend ($m) on Mobile Devices Split by Device and Video, Display 2012 – 2017 100

6. Mobile Internet Advertising Forecasts

6.1 Introduction 101
6.2 Mobile Internet Advertising Forecasts on Handsets 102
6.2.1 Total Number of Mobile Internet Browsers on Handsets 102
Figure 6.1: Number of Handset Users who Browse the Mobile Web Split by 8 Key Regions 2012 – 2017 102
Table 6.1: Number of Handset Users who Browse the Mobile Web Split by 8 Key Regions 2012 – 2017 102
6.2.2 Mobile Internet Display Advertising on Handsets 103
i. Mobile Display Ad Impressions on Handsets 103
Figure 6.2: Total Number of Display Ad Impressions on the Mobile Internet (bn) on Handsets Split by 8 Key Regions 2012 – 2017 103
Table 6.2: Total Number of Display Ad Impressions on the Mobile Internet (bn) on Handsets Split by 8 Key Regions 2012 – 2017 103
ii. Mobile Internet Display Advertising Spend on Handsets 104
Figure 6.3: Total Mobile Internet Display Advertising Spend ($m) on Handsets Split by 8 Key Regions 2012 – 2017 104
Table 6.3: Total Mobile Internet Display Advertising Spend ($m) on Handsets Split by 8 Key Regions 2012 – 2017 104
6.2.3 Mobile Internet Search Advertising on Handsets 105
i. Number of Mobile Internet Searches on Handsets 105
Figure 6.4: Total Number of Mobile Web Searches (bn) on Handsets Split by 8 Key Regions 2012 – 2017 105
Table 6.4: Total Number of Mobile Web Searches (bn) on Handsets Split by 8 Key Regions 2012 – 2017 105
ii. Responses to Mobile Internet Searches on Handsets 106
Figure 6.5: Number of Mobile Web Searches which Result in a Sponsored Clickthrough (m) on Handsets Split by 8 Key Regions 2012 – 2017 106
Table 6.5: Number of Mobile Web Searches which Result in a Sponsored Clickthrough (m) on Handsets Split by 8 Key Regions 2012 – 2017 106
iii. Mobile Internet Searches Spend on Handsets 107
Figure 6.6: Total Mobile Internet Search Advertising Spend ($m) on Handsets Split by 8 Key Regions 2012 – 2017 107
Table 6.6: Total Mobile Internet Search Advertising Spend ($m) on Handsets Split by 8 Key Regions 2012 – 2017 107
6.3 Mobile Internet Advertising Forecasts on Tablets 108
6.3.1 Total Number of Mobile Internet Browsers on Tablets 108
Figure 6.7: Number of Tablet Users who Browse the Mobile Web Split by 8 Key Regions 2012 – 2017 108
Table 6.7: Number of Tablet Users who Browse the Mobile Web Split by 8 Key Regions 2012 – 2017 108
6.3.2 Mobile Internet Display Advertising on Tablets 109
i. Mobile Display Ad Impressions on Tablets 109
Figure 6.8: Total Number of Display Ad Impressions on the Mobile Internet (bn) on Tablets Split by 8 Key Regions 2012 – 2017 109
Table 6.8: Total Number of Display Ad Impressions on the Mobile Internet (bn) on Tablets Split by 8 Key Regions 2012 – 2017 109
ii. Mobile Internet Display Advertising Spend on Tablets 110
Figure 6.9: Total Mobile Internet Display Advertising Spend ($m) on Tablets Split by 8 Key Regions 2012 – 2017 110
Table 6.9: Total Mobile Internet Display Advertising Spend ($m) on Tablets Split by 8 Key Regions 2012 – 2017 110
6.3.3 Mobile Internet Search Advertising on Tablets 111
i. Number of Mobile Internet Searches on Tablets 111
Figure 6.10: Total Number of Mobile Web Searches (bn) on Tablets Split by 8 Key Regions 2012 – 2017 111
Table 6.10: Total Number of Mobile Web Searches (bn) on Tablets Split by 8 Key Regions 2012 – 2017 111
ii. Responses to Mobile Internet Searches on Tablets 112
Figure 6.11: Number of Mobile Web Searches which Result in a Sponsored Clickthrough (m) on Tablets Split by 8 Key Regions 2012 – 2017 112
Table 6.11: Number of Mobile Web Searches which Result in a Sponsored Clickthrough (m) on Tablets Split by 8 Key Regions 2012 – 2017 112
iii. Mobile Internet Searches Spend on Tablets 113
Figure 6.12: Total Mobile Internet Search Advertising Spend ($m) on Tablets Split by 8 Key Regions 2012 – 2017 113
Table 6.12: Total Mobile Internet Search Advertising Spend ($m) on Tablets Split by 8 Key Regions 2012 – 2017 113
6.4 The Total Market for Mobile Internet Advertising 113
Figure 6.13: Total Mobile Internet Advertising Spend ($m) Split by 8 Key Regions 2012 – 2017 114
Table 6.13: Total Mobile Internet Advertising Spend ($m) Split by 8 Key Regions 2012 – 2017 114
Figure 6.14: Total Mobile Internet Advertising Spend ($m) Split by Device Type and Display, Search 2012 – 2017 115
Table 6.14: Total Mobile Internet Advertising Spend ($m) Split by Device Type and Display, Search 2012 – 2017 115

7. Ringback Tone Advertising Forecasts

7.1 The Market for Ringback Tone Advertising 117
7.1.1 Users of Ringback Tone Advertising 117
Figure 7.1: Number of Subscribers to Ringback Tone Advertising (m) Split by 8 Key Regions 2012 – 2017 118
Table 7.1: Number of Subscribers to Ringback Tone Advertising (m) Split by 8 Key Regions 2012 – 2017 118
7.1.2 Number of Ringback Tone Ad Impressions 119
Figure 7.2: Total Number of Ringback Tone Ad Impressions (m) Split by 8 Key Regions 2012 – 2017 119
Table 7.2: Total Number of Ringback Tone Ad Impressions (m) Split by 8 Key Regions 2012 – 2017 119
7.1.3 Ringback Tone Advertising Spend 120
Figure 7.3: Total Ringback Tone Advertising Spend ($m) Split by 8 Key Regions 2012 – 2017 120
Table 7.3: Total Ringback Tone Advertising Spend ($m) Split by 8 Key Regions 2012 – 2017 120

8. The Mobile Advertising Value Chain

8.1 Introduction 121
Figure 8.1: The Mobile Advertising Value Web 121
8.2 Brands 122
8.3 Mobile Advertising Agencies/Campaign Management 122
8.3.1 4th Screen Advertising 122
8.4 Search Engines 124
8.4.1 Google 124
Table 8.1: Google Inc. Revenue ($bn) Split By Type of Revenue (Total Advertising, Web Sites, Network Web Sites, Licensing and Other Revenues) 2007-2011 124
a. Android OS 124
b. Mobile Services 125
c. Mobile Advertising 125
Figure 8.2 An Example of a Google Search Ad 126
8.5 Mobile Advertising Networks 127
8.5.1 Jumptap 127
8.5.2 BuzzCity 128
Figure 8.3: Ads Served by BuzzCity in March 2012 128
Table 8.2: Ads Served by BuzzCity in March 2012 129
8.5.3 Greystripe 130
Figure 8.4: Greystripe Ad Booster Examples 131
8.5.4 Velti 131
Table 8.3: Velti Revenues and Net Income ($m) 2010 – 2011 132
a. Mobclix 133
8.6 Service Providers 133
8.6.1 Amobee 133
Figure 8.5: Amobee System Overview 134
8.6.2 Smaato 134
8.7 Ad Hosting Platform Providers 135
8.7.1 Apple 135
Table 8.4: Apple Revenue and Net Income Growth 2007-2011 ($m) 136
a. iAd 136
8.7.2 GetJar 137
a. Monetisation of Speculative Investment 137
b. GetJar Gold 138
Figure 8.6: GetJar Annual App Download Volumes (m) 2008-2011 139

Companies Referenced

Profiled 
4th Screen Advertising; Amobee; Apple; BuzzCity; Getjar; Google; Greystripe; Jumptap; Smaato; Velti

Interviewed
Adfonic; Amobee; BuzzCity; Greystripe; InMobi; Opera Software; Velti

Mentioned
4th Screen Advertising; Acxiom; Adfonic; AdMob; Air2Web; Amazon; Amobee; Apple; Argos; AT&T; Barclaycard; Bharti Airtel; Boost Mobile; Budget Rent A Car; Catalist; China Mobile; Cisco; Coke; Crashlytics; Datalogix; Direct Line; Disney; Dominos; Facebook; Fring; G+J; Globe; Google; Green Flag; Greystripe; Handmark; Hotels.com; HTC; Intel; IPC; ITN; Mobclix; Mobile Interactive Group; Mobile Theory; Motorola; MSNBC; Naspers; Nike; Nimbuzz; Nokia; O2; Opera; Optimus; Orange; Polar Mobile; Polk; Poynt; Quattro Wireless; RingRing Media; Sega; Shazam; SingTel; SK Telecom; SkyScanner; Smaato; Somo; Sprint; Subway; Tapjoy; TARGUSinfo; Telefonica; The Trainline.com; Tuneln; Turkcell; ValueClick; Velti; Vodafone; Zynga 

Case Studies
O2; AdWords; Jumptap/Vibram; Nike; Time Warner Cable

Extra Info

‡ 8 key regions includes:

North America, Latin America, Western Europe, Central & Eastern Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East.